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The new Apple season is here again, and you can feel the hype starting to grow. After months of rumours, leaked renders, and plenty of “Apple Insiders Chats”, iPhone 17 is finally arriving — and it looks like Apple is gearing up for one of its biggest updates in years. The question everyone’s asking is “What is Apple changing this time?”
To start, the new Apple iPhone 17 (from USD $799), iPhone 17 Pro (from USD $1099), and iPhone 17 Pro Max (from $1199) lineup launched without any increase in the base price, which is unusual for Apple. However, the iPhone 17 now includes several features previously exclusive to Pro models, such as a 6.3-inch Super Retina XDR display with ProMotion and an upgraded 48MP Fusion Ultra Wide camera. And I can’t help but wonder—will that tempt many people to upgrade?
The Pro and Pro Max models feature a larger redesign. Apple has adopted a new brushed aluminium unibody, crafted from lightweight aerospace-grade 7000-series alloy to help manage heat — a subtle acknowledgment of the thermal issues reported with the iPhone 15 and 16 Pro series. Inside, the devices are powered by the A19 Pro chip, the most advanced processor Apple has ever installed in a phone, along with improved battery life. There’s also a striking new finish, with Cosmic Orange taking centre stage this year.
Pre-orders for the new iPhone will start at 8:00 a.m. ET (5:00 a.m. PT) on Friday, September 12th, 2025, and the entire lineup is now officially available in stores and online from Friday, September 19th, 2025.
Highlights:
iPhone 17 From USD $799; iPhone 17 Pro From USD $1099
Base model now gets a 6.3-inch ProMotion display and a 48MP Ultra Wide camera.
Pro models switch to a new aluminum unibody with better thermal control.
A19 Pro chip and a larger battery boost performance on the Pro lineup.
Camera upgrades across all models, with the Pro offering 8× optical telephoto.
Pre-orders kicked off on September 12 at 8 a.m. ET, with all models officially arriving in-store and online on September 19, 2025.
iPhone 17 Pro – Cosmic Orange | Image: Apple
iPhone 17 Release Date
Pre-orders begin at 8:00 a.m. ET on Friday, September 12, 2025. This includes their full lineup — such as the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the iPhone Air.
They will be available in-store and online starting Friday, September 19th, 2025. However, suppose you want to get your hands on one. In that case, we recommend pre-ordering your device as availability may be very limited in the first few weeks after the release, especially since Apple is dropping new popping colours this year.
Here are all the colours for this year’s iPhone lineup:
iPhone 17 Colours:
Black
Lavender
Mist Blue
Sage
White
iPhone 17 Pro and iPhone 17 Pro Max Colours:
Deep Blue
Cosmic Orange
Silver
iPhone Air Colours:
Sky Blue
Light Gold
White Cloud
Space Black
Note: We weren’t big fans of last year’s iPhone lineup, and this year’s lineup seems like Apple decided to shake things up even more. The standard models have dropped Pink, Teal, Yellow, and Ultramarine, while the Pro series now features bolder, more playful tones — but surprisingly, there’s no black option this time around. If you prefer that classic dark look, the iPhone Air in black is your best choice, but if you want to stay in the Pro range, we’d suggest the navy finish for a sleek, understated look — and of course, you can always personalise it with a case to make it your own.
iPhone 17 Pro | Image: Apple
iPhone 17 & iPhone 17 Pro Prices
This year’s iPhone lineup stays familiar where it counts — the entry point remains unchanged, which is good news for anyone looking for an upgrade without a big price jump. Apple has included numerous performance enhancements, better cameras, and more base storage, yet the iPhone 17 (256GB) still starts at USD $799. For those who want to max things out, the iPhone 17 Pro Max can be upgraded to 2TB for a staggering USD $1,999 — a setup clearly geared toward content creators and power users who live on their phones.
If you ask us which one is the sweet spot, we would say the iPhone 17 512GB (USD $999), or if you are like me and take many photos and videos, then go for the iPhone 17 Pro 512GB (USD $1299).
Here’s a complete list of pricing for the new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max models:
Let’s start with the iPhone 17 and the new updates it introduces this year. Apple appears to have struck a balance between performance and simplicity, giving the base model a significant upgrade without overcomplicating things. The design feels cleaner, the build lighter, and the overall experience smoother from the moment you see it — you’ll understand why the standard iPhone still remains popular, practical, polished, and now more refined than ever.
Design & Display
When it comes to design and display, the iPhone 17 marks a point where Apple begins blending its standard and Pro models. The base model now includes the same 6.3-inch Super Retina XDR display that was previously exclusive to the Pro, and the highly anticipated ProMotion technology has finally been introduced — providing adaptive refresh rates from 1Hz to 120Hz. This results in smoother scrolling, sharper animations, and an Always-On display that intelligently drops to 1Hz when idle to conserve battery life.
Apple has also given the iPhone 17 with a more durable front featuring second-generation Ceramic Shield, which reduces glare and improving scratch resistance by up to three times compared to older models. The display is brighter than ever, reaching a peak brightness of 3,000 nits, making outdoor visibility effortless even in direct sunlight. The upgraded alloy frame — now used across both the standard and Pro lines — provides the phone with a sturdier, more cohesive feel in the hand.
And for those who enjoy a bit of creative control, Apple has included Camera Control in the standard model for the first time, allowing you to adjust key shooting options directly while framing your shot. It’s clear that Apple aimed for the iPhone 17 to feel far from “entry-level” — and honestly, it lives up to that promise.
Performance
Apple made a major leap in iPhone 17 performance thanks to its all-new A19 chip, built on the latest 3-nanometre architecture. Beneath the device’s surface lies an upgraded display engine, an improved image signal processor, and a neural engine that handles everything from AI photo edits to real-time translations. The CPU is now 1.5x faster, and the GPU, which delivers 2x the performance of the A15 chip found in the older iPhone 13 model, serves as clear proof that Apple isn’t slowing down when it comes to raw power.
Apple has successfully extended battery life even further, now offering up to 30 hours of video playback, about eight hours more than the previous model. With Adaptive Power Mode in iOS 26, the phone learns your habits and adjusts background processes to conserve energy before you even think about charging. And when you do need a top-up, a high-wattage USB-C adapter can bring it to 50% in just 20 minutes.
Add to that a Neural Accelerator integrated into each GPU core — the same tech found in the A19 Pro — and the iPhone 17 is now fully capable of handling on-device generative AI, making it not just faster but smarter in how it manages your daily tasks.
Cameras
The iPhone 17’s camera upgrades start right where you’ll notice them most — the front. The all-new Center Stage front camera introduces Apple’s first square sensor, significantly improving the clarity of your selfies and video calls. It can capture up to 18MP photos and record ultra-stabilised 4K HDR video, all while keeping you perfectly centred in the frame. One of the coolest features is Dual Capture, which allows you to record from both the front and rear cameras simultaneously — perfect for vloggers or anyone who loves sharing their reaction and what they’re seeing in a single shot.
Turning to the back, the iPhone 17 features a 48MP “Fusion” dual-camera array that combines professional-level sharpness with user-friendly versatility.
48MP Main: 2x “optical-quality” zoom
48MP Ultra-Wide
While it doesn’t quite match the 4× (100mm) or 8× (200mm) optical zoom capabilities of the Pro line-up, this dual setup offers the standard model a notable upgrade, especially for everyday users and casual creators. On the video front, Apple has gone all out — you’ll get 4K60 Dolby Vision, Cinematic Mode, Action Mode, Spatial Audio recording, and even spatial video support for Apple Vision Pro. Add useful extras like Audio Mix for clearer voice balance and wind noise reduction, and the iPhone 17’s camera system feels less like an entry-level feature and more like a genuine creative tool in your pocket.
Everything New with the iPhone 17 Pro and Pro Max Models
Now for the moment everyone’s been waiting for — the iPhone 17 Pro and Pro Max. This year, Apple didn’t hold back. From design tweaks to major upgrades, the Pro lineup feels like a true step forward rather than a small yearly refresh. There’s a lot happening, so let’s get into the details and see exactly what’s new as we dive in.
Design
Right off the bat, Apple’s iPhone 17 Pro models have made a surprising change this year by removing Titanium and replacing it with a brushed aluminium unibody made from lightweight aerospace-grade 7000-series alloy.
You’ll also notice the “forged plateau” at the back of the device. It’s not the most attractive design choice Apple has made, but it does serve its purpose. It’s not the prettiest design choice Apple has made, but it does serve a purpose. The raised section houses a bigger battery and a reengineered antenna system, which Apple claims is the most capable iPhone antenna setup yet. Hidden inside the frame is a newly designed vapour chamber, laser-welded into the chassis to pull heat away from the A19 Pro chip — a smart move considering how powerful this year’s silicon is.
Battery performance has also improved due to the larger cell inside, though Apple conveniently avoids providing an exact figure. What we do know is that the new fast-charging system still charges up to 50% in around 20 minutes through the upgraded high-wattage USB-C port.
Display
The displays on the iPhone 17 Pro and Pro Max haven’t changed in size — you still get a 6.3-inch panel on the Pro and a 6.9-inch screen on the Pro Max — but the technology behind them has seen a notable upgrade. Apple has introduced an enhanced Super Retina XDR display protected by the new Ceramic Shield 2, which now covers both the front and back of the device for the first time. The new coating offers greatly improved scratch resistance, better anti-reflective properties, and four times the crack protection compared to last year’s glass.
Brightness has also significantly improved. The iPhone 17 Pro lineup reaches a blazing 3,000 nits of peak outdoor brightness, making it the brightest iPhone display yet and even surpassing Samsung’s Galaxy S25 Ultra. Colours remain vivid in direct sunlight, and outdoor contrast has doubled, making everything from photos to text much easier to see when you’re on the move. Of course, ProMotion remains here, providing buttery-smooth 120Hz visuals when needed and scaling down for efficiency when not. Always-On Display also returns, now looking cleaner and more polished thanks to improvements in the new panel.
Performance
Power was definitely the headline story for the iPhone 17 Pro and Pro Max thanks to Apple’s new A19 Pro Chip, which pairs with the redesigned vapour changer cooling system that offers a noticeable jump in performance — up to 40% better than last year’s models.
This generation feels designed for people who push their phones, whether that’s shooting long-form 4K videos, working on the go, or diving into console-level mobile games. The phone simply keeps running without heating up like older models sometimes did. And with the new N1 wireless chip, you get Wi-Fi 7, Bluetooth 6, Thread, and a more stable experience when using features like Personal Hotspot and AirDrop.
On the performance side, the A19 Pro features a 6-core CPU, a 6-core GPU with Neural Accelerators in each GPU core, expanded cache, increased memory capacity, and a new 16-core Neural Engine designed for fast, on-device intelligence. This results in smoother ray tracing, improved frame rates, quicker app launches, and a noticeable boost in everyday responsiveness. Whether you’re gaming, multitasking, or exploring the new Apple Intelligence features, the 17 Pro lineup feels built to stay ahead of anything you throw at it.
Cameras
Just like the iPhone 17, the Pro models received upgrades, including a redesigned 18MP Center Stage front camera built around the first square front-camera sensor ever used on an iPhone. This delivers sharper selfies, a wider field of view, and Ultra-stabilized 4K HDR video—finally making the front camera feel worthy of all the attention it gets.
What I am most excited for is the Dual Capture feature, which allows you to record with both the front and rear cameras simultaneously. It’s perfect for reaction videos, travel vlogs, or anything where you want to show both sides of the story. The new orientation-agnostic capture also lets you record vertical videos that still save as portrait or landscape, depending on how you use them later.
The new iPhone 17 Pro models include three cameras as part of the 48 MP “Fusion” rear camera array.
48MP Main: 4× optical zoom at 100mm
48MP Ultra-Wide
48MP Telephoto (all-new): 8× optical zoom at 200mm — the most extended optical-quality zoom Apple has ever included in an iPhone.
Another upgrade is the new telephoto lens, built with next-gen tetraprism tech and a 56% larger sensor, meaning brighter detail, better low-light shots, and far cleaner zoomed-in images. And because Apple blends optical and digital zoom intelligently, you effectively get eight focal lengths out of the three-camera setup.
Apple didn’t ignore image processing either. The latest Photonic Engine provides photos with more natural textures, less noise, richer colours, and significantly improved low-light performance. New Photographic Styles, including a “Bright” mode arriving in iOS 26, offer even greater creative flexibility—enhancing skin tones and vibrance without overprocessing the shot.
Beats iPhone 17 Rugged Case with MagSafe | Image: Apple
iPhone 17 Pro Max TechWoven Case with MagSafe | Image: Apple
So… Should You Upgrade?
If you’re already eyeing the iPhone 17 lineup, the short answer is this: it depends on what you’re coming from and what matters most to you.
Apple has genuinely pushed things forward this year — smoother displays across the board, big leaps in camera hardware, noticeably stronger performance, and the Pro models finally feeling truly “Pro” again with their redesigned bodies and impressive zoom capabilities. Even the iPhone 17 base model feels like it graduated a year early, adopting features that used to be exclusive to the high-end models.
That being said, the upgrade makes the most sense for anyone using an older device (think iPhone 13 or earlier) or for those who want access to Apple’s new camera tricks, Apple Intelligence improvements, and longer-lasting batteries. If you’re already on a 16 Pro or 16 Pro Max, you’ll see meaningful improvements—especially with the new telephoto lens, thermal management, and faster A19 Pro chip—but it’s not an absolutely essential jump unless you’re a creator or heavy power user.
For everyone else, the iPhone 17 lineup offers something Apple hasn’t provided in a while: options. A smoother, more polished standard model; a daring new Air for those seeking something fresh; and Pro models that finally justify their name. No matter where you stand, this year’s lineup feels confident, unified, and crafted with genuine intention — so if you’ve been waiting for the ‘perfect’ year to upgrade, this could very well be it.
This is a reminder that the Apple products are available online and in-store starting today, Friday, September 19th, 2025.
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
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Every spring, the watch world holds its breath—and Watches & Wonders delivers. 2025 was no exception. Although the event may be over, its impact? Still ticking strong. We may not have walked the halls of Geneva this year, but we were glued to every reveal, drop, and whispered surprise like kids in a candy store.
From heritage revivals to record-breaking feats of micro-engineering, this year felt like a celebration of both the past and the future—wrapped neatly around our wrists. Legacy brands came in swinging, independents brought their A-game, and a few surprise drops turned more than a few heads. We saw ultra-thin tourbillons, rugged GMTs, refined minute repeaters, and even a new Rolex no one saw coming.
We sifted through it all—specs, wrist shots, live streams, and collector chatter—to highlight the 25 standout watches that truly defined the show. No fluff, no filler—just timepieces that impressed, intrigued, and maybe even stirred a little envy. So buckle up—these are the 25 best watch releases from Watches & Wonders 2025, and trust us, you’ll want to see every single one.
Best Releases Of Watches And Wonders 2025 Overview:
Our favourites are just the start. Let’s check out the entire list.
Angelus Chronographe Télémètre Yellow Gold White | Image: Angelus
1. Angelus Chronographe Télémètre Yellow Gold White
The first one on our list sets the tone perfectly. Angelus made a strong impression this year with the Chronographe Télémètre in yellow gold, featuring a white-nickel domed dial, and honestly, we couldn’t stop staring. It’s got that rare charm—a blend of 1940s elegance and modern mechanical finesse that feels as sharp today as it did eighty years ago.
The dial is a love letter to classic chronographs, featuring crisp scales, Arabic numerals, and leaf hands that captivate with every glance. Beneath all that vintage charm lies serious watchmaking: a manual-winding flyback chronograph movement (Calibre A5000) housed in a compact 37 mm case, just 9.25 mm thick. Limited to only 15 pieces, this piece isn’t just rare—it’s the kind of release that quietly reminds us why we fell in love with watches in the first place.
Arnold & Son Constant Force Tourbillion 11 | Image: Arnold & Son
2. Arnold & Son Constant Force Tourbillion 11
Next up is an absolute show‑stopper. Arnold & Son honoured its roots and one of the greatest watchmakers in history—John Arnold—by pairing a constant-force mechanism with a one-minute tourbillon in an 18k yellow-gold case. The constant force motor, visible on the dial, ensures the escapement receives a steady pulse—smooth, precise, minute after minute—while the tourbillon is showcased on the caseback. Limited to just 11 pieces, this watch carries the weight of horological history and technical mastery in every millimetre.
It’s a heavyweight, but not in the way you’d expect. The 41.5 mm, 13.7 mm-thick case fits surprisingly well on the wrist, and the snow-white Grand Feu enamel dial is both sophisticated and crisp. Powering this piece is the in-house A&S5219 calibre—two barrels, 100-hour reserve, hand-wound accuracy. This isn’t just a watch; it’s a tribute to friendship, innovation, and the spirit of marine chronometry.
Brand: Arnold & Son
Model: Constant Force Tourbillon 11
Reference: 1FCBJ.E01A.C246J
Diameter: 41.5 mm
Material: 18k Yellow Gold
Thickness: 13.7 mm
Dial Colour: Grand Feu White Enamel
Calibre: A&S5219 (manual-winding, constant force + 1-min tourbillon)
Bulgari Octo Finissimo Ultra Tourbillon | Image: Bulgari
3. Bulgari Octo Finissimo Ultra Tourbillon
Bulgari, with the launch of the. Octo Finissimo Ultra Tourbillon, officially snatched back the title of the world’s thinnest tourbillon watch, coming in at a mind-bending 1.85 mm thick. That’s thinner than most credit cards and sleeker than anything Piaget has recorded, including their Altiplano Concept. Made from sandblasted titanium and anchored by a tungsten-carbide mainplate, it’s as much a feat of engineering as it is a design statement. With a flying tourbillon integrated into that ultra-slim profile, this piece feels less like a watch and more like a manifesto for horology.
Patek Philippe Calatrava 8 Day | Image: Patek Philippe
4. Patek Philippe Calatrava 8 Day
Patek Philippe knows how to make a quiet statement, and the Calatrava 8-Day is exactly that. From the outside, it’s pure sophistication—a 41 mm white gold case with hobnail guilloché, paired with a blue-to-black gradient dial that catches the light just right. Subtle indicators for the power reserve, day, date, and small seconds keep the layout refined yet full of purpose.
Inside, it’s all about muscle. The new Calibre 31‑505 8J features a 192-hour (8-day) power reserve, with a smart red warning window on the ninth day. It is manual-winding, slim at 10.52 mm, and meticulously finished, combining heritage and innovation in a way only Patek can. Price? Approximately USD $70,700—and worth every look.
At Watches & Wonders 2025, amidst all the high-tech dazzlers and headline-grabbing unveilings, Jaeger‑LeCoultre quietly reminded us what true horological poetry looks—and sounds—like. The maison reintroduced one of its most iconic creations in jaw-dropping form: the Reverso Tribute Minute Repeater. Wrapped in luxurious pink gold and limited to just 30 pieces, this isn’t merely a tribute—it’s a masterclass. On one side, a rich teal-blue Grand Feu enamel dial shimmers with that classic Art Deco elegance. Flip the case (because, of course, it still flips), and you’re treated to an openworked marvel where gold bridges and polished gears reveal the intricate inner workings of a musical masterpiece.
Inside beats the hand-wound Calibre 953, armed with seven patented innovations that elevate the minute repeater complication—think crystal gongs, trebuchet hammers, and no silent intervals. Slide the discreet trigger, and suddenly the watch becomes an instrument, ringing out tones so clear and soulful, you’ll swear time just stood still. It’s not flashy, but it doesn’t need to be. This Reverso whispers brilliance and rewards those who pay attention. In a room full of loud statements, Jaeger-LeCoultre dropped the mic.
Brand: Jaeger‑LeCoultre
Model: Reverso Tribute Minute Repeater
Reference: Q7122480
Dimensions: 51.1 × 31 mm
Thickness: 12.6 mm
Material: 18k Pink Gold
Dial Colour: Teal‑blue Grand Feu enamel (front) / Skeletonized (reverse)
Piaget PolO 79 With Rhodium Finish 18k White Gold Case
6. Piaget Polo 79 with Rhodium Finish 18K White Gold Case
The Piaget Polo 79 has made a comeback—this time replacing its yellow-gold flash with a much cooler, more sophisticated look. Entirely cloaked in 18k white gold with a rhodium finish, this version tones down the drama and elevates the elegance. While the yellow-gold model from 2024 gained attention for its boldness, the new white gold iteration whispers luxury in a more personal, discreet way. Every detail of this watch—from the beveled gadroons on the dial to the flowing, integrated bracelet—is carefully crafted, reflecting the same DNA that made the original from 1979 a design legend.
Coming in at seven is a piece that blends pure Cartier elegance with mechanical mystery—the Tank à Guichets WGTA0237. The name might sound fancy (and it is), but it translates quite literally from French as “Tank with Windows.” And that’s exactly what you get: no traditional dial, no hands, just two clean-cut apertures—one for the jumping hour at 10 o’clock, another for dragging minutes at 4. It’s stealthy, architectural, and full of that early 20th-century spirit.
Brand: Cartier
Model: Tank à Guichets
Reference: WGTA0237
Dimensions: 37.6 x 24.8 mm
Thickness: 6 mm
Material: Platinum
Dial Colour: White Discs With Burgundy Arabic Numerals & Minute track
Strap: Black alligator leather
Movement: 9755 MC
Water Resistance: None
Price: Upon Request (Limited Edition – 200 Pieces)
The Ingenieur is back—and this time, it’s dressed for the shadows. With the Ingenieur Automatic 42 in full black ceramic, IWC reimagines one of its most iconic designs through a modern, stealthy lens. The case and bracelet are crafted entirely from lightweight zirconium-oxide ceramic, giving it a sleek edge while still offering durability. The signature “Grid” dial nods to Genta’s original vision, but what’s inside is all 2025—the in-house Calibre 82110, loaded with ceramic components and a 60-hour power reserve. It’s smooth, sharp, and quietly confident—the type of watch that doesn’t seek attention but definitely earns it.
A. Lange & Söhne took its sporty-meets-luxury Odysseus and gave it the royal treatment at Watches & Wonders, cloaking the entire 40.5 mm case and integrated bracelet in their proprietary Honeygold alloy. It’s not just a gold watch in disguise; it’s a watch that ages beautifully, with finishes that shift between warm rose and creamy yellow depending on the light. The rich brown dial exudes elegance—embossed grooves, Honeygold hands and indices with lume, and signature oversized date and day displays that pop in white and red accents.
Despite its precious metal wrapping, the Odysseus maintains its athletic soul intact with 120 metres of water resistance, pushers for the day and date, and a slim 11.1 mm profile that slips easily under a cuff. Only 100 pieces are made, making it as exclusive as it is refined. If you’re after gold that speaks softly but carries serious horological weight—this is it.
Brand: A. Lange & Söhne
Model: Odysseus Honeygold
Reference: 363.150
Diameter: 40.5 mm
Thickness: 11.1 mm
Material: 18k HoneyGold
Dial Colour: Chocolate brown with embossed grooves
Calibre: L155.1 Datomatic (Automatic, 4 Hz)
Power Reserve: 50 hours
Water Resistance: 12 Bar (120 metres, 400 feet)
Price: Upon Request (Limited Edition – 100 Pieces)
Chopard’s Alpine Eagle 41 XP CS Platinum | Image: Chopard
10. Chopard’s Alpine Eagle 41 XP CS Platinum
The fifth watch on our list is Chopard’s boldest statement yet—an exercise in luxury and performance. The Alpine Eagle 41 XP CS in platinum takes their renowned “Alpine” DNA and enhances it with pure substance: a full platinum case and bracelet, an ultra-thin profile, and a glacier-inspired dial that’s truly breathtaking. This isn’t just another sports watch—it feels like wearing a glacial summit on your wrist.
Measuring a precise 41 mm with a sleek 8 mm thickness, it features an automatic L.U.C 96.42-L calibre with a platinum micro-rotor, twin barrels, COSC chronometer certification, and the Geneva Seal—all while providing a 65-hour power reserve. And that dial? A “Shades of Ice” blue gradient stamped with the eagle’s iris motif—it’s both serene and commanding.
Raymond Weil Freelancer Complete Calendar | Image: Raymond Weil
11. Raymond Weil Freelancer Complete Calendar
Well, here we are—watch number twenty-five. After all the flying tourbillons, skeleton dials, and record-breaking thinness, it’s only fitting we close the curtain with something subtly clever. The Raymond Weil Freelancer Complete Calendar might not have arrived with fireworks, but it’s the kind of piece that earns respect from anyone who appreciates form meeting function.
Sized at a sweet-spot 40 mm, the Freelancer Complete Calendar strikes a balance between dressy and casual. It features a full calendar—day, date, month, and moon phase—all clearly displayed on a dial that is both balanced and attractive. Whether you choose the deep blue sunray dial on a steel bracelet or the earthy dune tone with rose-gold PVD and leather, both options offer a subtle touch of refinement.
Nomos Club Sport Neomatik Worldtimer Ref. 790.S4 | Image: Nomos
12. Nomos Club Sport Neomatik Worldtimer
The first thing to know about Nomos’ latest release is this: it’s not just a looker—it’s brilliantly practical. The Club Sport Neomatik Worldtimer takes the refined minimalism we all expect from the Glashütte-based brand and adds a layer of jet-set function. Offered in two striking dial variants—silver and dark blue—this piece is Nomos doing world time their way: crisp, clever, and effortlessly cool.
Instead of overcomplicating things, Nomos offers a 24-hour home time display along with a rotating city ring that’s connected to the local hour hand. All it takes is a push of the 2 o’clock button, and the city disk jumps, aligning the hour hand without missing a beat. It’s intuitive, clear, and refreshingly easy to use—perfect for managing time zones without needing a manual. Whether you’re a frequent traveller or just want something a bit different on your wrist, this watch ticks all the boxes with that unmistakable Nomos style.
There’s something quietly impressive about a watch that delivers high complication without the usual six-figure flex, and Frederique Constant knows exactly how to strike that balance. The Classic Perpetual Calendar FC‑776SAL3H6 is dressed in a 40 mm stainless steel case, but what truly steals the spotlight is its salmon sunray dial—warm, vintage-inspired, and incredibly well-executed.
The layout is clean and legible, with the day, date, month, moonphase, and even a leap-year indicator running smoothly off the brand’s new in-house FC-776 calibre. It’s automatic, has a 72-hour power reserve, and sits comfortably on the wrist at just over 12 mm thick. And while the mechanics are impressive, it’s the feeling this watch gives—refined, intelligent, quietly confident—that makes it such a standout. All that, and it still comes in under $10K? That’s how you make a perpetual calendar feel personal.
Parmigiani Fleurier’s Toric Perpetual Calendar might be the most refined understatement of the year. Offered in “Morning Blue” or “Golden Hour” dial colours, this piece combines its elegant look with one of watchmaking’s most intricate complications—yet somehow makes it all appear effortless. The polished 40.6 mm case, available in either platinum or rose gold, features the signature knurled bezel and a beautifully hand-grained dial that displays a full perpetual calendar without any visual clutter. Inside, it houses the manual-winding PF733 calibre, crafted in solid gold with a 60-hour power reserve and visible through a sapphire caseback. Limited to just 50 pieces per version, this is the kind of watch that whispers luxury, not shouts it.
Panerai doesn’t usually dabble in complicated watchmaking—but when it does, it makes sure the watch still looks like it could survive a warzone. The Luminor Perpetual Calendar GMT Platinumtech is exactly that: a full technical flex wrapped in a classic, battle-ready Luminor case. At 44 mm, it carries plenty of wrist presence, but the case is made from Platinumtech, a proprietary alloy that’s 40% harder than standard platinum. The dark-blue sapphire dial is partly transparent, allowing glimpses of the complex movement underneath while remaining clean and easy to read.
Flip it over, and the sapphire caseback reveals the in-house P.4100 calibre, a micro-rotor movement packed with features: perpetual calendar, GMT, leap year, and day/night indicators, all crown-adjustable—no extra pushers needed. It’s practical, powerful, and well-constructed. And here’s the key point: despite all that technology, it’s still water-resistant to 50 metres and comes on a deep blue alligator strap with a white gold buckle.
Rolex Land-Dweller Oystersteel & White Gold | Image: Rolex
16. Rolex Land-Dweller 40 mm
When Rolex introduced the Land-Dweller at Watches & Wonders 2025, it felt like the brand quietly dropped a bombshell. This wasn’t just another Oyster variation—it was something entirely new, blending vintage cues with cutting-edge mechanics. Inspired by the angular confidence of the ‘70s Oysterquartz era, the 40 mm Land-Dweller is slim at just 9.70 mm, sharp in profile, and fitted with a flat Jubilee bracelet that flows seamlessly into the case. The honeycomb white dial adds a retro-futuristic texture, framed by a white gold fluted bezel that keeps the look unmistakably Rolex.
But it’s what’s inside that has collectors talking. This is the first watch to feature Rolex’s new Calibre 7135—a high-frequency 5 Hz movement equipped with the innovative Dynapulse escapement. It offers a 66-hour power reserve, and for the first time on a core model, Rolex has given us a glimpse inside via a sapphire caseback.
Brand: Rolex
Model: Land‑Dweller 40
Reference: 127334
Diameter: 40 mm
Thickness: 9.70 mm
Material: White Rolesor (Oystersteel & white gold bezel)
Tudor doubled down on toughness with the Pelagos Ultra, and it’s as overbuilt as it is impressive. The beefy 43 mm titanium case (just 14.5 mm thick) is rated to an incredible 1,000 m depth and features a compact helium escape valve—making it feel like a mini submarine on your wrist. Despite these specifications, it wears surprisingly comfortably thanks to its mixed-grade titanium construction and ergonomic bracelet with a clip buckle and diver’s extension. High-visibility luminescence in blue and green, sculpted snowflake hands, and oversized markers ensure it remains readable in any conditions—whether deep dive or desk dive.
It even earned a METAS Master Chronometer certification for accuracy, resistance to magnetism, and durability under pressure. Featuring a reliable movement, a 65-hour power reserve, and bold design, the Pelagos Ultra isn’t just a dive watch—it’s a statement of Tudor’s tough, no-compromise ethos.
Brand: Tudor
Model: Pelagos Ultra
Reference: M2543C1A7NU‑0001
Diameter: 43 mm
Thickness: 14.5 mm
Material: Grade 2 & 5 Titanium
Dial Colour: Matte black with lime-green and blue luminescence
Calibre: MT5612‑U (automatic, METAS-certified)
Power Reserve: 65 hours
Water Resistance: 100 Bar (1,000 metres, 3300 feet)
Oris Big Crown Pointer Date “Sun Yellow” | Image: Oris
18. Oris Big Crown Pointer Date “Sun Yellow”
Few watches feel as warm and nostalgic as the Oris Big Crown Pointer Date—and this year, it arrives for summer 2025 dressed in a colour that could brighten any wrist. With a dial dipped in a radiant Sun yellow, this cheerful take on a 1938 pilot’s classic doesn’t just revive history—it celebrates it. Originally designed to help glove-wearing aviators easily adjust their watches mid-flight, the oversized crown and legible layout remain unchanged, but the mood is lighter, livelier, and simply fun.
TAG Heuer Carrera Date Twin‑Time | Image: TAG Heuer
19. TAG Heuer Carrera Date Twin‑Time
The green dial on TAG Heuer’s latest Carrera Date Twin-Time might just steal the spotlight—rich, dynamic, and somewhere between petrol and racing green, it’s the kind of tone that shifts with the light and grabs attention without trying too hard. Then there’s the red GMT hand and matching “TWIN-TIME” text, injecting just the right dose of sportiness to remind you this is still very much a racing-bred timepiece. It’s one of those watches that wasn’t on anyone’s radar—until it dropped—and now we can’t stop thinking about it. A clean, modern dual-time that proves TAG still knows how to surprise.
Grand Seiko Evolution 9 Collection Spring Drive | Image: Grand Seiko
20. Grand Seiko Evolution 9 Collection Spring Drive
Grand Seiko has always danced to its own rhythm, and with the SLGB003, it makes a quiet yet strong statement. Part of the Evolution 9 collection, this 37 mm titanium piece introduces the Spring Drive U.F.A., which stands for Ultimate Focus Accuracy. And that’s not just clever branding—it provides an impressive ±20 seconds per year of accuracy. The frosted silvery-blue dial takes inspiration from the frozen forests of Kirigamine in Japan, adding a calm, natural elegance to the wrist.
Inside, the watch runs on the Calibre 9RA2, blending high-tech mechanics with Grand Seiko’s unique style. Zaratsu-polished bevels, a smoothly gliding seconds hand, and a three-step micro-adjust clasp on the titanium bracelet make it not only technically impressive but also enjoyable to wear. Lightweight, subtle, and refined—this is Grand Seiko at its best: mastering the art of quiet excellence.
Bell & Ross BR-03 Skeleton Black Ceramic | Image: Bell & Ross
21. Bell & Ross BR-03 Skeleton Black Ceramic
Bell & Ross is having a serious skeleton moment with its BR‑03 line, dropping not one, but three bold openworked designs. Leading the pack is the Skeleton Black Ceramic—a production model wrapped in sleek micro-blasted ceramic and powered by the automatic BR‑CAL.328. The smoked sapphire dial offers a full view of the inner workings, complemented by bright Super-LumiNova accents and the brand’s signature square case. But it doesn’t stop there—the Skeleton Grey Steel and LUM Ceramic, both limited to 250 pieces, complete this new trilogy with their own unique personalities. Honestly? It’s tough to pick a favourite. The Grey Steel’s crisp sharpness? The lume-soaked glow of the Ceramic? Let’s be real—we’ll take all three.
Some watches shout for attention. Others whisper sophistication—and the Pequignet Concorde Titanium does just that, in fluent French. Quietly introduced this year, this 36 mm beauty is an exercise in refined minimalism, wrapped in ultra-light Grade 5 titanium. At just under 85 grams, it feels like you’re wearing air, yet its presence is undeniably sharp. The integrated bracelet flows naturally into the case, while the muted grey dial—perfectly in tune with the metal—offers just the right touch of understated cool. Those blackened hands and soft green Super-LumiNova? Just enough contrast to keep things legible without disrupting the vibe.
But don’t let the looks deceive you—this one has a heart inside. Beating within is Pequignet’s Calibre Initial, a ruthenium-treated automatic movement that provides a reliable 65-hour power reserve and a steady 4 Hz beat rate. Flip the watch over, and you’ll see a sapphire case back showcasing the beautifully finished movement. It’s water-resistant up to 100 metres, so you can go from a Paris café to a weekend hike without missing a beat. Elegant, technical, and effortlessly French—this is titanium done with a subtle nod, not a shout.
Baume & Mercier brought serious charm to the table this year with a limited-edition take on their Riviera classic. The Chronograph Flyback 10828 pairs ‘70s spirit with sharp modern touches, but it’s the gold-toned sunray dial that truly stands out. With its warm, metallic glow and layered telemeter and tachymeter scales, it captures the golden hour on a coastal drive—luxurious, a little nostalgic, and subtly bold. Wrapped in a 41 mm twelve-sided steel case, powered by the flyback-capable La Joux-Perret 8147, and limited to just 73 pieces, this is the kind of chronograph that draws you in. It exudes confidence without the noise—and at USD $8,100, it may well be one of the most underrated drops of the year.
Brand: Baume & Mercier
Model: Riviera Chronograph Flyback
Reference: 10828
Diameter: 41 mm
Thickness: 14.34 mm
Material: Stainless Steel
Dial Colour: Gilded sunray with telemeter & tachymeter
Bremont Terra Nova Jumping Hour Bronze | Image: Bremont
24. Bremont Terra Nova Jumping Hour Bronze
Inspired by the rugged charm of early 20th-century trench watches, Bremont’s Terra Nova Jumping Hour Bronze feels like a time-traveling field instrument with a twist of modern mischief. The compact 38 mm bronze case isn’t just stylish—it’s designed to age with you, developing a unique patina the more you wear it. And while it pays homage to vintage military style, the dial layout is anything but conventional. Gone is the traditional handset—instead, you see a jumping hour window at 12, a rotating minutes disc at 6, and a compass-like running seconds in the center.
It’s clever, full of character, and quietly rebellious in that very British way. Powered by the BC634AH automatic calibre with a 56-hour power reserve, and limited to just 100 pieces, this piece doesn’t shout for attention—but it certainly earns it.
H. Moser & Cie. Streamliner Flyback Chronograph Automatic Midnight Blue Fumé | Image: H. Moser & Cie.
25. H. Moser & Cie. Streamliner Flyback Chronograph Midnight Blue Fumé
The Streamliner has always been Moser’s playground for blending retro curves with cutting-edge mechanics, and this new Midnight Blue Fumé edition might be its most seductive yet. Dressed in warm 5N red gold, the case flows seamlessly into a sculpted integrated bracelet, giving off strong vintage sport-chic vibes—but it’s that dial that stops you in your tracks. The hand-finished frosted fumé texture ripples under the light like moonlight on still water, shifting from deep ocean blue to smoky twilight with every flick of the wrist.
Beneath that dreamy surface lies serious watchmaking. The HMC 907 calibre, created with the geniuses at AGENHOR, delivers a central-minute flyback chronograph that remains beautifully symmetrical—no cluttered sub-dials here. The rotor is hidden beneath the dial, so all you see through the caseback is pure mechanical artistry. Sporty, sculptural, and just a little rebellious, this piece proves that less can indeed be more—as long as it’s by Moser.
Brand: H. Moser & Cie.
Model: Streamliner Flyback Chronograph Midnight Blue Fumé
Reference: 6907‑0402
Diameter: 42.3 mm
Thickness: 14.2 mm
Material: 5N Red Gold
Dial Colour: Midnight Blue Fumé with Frosted Finish
Calibre: HMC 907 (Automatic Flyback Chronograph by AGENHOR)
Vacheron Constantin Les Cabinotiers Solaria Ultra Grand Complication – La Première | Image: Vacheron Constantin
Vacheron Constantin Les Cabinotiers Solaria Ultra Grand Complication – La Première
Vacheron Constantin didn’t just arrive at Watches & Wonders—they kicked things off with a cosmic spectacle. The Les Cabinotiers Solaria Ultra Grand Complication – La Première is, quite literally, the most complicated wristwatch ever made. Created to celebrate the brand’s 270th anniversary, it features a staggering 41 complications over two dials and introduces something never seen before in a wristwatch: a celestial object tracker. That alone could have been the headline, but this is Vacheron—we’re only getting started.
The list of functions sounds like a comprehensive astronomy guide. You’ve got a perpetual calendar, dual time zones, ISO 8601 calendar tracking, spring and neap tides, moon phases, seasons, solstices, sunset and sunrise tracking by city, sidereal time, zodiac positions, a sky chart, and even the sun’s culmination time. It’s a poetic dance of time, space, and mechanical craftsmanship. All this is powered by a movement with over 2,000 components—featuring a split-seconds chronograph, tourbillon, and Westminster carillon chiming system. If it moves, glows, rotates, or shines in the sky, this watch probably measures it.
Vacheron Constantin Les Cabinotiers Solaria Ultra Grand Complication – La Première | Image: Vacheron Constantin
Vacheron Constantin Les Cabinotiers Solaria Ultra Grand Complication – La Première | Image: Vacheron Constantin
Vacheron Constantin Les Cabinotiers Solaria Ultra Grand Complication – La Première | Image: Vacheron Constantin
For all its grandeur, the Solaria doesn’t just exist to impress—it exists to inspire. It’s the kind of watch that reminds you why people fall in love with horology in the first place. The artistry, the astronomical precision, the sense of wonder—all here. This isn’t just a milestone for Vacheron Constantin; it’s a moment for the entire world of watchmaking. Even if most of us will only ever admire it from afar, it’s a masterpiece that raises the bar for what’s possible on the wrist.
Patek Philippe 6159G Perpetual Calendar Retrograde Date
Patek Philippe 6159G Perpetual Calendar Retrograde Date
Patek Philippe made a quietly bold move at Watches & Wonders with the release of the 6159G Perpetual Calendar Retrograde Date. Housed in a 39.5 mm white gold Calatrava case, this timepiece combines timeless elegance with a modern twist—most notably through its smoked sapphire dial that fades at the edges, revealing a glimpse of the intricate mechanics beneath.
The signature hobnail bezel adds texture, while the retrograde date display gracefully arches across the top, leaping back to 1 at the end of each month with that signature Patek snap. Powered by the self-winding calibre 26‑330 S QR, the watch features a perpetual calendar, moonphase, and instant-jump day, month, and leap year displays—all housed within a sophisticated case that’s just 11.49 mm thick. It serves as a poetic reminder that even after nearly two centuries, Patek Philippe continues to push the boundaries of timeless watchmaking.
One of the most refreshing moves at Watches & Wonders came from IWC, and it wasn’t about adding more—it was about removing just enough. The new Ingenieur Automatic 35 scales things down without sacrificing personality. At 35mm, it hits that perfect spot: compact, confident, and entirely in tune with the rising love for smaller sport watches. The case still reflects Genta’s genius — with an integrated bracelet, bold bezel, and textured grid dial — but now in a more elegant silhouette that slips under the radar in the best way. Offered in steel with a silver or black dial, or in warm 18k red gold, this is IWC’s quiet flex—understated, refined, and genuinely cool.
A. Lange & Söhne Minute Repeater Perpetual Calendar
A. Lange & Söhne Minute Repeater Perpetual Calendar
A. Lange & Söhne has always exhibited a flair for poetic precision, and the Minute Repeater Perpetual in 950 platinum exemplifies this. At 40.5 mm in diameter and just 12.1 mm thick, this timepiece gracefully houses two of haute horlogerie’s most esteemed complications—a minute repeater and a perpetual calendar—without feeling bulky on the wrist. Its black enamel dial is subtle yet opulent, while the hand-wound Calibre L122.2 runs smoothly underneath, offering a 72-hour power reserve.
What makes this piece truly magical is its musicality. The minute repeater can produce up to 720 different chiming sequences, with clever mechanisms like a pause-elimination system and hammer blockers ensuring clarity and precision. Add to that a perpetual calendar that stays accurate until the year 2100, and a moonphase that only requires adjusting once every 122.6 years, and you’ve got a timepiece that not only measures time — it celebrates it.
Piaget Polo Flying Tourbillon Moonphase | Image: Piaget
Piaget Polo Flying Tourbillon Moonphase
Piaget’s Polo Flying Tourbillon Moonphase might be one of the most poetic watches to debut this year. Wrapped in lightweight titanium and featuring a deep blue dial, it elegantly balances a flying tourbillon at 12 o’clock with a dreamy moonphase at 6. The gadroon-patterned dial offers a subtle nod to the Polo’s heritage, while the ultra-thin hand-wound Calibre 642P ensures precise timekeeping with elegance. It’s sleek, intricate, and unexpectedly sporty—proof that Piaget still excels at blending refinement with innovation.
Just when we thought the Reverso couldn’t get any cooler, Jaeger-LeCoultre introduced the Tribute Geographic at Watches and Wonders 2025—and let’s just say, it stole the spotlight. The front remains refined with a balanced big date and small seconds display, but flip it over and you’re treated to something completely unexpected. The reverse side showcases a beautifully detailed world map, laser-engraved right into the dial, framed by a 24-hour rotating ring and city names from around the world. It’s a clever take on the classic worldtimer, wrapped in the signature elegance of the Reverso’s dual-face design. Available in stainless steel or pink gold, this piece is crafted for the modern globetrotter with a fondness for vintage charm.
Brand: Jaeger-LeCoultre
Model: Reverso Tribute Geographic
Reference: Q714845J
Diameter: 49.4 mm x 29.9 mm
Thickness: Approx. 11 mm (TBC)
Material: Stainless Steel or Pink Gold
Dial Colour: Blue lacquer front; engraved world map on reverse
Zenith closed Watches & Wonders 2025 with a dramatic nod to its roots: the G.F.J., named for founder Georges Favre-Jacot. In platinum and a sleek 39.15 mm case, it revives the legendary Calibre 135—rebuilt in-house with modern refinements like a 72‑hour power reserve, COSC certification at ±2 s/day, and a brick-guilloché bridge design echoing the brand’s Manufacture façade. The dial is just as striking: a lapis lazuli centre framed by brick guilloché and finished with a mother-of-pearl small-seconds subdial. Limited to 160 pieces and priced at around USD 49,900, this isn’t just a tribute—it’s a statement that Zenith’s precision heritage is alive and thriving.
Brand: Zenith
Model: G.F.J. (Georges Favre‑Jacot)
Reference: 40.1865.0135/51.C200
Diameter: 39.15 mm
Thickness: 10.5 mm
Material: Platinum 950
Dial: Lapis lazuli center, brick guilloché outer ring, mother-of-pearl small seconds
Roger Dubuis Excalibur Grande Complication | Image: Roger Dubuis
Roger Dubuis Excalibur Grande Complication
Roger Dubuis doesn’t do things by halves, and with the Excalibur Grande Complication, the maison has shown its horological strength in full force. This breathtaking timepiece combines three of watchmaking’s most esteemed complications: a perpetual calendar, a minute repeater, and a flying tourbillon. Sure, it’s bold—quite loud even—and won’t appeal to those seeking subtlety, but that’s never been the Dubuis way. This watch isn’t here to whisper; it roars with confidence, complexity, and character. And beyond the theatrics lies serious innovation—crafted to meet the prestigious Poinçon de Genève standards and finished with meticulous detail. It’s a high-horology heavyweight that challenges you to look away.
Brand: Roger Dubuis
Model: Excalibur Grande Complication
Reference: RDDBEX1174 (Calibre RD118)
Diameter: 45 mm
Thickness: 17.45 mm
Material: 18k Pink Gold
Dial: Skeleton with biretrograde perpetual calendar displays and flying tourbillon
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.