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Moët & Chandon Returns As Formula 1’s Official Champagne Shower

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Few sights in Formula 1 are as unforgettable as the podium champagne shower — drivers, soaked in victory, shaking magnums of bubbly as fans cheer and cameras flash. In 2025, that moment is regaining its sparkle with the return of Moët & Chandon. After a brief absence, the iconic champagne house is once again the official champagne of Formula 1, reclaiming its spot in one of the sport’s most glamorous traditions.

The timing couldn’t be better. This season already promises thrilling rivalries and exciting racing, and Moët’s comeback adds an extra touch of prestige to the event. Each Grand Prix will once again conclude with winners celebrating in style, as the Maison provides its top champagne for the top three drivers and the winning manufacturer. And the partnership doesn’t end there — Moët will also serve as the Title Partner of the Formula 1 Moët & Chandon Belgian Grand Prix, happening from July 25 to 27.

Highlights:

  • Moët & Chandon returns as Formula 1’s official podium champagne for the 2025 season.
  • The Maison will also act as the Title Partner for the Formula 1 Moët & Chandon Belgian Grand Prix in July.
  • This return is part of LVMH’s 10-year partnership with F1, which also involves TAG Heuer as the timekeeper and Louis Vuitton designing trophy cases.
  • The champagne shower tradition originates from Dan Gurney’s 1967 Le Mans victory, when he sprayed Moët in celebration.
  • After a four-year break sponsored by Ferrari Trento, the legendary champagne spray returns to its French origins with Moët leading the celebrations.
Alain Prost’s first World Championship in 1985 | Image: Supplied

This return is part of a much bigger story. In 2024, Formula 1 signed a historic 10-year deal with LVMH, the world’s leading luxury group. The partnership has already seen TAG Heuer become the official timekeeper, and now Moët reclaims its spot as the toast of champions. With maisons like Dom Pérignon, Krug, and Veuve Clicquot also under LVMH, the choice was wide open — but heritage carried the day. Moët & Chandon, with its deep ties to F1 history, was always the obvious choice.

Formula 1 President and CEO Stefano Domenicali captured the moment perfectly, “The tradition of toasting on the podium is one of the most iconic moments in our sport, and we are thrilled to welcome Moët & Chandon back as the Official Champagne of Formula 1. This partnership celebrates the history, emotion, and excellence that bind both Formula 1 and Moët & Chandon, perfectly uniting performance and refinement during this milestone year, which marks our 75th anniversary. The return of Moët & Chandon further strengthens our innovative partnership with LVMH, and we can’t wait to toast this extraordinary collaboration.”

Michael Schumacher (left) spraying Heinz-Harald Frentzen with Moët at the Formula One San Marino Grand Prix in 1997 | Image: Supplied

Champagne is making a comeback to the spotlight, and Louis Vuitton is also contributing by designing the official trophy cases. This guarantees that each piece of silverware won this year is showcased in authentic Parisian craftsmanship. This detail seamlessly marries F1’s high-energy excitement with the enduring artistry of one of fashion’s most esteemed maisons. The outcome? Podiums that are no longer just celebration, becoming statements of luxury and performance intertwined.

Of course, the champagne shower has its own legend. The tradition can be traced back to 1967, when American driver Dan Gurney shook a jeroboam of Moët after his Le Mans win and accidentally sprayed the crowd. That spontaneous moment became a ritual, adopted by Ayrton Senna, Alain Prost, Michael Schumacher, and many others. When Moët stepped aside in 2021 due to D.O.C. restrictions, Italian sparkling wine Ferrari Trento took its place. But for many fans, the absence of authentic champagne on the podium was hard to ignore.

That’s why the announcement feels more than just a sponsorship deal; it gives off a sense of returning home. As Sibylle Scherer, CEO and president of Moët & Chandon, explained, “We’re honoured and excited to return as the Official Champagne of Formula 1, celebrating a shared history of triumph and dedication that goes back to the 1950s. We honour the precision, teamwork, and pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them. As Moët & Chandon takes its place on the podium once again, we are proud to continue creating moments of celebration for everyone committed to this incredible journey.”

Moët & Chandon has a proud association with the victories of legendary champions, including Ayrton Senna | Image: Supplied

It’s a reminder that Formula 1 has always been more than just a sport — it’s theatre, glamour, and history combined. The champagne shower signals the conclusion of each race, a moment that belongs equally to the fans and drivers. With Moët back in the mix, these celebrations return to their most genuine form, embodying tradition and the sparkle of luxury.

As the 2025 season unfolds, fans can anticipate podiums that look and feel like no other — with corks popping, champagne spraying, trophies gleaming in Louis Vuitton cases, and drivers soaking in the moment. Formula 1 is once again a stage where speed and style collide, and with Moët & Chandon leading the celebrations, victory has never looked — or tasted — this good.

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‘F1 The Movie’ Review: Brad Pitt Shifts Gears in the Fast Lane

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There isn’t a person alive who wouldn’t dream of seeing a Formula 1 race in person. Tickets vanish in minutes, prices skyrocket, and unless you’re lucky, you’re stuck watching from the sofa. But here’s where it gets exciting — Formula 1 has become one of the most exclusive, glamorous, and addictive sports worldwide, attracting millions who crave the roar of engines and the thrill of speed.

What makes the sport so irresistible is its unique mix of theatre and risk. It’s not just cars racing down straightaways at 200 mph; it’s the rivalries, the tactics, the heartbreak, and the victories that happen lap after lap. F1 is just as much about human drama as it is about machines, and that’s why people will travel across the world, pay huge prices, and sit through endless queues just to be part of it.

So what happens when you combine a major movie star with a world-class director in this turbocharged world? You get a cinematic spectacle that promises to immerse audiences right into the cockpit. Directed by Joseph Kosinski — the same filmmaker who transformed Top Gun: Maverick into a thrilling sky-high adventure — this film does for motorsport what Maverick did for fighter jets, putting viewers directly in the driver’s seat for an experience that feels as authentic as race day itself. With breathtaking stunts, realistic touches, and a cast made to perform under pressure, this isn’t just another racing film — it’s an effort to redefine how motorsport appears and feels on the big screen. And much like the real thing, you’ll want to buckle up.

Director and producer Joseph Kosinski on the set of Apple Original Films’ “F1 The Movie,” premiering December 12, 2025 on Apple TV. | Image: Apple TV
A scene from Apple Original Films’ “F1 The Movie,” premiering December 12, 2025 on Apple TV. | Image: Apple TV

Need For Speed

Brad Pitt’s Sonny Hayes isn’t your typical comeback story. Once the sport’s brightest star, he’s pulled out of retirement to help drag APXGP — a team on the brink of collapse — back into contention. His old friend and rival, Ruben Cervantes (played with flair by Javier Bardem), is betting on Sonny’s experience to steady the ship. But there’s a catch: Sonny has to share the spotlight with rookie sensation Joshua Pearce, played by Damson Idris. Pearce is hungry, quick, and convinced he doesn’t need lessons from a so-called has-been, setting the stage for a fiery clash between two drivers who both want the same finish line.

What makes this performance dynamic is how convincingly Pitt inhabits the role. Sonny isn’t polished or perfect; he’s weathered, stubborn, and driven by pride. Pitt captures this with a mix of grit and charm, but what truly elevates it is the authenticity. Just like Tom Cruise insists on doing his own stunts, Pitt trained behind the wheel, logging thousands of miles in real race cars. When the camera locks in on him mid-corner, you’re not watching an actor pretend — you’re watching a man genuinely control a Formula 1 machine. It gives the film a raw energy that no CGI could ever replicate.

Damson Idris as Joshua Pearce in Apple Original Films’ “F1 The Movie,” premiering December 12, 2025, on Apple TV. | Image: Apple TV

Holding all this chaos together is Kerry Condon as Kate McKenna, the sharp-minded technical director who feels like the team’s anchor. She adds an emotional pulse to the story, reminding us that Formula 1 isn’t just about engines and egos — it’s about people fighting for survival under intense pressure. Add in cameos from real F1 drivers and familiar circuits, and suddenly the line between movie magic and motorsport reality almost vanishes.

Lap After Lap

This is where the real action of F1: The Movie genuinely begins once the lights go out and the cars hit the track. Instead of relying on digital effects, Kosinski and his team kept it traditional — filming during live Formula 1 weekends with real cars on real circuits. The result is a film that pulses with the raw energy of the sport. Sir Lewis Hamilton, who helped produce the project, summed it up best when he said it’s “as authentic as a racing movie has ever been” — and when a seven-time world champion says that, you know it’s no marketing fluff.

What makes these sequences stand out isn’t just the speed, but the intimacy. We’re not just watching cars fly past; we’re dropped into the middle of Silverstone straights, Monza chicanes, Las Vegas strip lights, and Suzuka curves. You feel the pressure of a 200 mph corner and the thrill of a razor-thin overtake, as if you’re strapped into the cockpit yourself. The catch? The crew didn’t have endless time to choreograph these moments — sometimes only a few minutes to nail the shot before the race weekend marched on. That urgency adds a nervous electricity to the racing, making each lap feel like it could be the last chance to get it right.

Brad Pitt as Sonny Hayes in Apple Original Films’ F1 The Movie, premiering December 12, 2025, on Apple TV. | Image: Apple TV

The Final Lap

When the chequered flag finally waves, F1 The Movie proves it’s more than just a glossy Hollywood spin on motorsport. Brad Pitt nails the role of Sonny Hayes with a mix of grit and charm, while Damson Idris’s fiery rookie energy keeps the tension crackling. Kerry Condon holds the emotional core steady, and Javier Bardem adds just the right splash of swagger. Together, they make the garage as compelling as the grid, ensuring the drama doesn’t disappear once the helmets come off.

Where the film really shifts gears is in Joseph Kosinski’s direction. Building on the groundbreaking camerawork that made Top Gun: Maverick such a thrill, he pushes things even further here. Immersive cockpit shots, wild 180-degree flips, and blisteringly close trackside views put you right in the driver’s seat, letting you feel every jolt, swerve, and G-force. The first half of the film flows smoothly like a perfect formation lap — tight, muscular, and finely tuned — before erupting into high-octane showdowns that make you grip your seat. That said, the natural ebb and flow of Formula 1 creeps in later on; with so much downtime between races, the story occasionally struggles to maintain its momentum off the track.

Is it the greatest sports movie ever made? Maybe. But it’s easily one of the most authentic and exhilarating in recent memory. With Pitt behind the wheel and Kosinski directing the spectacle, it’s a must-watch — especially if you can catch it in IMAX or D-BOX, where you’ll almost feel the engines rattling your chest. For hardcore fans, it’s a love letter to Formula 1. For everyone else, it’s still a thrilling ride worth taking — a cinematic ‘Pitt’ stop that leaves you smiling as the credits roll.

And perhaps the film’s greatest achievement is how it makes you feel like you’re experiencing Formula 1. Not just the speed or the glamour, but the sweat, the pressure, and the fine line between victory and disaster. By the end, you don’t just leave the cinema entertained — you leave with a new appreciation for the sport and those who risk everything lap after lap.

Rating: ★★★★☆

Brad Pitt as Sonny Hayes and Javier Bardem as Ruben Cervantes in Apple Original Films’ “F1 The Movie,” premiering December 12, 2025 on Apple TV. | Image: Apple TV
Damson Idris as Joshua Pearce in Apple Original Films’ “F1 The Movie,” premiering December 12, 2025 on Apple TV. | Image: Apple TV
Brad Pitt as Sonny Hayes and Kerry Condon as Kate in Apple Original Films’ “F1 The Movie,” premiering December 12, 2025 on Apple TV. | Image: Apple TV
A scene from Apple Original Films’ ‘F1 The Movie’ premiering December 12, 2025 on Apple TV. | Image: Apple TV
A scene from Apple Original Films’ ‘F1 The Movie’ premiering December 12, 2025 on Apple TV. | Image: Apple TV
Damson Idris as Joshua Pearce in Apple Original Films’ “F1 The Movie,” premiering December 12, 2025, on Apple TV. | Image: Apple TV
Damson Idris as Joshua Pearce in Apple Original Films’ “F1 The Movie,” premiering December 12, 2025 on Apple TV. | Image: Apple TV
Brad Pitt as Sonny Hayes in Apple Original Films’ F1 The Movie, premiering December 12, 2025, on Apple TV. | Image: Apple TV
Brad Pitt as Sonny Hayes & Damson Idris as Joshua Pearce in Apple Original Films’ “F1 The Movie,” premiering December 12, 2025, on Apple TV. | Image: Apple TV
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