The Super Bowl isn’t just about football; it’s a grand entertainment experience where commercials are as integral to the spectacle as the game. As the Philadelphia Eagles and Kansas City Chiefs prepare for Super Bowl LIX on Sunday, February 9, the true competition has already begun: the quest for the top ad of 2025.
Major brands are going all out this year, investing more than $7 million for only 30 seconds of airtime. With such a hefty price tag, they are ensuring each moment is impactful. Featuring Hollywood stars and music legends, these advertisements are filled with celebrity allure, humor, and stunning visuals, crafted to spark conversations that last well beyond the game.
So, which brands are stealing the spotlight? Expect to see some familiar faces—automakers, beverage giants, and tech leaders—alongside a few surprises that no one anticipated. Whether it’s a nostalgic throwback, a hilarious celebrity cameo, or a bold new concept, this year’s Super Bowl commercials are proving to be among the most creative yet.
Let’s explore the biggest, most talked-about, and buzziest ads for Super Bowl LIX in 2025.
- Brand: Dunkin Donuts
- Cast: Ben Affleck, Casey Affleck, & Jeremy Strong
Ben and Casey Affleck are back with a new twist on their Dunkin’ obsession, elevating it to cinematic heights. After the tremendous success of last year’s DunKings ad, the Academy Award-winning brothers reunite with Succession star Jeremy Strong for DunKings 2: The Movie. This sequel is an extravagant and self-referential journey that transforms their passion for coffee and donuts into an epic narrative.
The ad reaches a peak with a tense coffee band battle—because, why not?—as the Affleck brothers fight to protect their hard-won DunKings title. This short film is one segment of Dunkin’s multi-part campaign, filled with absurd humour, exaggerated Boston accents, and a peculiar scene where Jeremy Strong sits in a barrel of coffee beans (is it method acting or just enthusiastic snacking?).
Dunkin’ has eagerly adopted the concept of a Dunkin’ Cinematic Universe (which is now a real concept), thanks to its partnership with Artists Equity, the production company founded by Ben Affleck and Matt Damon. According to Dunkin’s CMO, Jill McVicar Nelson, the brand is enhancing the fun, making sure that everyone—not just Affleck—is included in the DunKings legacy.
“Everyone aspires to be a DunKing!” Nelson expressed. “This new chapter is larger, funnier, and packed with surprises—it emphasizes what Dunkin’ has always represented: excellent coffee, served quickly—plain and simple. We treat those elements with utmost seriousness, yet we never take ourselves too seriously. DunKings for life.”
- Brand: HexClad
- Starring: Gordon Ramsey, Pete Davidson
Have you ever wondered if Pete Davidson is actually from another planet? According to HexClad, he and the rest of Hollywood are aliens living among us. It seems we should have anticipated this.
In HexClad’s inaugural Super Bowl ad, celebrity chef and renowned culinary critic Gordon Ramsay unexpectedly enters Area 51 with a unique purpose: to prepare a meal for an alien gourmet. While exploring the covert facility, Ramsay’s adventure takes an odd twist as he learns that Pete Davidson is not merely a dinner invitee—he serves as the official alien ambassador. Naturally, he fulfills this role.
What comes next is a humorous blend of science fiction clichés, Ramsay’s typical exasperation, and a clever showcase of HexClad’s hybrid cookware. The surprising revelation? Their state-of-the-art pans aren’t merely sophisticated—they could very well be crafted from genuine UFO materials. Now that’s performance that’s truly out of this world.
Although the advertisement emphasizes absurdity over cinematic artistry, it marks a significant milestone for HexClad. The Unidentified Frying Object is not only their first Super Bowl appearance but also the very first Super Bowl commercial from any cookware brand. This represents a considerable advancement for a privately held company, demonstrating that high-end kitchen equipment is now positioned alongside major players. What’s your take? Did HexClad’s ad succeed like a flawlessly cooked steak, or did it fall short like a culinary mishap?
- Brand: Mountain Dew
- Starring: Seal, Becky G
Have you ever questioned why the singer-songwriter SEAL isn’t actually a seal? Mountain Dew’s Super Bowl advertisement offers a glimpse into a universe where everything seems to fall into place—or at least gives that impression. Directed by Academy Award winner Taika Waititi, this unconventional commercial immerses us in the vibrant, tangy mythology of Mountain Dew’s legendary Baja Blast, blending soul, mid-’90s charm, and some genuinely bizarre musical scenes.
The commercial opens with SEAL performing a smooth rendition of his hit “Kiss From A Rose,” but with a twist—the lime suddenly comes to life. Becky G joins SEAL for an unexpected duet, turning the kitchen into a lively stage for a vibrant, citrus-inspired performance. This playful and surreal portrayal emphasizes Mountain Dew’s new Lime flavour, showcasing that the brand is eager to embrace the quirky side of its Super Bowl campaign.
Although the commercial seems surreal (seriously, what’s with that lime?), it is supported by an effective experiential marketing strategy. Mountain Dew also brings the campaign to life in New Orleans, where fans can participate in enjoyable activities such as ‘Spot the Baja Blast Campervan’ and ‘Escape to Baja Beach.’
Kiss From A Lime captures the essence of nostalgia through SEAL’s memorable song, infuses Becky G’s vibrant energy, and incorporates the quirky humor that defines Super Bowl commercials. While it may seem strange, isn’t that what makes it enjoyable?
So, what do you think—did Mountain Dew’s ad make you tap your feet or wonder about the lime-turned-rockstar scenario?
- Brand: Doritos
- Starring: Michael Strassner
Doritos consistently delivers unforgettable Super Bowl ads, and their 2025 commercial, “Abduction,” is no exception. This advertisement turns a familiar snack into a humorous, extraterrestrial adventure.
The ad opens with an alien ship landing on Earth. However, instead of the typical menacing atmosphere, the scene takes a humorous turn. The aliens, led by the lively Michael Strassner, aren’t interested in conquering the planet; they are focused on something much more important: Doritos. During their quest to sample the iconic chips, the aliens accidentally abduct a human, only to realize their mistake. The human remains blissfully unaware, too preoccupied with munching on Doritos to grasp the situation.
Humour unfolds in waves as the aliens attempt to understand humanity’s obsession with Doritos. The absurdity of their interactions with our snacking habits produces ample laughter, while Strassner’s performance adds a charming, quirky energy to the scene.
Certainly, Doritos are more than just a source of laughter—they’re a celebration of bold flavours and that satisfying crunch that draws us in time and again. The advertisement concludes by emphasising that regardless of where you hail from—be it Earth or elsewhere—Doritos remain utterly irresistible.
- Brand: Ray Ban / Meta
- Starring: Chris Hemsworth, Chris Pratt and Kris Jenner
Meta’s 2025 Super Bowl advertisement, titled Who Eats Art?, provides a whimsical perspective on the intersection of art and technology, featuring Chris Hemsworth, Chris Pratt, and Kris Jenner. While exploring Jenner’s stylish apartment, Pratt uses Meta’s Smart Glasses to identify a piece of art. To their surprise, it turns out to be a banana stuck to the wall—a nod to the infamous “Comedian” artwork. True to his playful character, Hemsworth concludes that the best way to pay tribute to the piece is by eating it, leading to a humorous exchange between the two Chris’s.
This advertisement highlights the innovative features of Meta’s Smart Glasses, enabling users to connect with their surroundings in unique and unexpected ways. From recognizing artwork to experiencing the world through a technologically enhanced lens, these glasses promise to transform our daily lives. As this remarkable product captures attention this year, we eagerly look forward to trying them out and discovering how they will change our interaction with the world around us.
- Brand: Pringles
- Starring: Nick Offerman, James Harden, Andy Reid, and Adam Brody
Pringles’ 2025 Super Bowl ad, The Call of the Moustaches, delivers a witty and entertaining campaign that elevates snack time enjoyment. The commercial features a diverse cast of memorable moustached figures, including a military general and a wild-west cowboy, all responding to the Pringles can’s call. Together, these moustachioed characters set out on a humorous adventure to secure the ultimate stack of Pringles.
With its quirky humour and vibrant display of diverse moustaches, this ad illustrates that Pringles is not just a snack—it’s an experience that brings people together, regardless of moustache preference. Whether you love their wavy chips or enjoy a good laugh, The Call of the Moustaches serves as a delightful and unforgettable tribute to the joy of sharing snacks with friends. This one surely brought smiles to our faces.
- Brand: Bud Light
- Starring: Post Malone & Shane Gillis
Bud Light’s 2025 Super Bowl ad, “Cul-De-Sac Party,” opens with a memorable neighbourhood block party featuring Post Malone and Shane Gillis. The comedians infuse their charm and humour into a lively cul-de-sac event where neighbours unite for an unexpected celebration, complete with refreshing Bud Lights. From backyard barbecues to spontaneous dance-offs, the cul-de-sac becomes a lively social center that no one can resist.
Brimming with a lively spirit and engaging energy, the commercial brilliantly embodies Bud Light’s signature feel—where the finest moments are always enjoyed with friends and a refreshing drink. It offers a funny and relatable nudge that often, the most unforgettable gatherings occur right outside your doorstep.
In 2025, the cost of advertising during the Super Bowl has reached unprecedented heights. A 30-second commercial now commands a staggering USD $8 million—setting a new benchmark. Just a year ago, this same spot was priced at USD $7 million, marking a notable 14% increase in only 12 months. Over the last five years, Super Bowl ad costs have soared by an impressive 55%, reflecting the increasing demand and value of this prime advertising space. This rise in prices underscores the Super Bowl’s unparalleled capacity to connect brands with millions of viewers, solidifying it as the ultimate marketing platform.
Super Bowl advertisements represent more than just their cost; they offer a unique chance for brands to connect with over 100 million viewers at once. This vast audience comprises individuals from various backgrounds, ranging from passionate sports fans to those who watch casually for the thrill of the event. For advertisers, reaching such a broad and diverse viewership is immensely valuable. Peter Bray, founder of Bray & Co. ad agency, predicts that Super Bowl ad sales will surpass a billion dollars within a few years. He characterizes the Super Bowl as “the advertising industry’s Super Bowl,” since it’s the rare occasion when consumers eagerly anticipate the commercials, creating a highly anticipated experience for both brands and audiences.
Beyond the cost of commercial slots, brands are making significant investments in production efforts. To capture attention, advertisers extend beyond mere ad placement—they fully embrace celebrity appearances, comedic parodies, and considerable production budgets. This often inflates the overall costs even further. A prime example is Amazon’s 2022 Alexa advertisement, which had a production budget of USD $26 million, making it the most expensive Super Bowl commercial ever. Featuring Michael B. Jordan, the ad was packed with stunning visuals, star power, and humour—all factors that contributed to its unprecedented price tag.
The rising costs of Super Bowl ads emphasize their growing importance. As audiences become dispersed across digital platforms like TikTok, Instagram, and YouTube, brands are recognizing the unique advantage of engaging a concentrated, national audience at once. The Super Bowl offers a distinctive platform for brands to leave a lasting impression, prompting many to invest more than ever to ensure their advertisements are not only viewed but also widely discussed long after the event is over.
Super Bowl commercials transcend typical advertising; they are significant cultural events. In 2025, companies are spending a staggering USD $8 million for just a 30-second spot, with costs rising every year. What drives this expense? With more than 100 million viewers watching, the Super Bowl provides the largest audience in advertising, creating a prime opportunity for brands to capture attention and make an impression. This unparalleled audience reach motivates brands to invest heavily in securing their chance to shine.
Purchasing airtime is only part of the equation. The true investment lies in the creativity and spectacle that these advertisements deliver. With celebrity appearances and astonishing production quality, brands invest heavily in creating the ideal ad. Super Bowl commercials aim to capture attention, stir emotions, and ignite discussions that linger well beyond the game. This combination of immense visibility, star influence, and significant stakes inflates costs, positioning Super Bowl ads as among the most sought-after—and costly—advertising opportunities globally.
