• Moët & Chandon returns as Formula 1’s official podium champagne for the 2025 season.
• The Maison will also act as the Title Partner for the Formula 1 Moët & Chandon Belgian Grand Prix in July.
• This return is part of LVMH’s 10-year partnership with F1, which also involves TAG Heuer as the timekeeper and Louis Vuitton designing trophy cases.
• The champagne shower tradition originates from Dan Gurney’s 1967 Le Mans victory, when he sprayed Moët in celebration.
• After a four-year break sponsored by Ferrari Trento, the legendary champagne spray returns to its French origins with Moët leading the celebrations.

There are few moments in Formula 1 as emotional as the podium champagne shower. After racing for hours at over 300 km/h, drivers step onto the podium with their trophies, then turn the celebration into a burst of champagne, smiles, and memorable photos. This tradition is now as iconic as the chequered flag, and in 2025, a familiar name closely tied to this moment is returning.

Moët & Chandon is returning as Formula 1’s Official Champagne Partner, bringing the famous French brand back to the podium after a short break. This partnership brings together two icons with a long shared history, making sure Grand Prix winners will once again celebrate with one of the world’s most famous champagnes. Moët & Chandon will also be the Title Partner of the Formula 1 Moët & Chandon Belgian Grand Prix at Spa-Francorchamps from July 25 to 27, deepening its connection to the sport in an exciting season.

The return of Moët & Chandon forms part of Formula 1’s landmark partnership with LVMH, the luxury giant behind some of the world’s most recognizable brands. Since the agreement was announced, fans have already seen TAG Heuer return as the sport’s official timekeeper, while Louis Vuitton has taken on a greater presence throughout race weekends. With renowned champagne houses such as Dom Pérignon, Krug, and Veuve Clicquot all sitting under the LVMH umbrella, there was no shortage of options. Yet when it came to the podium celebration, Formula 1 turned to the name that has been part of some of the sport’s most memorable moments. Few brands are more closely associated with victory in Formula 1 than Moët & Chandon.

Formula 1 President and CEO Stefano Domenicali welcomed the announcement, saying, “The tradition of toasting on the podium is one of the most iconic moments in our sport, and we are thrilled to welcome Moët & Chandon back as the Official Champagne of Formula 1. This partnership celebrates the history, emotion, and excellence that bind both Formula 1 and Moët & Chandon, perfectly uniting performance and refinement during this milestone year, which marks our 75th anniversary. The return of Moët & Chandon further strengthens our innovative partnership with LVMH, and we can’t wait to toast this extraordinary collaboration.”

Moët & Chandon’s return is just one example of Formula 1’s closer ties with LVMH. This season, Louis Vuitton will also be involved in making the official trophy trunks for race winners and champions. These French-made cases add an extra touch of luxury to Formula 1’s biggest moments, blending the excitement of racing with Louis Vuitton’s long tradition of craftsmanship. This partnership helps make sure that both the celebrations and the trophies feel special and fitting for the sport’s top events.

The champagne shower has its own unique history. It began in 1967 when American driver Dan Gurney celebrated his win at the 24 Hours of Le Mans by accidentally spraying Moët & Chandon on people nearby. This spontaneous act soon became one of motorsport’s favourite traditions, later enjoyed by legends such as Ayrton Senna, Alain Prost, Michael Schumacher, and many others. After Moët left in 2021 and Ferrari Trento became Formula 1’s official podium partner, many fans still thought of the celebration as linked to the French champagne that started it all.

Moët & Chandon’s link to Formula 1 is more than just a sponsorship. For many fans, seeing drivers celebrate with a bottle of Moët became a key part of the sport’s identity and led to some of its most memorable moments. Whether it was a championship win or a driver’s first victory, the champagne house was there for many of Formula 1’s biggest events. Its return feels like bringing back a well-loved tradition.

As Sibylle Scherer, CEO and President of Moët & Chandon, said, “We’re honoured and excited to return as the Official Champagne of Formula 1, celebrating a shared history of triumph and dedication that goes back to the 1950s. We honour the precision, teamwork, and pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them. As Moët & Chandon takes its place on the podium once again, we are proud to continue creating moments of celebration for everyone committed to this incredible journey.”

More than anything, Moët & Chandon’s return reminds us that Formula 1 is about more than just lap times and championship points. The sport is built on stories, rivalries, celebrations, and traditions that bring fans together across generations. The champagne shower on the podium is one of those traditions, marking the end of a race weekend and creating some of motorsport’s most memorable moments. With Moët back on the podium, a familiar part of Formula 1 history is back too.

As the 2025 season goes on, fans can once again enjoy the sights that defined Grand Prix racing for decades from drivers celebrating on the podium, champagne in the air, and trophies presented in handcrafted Louis Vuitton trunks. The return feels like no other than a tradition that has shaped Formula 1’s identity over the years. With Moët & Chandon leading the celebrations, victory has never looked or tasted this good.