Still Racing, Always Ahead: TAG Heuer’s Fresh Take on the Formula 1 Watch

Still Racing, Always Ahead: TAG Heuer’s Fresh Take on the Formula 1 Watch

Published: 8th April 2025

Reading Time: 8 minutes

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The chequered flag may wave, but TAG Heuer? It never really pulls into the pit. After officially making its return to Formula 1 this year, it only makes sense that the Swiss brand’s equally iconic Formula 1 timepiece joins the comeback tour. While fans enjoyed a taste of nostalgia with the 2024 Kith collaboration, TAG Heuer has now gone all in—reclaiming its role as F1’s official timekeeper for the 2025 season and dropping nine bold new Formula 1 references at Watches and Wonders 2025.

The colour strikes you first—loud, confident, and undeniably cool. These fresh designs feature a wide spectrum of hues that feel just as at home on the wrist of a racing champion as they do at a rooftop party. But beyond the playful paint jobs, there’s real watchmaking expertise at work. Each piece includes a compact 38mm case, finishes like sandblasted steel and DLC (diamond-like carbon) coating, enhanced ergonomics, and the tech-forward Solargraph movement. This new lineup isn’t just flashy—it’s fiercely functional.

TAG Heuer has made it clear: the Formula 1 collection is back, and it’s not here to cruise—it’s here to race. Built for collectors, designed for everyday thrill-seekers, and engineered for performance, this new drop proves that for TAG Heuer, racing never stops. Let’s take a closer look at what’s under the hood.

TAG Heuer Formula 1 Collections | Image: Supplied

The Pit Lane Preview

TAG Heuer isn’t just dipping a toe back into Formula 1—it’s doing donuts in the pit lane. With nine new Formula 1 references firing on all cylinders, this latest lineup feels like a turbocharged return to form. These aren’t just timepieces; they’re statements on the wrist. Bold, bright, and built for action, every watch in this new collection brings its unique personality to the grid.

What gives these models their extra edge? Meet TH-Polylight—a brand new material that’s lightweight, super durable, and allows TAG Heuer to unleash a whole new spectrum of colour. From fiery reds to electric greens and punchy yellows, the new collection is bursting with energy. It’s like someone cranked the saturation up to eleven, and honestly, we’re here for it.

You have three core models leading the pack: a slick black-and-white combo, a cool blue dial, and a full-throttle red edition—each paired with a sturdy steel bracelet. Next come the limited editions, and they’re not holding back. Expect colour-ways like black and yellow, white and green, blue and black, and more—it’s a collector’s dream and a style flex all in one. Add the upgraded 38mm case, Solargraph movement, and stealthy DLC finishing; you have nine reasons to choose your favourite and start your engines.

TAG Heuer Formula 1 Collection | Image: TAG Heuer

Comfort, Power, and a Whole Lot of Style

Want proof that TAG Heuer isn’t just playing dress-up with its new Formula 1 drop? Look closer. The hands on these watches may nod to the original 1986 models, but they have been thoroughly modernized—refined proportions, crisper lines, and elevated finishes bring a new level of precision to the track-inspired aesthetic. The hour markers are loaded with Super-Luminova, making them glow like pit-lane lights during a night race. And while the original F1 cases sat at a compact 35mm, the new 38mm build strikes a sweet spot—still sporty, but now even more wearable for long days on or off the circuit.

Strap-wise, there’s something for every kind of racer. You have three options: a sleek rubber strap with the TAG Heuer logo, a racy perforated rubber strap for that proper motorsport vibe, and a redesigned steel bracelet with smoother articulation for all-day comfort. Each one is engineered with ergonomics in mind—because you shouldn’t have to choose between style and wearability.

And here’s the real kicker: these are the first Formula 1 models to feature TAG Heuer’s Solargraph movement. Light-powered and low-maintenance, it only takes two minutes of direct sunlight to fuel a full day of use. Leave it out in the sun for less than two days, and it’ll keep running for up to 10 months—even in complete darkness. So whichever bold colour-way you’re eyeing for the 2025 F1 season, know it’s built to go the distance—and then some. Fair warning: Stopping at one might be the real challenge.

Shop At TAG Heuer’s Formula 1 Collection