• Patrick Mahomes officially becomes a Hublot brand ambassador ahead of the 2025 NFL season, enhancing the brand’s presence in American sports.
• The three-time Super Bowl Champion is seen wearing the limited Big Bang 20th Anniversary King Gold, powered by the HUB1280 UNICO chronograph movement.
• Hublot CEO Julien Tornare calls Mahomes a “true champion,” highlighting the quarterback’s leadership and ambition in line with the brand’s spirit of daring innovation.
• With Mahomes joining ambassadors like Usain Bolt, Novak Djokovic, and Kylian Mbappé, Hublot continues to grow one of the most decorated athlete rosters in luxury watchmaking.

When Patrick Mahomes makes the news, it usually involves a late-game drive, a perfectly thrown deep ball, or another reminder that he handles pressure differently. However, this time, the story isn’t about touchdowns or playoff runs. It’s about time, quite literally. The Kansas City Chiefs quarterback and three-time Super Bowl champion has officially teamed up with Swiss watchmaker Hublot as a brand ambassador, as he enters the world of luxury watchmaking ahead of the 2025 NFL season.

The partnership makes sense. Mahomes has built his reputation on quick decisions, staying calm under pressure, and executing when the clock is against him. Hublot, meanwhile, has built its identity around precision, design, and mastering time. Add a record-setting 10-year, $450 million contract and a starring role in Netflix’s Quarterback, and you have an athlete whose influence extends far beyond the field. He joins a lineup that already features Usain Bolt, Novak Djokovic, and Kylian Mbappé, a clear sign that Hublot is not interested in ordinary partnerships.

As Patrick Mahomes says, “Partnering with Hublot is an honour. It’s a brand that understands the value of timeliness, precision, and also performance. I’m proud to be a part of a legacy that was built on mastering time with style.”

What makes this collaboration stand out isn’t just the star power but also the shared values. Mahomes represents a generation of athletes who play with confidence and energy, unafraid to take risks on the field. Hublot has always embraced a bold approach to watchmaking. This isn’t simply a logo on a jersey. It’s like two brands of performance coming together.

• Brand: Hublot
• Model: Big Bang 20th Anniversary King Gold
• Reference: 431.OM.1338.RX
• Diameter: 43 mm
• Thickness: 13.2 mm
• Material: 18K King Gold
• Dial Colour: Stamped Satin-finished – Carbon Effect
• Calibre: HUB1280 UNICO
• Power Reserve: 72 Hours
• Water Resistance: 10 Bar (100 metres, 330 feet)
• Price: USD $42,000 (Limited Edition – 250 Pieces)

Hublot hasn’t officially announced a Patrick Mahomes limited edition yet, but it’s the kind of question that just comes up right after an announcement like this. The brand has been making athlete-specific references for a long time, and with Mahomes coming into the spotlight before the 2025 season, a future collaboration seems quite likely. For now, he has been photographed wearing the Big Bang 20th Anniversary King Gold, a 43mm statement piece crafted in 18K King Gold that marks two decades of Hublot’s most iconic collection.

Technically speaking, the watch Mahomes wears doesn’t seem to have personal engravings or custom design tweaks, at least as far as we know. The model remains true to the anniversary design, featuring a stamped satin-finished dial with a carbon-effect texture that adds depth without overpowering the case’s bold presence. Inside, it’s powered by the HUB1280 UNICO manufacture movement, a self-winding chronograph with a column-wheel mechanism and a 72-hour power reserve, housed in a 13.2mm-thick case with 100 metres of water resistance. In short, it’s the standard anniversary model — but in this case, visibility is everything.

From a brand strategy perspective, Mahomes’ inclusion feels more like a deliberate expansion than just an endorsement. Hublot has associated itself with globally prominent athletes, and bringing in one of the NFL’s most influential figures strengthens its position in the American sports market. For collectors, the connection could add an extra narrative layer to an already limited 250-piece release. While predicting future market performance is impossible, history shows that when a flagship anniversary model becomes closely linked to a defining athlete of his era, the long-term significance for collectability only increases.

For Hublot CEO Julien Tornare, the decision to bring Mahomes on board was straightforward. In many ways, the quarterback represents the exact type of personality the brand gravitates toward — someone who blends elite performance with global recognition, yet continues to push forward as if there is still something to prove. That mix of prestige and hunger aligns neatly with Hublot’s own identity, a maison that has built its reputation on bold design choices and a willingness to challenge traditional watchmaking norms.

“There are good players. Great players. And then, there’s Patrick Mahomes,” Tornare said in a statement. “Patrick is a true champion who represents everything that Hublot stands for. He is a leader, he has a vision, he brought a new style of playing for the beauty of the game, all of this with confidence, passion and instinct. At Hublot, we recognise that mindset: a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground. I have no doubt we’re up to great things next to Patrick, and I can’t wait that together we will inspire billions around the world.”