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Alexander “The Great” Volkanovski | Image: Instagram / Alex Volkanovski
Hublot, the renowned Swiss watchmaker under the LVMH umbrella, has unveiled its latest partnership with one of MMA’s brightest stars, Alexander “The Great” Volkanovski. Widely recognized as one of the top pound-for-pound fighters in MMA history, Volkanovski’s journey from his hometown of Wollongong, Australia, to global MMA stardom has been nothing short of extraordinary. This week, he will be officially introduced as a Hublot ambassador at UFC 312, receiving a hero’s welcome from fans and fellow fighters in his home city of Sydney.
Volkanovski’s journey to MMA greatness didn’t start in the octagon; he first made waves playing rugby league before switching to mixed martial arts in 2010. After a series of early victories, he quickly became one of the most dominant fighters in the sport, holding the UFC Featherweight Championship for five consecutive years. Reflecting on his exciting new partnership with Hublot, Volkanovski shared how surreal it is to be the first MMA fighter to join the iconic watch brand’s family. “When I started in MMA nearly 15 years ago, I could never have imagined I’d be working with Hublot. It’s such a huge honuor to be the first MMA fighter in history to partner with a Swiss watch company,” he said. “Hublot’s bold, innovative approach mirrors my own story, and I love how they’re not afraid to take risks and try new things.”
Outside the octagon, Volkanovski’s presence will be felt at UFC 312, where he’s anticipated to be surrounded by adoring fans who consider him one of the sport’s greatest. With a career that has solidified his status as one of MMA’s best, this collaboration with Hublot marks another exciting chapter in his legacy. Volkanovski’s blend of athleticism, innovation, and risk-taking aligns seamlessly with Hublot’s commitment to bold designs—making this partnership a natural fit for both the fighter and the watchmaker.
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.
Choosing the perfect fragrance leaves a lasting impression. A signature scent enhances your presence and identity. Creed stands out among luxury perfume brands. Renowned for its memorable scents, each fragrance tells a unique story. Whether you’re preparing for a romantic evening or an important business meeting, a Creed fragrance offers an added confidence boost because 2025 is yours. Right?
Choosing the perfect fragrance can be challenging with so many amazing options available. To help, we’ve compiled a list of the top 5 Creed fragrances that are sure to create a lasting impression, no matter where you are. Each scent is thoughtfully designed to elevate your presence, making you stand out in any scenario.
Ranging from timeless classics to daring new blends, these fragrances offer more than a pleasant aroma—they embody your personality and elegance. Are you prepared to discover the scent that resonates with you? Let’s explore some of Creed’s top selections.
Creed Aventus | Image: Creed Boutique
1. Creed Aventus
Scent: Dry Woods, Fresh, Citrus & Fruity
Price: From USD $265
If you’re looking for a fragrance that exudes power, confidence, and sophistication, Creed Aventus is your top choice. Released in 2010, Aventus quickly achieved cult status for its bold, complex scent that embodies the spirit of success. This fragrance is crafted for those who want to stand out and leave a lasting impression.
Aventus begins with a vibrant combination of fruity scents, featuring pineapple, black currant, and apple, harmonized by a core of birch, patchouli, and Moroccan jasmine. The foundation offers a deep, smoky blend of oakmoss, ambergris, and vanilla, adding richness and warmth. The outcome? A fragrance that is dynamic, alluring, and distinctly masculine. It captures attention without overwhelming, ideal for moments when you wish to feel your finest and exude strength and sophistication.
Creed Royal Oud is a fragrance that elegantly merges traditional opulence with contemporary sophistication. As its name implies, oud—an esteemed and luxurious ingredient in perfumery—lies at its core. However, Creed’s rendition of oud is anything but overpowering; it is instead artfully complemented by the citrusy top notes of lemon and bergamot, creating a fresh, almost effervescent introduction. The heart features a mix of violet and spicy pink pepper, injecting warmth and intrigue, while the base combines oud, sandalwood, and musk, offering substantial depth and refinement. The end result is a fragrance that feels both classic and modern, perfect for individuals who wish to make an
This fragrance is versatile enough for both day and night wear, suitable for formal and casual occasions alike. Whether attending an important business event or enjoying a tranquil evening, Royal Oud makes a statement of elegance, attracting attention with its intricate complexity and unmistakable sophistication.
Next, Creed Green Irish Tweed captures the spirit of the Irish countryside—fresh, lush, and elegantly straightforward. Introduced in 1985, this fragrance has become a timeless classic, beloved for its clean, refreshing aroma that evokes the imagery of a gentle breeze drifting over hills. It begins with lively hints of lemon, verbena, and peppermint, offering a revitalizing burst of brightness. As it develops, the heart reveals notes of violet leaves and iris, adding a delicate floral layer, while a foundation of sandalwood and ambergris imparts warmth and richness.
Creed Original Vetiver is an energizing fragrance that highlights the earthy richness of vetiver with a contemporary flair. Introduced in 2004, this scent embodies balance, merging lively citrus notes of bergamot and mandarin with the green, earthy essence of vetiver. The heart features a mix of floral and spicy elements, including ginger and jasmine, adding richness and intricacy, while the base notes of sandalwood and musk ensure a creamy, smooth finish. It’s a fragrance that is fresh yet grounded, perfect for those who enjoy nature-inspired scents with a sophisticated touch.
Ideal for everyday use, Creed Original Vetiver is adaptable for both professional settings and casual occasions. Its crisp and elegant character guarantees a fresh and self-assured impression.
Creed Spice and Wood is a fragrance that beautifully blends bold spices with rich woody undertones, resulting in a scent that is both enchanting and opulent. Launched in 2004, it opens with a warm and exotic mix of spicy cardamom, black pepper, and clove. As it evolves, the heart reveals a sophisticated combination of floral notes, featuring jasmine and rose, which adds depth. The base consists of a luxurious blend of sandalwood, amber, and oakmoss, providing a grounding depth that harmonizes the fragrance. The result is a refined and powerful scent that leaves a memorable impression without being overwhelming.
Spice and Wood is perfect for anyone seeking a fragrance that is both unique and versatile. Whether attending an evening event or simply looking to make a statement during the day, this scent ensures you will leave a lasting impression.
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
