Hublot Welcomes Patrick Mahomes as the Brand’s Newest Ambassador

Published: 3rd September 2025

Reading Time: 6 minutes

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Patrick Mahomes officially becomes a Hublot brand ambassador ahead of the 2025 NFL season, enhancing the brand’s presence in American sports.
The three-time Super Bowl Champion is seen wearing the limited Big Bang 20th Anniversary King Gold, powered by the HUB1280 UNICO chronograph movement.
Hublot CEO Julien Tornare calls Mahomes a “true champion,” highlighting the quarterback’s leadership and ambition in line with the brand’s spirit of daring innovation.
With Mahomes joining ambassadors like Usain Bolt, Novak Djokovic, and Kylian Mbappé, Hublot continues to grow one of the most decorated athlete rosters in luxury watchmaking.

When Patrick Mahomes makes the news, it usually involves a late-game drive, a perfectly thrown deep ball, or another reminder that he handles pressure differently. However, this time, the story isn’t about touchdowns or playoff runs. It’s about time, quite literally. The Kansas City Chiefs quarterback and three-time Super Bowl champion has officially teamed up with Swiss watchmaker Hublot as a brand ambassador, as he enters the world of luxury watchmaking ahead of the 2025 NFL season.

The partnership makes sense. Mahomes has built his reputation on quick decisions, staying calm under pressure, and executing when the clock is against him. Hublot, meanwhile, has built its identity around precision, design, and mastering time. Add a record-setting 10-year, $450 million contract and a starring role in Netflix’s Quarterback, and you have an athlete whose influence extends far beyond the field. He joins a lineup that already features Usain Bolt, Novak Djokovic, and Kylian Mbappé, a clear sign that Hublot is not interested in ordinary partnerships.

As Patrick Mahomes says, “Partnering with Hublot is an honour. It’s a brand that understands the value of timeliness, precision, and also performance. I’m proud to be a part of a legacy that was built on mastering time with style.”

What makes this collaboration stand out isn’t just the star power but also the shared values. Mahomes represents a generation of athletes who play with confidence and energy, unafraid to take risks on the field. Hublot has always embraced a bold approach to watchmaking. This isn’t simply a logo on a jersey. It’s like two brands of performance coming together.

Hublot 20th Anniversary King Gold Ceramic Ref.431.OM.1338.RX | Image: Hublot

Hublot Big Bang 20th Anniversary King Gold Ceramic

Brand: Hublot
Model: Big Bang 20th Anniversary King Gold
Reference: 431.OM.1338.RX
Diameter: 43 mm
Thickness: 13.2 mm
Material: 18K King Gold
Dial Colour: Stamped Satin-finished – Carbon Effect
Calibre: HUB1280 UNICO
Power Reserve: 72 Hours
Water Resistance: 10 Bar (100 metres, 330 feet)
Price: USD $42,000 (Limited Edition – 250 Pieces)

Hublot hasn’t officially announced a Patrick Mahomes limited edition yet, but it’s the kind of question that just comes up right after an announcement like this. The brand has been making athlete-specific references for a long time, and with Mahomes coming into the spotlight before the 2025 season, a future collaboration seems quite likely. For now, he has been photographed wearing the Big Bang 20th Anniversary King Gold, a 43mm statement piece crafted in 18K King Gold that marks two decades of Hublot’s most iconic collection.

Technically speaking, the watch Mahomes wears doesn’t seem to have personal engravings or custom design tweaks, at least as far as we know. The model remains true to the anniversary design, featuring a stamped satin-finished dial with a carbon-effect texture that adds depth without overpowering the case’s bold presence. Inside, it’s powered by the HUB1280 UNICO manufacture movement, a self-winding chronograph with a column-wheel mechanism and a 72-hour power reserve, housed in a 13.2mm-thick case with 100 metres of water resistance. In short, it’s the standard anniversary model — but in this case, visibility is everything.

From a brand strategy perspective, Mahomes’ inclusion feels more like a deliberate expansion than just an endorsement. Hublot has associated itself with globally prominent athletes, and bringing in one of the NFL’s most influential figures strengthens its position in the American sports market. For collectors, the connection could add an extra narrative layer to an already limited 250-piece release. While predicting future market performance is impossible, history shows that when a flagship anniversary model becomes closely linked to a defining athlete of his era, the long-term significance for collectability only increases.

Super Bowl Champion Patrick Mahomes Partners With Hublot | Image: Hublot

For Hublot CEO Julien Tornare, the decision to bring Mahomes on board was straightforward. In many ways, the quarterback represents the exact type of personality the brand gravitates toward — someone who blends elite performance with global recognition, yet continues to push forward as if there is still something to prove. That mix of prestige and hunger aligns neatly with Hublot’s own identity, a maison that has built its reputation on bold design choices and a willingness to challenge traditional watchmaking norms.

“There are good players. Great players. And then, there’s Patrick Mahomes,” Tornare said in a statement. “Patrick is a true champion who represents everything that Hublot stands for. He is a leader, he has a vision, he brought a new style of playing for the beauty of the game, all of this with confidence, passion and instinct. At Hublot, we recognise that mindset: a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground. I have no doubt we’re up to great things next to Patrick, and I can’t wait that together we will inspire billions around the world.”

Check Out Hublot Big Bang 20th Anniversary King Gold

Hublot

About the Author

Elias Al Bay

Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.

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1954 Mercedes-Benz W196R Sells for $52 Million Becoming the Second Most Expensive Car Ever

Elias Al Bay

Published: 15th February 2025

Reading Time: 6 minutes

Collectors have long been attracted to rarity, but the discovery of a vintage automotive piece after decades of concealment elevates the thrill. This was evident at RM Sotheby’s recent auction, where a 1954 Mercedes-Benz W196 R Stromlinienwagen sold for an incredible $52 million USD, ranking as the second most expensive car ever auctioned.

This wasn’t just any old Mercedes. It was chassis number 00009/54, a machine that epitomizes the golden age of Formula 1 engineering. Developed under the meticulous supervision of Rudolf Uhlenhaut, the W196 R was a technological marvel that combined performance with futuristic design. With its Stromlinienwagen (“streamliner”) bodywork, it looked like it had been from the future—a car designed to cut through the air at top speed.

Only four of these streamliner-bodied W196 R models are known to exist, and they were specifically designed for high-speed circuits. The body, constructed from Elektron magnesium alloy, weighed just 88 pounds (40 kilograms), making it lighter than aluminium while still strong enough to meet the demands of Formula 1 racing. The result was an aerodynamic masterpiece that could easily reach speeds over 186 mph (300 km/h)—staggering for the 1950s.

Key Highlights:

Sold at RM Sotheby’s, becoming the second most expensive car ever sold at auction.
1954 Mercedes-Benz W196 R Stromlinienwagen (Chassis 00009/54)
Only four streamliner-bodied W196 R cars are known to still exist.
Released after 59 years at the Indianapolis Motor Speedway Museum, with appearances at Pebble Beach and Petersen Automotive Museum.

1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s

Beneath the sleek skin sat an inline eight-cylinder engine, essentially two four-cylinder units bolted together, producing between 257 and 290 horsepower depending on its race setup. Pair that with innovations like front double wishbone suspension, torsion-bar springs, Alfin drum brakes, and Uhlenhaut’s patented low-pivot swing axle rear suspension, and you had one of the most advanced racing cars of its era. This wasn’t just a car—it was a rocket ship in disguise.

The W196 R made an immediate impact on the track. When it debuted in 1954, Mercedes entered three cars into the French Grand Prix at Reims. The result? A dominant 1st, 2nd, and 7th place finish, with factory driver Juan Manuel Fangio leading the way. Fangio went on to win the 1954 Formula 1 World Championship in the W196 R, ending Ferrari’s winning streak and showing that Mercedes-Benz had built the ultimate racing machine.

The car’s legend only grew in 1955 when the streamlined W196 returned for the newly redesigned Monza circuit, which featured a dramatic high-banked section. Fangio and teammate Piero Taruffi surged to a 1-2 finish, while Stirling Moss—driving this very chassis, 00009/54—set the fastest lap with an average speed of 215.7 km/h on lap 21. These victories cemented the Stromlinienwagen’s place in motorsport history.

Italian Grand Prix in Monza, 11 September 1955 | Image: Sotheby’s

However, Mercedes’ Formula 1 dominance was brief. After the tragic 1955 Le Mans disaster, which fundamentally changed motorsport safety, Mercedes-Benz withdrew from racing completely. In October that year, the brand held a formal ceremony to retire the W196 R, relocating most examples to the Daimler-Benz Museum in Stuttgart. Four were eventually donated to other institutions worldwide—including this one.

Chassis 00009/54 was transferred to the Indianapolis Motor Speedway Museum in 1965 and stayed there for almost 59 years. Throughout this period, it became a key exhibit, appreciated by fans but not altered by collectors. Its time in the museum provided it with a pristine provenance, free from restorations or ownership changes that can lessen the value of classic race cars.

For collectors, the W196 R is the ultimate combination: rarity, an impeccable history, technological innovation, and a direct link to motorsport legends like Fangio and Moss. It’s the kind of car that even billionaires couldn’t previously afford, kept away in museums for decades. Now, one fortunate collector has managed to acquire it, adding a priceless piece of Formula 1 history to their collection.

The sale also sends a clear message: the desire for historically significant race cars is stronger than ever. In a world where Ferrari 250 GTOs and Aston Martins often dominate headlines, this Mercedes-Benz proves that Formula 1 machines—with their stories of speed, innovation, and championship glory—hold just as much, if not more, value in the eyes of collectors.

With only four of these streamliner-bodied W196 Rs known to exist, opportunities like this come around only once in a lifetime. And with its combination of race-winning pedigree, unbroken provenance, and stunning beauty, it’s no wonder this car commands a price tag that firmly cements its place in history.

View At Sotheby’s