Sneakers & Shoes

Adidas UltraBOOST 1.0 ’10th Anniversary’

Reading Time: 3 minutes

Share via

Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.

  • Name: Adidas UltraBOOST 1.0 “10th Anniversary”
  • Colour-way: Core Black/Core Black/Gold Metallic
  • SKU: B27171
  • Retail Price: USD $180
  • Release Date: February 11, 2025

A decade has passed since Adidas revolutionized the sneaker world with the UltraBOOST, a model that set new standards for comfort and performance. Showcasing a breathable Primeknit upper and an energy-returning BOOST midsole, the UltraBOOST swiftly garnered a loyal following, appealing to both runners and those in the lifestyle and streetwear scenes. Its triumph opened the door for BOOST-equipped variations, such as the highly sought-after NMD, revealed in late 2015. Throughout the years, the UltraBOOST has seen many updates, with last year’s UltraBOOST 5 continuing the legacy of this iconic series.

As adidas commemorates this milestone, the brand is going back to its origins by bringing back one of its most beloved designs. The UltraBOOST 1.0 continues to be a vital part of adidas’ lifestyle line, and to celebrate its 10th anniversary, the original colourway is making a highly awaited comeback. The upper remains faithful to its original look, made from a textured black Primeknit material that offers both flexibility and support. To accentuate its signature appearance, a vibrant purple TPU cage encircles the heel, showcasing black “ultra” branding along with a striking metallic gold “boost” detail. Underfoot, the distinctive full-length BOOST midsole—known for its exceptional cushioning and responsiveness—returns in classic white, while a sturdy black rubber outsole finishes the design, providing both style and practicality.

For sneaker enthusiasts and long-time UltraBOOST fans, the OG “10th Anniversary” UltraBOOST 1.0 is set to release on February 11 through Adidas CONFIRMED and select retailers. Priced at USD $180, this launch delivers a nostalgic nod to the past while upholding UltraBOOST’s legacy as a timeless icon in sneaker culture.

UltraBOOST 1.0 – 10th Anniversary | Image: Adidas
UltraBOOST 1.0 – 10th Anniversary | Image: Adidas
UltraBOOST 1.0 – 10th Anniversary | Image: Adidas
About the Author
Previous Post
Lil Wayne Reveals Tha Carter VI Release Date in Unexpected Cetaphil Ad
Next Post
 Nike Air Max TL 2.5 “Obsidian” and “Citron”

Related Articles

Piaget Dresses the Altiplano Ultimate Concept Tourbillon in Khaki Green Style

Reading Time: 7 minutes

Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.

  • Piaget maintains its long-standing leadership in ultra-thin watchmaking, a legacy that started with the 9P movement in 1957 and the 12P automatic calibre in 1960.
  • The new Khaki Green releases build on the same architecture that earned the Altiplano Ultimate Concept the Aiguille d’Or at the 2020 GPHG.
  • The 2024 tourbillon version marks a significant advancement in Piaget’s quest for ultra-slim design and technical innovation.
  • Together, the Altiplano 910P and the AUC Tourbillon strengthen Piaget’s reputation for combining innovative engineering with subtle elegance.

Ultra-thin watches have once again been stealing the spotlight, with brands across the industry pushing the boundaries of how slim a mechanical timepiece can be. Richard Mille and Bulgari have been the leading charge in creating creations like the RM UP-01 and the Octo Finissimo Ultra from Watches and Wonders, just how far modern engineering can go. But this time, it’s Piaget reclaiming the conversation. Long respected for its elegance, razor-thin designs, the maison has returned with two new creations and has grabbed the worlds attention just seconds after being introduced.

Attention intensified after Piaget introduced two ultra-thin innovations that have the watch world green with envy, and leading the way is the Altiplano Ultimate Concept Tourbillon in a striking Khaki Green finish. The watch features one of the slimmest tourbillon constructions ever achieved, giving it a sleek and modern look. Instead of presenting its ultra-thin structure as just a technical feat, Piaget turned it into a daring fashion statement — showing that innovation can be subtle, expressive, and uniquely stylish when executed at this level.

Piaget Altiplano Ultimate Concept Tourbillon | Image: Piaget

Piaget Altiplano Ultimate Concept Tourbillon

  • Brand: Piaget
  • Model: Altiplano Ultimate Concept Tourbillon
  • Reference: G0A50530
  • Diameter: 41.5mm
  • Thickness: 2 mm
  • Material: Cobalt Alloy
  • Dial Colour: Green – Cobalt Dial
  • Calibre: 970P-UC
  • Power Reserve: 35 Hours
  • Water Resistance: 2 Bar (20 metres, 65 feet )
  • Price: Available Upon Request

The Altiplano Ultimate Concept Tourbillon in Khaki Green signifies a new chapter in Piaget’s ultra-thin heritage. Instead of simply revisiting last year’s AUC Tourbillon, Piaget has expanded the concept with two new Khaki Green models, including the updated Altiplano 910P. Together, they represent a more modern, refined approach to extreme slimness — with the tourbillon version still maintaining its incredible 2mm thickness. That remarkably thin profile is achieved through Piaget’s signature construction method, where the caseback isn’t just structural; it forms the mainplate of the movement, enabling everything to sit within a single unified plane.

This latest Tourbillon measures 41.5mm and is crafted from a durable cobalt alloy, giving the watch a modern presence that balances its delicate engineering. One of the key upgrades is the introduction of a sapphire caseback, providing a clear view of the calibre 970P-UC with a 35-hour power reserve. The movement features a combination of polished and satin-brushed finishes, creating a sleek visual rhythm that appears more expressive and contemporary. Piaget also incorporated its signature cross-shaped motif across several movement components, subtly tying the aesthetic together with thoughtful detailing.

Piaget Altiplano Ultimate Concept Tourbillon | Image: Piaget
Piaget Altiplano Ultimate Concept Tourbillon | Image: Piaget

Heritage continues to play a vital role in the overall design, as seen from its caseback, which displays two messages Piaget has incorporated into its identity: the motto “Always do better than necessary” and “La Côte-aux-Fées,” the small Swiss village where the maison was founded and where its most intricate pieces are still crafted today. Even the strap communicates Piaget’s language — a matching khaki green calfskin piece featuring a newly developed “Polish Mesh” pattern, providing a subtle homage to the maison’s goldsmithing heritage and its reputation for exquisite finishing techniques.

Perhaps the most exciting development is Piaget’s decision to include the Altiplano Ultimate Concept Tourbillon in its Infinitely Personal program. This allows collectors to craft a version that’s entirely their own, selecting custom materials, finishes, and engravings. For a watch already pushing the limits of what ultra-thin mechanics can achieve, the chance to personalise it introduces a whole new level of exclusivity and emotional resonance.

Piaget Altiplano 910P Khaki Green | Image: Piaget

Piaget Altiplano 910P Khaki Green

  • Brand: Piaget
  • Model: Altiplano 910P Khaki Green
  • Reference: G0A50126
  • Diameter: 41 mm
  • Thickness: 4.3 mm
  • Material: Yellow Gold
  • Dial Colour: Green Dial
  • Calibre: 910P
  • Power Reserve: 48 Hours
  • Water Resistance: 2 Bar (20 metres, 65 feet )
  • Price: USD $41,300

The Altiplano 910P Khaki Green arrived alongside Piaget’s new tourbillon release, giving the maison a second ultra-thin highlight to showcase this season. While its silhouette remains the same from its original 2017 model, the watch now appears in a form collectors have been quietly waiting for — yellow gold. At 41 mm in diameter and just 4.3 mm thick, it maintains the proportions that made the first 910P such a technical talking point, but the shift into Piaget’s signature alloy instantly changes its character. For a brand so deeply associated with the beauty of yellow gold through its jewellery heritage, seeing this metal finally wrapped around a 910P feels long overdue and completely natural.

What really elevates this edition is Piaget’s playful use of colour and contrast. The rich khaki green dial harmonizes beautifully with the warmth of the gold case, while hints of slate and green from the peripheral rotor architecture add depth without overwhelming the design. The familiar layout of the calibre 910P remains prominently displayed, acting as both the engine and the visual centrepiece. The bridges and components are arranged like a mechanical collage, emphasizing that the 910P isn’t just thin for the sake of it — it’s a testament to Piaget’s skill in blending engineering with elegance in a way few others can.

Despite the complexity on display, the watch wears with remarkable subtlety. The slender case, understated movement layout, and beautifully balanced colour palette come together to create a piece that feels luxurious without leaning into excess. And while the spotlight may shine brightest on the Khaki Green Tourbillon, the 910P stands confidently alongside it as a more traditional yet equally compelling expression of Piaget’s ultra-thin mastery. Priced at USD $41,300, it offers a sophisticated entry point into Piaget’s world of slim mechanical artistry.

Piaget Altiplano Ultimate Concept Tourbillon & Altiplano 910P Khaki Green | Image: Piaget

Piaget’s Ultra-Thin Mastery

Piaget’s newest ultra-thin watches may not aim to reinvent design language, but they reinforce something even more meaningful — the maison’s long-standing obsession with pushing slim mechanical watchmaking further than anyone believed possible. This pursuit traces back to Piaget’s pioneering 9P movement introduced in 1957, a calibre that set a new benchmark for thinness in mechanical watches. It was followed just a few years later by the acclaimed 12P in 1960, the world’s thinnest automatic movement at that time. These early milestones weren’t merely technical achievements; they defined Piaget’s identity and paved the way for the ultra-thin philosophy the brand continues to uphold today.

That heritage eventually led to modern icons like the Altiplano Ultimate Concept, which famously won the Aiguille d’Or at the Grand Prix d’Horlogerie de Genève in 2020 — one of the highest honours in watchmaking. Its tourbillon evolution, revealed in 2024, marked another step in Piaget’s ongoing pursuit of innovation, demonstrating that the brand isn’t content to rest on previous achievements. Instead, each new release reminds us that Piaget approaches ultra-thin watchmaking not as a passing trend, but as a craft to be perfected, refined, and continually reimagined.

Piaget
About the Author

Related Articles

arrow_drop_up