Hublot, the renowned Swiss watchmaker under the LVMH umbrella, has unveiled its latest partnership with one of MMA’s brightest stars, Alexander “The Great” Volkanovski. Widely recognized as one of the top pound-for-pound fighters in MMA history, Volkanovski’s journey from his hometown of Wollongong, Australia, to global MMA stardom has been nothing short of extraordinary. This week, he will be officially introduced as a Hublot ambassador at UFC 312, receiving a hero’s welcome from fans and fellow fighters in his home city of Sydney.

Volkanovski’s journey to MMA greatness didn’t start in the octagon; he first made waves playing rugby league before switching to mixed martial arts in 2010. After a series of early victories, he quickly became one of the most dominant fighters in the sport, holding the UFC Featherweight Championship for five consecutive years. Reflecting on his exciting new partnership with Hublot, Volkanovski shared how surreal it is to be the first MMA fighter to join the iconic watch brand’s family. “When I started in MMA nearly 15 years ago, I could never have imagined I’d be working with Hublot. It’s such a huge honuor to be the first MMA fighter in history to partner with a Swiss watch company,” he said. “Hublot’s bold, innovative approach mirrors my own story, and I love how they’re not afraid to take risks and try new things.”

Outside the octagon, Volkanovski’s presence will be felt at UFC 312, where he’s anticipated to be surrounded by adoring fans who consider him one of the sport’s greatest. With a career that has solidified his status as one of MMA’s best, this collaboration with Hublot marks another exciting chapter in his legacy. Volkanovski’s blend of athleticism, innovation, and risk-taking aligns seamlessly with Hublot’s commitment to bold designs—making this partnership a natural fit for both the fighter and the watchmaker.