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Bad Bunny Is Infinite – Calvin Klein Spring 2025 | Video: YouTube / Calvin Klein
A highly praised new album. A sold-out show in his hometown at the Coliseo de Puerto Rico. It was a memorable performance on one of the year’s largest stages. Yep—2025 is officially the year of Bad Bunny. The Puerto Rican icon—musician, actor, fashion innovator, activist, and even a legitimate pro wrestler (because why not?)—has never really gone unnoticed, but recently? Benito is omnipresent, and the world craves more of him.
His sixth solo album, Debí Tirar Más Fotos, was released on January 5th and immediately created a buzz. It represents a daring, soulful exploration of Puerto Rican musical traditions, with both fans and critics praising it as one of his most genuine—and finest—works to date. Since its launch, he has embarked on an energetic promotional tour, making surprise appearances at NYC subway stations alongside Jimmy Fallon and tackling the challenges on Hot Ones (although he tapped out early on the spicy wings, his charm remained undeniably radiant).
And now? He’s taking it off for Calvin Klein.
Bad Bunny For Calvin Klein Spring 2025 | Image: Mario Sorrenti / Calvin Klein
Multi-platinum recording artist and 3x Grammy Award-winner Bad Bunny has officially donned the Icon Cotton Stretch Underwear (USD $49.95) for the brand’s Spring 2025 campaign—photographed by legendary photographer Mario Sorrenti. The visuals? Pure fire. Benito appears “immersed by sensuality” in every frame, exuding that signature Calvin Klein cool. Unsurprisingly, the internet reacted with a total meltdown.
This campaign elevates him to the level of CK royalty—featuring Jeremy Allen White, Justin Bieber, Jeremy Pope, and the original Mark Wahlberg. In a year when his music has embraced raw emotion and cultural roots, there’s a certain poetry in his openness within a campaign celebrated for its minimalist approach.
Naturally, looking the part required significant dedication. “I had a whole routine focused on my physique and getting into the best shape for this campaign,” he shared with GQ. Clean eating. Intense training. No cheat meals—even while surrounded by his favourite restaurants in New York City. However, for Bunny, it was about more than just the physical aspects.
He personalised the campaign by infusing it with what he knows best: music. “The easiest and most impactful way for me to add my signature to any project is always through music,” he explained. With Debí Tirar Más Fotos showcasing Puerto Rican identity, it felt right to score the campaign film with “EoO,” one of the standout tracks. “I truly believe that the best way to make an impact is by being genuine, authentic, and the best version of yourself—that’s exactly what my latest album embodies.”
And as if that weren’t enough, he’s also going to be a caddie in Happy Gilmore 2 with Adam Sandler. Naturally, Bad Bunny is jumping from steamy campaigns to golf comedies.
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.
Patrick Mahomes officially becomes a Hublot brand ambassador ahead of the 2025 NFL season, enhancing the brand’s presence in American sports.
The three-time Super Bowl Champion is seen wearing the limited Big Bang 20th Anniversary King Gold, powered by the HUB1280 UNICO chronograph movement.
Hublot CEO Julien Tornare calls Mahomes a “true champion,” highlighting the quarterback’s leadership and ambition in line with the brand’s spirit of daring innovation.
With Mahomes joining ambassadors like Usain Bolt, Novak Djokovic, and Kylian Mbappé, Hublot continues to grow one of the most decorated athlete rosters in luxury watchmaking.
When Patrick Mahomes makes the news, it usually involves a late-game drive, a perfectly thrown deep ball, or another reminder that he handles pressure differently. However, this time, the story isn’t about touchdowns or playoff runs. It’s about time, quite literally. The Kansas City Chiefs quarterback and three-time Super Bowl champion has officially teamed up with Swiss watchmaker Hublot as a brand ambassador, as he enters the world of luxury watchmaking ahead of the 2025 NFL season.
The partnership makes sense. Mahomes has built his reputation on quick decisions, staying calm under pressure, and executing when the clock is against him. Hublot, meanwhile, has built its identity around precision, design, and mastering time. Add a record-setting 10-year, $450 million contract and a starring role in Netflix’s Quarterback, and you have an athlete whose influence extends far beyond the field. He joins a lineup that already features Usain Bolt, Novak Djokovic, and Kylian Mbappé, a clear sign that Hublot is not interested in ordinary partnerships.
As Patrick Mahomes says, “Partnering with Hublot is an honour. It’s a brand that understands the value of timeliness, precision, and also performance. I’m proud to be a part of a legacy that was built on mastering time with style.”
What makes this collaboration stand out isn’t just the star power but also the shared values. Mahomes represents a generation of athletes who play with confidence and energy, unafraid to take risks on the field. Hublot has always embraced a bold approach to watchmaking. This isn’t simply a logo on a jersey. It’s like two brands of performance coming together.
Hublot 20th Anniversary King Gold Ceramic Ref.431.OM.1338.RX | Image: Hublot
Hublot Big Bang 20th Anniversary King Gold Ceramic
Hublot hasn’t officially announced a Patrick Mahomes limited edition yet, but it’s the kind of question that just comes up right after an announcement like this. The brand has been making athlete-specific references for a long time, and with Mahomes coming into the spotlight before the 2025 season, a future collaboration seems quite likely. For now, he has been photographed wearing the Big Bang 20th Anniversary King Gold, a 43mm statement piece crafted in 18K King Gold that marks two decades of Hublot’s most iconic collection.
Technically speaking, the watch Mahomes wears doesn’t seem to have personal engravings or custom design tweaks, at least as far as we know. The model remains true to the anniversary design, featuring a stamped satin-finished dial with a carbon-effect texture that adds depth without overpowering the case’s bold presence. Inside, it’s powered by the HUB1280 UNICO manufacture movement, a self-winding chronograph with a column-wheel mechanism and a 72-hour power reserve, housed in a 13.2mm-thick case with 100 metres of water resistance. In short, it’s the standard anniversary model — but in this case, visibility is everything.
From a brand strategy perspective, Mahomes’ inclusion feels more like a deliberate expansion than just an endorsement. Hublot has associated itself with globally prominent athletes, and bringing in one of the NFL’s most influential figures strengthens its position in the American sports market. For collectors, the connection could add an extra narrative layer to an already limited 250-piece release. While predicting future market performance is impossible, history shows that when a flagship anniversary model becomes closely linked to a defining athlete of his era, the long-term significance for collectability only increases.
Super Bowl Champion Patrick Mahomes Partners With Hublot | Image: Hublot
For Hublot CEO Julien Tornare, the decision to bring Mahomes on board was straightforward. In many ways, the quarterback represents the exact type of personality the brand gravitates toward — someone who blends elite performance with global recognition, yet continues to push forward as if there is still something to prove. That mix of prestige and hunger aligns neatly with Hublot’s own identity, a maison that has built its reputation on bold design choices and a willingness to challenge traditional watchmaking norms.
“There are good players. Great players. And then, there’s Patrick Mahomes,” Tornare said in a statement. “Patrick is a true champion who represents everything that Hublot stands for. He is a leader, he has a vision, he brought a new style of playing for the beauty of the game, all of this with confidence, passion and instinct. At Hublot, we recognise that mindset: a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground. I have no doubt we’re up to great things next to Patrick, and I can’t wait that together we will inspire billions around the world.”
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
