Fashion

Bad Bunny and Calvin Klein Set the Web on Fire with Spring 25 Drop

Reading Time: 3 minutes

Share via

Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details

Bad Bunny Is Infinite – Calvin Klein Spring 2025 | Video: YouTube / Calvin Klein

A highly praised new album. A sold-out show in his hometown at the Coliseo de Puerto Rico. It was a memorable performance on one of the year’s largest stages. Yep—2025 is officially the year of Bad Bunny. The Puerto Rican icon—musician, actor, fashion innovator, activist, and even a legitimate pro wrestler (because why not?)—has never really gone unnoticed, but recently? Benito is omnipresent, and the world craves more of him.

His sixth solo album, Debí Tirar Más Fotos, was released on January 5th and immediately created a buzz. It represents a daring, soulful exploration of Puerto Rican musical traditions, with both fans and critics praising it as one of his most genuine—and finest—works to date. Since its launch, he has embarked on an energetic promotional tour, making surprise appearances at NYC subway stations alongside Jimmy Fallon and tackling the challenges on Hot Ones (although he tapped out early on the spicy wings, his charm remained undeniably radiant).

And now? He’s taking it off for Calvin Klein.

Bad Bunny For Calvin Klein Spring 2025 | Image: Mario Sorrenti / Calvin Klein

Multi-platinum recording artist and 3x Grammy Award-winner Bad Bunny has officially donned the Icon Cotton Stretch Underwear (USD $49.95) for the brand’s Spring 2025 campaign—photographed by legendary photographer Mario Sorrenti. The visuals? Pure fire. Benito appears “immersed by sensuality” in every frame, exuding that signature Calvin Klein cool. Unsurprisingly, the internet reacted with a total meltdown.

This campaign elevates him to the level of CK royalty—featuring Jeremy Allen White, Justin Bieber, Jeremy Pope, and the original Mark Wahlberg. In a year when his music has embraced raw emotion and cultural roots, there’s a certain poetry in his openness within a campaign celebrated for its minimalist approach.

Naturally, looking the part required significant dedication. “I had a whole routine focused on my physique and getting into the best shape for this campaign,” he shared with GQ. Clean eating. Intense training. No cheat meals—even while surrounded by his favourite restaurants in New York City. However, for Bunny, it was about more than just the physical aspects.

He personalised the campaign by infusing it with what he knows best: music. “The easiest and most impactful way for me to add my signature to any project is always through music,” he explained. With Debí Tirar Más Fotos showcasing Puerto Rican identity, it felt right to score the campaign film with “EoO,” one of the standout tracks. “I truly believe that the best way to make an impact is by being genuine, authentic, and the best version of yourself—that’s exactly what my latest album embodies.”

And as if that weren’t enough, he’s also going to be a caddie in Happy Gilmore 2 with Adam Sandler. Naturally, Bad Bunny is jumping from steamy campaigns to golf comedies.

About the Author
Previous Post
The $35,000 Saint Laurent x Bang & Olufsen Beogram 4000c Turntable An Ultra-Limited Item
Next Post
LARK Distillery Channels Japanese Craftsmanship With Mizunara Batch 2 Whisky

Related Articles

Richard Mille Just Unveiled The RMB01 New Limited-Edition Motorcycle

Reading Time: 5 minutes

Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.

  • Richard Mille ventures into the motorcycle world through a partnership with renowned French builder Brough Superior, resulting in the track-oriented RMB01.
  • Power comes from an engineered 997cc twin-cylinder engine, designed from aluminum alloy with an obsessive focus on weight reduction and balance.
  • The project was developed over approximately 18 months, with several design revisions exchanged between both brands before the final version was finalized.
  • Production is limited to 150 individually numbered bikes, available in three distinct colourways and scheduled for delivery toward the end of 2025.

Few luxury brands manage to divide opinion quite like this one, and that tension has always been part of its allure. Built on pushing boundaries in design, materials, and performance, the approach has never been about subtlety or playing it safe. That mindset has defined Richard Mille in the watch world for years, and now it extends into something far more mechanical and visceral. Through a partnership with legendary motorcycle maker Brough Superior, the brand introduces the RMB01, a limited-edition motorcycle that translates its high-performance philosophy from the wrist to the road with the same meticulous attention to engineering and detail.

Richard Mille RMB01 Motorcycle | Image: Richard Mille

Rather than seeming like a sudden shift, the partnership behind the RMB01 comes across as a thoughtfully planned next step. Both brands are founded on the same principles: mechanical honesty, high performance, and a steadfast refusal to compromise their identity for mass appeal. Bringing Richard Mille together with Brough Superior wasn’t about branding just for the sake of it, but about building something from the ground up that reflects the values of both houses.

Unlike Richard Mille’s longstanding presence in Formula 1 and competitive sailing, this project moves beyond sponsorship into full-scale creation. For the first time, the brand actively participates in designing a motorcycle rather than merely supporting the sport around it. This shift is significant and sets the tone for what the RMB01 is meant to represent—a purpose-built, track-focused machine designed without compromise.

Richard Mille founder Richard Mille and Brough Superior CEO Thierry Henriette reportedly spent nearly 18 months refining the concept, working through multiple design iterations before arriving at the final form. The end result is a striking, muscular silhouette with flowing lines and exposed mechanical elements, echoing the brand’s signature skeletonized watch designs. Every surface feels deliberate, with the bike’s structure proudly on display, reinforcing the idea that engineering isn’t something to hide — it’s the whole point.

Richard Mille RMB01 Motorcycle | Image: Richard Mille
Richard Mille RMB01 Motorcycle | Image: Richard Mille

What stands out immediately about the RMB01 is that it doesn’t chase extremes just for headlines. Instead of focusing high horsepower figures, the bike focuses on balance, feedback, and a riding experience that feels rewarding the moment you get moving. With around 130 horsepower on tap, it’s clear this machine isn’t aiming to compete with modern superbikes on paper, but rather to offer something more engaging and purposeful.

And that begins with the engine connection itself. The 997cc twin-cylinder unit is built with a meticulous focus on weight reduction, starting as heavy aluminium blocks and then carefully carved down to their necessary form. Ultimately, roughly 160 kilograms of raw material is reduced to just 23 kilograms of finished components, resulting in an engine that feels lightweight, responsive, and lively under throttle.

A carbon chassis acts as the RMB01’s backbone, keeping everything rigidity while making much of the engineering visible, and this philosophy is carried throughout the bike’s structure. Nothing feels hidden or overly styled, and that honesty in design reflects how Richard Mille treats its watches—where mechanics are intended to be seen and appreciated rather than tucked away.

With only 150 units ever to be built, each one individually numbered, deliveries are expected toward the end of 2025. Buyers can choose from three distinct finishes, ranging from deep midnight blue to matte grey and a pearlescent white with red accents. Pricing hasn’t been announced yet, but given the brands involved, this is very much a motorcycle for those who already understand what they’re getting into.

Richard Mille RMB01 Motorcycle | Image: Richard Mille
Richard Mille RMB01 Motorcycle | Image: Richard Mille
Richard Mille RMB01 Motorcycle | Image: Richard Mille
Richard Mille RMB01 Motorcycle | Image: Richard Mille
Richard Mille RMB01 Motorcycle | Image: Richard Mille
Richard Mille RMB01 Motorcycle | Image: Richard Mille
Richard Mille RMB01 Motorcycle | Image: Richard Mille

Richard Mille
About the Author

Related Articles

arrow_drop_up