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Glenmorangie Highland Single Malt Scotch Whisky has launched a fresh and exciting campaign featuring Hollywood icon Harrison Ford. Known for his legendary roles in Star Wars and his recent appearance in the acclaimed series Shrinking, Ford is stepping into a new venture—whisky. The campaign, titled “Once Upon a Time in Scotland,” provides a unique behind-the-scenes look at Glenmorangie’s Highland origins, with Ford showcasing his signature dry wit in a series of episodic films directed by Joel Edgerton.
In the campaign, Ford embarks on a personal journey through Scotland, uncovering the craftsmanship that defines each bottle of Glenmorangie whisky. “I had the best time,” Ford reminisced about his Scottish adventure. “You go to Scotland, and you just say goodbye to wherever you were, because you’re in Scotland.” Beyond whisky, Ford immerses himself in the rich Scottish culture, from grasping the local dialect to wearing traditional kilts and enjoying a dram of single malt with the locals.
Glenmorangie Single Malt Scotch Whisky – Harrison Ford | YouTube / Glenmorange
This campaign doesn’t adhere to the typical polished commercial style. Instead, it embraces an offbeat, unscripted vibe that allowed Ford and the team to explore freely. “We had plenty of chances to improvise. Nobody stopped us,” Ford recalls. “It’s rare in our industry. Glenmorangie’s openness to avoid being overly serious is something I really appreciated. It was fun to not to be boxed into a typical commercial structure.”
The campaign was filmed at the Glenmorangie distillery in Tain, where whisky has been crafted for over 180 years, along with the picturesque Ardross Castle and the stunning landscapes surrounding Loch Glass. Ford is joined by the actual Glenmorangie team, many of whom experienced their first taste of acting under Ford’s guidance. The star whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old, take centre stage, perfectly capturing the essence of the brand.
Reflecting on his experience, Ford said, “It’s better to see the texture and imperfections of things than to make everything shiny and perfect. Every moment we spent turned out to be full of unexpected pleasures.”
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.
If you’ve ever been curious about the intersection of luxury fashion and vintage audio craftsmanship, check out the USD $35,000 Saint Laurent x Bang & Olufsen Beogram 4000c Series Turntable. This exclusive piece showcases a stunning reimagination of the iconic 1970s Beogram turntable, brought to life by fashion visionary Anthony Vaccarello in collaboration with the esteemed Bang & Olufsen Brand.
This collaboration marks the fifth occasion that Saint Laurent x Bang & Olufsen have collaborated, with only ten of these exclusive turntables produced. The process begins with the meticulous disassembly of the original Bang & Olufsen Beoplay 4000 units, followed by a thorough manual inspection and cleaning. Once the components have been assessed, the turntable is reassembled using upgraded parts and carefully fine-tuned to reach perfection. This special edition stands out due to the incorporation of unique Saint Laurent design features, infusing a hint of haute couture into this timeless piece.
To easily fit into modern home environments, the Beogram’s core includes an upgraded preamplifier and an advanced pickup cartridge, ensuring compatibility with today’s audio systems. The result? A perfect fusion of classic charm and innovative technology—a truly unique collector’s piece that exceptionally melds style and sound.
Highlights:
Only 10 units are available globally, each priced at USD $35,000.
The fifth collaboration of luxury between Saint Laurent x Bang & Olufsen.
1970s Beogram 4000c turntable revitalized with contemporary upgrades.
Designed with a ziricote wood exterior and unique Saint Laurent details.
Completely compatible with modern home audio systems for effortless integration.
Saint Laurent Bang & Olufsen Beogram 4000c Series Turntable | Image: Saint Laurent
Bang & Olufsen Beogram 4000C Series Turntable Specifications
Saint Laurent Bang & Olufsen Beogram 4000c Series Turntable | Image: Saint Laurent
Here’s what you get in the box when purchasing your Saint Laurent Bang & Olufsen Beogram 4000C Series Turntable:
Beogram 4000C
Pickup & record brushes in special pouch
Fabric power cable
5-pin DIN signal cable
Phono/Line signal adaptor cables
User Manual
Audiophiles cherish the Bang & Olufsen Beogram 4000C Series turntables for their exceptional sound quality and timeless design. However, with Saint Laurent’s unique influence, they transform from a premium audio system into a valid symbol of luxury. The Saint Laurent x Bang & Olufsen Beogram 4000c is a limited-edition turntable that combines exquisite craftsmanship with cutting-edge technology. Each unit is housed in a solid Ziricote wood case, uniquely numbered for exclusivity, accented by aluminum highlights and a Saint Laurent-etched logo, completing the high-end design that sets it apart from other products on the market.
Investing $35,000 is a significant decision, and it’s essential to ensure compatibility with your home sound system. Thankfully, the new pre-amp in the Beogram 4000C ensures full integration with modern audio setups. Whether you’re a vinyl lover or seeking an exceptional addition to your collection, this turntable is designed to provide outstanding performance while seamlessly blending into your contemporary home.
This turntable is one of only 10 units available worldwide, making it an exclusive addition for collectors. With its distinctive Saint Laurent Rive Droite detailing and limited availability, it’s a highly sought-after item for those who appreciate style and quality. If you’re interested in owning one of these rare finds, they can be purchased exclusively at SAINT LAURENT RIVE DROITE stores in Paris and Los Angeles or online at YSL.COM.
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
