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Toyota’s presence at the 2025 Tokyo Auto Salon was electrifying, offering a glimpse into the future of TOYOTA GAZOO Racing (TGR) through a showcase of innovative vehicles and cutting-edge technologies. The event featured exciting announcements, from performance vehicles to customer-oriented upgrades, all designed to enhance Toyota’s motorsport legacy and provide race-inspired technology to enthusiasts around the globe.
This year’s theme, “Car-making at Nürburgring,” highlighted TGR’s strong connection to the legendary circuit where Toyota has consistently refined its cars for peak performance. For Akio Toyoda (Morizo), the event marked a significant return to the Nürburgring, the starting point of his motorsport journey and a place that continuously nurtures Toyota’s racing spirit.
Alongside Daihatsu Motor Co., Ltd., Toyota unveiled an exciting range of new products and parts, demonstrating their commitment to innovation and enthusiasm for motorsport. From GR vehicles to limited-edition parts, here’s everything that was showcased at the Tokyo Auto Salon 2025, offering us an inside look at Toyota’s evolving journey toward even more exhilarating driving experiences.
GR YARIS NÜR 24h | Image: Toyota
GR Yaris (NÜR 24h):
After a six-year hiatus, Toyota is making a bold return to the Nürburgring 24 Hours endurance race in 2025, and they’re doing it in style with the evolved GR Yaris. This thrilling update is part of the newly formed TOYOTA GAZOO ROOKIE Racing (TGRR), a partnership between TGR and ROOKIE Racing that will compete in both the Nürburgring Langstrecken Serie (NLS) and the Super Taikyu Series.
The GR Yaris is equipped with a newly developed GAZOO Racing Direct Automatic Transmission, making its world debut at the Tokyo Auto Salon 2024. The vehicle has undergone rigorous testing on the Nürburgring circuit, and TGR intends to use the challenging track as a proving ground to refine both the car and the driver. For Toyota, the Nürburgring isn’t just a race; it’s where their motorsport journey began, and now they’re back to claim victory.
GR YARIS M Concept | Image: Toyota
GR Yaris M Concept
In another exciting announcement, TGR has unveiled the GR Yaris M Concept. This vehicle is designed for one purpose: to push the limits. Equipped with a midship-mounted, 2.0-litre turbocharged engine, it promises to deliver an exhilarating driving experience. Here’s where it becomes even more intriguing: TGR is fully committed to the “driver-first” philosophy, meaning the car will undergo rigorous testing, often pushed to failure and then repaired, with continuous feedback from drivers like Morizo and professional racers. This concept focuses on learning from real-world racing conditions to enhance every aspect of the vehicle, ensuring that each drive is pure perfection. It’s a project that’s sure to thrill any motorsport enthusiast.
GR Yaris Aero Package
Next up is the GR Yaris Aero Package, a concept vehicle designed to improve aerodynamics. Developed with input from professional drivers, this car includes six key components, such as a variable rear wing that adjusts based on driving conditions. However, it’s not just about speed. The car also showcases enhanced styling, ensuring that performance and aesthetics work together. The vertical handbrake—a popular feature in the RC trim level of the updated GR Yaris—appears in this prototype as well. This vehicle is sure to turn heads, whether on the track or the street.
GR Yaris Aero Package (Prototype) | Image: Toyota
GR86 Software Upgrades
The GR86 has been a favourite since its 2021 launch, and in 2024, Toyota introduced exciting software upgrades that have further elevated the car’s performance. Drawing on valuable feedback from motorsport drivers, Toyota has fine-tuned the throttle characteristics and engine-speed tolerance range for downshifting. These changes make the car more responsive and quicker, enhancing the overall driving experience.
The best part? Starting in spring 2025, owners of the pre-upgrade GR86 will have the opportunity to obtain the new GR86 Performance Software for MT or AT at GR Garage locations. Toyota’s commitment to supporting owners and continuously enhancing their driving experience is evident, ensuring that the GR86 remains a beloved car for years to come.
Circuit Mode
Are you ready to push your Toyota to its limits? Enter Circuit Mode. Launched in August 2024, this service unlocks high-performance features that elevate your driving experience to the next level—think anti-lag control, a higher speed limiter, and a performance-driven mentality for genuine motorsport excitement. Through a dedicated app, your car’s instrument panel transforms into a specialized display, providing real-time insights such as shift timing and engine rpm, all designed to make you feel like you’re in the driver’s seat of a race car. But here’s the twist—Circuit Mode has expanded to 77 eligible circuits across Japan, including iconic venues for gymkhana and dirt trials. Whether you’re an adrenaline enthusiast eager to race or simply want to discover how your car handles at its peak, Circuit Mode offers the ultimate toolkit to unleash your car’s full potential.
GR YARIS M Concept | Image: Toyota
GR Yaris and GR86 Competition Parts:
Product
Price
Scheduled Lunch
Sales Method
GR Mechanical LSD (for automatic transmission vehicles)
To be announced
Spring 2025
Toyota sales outlets across Japan
GR Endurance Bumper Bolt Set
To be announced
Summer 2025
Toyota sales outlets across Japan
Product
Price
Scheduled Lunch
Sales Method
GR Final Gear Kit (Selectable gear ratio: 3.909, 4.100, 4.300, 4.556)
USD $549.99
Spring 2025
Toyota sales outlets across Japan
Differential Carrier with Cooling Fins
USD $249.99
Summer 2025
Toyota sales outlets across Japan
GR Heritage Parts
TGR is reissuing parts through the GR Heritage Parts Project for those who are fond of classic Toyota models. This initiative provides discontinued parts for iconic vehicles like the 70/80 Supra, AE86, and Land Cruiser 40, ensuring these legendary cars can continue running smoothly for years. In addition to parts, Toyota is also reprinting nostalgic brochures for classic GR Heritage Parts vehicle models.
Land Cruiser Base
The Land Cruiser has symbolized adventure and reliability for over 70 years, and Toyota is revitalizing it with the reopening of the LAND CRUISER BASE on February 1, 2025. This specialty store will provide a space for Land Cruiser owners to connect, share experiences, and purchase original parts. It also serves as a venue for Toyota to host events and gather feedback from its dedicated community of enthusiasts. With the support of Toyota Auto Body Co., Ltd., this updated store will feature exclusive activities and products that celebrate the enduring legacy of the Land Cruiser.
Here’s a complete list unveiled at Tokyo Auto Salon 2025:
GR YARIS NÜR 24h | Image: Toyota GR YARIS M Concept | Image: Toyota GR Yaris Aero Package (Prototype) | Image: Toyota Toyota Supra NÜR Training Car | Image:Toyota Toyota Altezza #109 / 2007 NÜR 24h | Image:Toyota Lexus LFA #48 / 2014 NÜR 24h | Image: Toyota Toyota #86 / 2014 NÜR 24h | Image: Toyota GR Supra #90 / 2019 NÜR 24h | Image: Toyota Corolla 1960 – Morizo Garage R360 Coupe – Morizo Garage | Image: Toyota Subaru 360 1967 – Morizo Garage | Image: Toyota Midget 1962 – Morizo Garage | Image Toyota Land Cruiser BJ | Image: Toyota Land Cruiser 70 Overseas Custom | Image: Toyota Land Cruiser 300 GR Sport Dakar Rally 2025 Specification | Image: Toyota
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
Our team of editors and experts carefully selects each product. If you choose to purchase through one of our links, we may earn a commission. Learn more. Do you want to know how we test products? Click here for more details.
Choosing the best Android phone in 2025 isn’t just picking a device — it’s about finding the right fit for your lifestyle. Maybe you want a camera that rivals a DSLR, a battery that won’t quit halfway through the day, or a design that feels as good as it looks. The good news? There’s no shortage of options. The bad news? Sorting through endless specs and flashy ads can feel like a full-time job.
Some phones are designed for raw power, while others focus on style, simplicity, or a seamless Android experience. Let’s be honest: if you’re ready to break away from the Apple crowd and truly stand out from everyone else, Android offers authentic variety. Whether you’re a gamer, a content creator, a casual scroller, or just someone who wants a phone that does everything without the drama, there’s a perfect match waiting for you.
We get it—you don’t want to spend hours comparing processors and refresh rates. That’s why we’ve done the work for you, cutting through the noise to bring you a shortlist that actually matters. Real-world performance, camera quality, battery life, and overall value are what count.
So, if you’re ready to upgrade your pocket game and step away from the ordinary, these are the five best Android phones you can buy today. No fluff. No nonsense. Just the best of the best, right here.
When you want the absolute best, Samsung’s Galaxy S25 Ultra is the phone that doesn’t hold back. It’s the heavy hitter in the Android world — blending incredible camera power, top-tier performance, and a sleek design into one impressive piece of tech. The 6.8-inch Dynamic AMOLED 2X display is as good as it gets: extremely sharp, buttery smooth at 120Hz, and bright enough to blind you on a sunny day. Whether you’re gaming, streaming, or just doom-scrolling, the S25 Ultra makes everything look amazing.
The Snapdragon 8 Gen 4 chip propels this phone into true powerhouse territory. Apps launch quickly, multitasking feels effortless, and gaming performance reaches new heights. Samsung complements this with a robust 5,500mAh battery and 65W fast charging — ensuring you get genuine all-day endurance and a speedy recharge when needed. In real-world usage, this is a device you can rely on without the concern of needing to find a charger halfway through the day.
Let’s be honest — you’re here for the camera, and the S25 Ultra impresses. The 200MP primary sensor captures stunning detail, while multiple zoom lenses make 10x and 30x shooting effortless. Low light, portraits, ultra-wide shots — this setup handles it all easily. Whether a casual photographer or aiming for studio-level Instagram, this phone is ideal.
If there’s a downside, it’s the price — but honestly, you get what you pay for. The S25 Ultra doesn’t cut corners, and you can feel it every time you pick it up. From the refined build quality to the software experience with Samsung’s One UI, everything about this phone exudes premium quality. If you want the best Android phone available today — with no compromises — the Galaxy S25 Ultra is the choice.
Processor: MediaTek Dimensity 8400-Ultra (4nm, ARM Cortex-A725)
Battery: 6000mAh with 90W HyperCharge (full charge in 42 minutes)
Memory: 8GB / 12GB LPDDR5X RAM options
Storage: 256GB / 512GB UFS 4.0
Camera: 50MP main (OIS), 8MP Ultra-wide, 2MP macro, 20MP front camera
Price: USD $440
Why spend big when you can get power like this? Xiaomi’s Poco X7 Pro is easily one of the best budget phones available right now. The 6.67-inch CrystalRes AMOLED display looks much more expensive than its price tag suggests, and the buttery 120Hz refresh rate keeps everything from gaming to scrolling smooth and crisp. Powered by the MediaTek Dimensity 8400-Ultra chip, the phone delivers flagship-level speed without the flagship-level cost — and paired with a massive 6000mAh battery and 90W fast charging, it’s designed to manage your day with room to spare.
The X7 Pro introduces HyperOS, Xiaomi’s next-gen software. It’s sleeker, lighter, and faster than MIUI, but you may need time to reacquaint yourself with it. With many pre-installed apps and games, prepare to spend time tidying up for a clean setup. Once done, HyperOS feels fast and polished, an impressive upgrade for this price.
On the camera side, the Poco X7 Pro delivers serious performance. Its 50MP main sensor with optical image stabilization captures sharp, vibrant shots, while the 8MP ultrawide and 2MP macro complete a capable setup. For quick social snaps or everyday moments, it’s more than sufficient. With IP68 water resistance, fast UFS 4.0 storage, and high-quality RAM, this phone feels anything but budget. For the price, the Poco X7 Pro is easily one of the smartest purchases you can make today.
Camera: 50MP main, 12MP ultrawide, 10.5MP front camera
Price: From $799
If you want pure Android as Google intended, the Pixel 9 is the phone to beat. Clean, fast, and impressively smart, it’s a breath of fresh air compared to the heavily skinned versions of Android available elsewhere. The 6.2-inch OLED display with a 120Hz refresh rate makes every swipe and scroll feel incredibly smooth, while its compact size makes it one of the easiest premium phones to handle with one hand. No gimmicks, no unnecessary bloat — just pure, refined Android, upgraded every month directly from Google.
Performance-wise, the new Tensor G4 chip isn’t just about raw horsepower — and that’s not a bad thing. Based on early impressions and reviews, it excels at real-world tasks, emphasizing smarter AI-driven features rather than merely chasing benchmarks. Smarter calls, faster voice typing, and next-level photo editing are included. Additionally, the expected price of the Pixel 9 around $799 feels refreshingly fair compared to what Samsung and Apple are charging these days. You still get a true flagship experience without the eye-watering $1,200+ price tags.
And then there’s the camera — easily one of the best on the market. The 50MP main sensor, supported by Google’s unbeatable image processing, captures every shot perfectly whether you’re taking quick photos on the go or showcasing your creative side. From low-light wizardry to portrait perfection, the Pixel 9 demonstrates that you don’t need a complicated setup to achieve incredible results. If you’re looking for a phone that’s smart, simple, and just plain good, the Pixel 9 makes a very strong case for itself.
If you want a foldable that truly feels like a proper flagship, the Google Pixel 9 Pro Fold is your answer. You get a massive 7.9-inch OLED inner display that unfolds into a mini tablet, perfect for multitasking, gaming, or just showing off at the coffee shop. The Tensor G4 chip powers the device, and based on early impressions, it seems to handle everything smoothly — from juggling apps to editing photos across the dual screens.
That said, foldables aren’t for everyone, and at around USD $1,500, it’s an investment. However, compared to other foldable we’ve seen, the Pixel 9 Pro Fold appears more polished, and if you’re seeking that fresh, futuristic vibe without going full Samsung, it’s a strong contender.
Where the Pixel 9 Pro Fold truly excels is in the experience. Google’s clean Android interface extends beautifully across both screens, allowing seamless transitions between tablet mode and phone mode without any awkward interruptions. Early reviews indicate it’s among the smoothest foldable transitions available — and that’s a significant advantage. Additionally, you get the same Pixel camera magic integrated, featuring a 50MP main sensor that makes everyday photos look stunningly good. While foldables still have minor trade-offs, like concerns about durability, if you want cutting-edge technology that genuinely feels intuitive and easy to use, this one finally hits the mark.
If you’re tired of the same old designs and want something that truly stands out, the Nothing Phone 2 is the answer. With its transparent back, distinctive Glyph Interface lighting system, and clean, minimalist software, it feels like a breath of fresh air in a sea of dull slabs. The 6.7-inch LTPO OLED display looks fantastic, offering vibrant colours and a buttery 120Hz refresh rate that makes scrolling and gaming feel smooth and sharp. Priced at around $599, it’s significantly more affordable than most premium flagships on the market today.
Performance is solid thanks to the Snapdragon 8+ Gen 1 chip, while the lightweight Android skin keeps everything fast and clean. Based on all we’ve seen and read, opinions are quite clear: it’s not aiming to be the fastest or most powerful phone available. If you focus solely on specs, you’ll find bigger numbers elsewhere. But that misses the point. The Nothing Phone 2 prioritizes design, experience, and everyday usability — and in that regard, it absolutely delivers. It feels distinct in the best way possible, and many users find themselves genuinely enjoying their phone again rather than simply tolerating it.
Camera-wise, the dual 50MP setup is good enough for casual shots, social media, and night photography, even if it doesn’t go head-to-head with ultra-premium flagships. But what you’re buying into is the feel: the premium build, the clever use of Glyph lights for notifications, and the clean Android experience that doesn’t shove ads or bloatware in your face. If you want a bold alternative that feels fun and fresh — without costing a fortune — the Nothing Phone 2 is a seriously smart move.
Key Things to Ask Yourself Before Picking Up a New Phone
Before diving into buying your next Android phone, it’s worth to slow down and asking yourself a few real questions. Nowadays, the options are endless — massive screens, incredible cameras, lightning-fast chips — but not every feature justifies an extra cost. The key is understanding what you truly need versus what merely sounds appealing. Establishing the right priorities not only saves money but also ensures you end up with a phone that truly fits your daily life. Whether you seek raw performance, a great camera, long battery life, or simply something that feels new in your hand, clarifying your must-haves will make your decision much easier.
Here are a few insightful questions to consider before making your move:
How much are you willing to spend? Set your budget early. Whether you’re looking at a $350 mid-ranger or a $1,500 flagship, knowing how much you want to spend keeps you focused. Expensive doesn’t always mean better for your needs — and these days, you can get a seriously good phone without breaking the bank.
What do you really need it for? A killer camera? All-day gaming? Just browsing and texting? Be honest about how you’ll actually use your phone. If you’re not pushing the limits with games or heavy editing, you probably don’t need a top-tier processor — and you could save a lot of money picking something smarter for your lifestyle.
How important is the camera to you? If photography matters, don’t just look at the megapixel count. Find out how the phone performs in real-world situations like low light, fast motion, and portrait shots. A good camera setup can seriously upgrade your daily experience — especially if you’re capturing memories or building your social media feed.
Do you care about software and updates? Stock Android is clean and easy to use, while other brands add more features and customizations. Think about what you prefer — a simple, straightforward phone or one loaded with extras. Also, if you plan to hold onto your device for a few years, make sure it’ll get regular updates to keep things smooth and secure.
What little extras make a big difference to you? Wireless charging, water resistance (IP68), fast charging, stylus support — small features can change how you use your phone every day. Decide what matters most and check if your pick includes it. Sometimes it’s those extras that turn a good phone into a great one.
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
