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1954 Mercedes-Benz W196R Sells for $52 Million Becoming the Second Most Expensive Car Ever

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Collectors have long been attracted to rarity, but the discovery of a vintage automotive piece after decades of concealment elevates the thrill. This was evident at RM Sotheby’s recent auction, where a 1954 Mercedes-Benz W196 R Stromlinienwagen sold for an incredible $52 million USD, ranking as the second most expensive car ever auctioned.

This wasn’t just any old Mercedes. It was chassis number 00009/54, a machine that epitomizes the golden age of Formula 1 engineering. Developed under the meticulous supervision of Rudolf Uhlenhaut, the W196 R was a technological marvel that combined performance with futuristic design. With its Stromlinienwagen (“streamliner”) bodywork, it looked like it had been from the future—a car designed to cut through the air at top speed.

Only four of these streamliner-bodied W196 R models are known to exist, and they were specifically designed for high-speed circuits. The body, constructed from Elektron magnesium alloy, weighed just 88 pounds (40 kilograms), making it lighter than aluminium while still strong enough to meet the demands of Formula 1 racing. The result was an aerodynamic masterpiece that could easily reach speeds over 186 mph (300 km/h)—staggering for the 1950s.

Key Highlights:

  • Sold at RM Sotheby’s, becoming the second most expensive car ever sold at auction.
  • 1954 Mercedes-Benz W196 R Stromlinienwagen (Chassis 00009/54)
  • Only four streamliner-bodied W196 R cars are known to still exist.
  • Released after 59 years at the Indianapolis Motor Speedway Museum, with appearances at Pebble Beach and Petersen Automotive Museum.
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s

Beneath the sleek skin sat an inline eight-cylinder engine, essentially two four-cylinder units bolted together, producing between 257 and 290 horsepower depending on its race setup. Pair that with innovations like front double wishbone suspension, torsion-bar springs, Alfin drum brakes, and Uhlenhaut’s patented low-pivot swing axle rear suspension, and you had one of the most advanced racing cars of its era. This wasn’t just a car—it was a rocket ship in disguise.

The W196 R made an immediate impact on the track. When it debuted in 1954, Mercedes entered three cars into the French Grand Prix at Reims. The result? A dominant 1st, 2nd, and 7th place finish, with factory driver Juan Manuel Fangio leading the way. Fangio went on to win the 1954 Formula 1 World Championship in the W196 R, ending Ferrari’s winning streak and showing that Mercedes-Benz had built the ultimate racing machine.

The car’s legend only grew in 1955 when the streamlined W196 returned for the newly redesigned Monza circuit, which featured a dramatic high-banked section. Fangio and teammate Piero Taruffi surged to a 1-2 finish, while Stirling Moss—driving this very chassis, 00009/54—set the fastest lap with an average speed of 215.7 km/h on lap 21. These victories cemented the Stromlinienwagen’s place in motorsport history.

Italian Grand Prix in Monza, 11 September 1955 | Image: Sotheby’s

However, Mercedes’ Formula 1 dominance was brief. After the tragic 1955 Le Mans disaster, which fundamentally changed motorsport safety, Mercedes-Benz withdrew from racing completely. In October that year, the brand held a formal ceremony to retire the W196 R, relocating most examples to the Daimler-Benz Museum in Stuttgart. Four were eventually donated to other institutions worldwide—including this one.

Chassis 00009/54 was transferred to the Indianapolis Motor Speedway Museum in 1965 and stayed there for almost 59 years. Throughout this period, it became a key exhibit, appreciated by fans but not altered by collectors. Its time in the museum provided it with a pristine provenance, free from restorations or ownership changes that can lessen the value of classic race cars.

1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s

For collectors, the W196 R is the ultimate combination: rarity, an impeccable history, technological innovation, and a direct link to motorsport legends like Fangio and Moss. It’s the kind of car that even billionaires couldn’t previously afford, kept away in museums for decades. Now, one fortunate collector has managed to acquire it, adding a priceless piece of Formula 1 history to their collection.

The sale also sends a clear message: the desire for historically significant race cars is stronger than ever. In a world where Ferrari 250 GTOs and Aston Martins often dominate headlines, this Mercedes-Benz proves that Formula 1 machines—with their stories of speed, innovation, and championship glory—hold just as much, if not more, value in the eyes of collectors.

With only four of these streamliner-bodied W196 Rs known to exist, opportunities like this come around only once in a lifetime. And with its combination of race-winning pedigree, unbroken provenance, and stunning beauty, it’s no wonder this car commands a price tag that firmly cements its place in history.

1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen chassis number 00009/54 | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen chassis number 00009/54 | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s

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Dior Men’s Winter Collection 2025–2026 Might Be the Best Fashion Show of the Year So Far

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  • Dior Men’s Winter Collection 2025–2026 was presented at Paris Fashion Week under Kim Jones’s direction.
  • The show was held at the École Militaire in Paris and showcased a mix of men’s couture and ready-to-wear designs.
  • The collection is based on Christian Dior’s Ligne H silhouette first launched in Autumn–Winter 1954.
  • Archive references are reinterpreted with precise tailoring, balanced volume, and a distinctly modern menswear perspective.

Paris Fashion Week has always shown a strong personality, but this season brought a different type of energy. Instead of pushing harder for novelty, the mood shifted towards reflection, restraint, and a renewed respect for the foundations of fashion. After years of constant experimentation and visual noise, the industry seemed ready to slow down — and that change was felt most clearly at Dior. For Kim Jones, the answer wasn’t reinvention for its own sake, but refinement: a controlled palette, a disciplined silhouette, and a clear dialogue with the past.

Unveiled at the École Militaire in Paris, Dior Men’s Winter 2025–2026 collection draws inspiration from Christian Dior’s Ligne H from Autumn–Winter 1954 as its starting point. Jones captures the bold, architectural style of that period and interprets it into a distinctly masculine form, moving away from ambiguity and towards structure, clarity, and purpose. Instead of embracing gender fluidity or theatrical flair, the collection exudes confidence in its direction, demonstrating that revisiting the past — when done intentionally — can be one of the most contemporary strategies fashion can adopt.

The idea of metamorphosis quietly weaves through the collection, influencing how Dior approaches menswear across generations rather than tying it to a single moment in time. Ligne H becomes the natural reference point for that discussion, offering a way to trace how structure and masculinity have changed while maintaining their core discipline. For Jones, the archive isn’t something to imitate, but something to reflect on — a framework that allows the past to inform the present with clarity.

As he put it, “Mr Dior’s Ligne H was in our heads even before going into the archive this season. It has elements that are graphic and angular, which felt eminently transferrable into the men’s world.” Those qualities influenced the direction of a collection focused on restraint and purpose.

That same sense of continuity carries through to the way the collection is presented on the runway, where men’s couture and ready-to-wear exist side by side without hierarchy or separation. The distinction between the two seems almost unnecessary, as craftsmanship and everyday dressing are treated as part of the same conversation. Traditional overcoats emerge as key pieces, especially those in pinstripe and herringbone, with their rigid silhouettes projecting a controlled, confident masculinity. There’s a quiet certainty in that stiffness, one that prefers form and precision over excess.

Jones’ long-standing dialogue with Dior’s womenswear archive continues here, but always with restraint. The belted, full-shaped Opera coat — from the post-war Ligne H womenswear collection — is subtly reworked, maintaining its volume while naturally fitting into the male wardrobe. Instead of feeling like a gesture or provocation, the transformation appears measured and thoughtful, highlighting that heritage can be modernised without spectacle. By keeping things pared back, Dior lets the strength of the silhouette speak for itself.

Dior Men’s Winter 2025-2026 Collection | Image: Dior

In many ways, the Winter 2025–2026 collection feels like a deliberate pause — a moment when Dior steps back from superficial reinvention and instead examines the foundations of menswear. The references span across centuries, tracing the gradual shift from the ornate excess of the eighteenth century to the cleaner, more utilitarian forms that define modern dress. Rather than leaning into nostalgia, the collection uses history as a framework to better understand where menswear stands today.

Kim Jones articulates that intent clearly. “We believed it was time to focus on Mr Dior again. We wanted to go back to the roots and concentrate on the quintessence of the house,” he continued. “There is a sense of fashion history, particularly the history of menswear, running through this collection. The shift from something quite ornate and extravagant in the eighteenth century to something more linear and utilitarian in the nineteenth, with the beginnings of modern menswear. Yet, while a lot refers to the history of fashion, this is not historical fashion. Ultimately, in this collection, we wanted to say something about now.”

That balance between past and present shapes the collection’s view of modern masculinity. Throughout the runway show, the setting itself echoed that duality: a glowing white staircase descending onto a stark, minimalist black floor. The figure of Casanova hovered as a quiet reference point, embodying a fusion of masculine and feminine influences. Instead of excess or performance, it suggested confidence, elegance, and self-awareness — a modern ‘ladies’ man’ informed equally by women’s haute couture and men’s ready-to-wear.

Dior Men’s Winter 2025-2026 Collection | Image: Adrien Dirand

Softer details are essential in balancing the collection’s sharper lines. Satin bows recur throughout, softening the overall tailoring, while detailed glass-bead embroidery—originally inspired by Monsieur Dior’s Spring–Summer 1948 Pondichéry haute couture look—adds lightness and texture. This embroidery reappears on the pink robe that concludes the show, serving as a subtle focal point rather than an embellishment, with its influence also evident in the jewelry, where craftsmanship reflects the same delicate precision.

Accessories and footwear continue that dialogue between structure and refinement. Leather goods arrive with purposeful, masculine hardware, paired with classic men’s dress shoes and the highly polished Dior Palmarés boots. The footwear offering concludes with a special-order hybrid trainer, hand-stitched and finished with archival shoe embroidery from 1961—a small but telling detail. Taken as a whole, the collection reinforces a simple truth: when it comes to reinterpreting the past with care and restraint, Kim Jones’s eye for detail remains unmatched. While this season’s approach feels more focused than recent outings, the spirit of cross-pollination — between eras, disciplines, and identities — is still very much intact.

Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior
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