For generations, Longines has been a symbol of refined Swiss craftsmanship, seamlessly blending heritage with innovation. The Saint-Imier-based maison has built a legacy on precision, elegance, and durability, producing some of the most iconic timepieces in horology.
Whether through the effortless sophistication of the Master Collection, the rugged precision of the Conquest series, or the versatile charm of the Spirit GMT, Longines continues to uphold its tradition of excellence. Each collection reflects the brand’s dedication to craftsmanship, functionality, and timeless appeal—hallmarks that have made Longines a respected name among watch enthusiasts worldwide.
Now, in 2025, the maison embarks on an exciting new chapter, welcoming a global icon who perfectly embodies its philosophy of understated elegance and authenticity.Henry Cavill has been named Longines’ latest Ambassador of Elegance, joining a select group of individuals who embody the brand’s commitment to excellence and timeless refinement.
This partnership aligns perfectly, as Cavill’s performances exude elegance, complexity, and charm. Whether portraying the formidable Geralt of Rivia in The Witcher or playing a crucial role in Mission: Impossible – Fallout, Cavill consistently delivers multifaceted and commanding performances with remarkable poise. However, his most iconic role may still be as Superman in Man of Steel—lauded for its sincerity and emotional depth. In this role, he not only demonstrated physical prowess but also embodied the grace and integrity synonymous with his real-life character.
Cavill is recognized for his dedication, passion, and steadfast commitment to excellence, qualities highlighted by Longines CEO Matthias Breschan’s announcement. “In Henry, we recognise a real affinity with our brand’s values,” Breschan stated. “His sophistication, genuine warmth, and multifaceted personality reflect what elegance means today. Whether commanding the screen in epic productions or sharing his passions for aviation and equestrianism, he maintains an authenticity and grace that makes him a clear embodiment of the Longines spirit.”
To commemorate this prestigious partnership, Cavill will visit the brand’s historic headquarters in Saint-Imier, Switzerland. During this trip, he will observe firsthand the meticulous craftsmanship that has characterized Longines for nearly 200 years. This experience will offer him a closer look at the intricate artistry and commitment involved in creating each timepiece, further enhancing the maison’s reputation for precision and innovation.
The collaboration also unveils a captivating campaign showcasing Cavill adorned in some of Longines’ most iconic timepieces. Among these is the Master Collection Chrono Moonphase, Ref. L2.673.4.78.3, a self-winding mechanical masterpiece powered by the L687 calibre, featuring an impressive 66-hour power reserve and a classic three-sub-dial configuration. This watch exemplifies the brand’s dedication to elegant functionality, merging a timeless appearance with advanced mechanical excellence.
Another highlight is the Flagship Heritage Moonphase, Ref. L4.815.4.78.2 is a timepiece honouring the brand’s rich history while incorporating modern craftsmanship. With its lunar complication and exquisite design inspired by the original Flagship model from 1957, this watch demonstrates Longines’ talent for harmonizing heritage with contemporary innovation. The Flagship Heritage Moonphase is adorned with a remarkable 18-carat gold and Grand Feu enamel medallion on the case back, illustrating a caravel in full sail against a striking blue enamel sea, underscoring Longines’ lasting commitment to artistry and precision.
This collaboration is grounded in a mutual respect for heritage, innovation, and subtle confidence—principles that Cavill embodies himself. “What draws me to Longines is their understated elegance,” Cavill remarked. “True quality doesn’t need to announce itself. It’s evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values.”
Cavill, a prominent Hollywood figure, influences more than just film. Besides acting, he’s an enthusiastic gamer, a charitable advocate, and a dedicated supporter of the military. His knack for juggling various passions while honoring tradition and authenticity positions him as an ideal ambassador for Longines.
With this dynamic new ambassador leading the way, Longines advances its tradition of elegance, precision, and timeless style. Cavill’s collaboration with the brand represents more than mere endorsement; it embodies a convergence of shared values, a tribute to craftsmanship, and a daring stride into the future. As Longines navigates toward fresh horizons, rooted in its legacy of excellence, Henry Cavill serves as a representation of its lasting dedication to sophistication and innovation.
