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Why the World’s Fastest Marathon Runners Wear These $500 adidas Shoes

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When Kenyan distance runner Sebastian Sawe broke away from the lead pack roughly 90 minutes into the 2025 London Marathon and started opening a decisive gap heading into the final stages of the race, he did so wearing adidas’ newly unveiled Adizero Adios Pro Evo 2, a shoe that would quickly become a key part of the story of the event.

Sawe crossed the finish line in 2:02:27, securing victory in London and adding another major result to his growing résumé after an impressive win on Spain’s East Coast in 2024. Close behind, Nike athlete Jacob Kiplimo finished second while racing in what would later be revealed as the upcoming Nike Alphafly 4, while third-place finisher Alexander Mutiso Munyao stopped the clock at 2:04:20 wearing the same Adizero Adios Pro Evo 2, giving adidas two of the top three spots on the podium and reinforcing its presence at the front of the field.

This outcome is part of a long-standing rivalry that intensified in 2019 when Eliud Kipchoge completed an unofficial sub-two-hour marathon in Nike’s Alphafly Next%, an achievement that redefined expectations and set a benchmark both Nike and adidas have aimed for ever since. While brands like HOKA and On may dominate the recreational race scene, the contest for record-breaking performances at the world’s most prestigious marathons has largely been between these two giants. Kipchoge’s teammate Kelvin Kiptum appeared ready to reach the milestone under official race conditions before his tragic passing in early 2024, having come painfully close with a 2:00:35 victory at the Chicago Marathon in the Nike Alphafly 3.

Recently, adidas gained more momentum in its campaign when Tigist Assefa set a new women’s-only world record at the 2025 London Marathon, finishing in 2:15:50 while wearing the previous-generation Adizero Adios Pro Evo 1. With top results now emerging in both men’s and women’s categories, the quest for the fastest marathon shoe has shifted from theory to practice, making the London Marathon–winning Adizero Adios Pro Evo 2 the natural focal point for a closer look.

adidas Adizero Adios Pro Evo 2 Shoes | Image: adidas

adidas Adizero Adios Pro Evo 2 Shoes

  • Brand: adidas
  • Model: Adizero Adios Pro Evo 2
  • Colour-way: Silver Metallic / Lucid Red / Grey Two
  • SKU: JR7259
  • Retail Price: USD $500
  • Release Date: Thursday, May 1st at 08:00 am

Billed as the fastest and lightest running shoe adidas has ever made, the Adizero Adios Pro Evo 2 stands at the top of the brand’s performance range, positioned as the flagship within the Adizero racing family. Designed with elite marathon performance as its main goal, the shoe reflects that ambition through its construction and its positioning, retailing at USD $500.

Now in its second version, the Pro Evo 2 builds on its predecessor with a revised midsole that adds an extra 3mm of LIGHTSTRIKE PRO EVO foam in the forefoot. This update marks nearly a 10 percent increase in forefoot stack height compared to the original Evo 1, resulting in roughly a 5 percent boost in energy return for the runner. As with the first model, the forefoot rocker remains at 60 percent of the shoe’s total length, keeping the aggressive geometry that defines the series.

“The design process for this shoe was a challenging but ultimately rewarding pursuit that started with simply looking at how we can make the fastest shoe we’ve ever created, even faster – all whilst keeping the weight consistent,” said Patrick Nava, VP Product, Running & Credibility Sports at adidas Running. “Working alongside our elite athletes like former world record holder Yomif Kejelcha, we’ve developed a shoe that delivers more energy return and a more efficient running economy with no compromise on agility.”

Despite the added foam, weight remains the same as the previous generation. The original Adios Pro Evo 1 was already 40 percent lighter than any race shoe adidas had made at the time, and the Pro Evo 2 matches it at just 138 grams. That number becomes even more impressive compared to competitors, surpassing the Nike Alphafly 3 at 218 grams and the Alphafly Next% at 210 grams, while still offering increased energy return underfoot.

adidas Adizero Adios Pro Evo 2 Shoes | Image: adidas

From a design perspective, the Adizero Adios Pro Evo 2 adopts a clear evolutionary approach rather than a radical redesign. A simple silver finish is paired with adidas’ signature red three stripes along both the lateral and medial sides, while branding remains intentionally subtle to keep the weight down. Small adidas script details appear on the midsole, tongue, and heel counter, where the shoe’s name is displayed, emphasizing the minimal, performance-focused ethos of the model.

The adidas Adizero Adios Pro Evo 2 will be released in very limited quantities, launching on Thursday, May 1st at 10:00 a.m. (local time) via adidas.com, with availability expected to be highly limited due to demand.

adidas Adizero Adios Pro Evo 2 Shoes | Image: adidas
adidas Adizero Adios Pro Evo 2 Shoes | Image: adidas
adidas Adizero Adios Pro Evo 2 Shoes | Image: adidas
adidas Adizero Adios Pro Evo 2 Shoes | Image: adidas
adidas Adizero Adios Pro Evo 2 Shoes | Image: adidas
adidas Adizero Adios Pro Evo 2 Shoes | Image: adidas
adidas Adizero Adios Pro Evo 2 Shoes | Image: adidas
adidas Adizero Adios Pro Evo 2 Shoes | Image: adidas

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Dior Men’s Winter Collection 2025–2026 Might Be the Best Fashion Show of the Year So Far

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  • Dior Men’s Winter Collection 2025–2026 was presented at Paris Fashion Week under Kim Jones’s direction.
  • The show was held at the École Militaire in Paris and showcased a mix of men’s couture and ready-to-wear designs.
  • The collection is based on Christian Dior’s Ligne H silhouette first launched in Autumn–Winter 1954.
  • Archive references are reinterpreted with precise tailoring, balanced volume, and a distinctly modern menswear perspective.

Paris Fashion Week has always shown a strong personality, but this season brought a different type of energy. Instead of pushing harder for novelty, the mood shifted towards reflection, restraint, and a renewed respect for the foundations of fashion. After years of constant experimentation and visual noise, the industry seemed ready to slow down — and that change was felt most clearly at Dior. For Kim Jones, the answer wasn’t reinvention for its own sake, but refinement: a controlled palette, a disciplined silhouette, and a clear dialogue with the past.

Unveiled at the École Militaire in Paris, Dior Men’s Winter 2025–2026 collection draws inspiration from Christian Dior’s Ligne H from Autumn–Winter 1954 as its starting point. Jones captures the bold, architectural style of that period and interprets it into a distinctly masculine form, moving away from ambiguity and towards structure, clarity, and purpose. Instead of embracing gender fluidity or theatrical flair, the collection exudes confidence in its direction, demonstrating that revisiting the past — when done intentionally — can be one of the most contemporary strategies fashion can adopt.

The idea of metamorphosis quietly weaves through the collection, influencing how Dior approaches menswear across generations rather than tying it to a single moment in time. Ligne H becomes the natural reference point for that discussion, offering a way to trace how structure and masculinity have changed while maintaining their core discipline. For Jones, the archive isn’t something to imitate, but something to reflect on — a framework that allows the past to inform the present with clarity.

As he put it, “Mr Dior’s Ligne H was in our heads even before going into the archive this season. It has elements that are graphic and angular, which felt eminently transferrable into the men’s world.” Those qualities influenced the direction of a collection focused on restraint and purpose.

That same sense of continuity carries through to the way the collection is presented on the runway, where men’s couture and ready-to-wear exist side by side without hierarchy or separation. The distinction between the two seems almost unnecessary, as craftsmanship and everyday dressing are treated as part of the same conversation. Traditional overcoats emerge as key pieces, especially those in pinstripe and herringbone, with their rigid silhouettes projecting a controlled, confident masculinity. There’s a quiet certainty in that stiffness, one that prefers form and precision over excess.

Jones’ long-standing dialogue with Dior’s womenswear archive continues here, but always with restraint. The belted, full-shaped Opera coat — from the post-war Ligne H womenswear collection — is subtly reworked, maintaining its volume while naturally fitting into the male wardrobe. Instead of feeling like a gesture or provocation, the transformation appears measured and thoughtful, highlighting that heritage can be modernised without spectacle. By keeping things pared back, Dior lets the strength of the silhouette speak for itself.

Dior Men’s Winter 2025-2026 Collection | Image: Dior

In many ways, the Winter 2025–2026 collection feels like a deliberate pause — a moment when Dior steps back from superficial reinvention and instead examines the foundations of menswear. The references span across centuries, tracing the gradual shift from the ornate excess of the eighteenth century to the cleaner, more utilitarian forms that define modern dress. Rather than leaning into nostalgia, the collection uses history as a framework to better understand where menswear stands today.

Kim Jones articulates that intent clearly. “We believed it was time to focus on Mr Dior again. We wanted to go back to the roots and concentrate on the quintessence of the house,” he continued. “There is a sense of fashion history, particularly the history of menswear, running through this collection. The shift from something quite ornate and extravagant in the eighteenth century to something more linear and utilitarian in the nineteenth, with the beginnings of modern menswear. Yet, while a lot refers to the history of fashion, this is not historical fashion. Ultimately, in this collection, we wanted to say something about now.”

That balance between past and present shapes the collection’s view of modern masculinity. Throughout the runway show, the setting itself echoed that duality: a glowing white staircase descending onto a stark, minimalist black floor. The figure of Casanova hovered as a quiet reference point, embodying a fusion of masculine and feminine influences. Instead of excess or performance, it suggested confidence, elegance, and self-awareness — a modern ‘ladies’ man’ informed equally by women’s haute couture and men’s ready-to-wear.

Dior Men’s Winter 2025-2026 Collection | Image: Adrien Dirand

Softer details are essential in balancing the collection’s sharper lines. Satin bows recur throughout, softening the overall tailoring, while detailed glass-bead embroidery—originally inspired by Monsieur Dior’s Spring–Summer 1948 Pondichéry haute couture look—adds lightness and texture. This embroidery reappears on the pink robe that concludes the show, serving as a subtle focal point rather than an embellishment, with its influence also evident in the jewelry, where craftsmanship reflects the same delicate precision.

Accessories and footwear continue that dialogue between structure and refinement. Leather goods arrive with purposeful, masculine hardware, paired with classic men’s dress shoes and the highly polished Dior Palmarés boots. The footwear offering concludes with a special-order hybrid trainer, hand-stitched and finished with archival shoe embroidery from 1961—a small but telling detail. Taken as a whole, the collection reinforces a simple truth: when it comes to reinterpreting the past with care and restraint, Kim Jones’s eye for detail remains unmatched. While this season’s approach feels more focused than recent outings, the spirit of cross-pollination — between eras, disciplines, and identities — is still very much intact.

Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Image: Dior
Dior Men’s Winter 2025-2026 Collection | Dior
Dior
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