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1954 Mercedes-Benz W196R Sells for $52 Million Becoming the Second Most Expensive Car Ever

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Collectors have long been attracted to rarity, but the discovery of a vintage automotive piece after decades of concealment elevates the thrill. This was evident at RM Sotheby’s recent auction, where a 1954 Mercedes-Benz W196 R Stromlinienwagen sold for an incredible $52 million USD, ranking as the second most expensive car ever auctioned.

This wasn’t just any old Mercedes. It was chassis number 00009/54, a machine that epitomizes the golden age of Formula 1 engineering. Developed under the meticulous supervision of Rudolf Uhlenhaut, the W196 R was a technological marvel that combined performance with futuristic design. With its Stromlinienwagen (“streamliner”) bodywork, it looked like it had been from the future—a car designed to cut through the air at top speed.

Only four of these streamliner-bodied W196 R models are known to exist, and they were specifically designed for high-speed circuits. The body, constructed from Elektron magnesium alloy, weighed just 88 pounds (40 kilograms), making it lighter than aluminium while still strong enough to meet the demands of Formula 1 racing. The result was an aerodynamic masterpiece that could easily reach speeds over 186 mph (300 km/h)—staggering for the 1950s.

Key Highlights:

  • Sold at RM Sotheby’s, becoming the second most expensive car ever sold at auction.
  • 1954 Mercedes-Benz W196 R Stromlinienwagen (Chassis 00009/54)
  • Only four streamliner-bodied W196 R cars are known to still exist.
  • Released after 59 years at the Indianapolis Motor Speedway Museum, with appearances at Pebble Beach and Petersen Automotive Museum.
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s

Beneath the sleek skin sat an inline eight-cylinder engine, essentially two four-cylinder units bolted together, producing between 257 and 290 horsepower depending on its race setup. Pair that with innovations like front double wishbone suspension, torsion-bar springs, Alfin drum brakes, and Uhlenhaut’s patented low-pivot swing axle rear suspension, and you had one of the most advanced racing cars of its era. This wasn’t just a car—it was a rocket ship in disguise.

The W196 R made an immediate impact on the track. When it debuted in 1954, Mercedes entered three cars into the French Grand Prix at Reims. The result? A dominant 1st, 2nd, and 7th place finish, with factory driver Juan Manuel Fangio leading the way. Fangio went on to win the 1954 Formula 1 World Championship in the W196 R, ending Ferrari’s winning streak and showing that Mercedes-Benz had built the ultimate racing machine.

The car’s legend only grew in 1955 when the streamlined W196 returned for the newly redesigned Monza circuit, which featured a dramatic high-banked section. Fangio and teammate Piero Taruffi surged to a 1-2 finish, while Stirling Moss—driving this very chassis, 00009/54—set the fastest lap with an average speed of 215.7 km/h on lap 21. These victories cemented the Stromlinienwagen’s place in motorsport history.

Italian Grand Prix in Monza, 11 September 1955 | Image: Sotheby’s

However, Mercedes’ Formula 1 dominance was brief. After the tragic 1955 Le Mans disaster, which fundamentally changed motorsport safety, Mercedes-Benz withdrew from racing completely. In October that year, the brand held a formal ceremony to retire the W196 R, relocating most examples to the Daimler-Benz Museum in Stuttgart. Four were eventually donated to other institutions worldwide—including this one.

Chassis 00009/54 was transferred to the Indianapolis Motor Speedway Museum in 1965 and stayed there for almost 59 years. Throughout this period, it became a key exhibit, appreciated by fans but not altered by collectors. Its time in the museum provided it with a pristine provenance, free from restorations or ownership changes that can lessen the value of classic race cars.

1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s

For collectors, the W196 R is the ultimate combination: rarity, an impeccable history, technological innovation, and a direct link to motorsport legends like Fangio and Moss. It’s the kind of car that even billionaires couldn’t previously afford, kept away in museums for decades. Now, one fortunate collector has managed to acquire it, adding a priceless piece of Formula 1 history to their collection.

The sale also sends a clear message: the desire for historically significant race cars is stronger than ever. In a world where Ferrari 250 GTOs and Aston Martins often dominate headlines, this Mercedes-Benz proves that Formula 1 machines—with their stories of speed, innovation, and championship glory—hold just as much, if not more, value in the eyes of collectors.

With only four of these streamliner-bodied W196 Rs known to exist, opportunities like this come around only once in a lifetime. And with its combination of race-winning pedigree, unbroken provenance, and stunning beauty, it’s no wonder this car commands a price tag that firmly cements its place in history.

1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen chassis number 00009/54 | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen chassis number 00009/54 | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s
1954 Mercedes-Benz W 196 R Stromlinienwagen | Image: Sotheby’s

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$26 Million Ferrari Daytona SP3 ‘Tailor Made’ Becomes Ferrari’s Most Expensive New Car Sold at Auction

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  • The one-of-a-kind Ferrari Daytona SP3 ‘Tailor Made’ sets a new record as the most expensive new Ferrari ever sold at USD $26 million.
  • Powered by an unchanged 6.5-litre naturally aspirated V12, producing 829 horsepower and accelerates from 0–100 km/h in 2.85 seconds.
  • Tailor Made interior features recycled Q-Cycle fabric alongside Formula 1–derived carbon fibre components.
  • Features a two-tone exterior with Giallo Modena paint and exposed carbon fibre, and the Ferrari logotype used as a livery for the first time on a road car.

Ferrari originally limited the Daytona SP3 to 599 cars, a number chosen to underline its exclusivity within the Icona series, but behind the scenes, the story took an unexpected turn. Without public announcement, the brand went on to build one additional car through its ‘Tailor Made’ programme, creating a true one-off that sat outside the official production run. This special 600th Daytona SP3 was later offered at auction through RM Sotheby’s during Monterey Car Week, with the sale carried out in support of charity, adding extra meaning to an already rare car.

What followed was an intense bidding battle that quickly pushed the final figure well beyond initial expectations, eventually reaching USD $26 million when the hammer fell. This was seven times higher than the pre-sale estimate and set a new record for the highest price ever paid for a new Ferrari at auction. While it still sits well below the all-time auction record held by the 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupé, and is some distance from the most expensive Ferrari ever sold—the 1962 330 LM / 250 GTO—the price is nonetheless extraordinary for a modern Ferrari, underscoring how much value collectors now place on ultra-rare, contemporary models.

The two-tone exterior features Ferrari’s full logotype across one side of the body finished in Giallo Modena, marking the first time a Ferrari road car has used the brand name as a central design element. The opposite side is left exposed in carbon fibre, creating a striking contrast that may divide opinion but carries significant meaning, reinforcing the idea that this Daytona SP3 was designed to stand out rather than blend in.

2025 Ferrari Daytona SP3 ‘Tailor Made’ | Image: RM Sotheby’s

The Daytona SP3 remains entirely original, meaning the car is mechanically identical to how Ferrari intended it when it debuted. The naturally aspirated, mid-mounted 6.5-litre V12 continues to produce 829 horsepower, paired with a seven-speed dual-clutch transmission that delivers power without any hybrid assistance. Performance figures remain staggering, with the sprint from 0 to 100 km/h completed in 2.85 seconds and 200 km/h reached in 7.4 seconds, and that’s just a taste of Ferrari’s commitment to high-revving engines, which still hold enormous appeal in an increasingly electric vehicle world.

That purity of engineering sits beneath a design that looks deliberately to Ferrari’s endurance racing heritage. The Daytona SP3 takes clear inspiration from the brand’s 1960s Sport Prototypes, especially the Mauro Forghieri-designed Ferrari 330 P4, a car remembered for its raised front guards and flat rear profile. These design cues are directly reflected in the SP3’s silhouette, paying visual homage to the same model that contributed to Ferrari’s historic finish at the 1967 24 Hours of Daytona, alongside the Ferrari 412 P.

Inside the cabin, Ferrari’s Tailor Made programme enhances the experience with bespoke details that reflect the exterior’s two-tone exposed carbon fibre and Giallo Modena finish. The interior showcases extensive carbon-composite elements, while the upholstery is trimmed in Q-Cycle fabric made from recycled tyres, complemented by yellow seatbelts and Prancing Horse embroidery stitched into each headrest. Finishing touches include a subtle checkered flag pattern incorporated into the instrument binnacle and steering column, crafted from a specialised carbon fibre used by Scuderia Ferrari in Formula One, establishing a direct link between the road car and the race team.

Carrying the serial number 599+1, this one-off Daytona SP3 quietly extends the sold-out Icona Series by a single unit, effectively closing the chapter on a model already set to become a collector’s item. When the SP3 first launched in 2021, pricing started at around USD $2.2 million before options and on-road costs, a figure that only adds context to the extraordinary auction result achieved by this unique Tailor Made example.

2025 Ferrari Daytona SP3 ‘Tailor Made’ | Image: RM Sotheby’s
2025 Ferrari Daytona SP3 ‘Tailor Made’ | Image: RM Sotheby’s
2025 Ferrari Daytona SP3 ‘Tailor Made’ | Image: RM Sotheby’s
2025 Ferrari Daytona SP3 ‘Tailor Made’ | Image: RM Sotheby’s

A Ferrari of this stature rarely comes alone, and the Daytona SP3 ‘Tailor Made’ was sent with a collection of items designed to match the same level of care and attention as the car itself. The highlight is a Maranello Clutch, an accessory inspired by Ferrari’s design language, finished with an adjustable chain strap and lined in Giallo Modena Q-Cycle ultrasuede, the same recycled material used inside the cabin.

Alongside the clutch, the buyer received a complete set of ownership items, including the official window sticker, owner’s manual and warranty documentation, a dedicated toolkit, battery conditioner, and a fitted cover set. Each item reinforces the sense that this SP3 was delivered as a fully curated package rather than a single headline-grabbing object.

Beyond its physical features, the sale gained extra significance due to its charitable purpose. Ferrari confirmed that the car was donated specifically for this auction, with all proceeds going to The Ferrari Foundation, a registered public charity supporting future educational initiatives, ensuring that this record-breaking Daytona SP3 leaves a lasting legacy beyond the collector community.

2025 Ferrari Daytona SP3 ‘Tailor Made’ | Image: RM Sotheby’s
2025 Ferrari Daytona SP3 ‘Tailor Made’ | Image: RM Sotheby’s
2025 Ferrari Daytona SP3 ‘Tailor Made’ | Image: RM Sotheby’s
2025 Ferrari Daytona SP3 ‘Tailor Made’ | Image: RM Sotheby’s

Ferrari
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