The 2025 Formula 1 season is shaping up to be one for the history books, especially with Moët & Chandon returning to the podium celebrations after a few years’ absence. The iconic champagne house will once again pour its signature bubbly to toast victorious drivers, adding a touch of timeless elegance to the high-speed action.
With thrilling races and fierce rivalries on the horizon, the return of Moët & Chandon marks a new chapter in F1’s storied tradition of celebrating excellence with the finest champagne. Joining in the excitement, Louis Vuitton has also become an official partner of Formula 1, taking on a distinctive role in designing the trophy cases for the series.
The luxury brand’s involvement merges F1’s thrilling, cutting-edge energy with Louis Vuitton’s exceptional craftsmanship, creating a blend of high-speed performance and refined artistry. With Louis Vuitton now responsible for showcasing the sport’s coveted trophies, their partnership with F1 reinforces the connection between fashion, luxury, and motorsport.
This new chapter follows LVMH’s remarkable 10-year agreement with Formula 1, which greatly enhances luxury’s visibility in the sport. While TAG Heuer’s transition into the timekeeping role has garnered significant interest, Moët & Chandon’s return to the podium holds equal importance. This partnership reflects the common values of performance and perfection that both Moët & Chandon and F1 pursue, transforming it from a mere champagne tradition into a genuine celebration of craftsmanship.
The inclusion of Moët & Chandon and Louis Vuitton within the Formula 1 family signifies a remarkable enhancement of the sport’s prestige, firmly establishing its blend of speed and luxury. With their rich legacies of excellence, these brands are set to contribute to what is anticipated to be one of the most thrilling and stylish seasons in F1 history.
When the partnership was first announced, the potential for a multi-branded collaboration between F1 and LVMH appeared evident, considering the conglomerate’s esteemed selection of champagne houses. Stefano Domenicali, F1’s president and CEO, confirmed the news by stating that, in addition to their role as the official champagne partner, Moët & Chandon would also hold the naming rights for the Belgian Grand Prix.
“The tradition of toasting on the podium is one of the most iconic moments in our sport, and we are thrilled to welcome Moët & Chandon back as the Official Champagne of Formula 1,” Domenicali said. “This partnership celebrates the history, emotion, and excellence that bind both Formula 1 and Moët & Chandon, perfectly uniting performance and refinement during this milestone year, which marks our 75th anniversary. The return of Moët & Chandon further strengthens our innovative partnership with LVMH, and we can’t wait to toast this extraordinary collaboration.”
Moët & Chandon’s absence from the podium in recent years was distinctly noticeable, as Italian sparkling wine Ferrari Trento took its place from 2021 to 2024. The famed champagne-spraying tradition had been halted due to D.O.C. regulations that restricted the use of the term ‘champagne.’ However, with LVMH now in charge, we once again see Moët & Chandon reclaiming its rightful spot on the podium.
“We’re honoured and excited to return as the Official Champagne of Formula 1, celebrating a shared history of triumph and dedication that goes back to the 1950s,” said Sibylle Scherer, CEO and president of Moët & Chandon. “We honour the precision, teamwork, and pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them. As Moët & Chandon takes its place on the podium once again, we are proud to continue creating moments of celebration for everyone committed to this incredible journey.”
As the official champagne partner, Moët & Chandon will supply magnums of their finest champagne to the top three drivers and the winning constructor at each Grand Prix. The Maison will also be the Title Partner for the Formula 1 Moët & Chandon Belgian Grand Prix, taking place from July 25 to 27.
This collaboration marks the third occasion that Moët & Chandon has partnered with Formula 1, a relationship that began in the 1960s when driver Dan Gurney famously shook a jeroboam of Moët & Chandon after winning at Le Mans, spraying the crowd and unintentionally initiating the legendary champagne celebration.
Moët & Chandon’s return, along with Louis Vuitton’s design of the official trophy cases, emphasizes Formula 1’s dedication to luxury, precision, and performance. The 2025 season will celebrate these core values, and fans globally can anticipate the significant presence of these iconic brands in what promises to be the sport’s most thrilling season yet.
