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The Dior $10,000 Surfboard That Goes From the Runway to the Waves

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Well, this is a first, isn’t it? Meet the Dior Surfboard—a fusion of high-end fashion and surf culture that’s sure to turn heads at the beach (or, let’s be honest, in your living room if you’re more into the vibe than the waves). Whether you’re a true surfer or just someone who loves the idea of pulling off the perfect beach look, this board has you covered. And come on, it’s Dior. Did you really think they’d release anything that didn’t look runway-ready?

Here’s the fun part. Dior showcased this in true fashion-house style, with surfers relaxing like extras in a Riviera photoshoot. And the price? A cool USD $10,000. That’s enough to buy yourself a dependable used surf van and still have extra cash for road trips, gas, and tacos. But Dior knows exactly what they’re doing—this isn’t just a surfboard, it’s a statement.

  • Price: USD $10,000
  • Made in: French Basque Country
  • Materials: Polyurethane, lime wood, Dior’s Toile de Jouy print
  • Extras: Limited-edition design, custom travel bag

Now, let’s be real. Most of these boards will never see salt water. They will end up as display pieces in a billionaire’s Malibu home, maybe next to an art sculpture that also never gets touched. Or they might appear in the background of some glossy Netflix show, where their only purpose is to look expensive. And you know what? That’s kind of the point.

Made in the French Basque Country, this surfboard blends modern surf tech with Dior’s unmistakable style. The construction is lightweight yet durable, using polyurethane and lime wood to strike a balance between practicality and flair. The Toile de Jouy print completes the look—it’s Dior, but ready for the beach. And because Dior understands their audience, the board includes a sleek travel bag with adjustable straps. So yes, you can carry it to the shore like a pro—or display it at home as the world’s most stylish conversation starter.

Christian Dior SurfBoard | Image: Christian Dior
Christian Dior SurfBoard | Image: Christian Dior

Of course, Dior isn’t the first luxury brand to explore sports gear. Louis Vuitton has made skis, Chanel once launched their own surfboard, and Hermès has a long history of transforming functional objects into luxury art. But Dior’s approach feels particularly bold — it’s surf culture reimagined through a Parisian lens, where style is just as vital as performance.

And really, who buys this? It’s not the local surf rat racing for waves at dawn. It’s for the guy who already has the vintage Land Rover parked by the beach house, who prefers his martinis shaken, not stirred. It’s the kind of accessory that says less about catching the perfect wave and more about owning the room—even if that room is just the shoreline.

Limited edition and impossible to ignore, the Dior Surfboard blurs the line between sports gear and luxury collectible. Take it out for a ride and you’ll probably be the most stylish surfer around. Leave it at home, and it still earns its place as a piece of art. Either way, it proves one thing: even surfing can be high fashion when Dior’s involved.

Christian Dior SurfBoard | Image: Christian Dior

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Former F1 Boss Bernie Ecclestone’s ‘Priceless’ F1 Car Collection to Be Sold

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For most of us, collecting a few classic cars is a dream—a poster on the wall, a fantasy drive through Monaco, maybe a vintage 911 tucked away in the garage. For Bernie Ecclestone, that dream turned into a lasting legacy. Over the past 50 years, the former Formula One boss has quietly assembled what’s widely regarded as the finest collection of Grand Prix and F1 cars ever put together—a garage of 69 race-winning legends, each with its own story, victory, or scandal to tell.

Now, at 94, Ecclestone is letting go. This isn’t some billionaire’s fire sale. It’s a deeply personal decision to unload the weight of a lifetime’s racing memories—on his own terms. In a recent media statement, Ecclestone said, “After collecting and owning them for so long, I would like to know where they have gone and not leave them for my wife to deal with should I not be around.” It’s a classic Bernie move: strategic, calculated, but also—dare we say—sentimental.

Key Highlights:

  • Bernie Ecclestone, 94, is selling 69 vintage F1 cars from what’s considered the greatest race car collection ever assembled.
  • The entire collection was sold privately to Red Bull heir Mark Mateschitz to Preserve Its Integrity and Eventually Open It to the public.
  • Automotive dealer Tom Hartley Jnr is managing the sale, calling it “The most important race car collection in the world.”
  • Iconic cars include Schumacher’s Ferraris, the banned Brabham BT46B fan car, and Stirling Moss’s Vanwall VW10.
The Exclusive Bernie Ecclestone Interview | Video: YouTube – @Tom Hartley Jnr Ltd

The task of finding a suitable new home for these priceless machines has been entrusted to none other than Tom Hartley Jr., one of the most respected names in high-end automotive trading. And Hartley isn’t shy about emphasizing the importance of what he’s selling. “There has never been, and probably never will be, a collection like this ever offered for sale again,” he says. “It consists of the greatest cars of their time, many of which have not been seen for decades and are totally unique.”

These aren’t just dusty relics hidden under tarps; they are living legends—machines that once dominated Monza’s straights, glided through Spa’s curves, and ruled Monaco’s streets. From the infamous Brabham BT46B “fan car,” which won its only race before being banned, to championship-winning Ferraris driven by icons like Michael Schumacher, Niki Lauda, and Mike Hawthorn, this collection is more than just cars. It stands as motorsport’s Mount Olympus.

Also included are the Vanwall VW10, driven by Stirling Moss during Britain’s first Constructors’ Championship victory in 1958. Additionally, the Brabham BT52, a turbocharged legend that helped Nelson Piquet win the 1983 world championship. Some of these cars have not been seen in decades, let alone available for purchase.

Bernie Ecclestone F1 collection | Image: Tom Hartley Jnr

Hartley, fully aware of the responsibility, stated in his promotional video, “I feel very privileged that Bernie has entrusted the sale of his cars to my Tom Hartley Jnr business… However, there has never been a collection like this one offered for sale, and no one in the world has a race car collection that comes close to Bernie’s.”

The asking prices? Not publicly available. But as Hartley bluntly said, “Buyers shouldn’t expect any deals.” These are the kinds of cars that don’t come with price tags—they come with stories, scars, and legacies.

That legacy will now continue—thanks to Mark Mateschitz, son of the late Red Bull founder Dietrich Mateschitz. The younger Mateschitz has purchased the entire 69-car collection. No cherry-picking. No broken-up lots. Just one seamless transfer of history from one F1 titan to the heir of another.

In an interview, Ecclestone confirmed his trust in the handover: “They’ve gone to a good home… I wouldn’t have sold them unless I knew where they were going to end up.” And it will be a great home. Mateschitz has already suggested that the cars will eventually be accessible to the public—probably in a museum or exhibition in Austria. This gives fans, enthusiasts, and future drivers the opportunity to see these mechanical marvels up close, instead of them being stored away in some billionaire’s warehouse.

Bernie Ecclestone F1 collection | Image: Tom Hartley Jnr

And thank goodness for that. With the recent leaks revealing the Sultan of Brunei’s car collection languishing in storage containers, the last thing anyone wants is for these irreplaceable engineering marvels to decay in silence. These are the kinds of machines that deserve to be displayed, admired, and—if we’re fortunate—occasionally brought back to life on a proper racetrack.

This story, in many ways, closes a chapter on one of motorsport’s most influential figures. Bernie Ecclestone didn’t just collect cars—he collected moments. These weren’t investments to him; they were personal. Milestones. Markers of change, of triumph, of evolution. Now, with one sweeping move, he has passed the torch.

It’s not every day that the most important Formula 1 car collection ever assembled changes hands. It’s even rarer that it does so with such intention, grace, and respect for what these machines mean—not just to motorsport, but to those who lived and breathed it.

When the public finally gets to walk through the next iteration of this collection—wherever it ends up—it won’t feel like stepping into a museum. It’ll feel like walking through the DNA of Formula 1 itself.

Bernie Ecclestone F1 collection | Image: Tom Hartley Jnr
Bernie Ecclestone F1 collection | Image: Tom Hartley Jnr
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