- Name: Adidas UltraBOOST 1.0 “10th Anniversary”
- Colour-way: Core Black/Core Black/Gold Metallic
- SKU: B27171
- Retail Price: USD $180
- Release Date: February 11, 2025
A decade has passed since Adidas revolutionized the sneaker world with the UltraBOOST, a model that set new standards for comfort and performance. Showcasing a breathable Primeknit upper and an energy-returning BOOST midsole, the UltraBOOST swiftly garnered a loyal following, appealing to both runners and those in the lifestyle and streetwear scenes. Its triumph opened the door for BOOST-equipped variations, such as the highly sought-after NMD, revealed in late 2015. Throughout the years, the UltraBOOST has seen many updates, with last year’s UltraBOOST 5 continuing the legacy of this iconic series.
As adidas commemorates this milestone, the brand is going back to its origins by bringing back one of its most beloved designs. The UltraBOOST 1.0 continues to be a vital part of adidas’ lifestyle line, and to celebrate its 10th anniversary, the original colourway is making a highly awaited comeback. The upper remains faithful to its original look, made from a textured black Primeknit material that offers both flexibility and support. To accentuate its signature appearance, a vibrant purple TPU cage encircles the heel, showcasing black “ultra” branding along with a striking metallic gold “boost” detail. Underfoot, the distinctive full-length BOOST midsole—known for its exceptional cushioning and responsiveness—returns in classic white, while a sturdy black rubber outsole finishes the design, providing both style and practicality.
For sneaker enthusiasts and long-time UltraBOOST fans, the OG “10th Anniversary” UltraBOOST 1.0 is set to release on February 11 through Adidas CONFIRMED and select retailers. Priced at USD $180, this launch delivers a nostalgic nod to the past while upholding UltraBOOST’s legacy as a timeless icon in sneaker culture.
