LVMH Watch Week 2025 takes place from January 20 to 21 in New York and January 30 to 31 in Paris, marking the sixth edition of this prestigious event. Originally scheduled for Los Angeles from January 21 to 24, the event was relocated due to the devastating wildfires affecting the U.S. West Coast. Evacuation orders issued on January 12 halted media and client meetings, but LVMH has confirmed that the product launches will continue as planned in New York.

This year, LVMH Watch Week is making history by showcasing all nine of its watchmaking Maisons for the first time: Bvlgari, Hublot, Daniel Roth, Gérald Genta, L’Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and Zenith. With this diverse lineup, the event promises an exciting glimpse into the future of luxury horology.

Once the dust settles from the New Year celebrations, the watch world shifts its focus to the high-end creations that will define the year ahead. This year’s edition of LVMH Watch Week in New York provides an exclusive prelude to the Watches & Wonders event, offering enthusiasts and collectors a rare chance to preview some of the most anticipated timepieces of the season.

As in prior years, traditional Maisons such as TAG Heuer, Zenith, Hublot, and Bvlgari will take centre stage, but expect a few surprises as LVMH Watch Week evolves. Whether you’re a collector or simply fascinated by the world of haute horology, this year’s event promises an intriguing showcase of the craftsmanship, design, and innovation that define these legendary brands.

Highlights:

• LVMH Watch Week 2025 will take place on January 20–21 in New York and January 30–31 in Paris.
• Originally planned for Los Angeles, the event was relocated due to recent wildfires on the U.S. West Coast.
• For the first time, LVMH will showcase all nine of its watchmaking Maisons: Bvlgari, Hublot, Daniel Roth, Gérald Genta, L’Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and Zenith.

LVMH Watch Week 2025 captivated audiences with a stunning display of craftsmanship and innovation. From Hublot’s bold futuristic designs to TAG Heuer’s precision-engineered chronographs, the event highlighted the diverse brilliance of each Maison. Here are some standout releases from this year’s showcase:

• Hublot: Big-Bang Meca-10
• Zenith: Chronomaster Sport Rainbow
• Hublot: Big-Bang Meca-10
• TAG Heuer: Formula 1 Chronograph x Oracle Red Bull Racing
• Louis Vuitton: Tambour Convergence
• Bvlgari: Serpenti Seduttori Automatic

Now that you’ve explored the highlights, let’s take a look at the complete list.

• Brand: Hublot
• Model: Big-Bang MECA-10 Titanium
• Reference: 444.NX.1170.RX
• Diameter: 42 mm
• Thickness: 13.9mm
• Material: Titanium
• Dial Color: Matte Black Skeleton Dial
• Calibre: HUB1205 Manual-winding 
• Power Reserve:  10 Days
• Water Resistance:  10 bar ( 100 metres, 350 feet)
• Price:  USD 23,000

• Brand: Hublot
• Model: Big Bang MECA-10 King Gold
• Reference: 444.OX.1180.RX
• Diameter: 42 mm
• Thickness: 13.9mm
• Material: Satin-finished and Polished 18K King Gold
• Dial Color: Matte Black Skeleton Dial
• Calibre: HUB1205 Manual-winding 
• Power Reserve:  10 Days
• Water Resistance:  10 bar ( 100 metres, 350 feet)
• Price:  USD 42,700

• Brand: Hublot
• Model: Big Bang MECA- Frosted Carbon
• Reference: 444.QN.1170.NR
• Diameter: 42 mm
• Thickness: 13.9mm
• Material: Matt Black Frosted Carbon
• Dial Color: Matte Black Skeleton Dial
• Calibre: HUB1205 Manual-winding 
• Power Reserve:  10 Days
• Water Resistance:  10 bar ( 100 metres, 350 feet)
• Price:  USD 27,400

Hublot has addressed one of the main critiques of its MECA-10 range—its size—with a fresh redesign unveiled at LVMH Watch Week 2025. Previously known for their oversized 45mm cases, the new Big Bang MECA-10 models now feature a sleeker, more wearable 42mm diameter, delivering the same impressive functionality in a more traditional size.

The revamped collection debuts in three striking variations: King Gold, Titanium, and Frosted Carbon. While remaining to Hublot’s distinctive signature , these releases bring an element of playfulness and vibrancy, evident in their layered construction and bold colour accents. Inspired by “Meccano-type” construction systems, the skeletonized dial showcases the brand’s signature manual-winding skeleton movement with an intricate, open display. Despite the reduced dimensions, the dial retains its legibility and elegance, revealing three linear bridges connected to the main plate.

Hublot’s attention to detail shines in every aspect of the MECA-10. The bridges are adorned with satin-brushed surfaces and hand-polished bevels, while the movement’s colours are matched to the respective case material: 5N gold tones for King Gold, metallic grey for Titanium, and black for Frosted Carbon.

The real star, however, is the MECA-10’s functionality. Boasting an extraordinary 10-day power reserve, the watch features a dual mainspring barrel power reserve indicator with a digital display showing the remaining days of autonomy. This technical marvel operates through a complex “crémaillère” rack system, where linear and circular gears work in harmony with superimposed disks that rotate in opposite directions. The result? A watch that is as technically impressive as it is visually stunning.

With this collection, Hublot has once again proven its expertise in haute horology, blending avant-garde design with unmatched performance. These latest MECA-10 models are not just watches—they’re engineering masterpieces crafted for those who appreciate innovation and artistry.

• Brand: Hublot
• Model: Spirit of Big Bang – Beige Ceramic
• Reference: 642.CZ.6110.RX
• Diameter: 42 mm
• Thickness: 14.1 mm
• Material: Micro-Blasted and Polished Beige Ceramic
• Dial Color: Sapphire Crystal Dial
• Calibre: HUB4700 Self-winding 
• Power Reserve:  50 Hours
• Water Resistance:  10 bar ( 100 metres, 350 feet)
• Price:  USD 27,400 ( Limited Edition 200 Pieces )

• Brand: Hublot
• Model: Spirit of Big Bang – Dark Green Ceramic
• Reference: 642.GX.5210.RX
• Diameter: 42 mm
• Thickness: 14.1 mm
• Material: Micro-Blasted and Polished Dark Green Ceramic
• Dial Color: Sapphire Crystal Dial
• Calibre: HUB4700 Self-winding 
• Power Reserve:  50 Hours
• Water Resistance:  10 bar ( 100 metres, 350 feet)
• Price:  USD 27,400 ( Limited Edition 200 Pieces )

• Brand: Hublot
• Model: Spirit of Big Bang – Sky Blue Ceramic
• Reference: 642.EX.5110.RX
• Diameter: 42 mm
• Thickness: 14.1 mm
• Material: Micro Blasted and Polished Sky Blue Ceramic
• Dial Color: Sapphire Crystal Dial
• Calibre: HUB4700 Self-winding 
• Power Reserve:  50 Hours
• Water Resistance:  10 bar ( 100 metres, 350 feet)
• Price:  USD 27,400 ( Limited Edition 200 Pieces )

Hublot has pushed the boundaries of design with its latest Spirit of Big Bang Chronograph, introducing new coloured ceramic cases and bezels for the first time in the collection. In an exciting twist, the typically round Big Bang design now embraces the bold Sand Beige, Dark Green, and Sky Blue hues in the tonneau shape. These striking new models are incredibly limited, with only 200 pieces available in each colour, ensuring exclusivity. Built with enhanced scratch resistance and hypoallergenic qualities, these fresh releases continue the playful, vibrant energy we saw in the MECA-10.

Though the design of the new Spirit of Big Bang closely mirrors previous iterations—featuring the same automatic skeleton chronograph calibre HUB4700—the real innovation lies in the use of coloured ceramic. Hublot’s attention to detail is evident, with the hour markers, chronograph counters, and hands matching the tone of the ceramic case, creating a cohesive and striking visual. Even the black rubber straps have been thoughtfully designed, with a central coloured inlay that matches the case, ensuring the overall look is both bold and harmonious.

• Brand: Hublot
• Model: Big Bang Tourbillion Automatic Green Saxem
• Reference: 429.JG.0110.RT
• Diameter: 44 mm
• Thickness: 14.4 mm
• Material: Polished Green SAXEM
• Dial Color: Smoked Black Sapphire Crystal
• Calibre: HUB6035 Automatic Tourbillon Movement
• Power Reserve:  72 Hours
• Water Resistance:  3 bar ( 30 metres, 10 feet)
• Price:  USD $231,000 ( Limited Edition 18 Pieces )

Hublot has once again proven its penchant for innovation at LVMH Watch Week with the unveiling of the Big Bang Tourbillon Automatic Green Saxem. This 44mm timepiece, crafted from the mesmerizing green SAXEM sapphire crystal, is as stunning as it is rare. SAXEM, a material related to sapphire, offers Hublot a broader range of luminous and chromatic possibilities, bringing the vibrant green case to life in a way no other material could. But it’s not just about looks—this watch is a marvel of mechanics, featuring a transparent case, self-winding tourbillon movement, and a limited edition run of just 18 pieces.

Beneath the surface, you’ll find the in-house HUB6035 automatic tourbillon calibre, which is powered by a 22-karat gold micro-rotor on the dial side of the movement. Hublot boasts that the movement’s ceramic ball-bearing construction allows for a minimum chronometric power reserve of 72 hours. The black-toned movement creates a sharp contrast against the glowing SAXEM case, while the signature alternating Arabic numerals, hands, and baton markers are accentuated with bright green paint and Super-LumiNova for enhanced legibility.

To complete this avant-garde design, the Big Bang Tourbillon Automatic is fitted with a matching transparent green rubber strap and a black folding clasp, tying together the bold, modern aesthetic.

• Brand: Zenith
• Model: Defy Skyline Chronograph Skeleton
• Reference: 03.9500.3600/78.I001
• Diameter: 42 mm
• Material: Stainless Steel
• Dial Color: Black Open-Worked
• Calibre: El Primero 3600SK
• Power Reserve:  60Hours
• Water Resistance:  10 bar ( 100 metres, 350 feet )
• Price:  USD $15,500

• Brand: Zenith
• Model: Defy Skyline Chronograph Skeleton
• Reference: 03.9500.3600/79.I001 
• Diameter: 42 mm
• Material: Stainless steel
• Dial Color: Blue Open-Worked
• Calibre: El Primero 3600SK
• Power Reserve:  60 Hours
• Water Resistance:  10 bar ( 100 metres, 350 feet )
• Price:  USD $15,500

Zenith’s Defy Skyline collection continues to evolve with the introduction of two new references at LVMH Watch Week 2025. These models offer a refined twist on the collection’s iconic design while enhancing the movement within. The 42mm skeletonized models retain the collection’s signature octagonal case, now topped with a modern 12-facet bezel and dynamic pushers for a sharper, more contemporary look. The combination of brushed and polished surfaces elevates the angular design, giving the timepiece a bold and sleek visual appeal that aligns with Zenith’s innovative spirit.

Powered by the El Primero 3600 calibre, these new Defy Skyline models represent a significant upgrade in functionality. This advanced movement is capable of displaying 1/10th of a second, with a 5Hz frequency that makes the central seconds hand complete a full rotation every 10 seconds. The Defy Skyline Chronograph Skeleton, priced at USD $15,500, is available exclusively from Zenith’s boutiques and authorized retailers worldwide. It offers a striking blend of performance, modern aesthetics, and the legendary craftsmanship Zenith is known for.

• Brand: Zenith
• Model: Chronomaster Sport Rainbow
• Reference: 45.3104.3600/21.M3100
• Diameter: 41 mm
• Material: 18-CT White gold
• Dial Color: Black Lacquered
• Calibre: El Primero 3600 Automatic
• Power Reserve:  60 Hours
• Water Resistance:  10 bar ( 100 metres, 350 feet )
• Price:  USD $112,100

Zenith made a bold statement at LVMH Watch Week 2025 with the launch of the Chronomaster Sport Rainbow, a timepiece that effortlessly blends opulence and precision. This 41mm chronograph, housed in an 18k white gold case, dazzles with its bezel set in ‘Rainbow’ style, featuring 50 baguette-cut gemstones—40 sapphires (~3.9cts) and 10 baguette-cut diamonds (~1ct). With a price tag of USD $112,100, the Chronomaster Sport Rainbow is not just a watch; it’s a statement of luxury. Although it shares its roots with last year’s rose gold version, this refined adaptation feels more understated yet undeniably impressive.

Each gemstone in the bezel is carefully selected to ensure uniformity in size, cut, and colour, creating a harmonious chromatic effect that showcases Zenith’s mastery in gem-setting. Whether you’re drawn to its bold, rainbow-coloured exterior or not, the real magic lies beneath the surface. The Chronomaster Sport Rainbow is powered by Zenith’s El Primero 3600 automatic movement, a high-frequency chronograph calibre that operates at 5 Hz (36,000 vph), allowing for 1/10th of a second accuracy. Its chronograph second hands make a full rotation in just 10 seconds, enhancing both the watch’s precision and readability. With a 60-hour power reserve and a striking open rotor design featuring the iconic Zenith star, this timepiece is a true modern classic, blending artistry with engineering excellence.

• Brand: TAG Heuer
• Model: Formula 1 Chronograph
• Reference: CBZ2080.FT8091
• Diameter: 44 mm
• Thickness: 14.5 mm
• Material: Titanium
• Dial Color: Blue / Opalin
• Calibre: Calibre 16
• Power Reserve:  42 Hours
• Water Resistance:  20 bar (200 metres / 650 feet)
• Price:  USD $5,450

TAG Heuer is hitting the track with full force, marking its return as the official timekeeper for Formula 1 with the revival of its iconic Formula 1 collection. The latest lineup introduces five fresh references that perfectly blend the thrill of motorsports with contemporary craftsmanship. These timepieces pay homage to their 1980s roots while embracing a modern, aerodynamic design inspired by F1 cars. From the sleek case shape reminiscent of a race car’s nose to the micro-perforated bezel echoing brake discs, every detail celebrates precision and performance. TAG Heuer has also fine-tuned the ergonomics, optimizing the lug-to-lug distance and slimming the case for maximum comfort and style.

A key upgrade is the use of lightweight titanium, adding a rugged edge while mirroring advancements in motorsport materials. The collection also features aluminum tachymeter bezels framed by bold colour accents and skeletonized hands that give the dials a contemporary, technical vibe. These chronographs are powered by calibre 16 movement, offering a reliable 42-hour power reserve. Among the standout pieces, the Oracle Red Bull Racing special edition steals the show with its vibrant blue opaline dial, checkered accents, and bold black details, celebrating TAG Heuer’s enduring partnership with the racing powerhouse. This collection isn’t just a nod to the past; it’s a bold step forward in celebrating the spirit of Formula 1.

RELATED: TAG Heuer Returns as Official Timekeeper for Formula 1

• Brand: TAG Heuer
• Model: Carrera Chronosprint x Porsche Rallye
• Reference: CBS2015.EB0381
• Diameter: 42 mm
• Thickness: 14.9 mm
• Material: Steel
• Dial Color: Black
• Calibre: TH20-08 Automatic
• Power Reserve:  80 Hours
• Water Resistance:  10 bar ( 100 metres / 350 feet)
• Price:  USD $10,250

When TAG Heuer introduced the Carrera Chronosprint x Porsche in September 2023, it was met with immediate acclaim, seamlessly blending cutting-edge innovation with timeless elegance. Now, in 2025, the collaboration has reached new heights with the release of the TAG Heuer Carrera Chronosprint x Porsche Rallye, a watch paying homage to Porsche’s first rally triumph at the Monte Carlo Rally in 1965.

Unveiled at LVMH Watch Week 2025, this fifth partnership between TAG Heuer and Porsche celebrates authenticity, with its design inspired by Heuer dashboard instruments found in mid-’60s Porsche 911 models. The collection features two stunning variants: a stainless steel version limited to 911 pieces and an exclusive 18K solid yellow gold edition, capped at just 11. Unsurprisingly, the demand has been extraordinary, with the new timepiece already sold out in several countries.

The watch is rich in historical details, perfectly blending Porsche’s racing legacy with TAG Heuer’s horological expertise. The black dial, reminiscent of the 1965 Heuer Master Time and Monte Carlo stopwatches, features beige accents inspired by the original Porsche 911 steering wheel. Red speed lines on the flange symbolize the 8.4-second 0–100 km/h sprint achieved by the 1965 Porsche 911 “147” during the iconic rally. Under the hood lies the in-house TH20-08 Chronosprint movement, a technical marvel exclusive to this collaboration, boasting an 80-hour power reserve. Its two snail-shaped wheels ensure a unique chronograph experience, where the central seconds hand accelerates through the first 15 seconds before gracefully completing the full minute. Adding a final touch, the timepiece is housed in a lacquered ruby-red wood box with a miniature model of the 1965 Porsche 911, making it a collector’s dream—and an even more coveted piece now that it’s unavailable in select markets.

• Brand: TAG Heuer
• Model: Carrera Chronograph
• Reference: CBS2219.FC6607
• Diameter: 39 mm
• Thickness: 13.9 mm
• Material: Steel
• Dial Color: Purple
• Calibre: TH20-00 Automatic
• Power Reserve:  80 Hours
• Water Resistance:  10 bar ( 100 metres / 350 feet)
• Price:  USD $6,650

In 2022, TAG Heuer introduced the watch world to smokey purple sunray brushed dials through its celebrated Monaco collection. The bold and unexpected colour choice left enthusiasts wanting more, and now, after nearly three years, TAG Heuer has answered the call. With two new releases in the Carrera lineup, the brand reimagines this striking aesthetic, pushing its design philosophy even further. One of the standout models features a 39mm case paired with a captivating gradient dial that shifts seamlessly from a deep black outer ring to a rich purple center. This vibrant display is complemented by black Azuré chronograph counters with silver accents, enhancing both legibility and style. Underneath, the watch is powered by TAG Heuer’s in-house Heuer 02 movement, offering an impressive 80-hour power reserve. The open caseback reveals the movement in all its mechanical glory, housed within a stainless steel case finished with a mix of polished and brushed surfaces for a sophisticated touch. With this release, TAG Heuer continues to demonstrate its knack for innovation, precision, and style.

• Brand: TAG Heuer
• Model: Carrera Chronograph Tourbillon
• Reference: CBS5017.FC6605
• Diameter: 42 mm
• Thickness: 14.3 mm
• Material: Steel Fine-Brushed/Polished
• Dial Color: Purple
• Calibre: TH20-09 Automatic
• Power Reserve:  65 Hours
• Water Resistance:  10 bar ( 100 metres / 350 feet)
• Price:  USD $34,850 ( Limited Edition )

TAG Heuer didn’t stop at the Carrera Chronograph this year—it welcomed Carrera Chronograph Tourbillon, which made an unforgettable impression at LVMH Watch Week 2025. This 42mm model elevates the Carrera design language with its sophisticated smoky purple sunray dial, adding a touch of glamour and refinement to the already iconic Glassbox series. A harmonious blend of technical brilliance and luxury, this timepiece feels like a new chapter for the Carrera, embodying both elegance and intricate timepiece.

The Heuer 02 (TH20-09) tourbillon movement drives this remarkable release, reflecting TAG Heuer’s innovative engineering prowess. With a 65-hour power reserve, bi-directional winding, and a 28,800 vph beat rate, it’s as much about precision as it is about visual impact. The watch is paired with a sleek black perforated leather strap, showcasing purple calfskin lining and tone-on-tone stitching—a thoughtful nod to the design’s depth. Limited to just 200 pieces, the Carrera Chronograph Tourbillon stands out with its exclusive caseback engraving, making it a true collector’s piece.

TAG Heuer’s Carrera Chronograph Tourbillon is not just a watch; it’s a statement. With its limited availability, this timepiece is bound to become a sought-after collector’s item for watch enthusiasts and luxury connoisseurs alike. Whether you’re drawn to its technical sophistication, its striking design, or its undeniable exclusivity, it’s clear that this release will leave a lasting impact on the watchmaking world. If you’re after something extraordinary, this Carrera may just be the ultimate find of 2025.

• Brand: Louis Vuitton
• Model: Tambour Convergence
• Reference:  Ref. W9PG11
• Diameter: 37 mm
• Thickness: 8 mm
• Material: 18K Pink Gold
• Dial Color: Gold
• Calibre: LFT MA01.01
• Power Reserve:  45 Hours
• Water Resistance:  3 bar ( 30 metres, 100 feet )
• Price:  USD $33,500

• Brand: Louis Vuitton
• Model: Tambour Convergence
• Reference: W9PT11
• Diameter: 37 mm
• Thickness: 8 mm
• Material: Platinum
• Dial Color: Silver
• Calibre: TLFT MA01.01
• Power Reserve:  45 Hours
• Water Resistance:  3 bar ( 30 metres, 100 feet )
• Price:  USD $65,600

Louis Vuitton has significantly raised the bar in the world of haute horlogerie with the unveiling of its new Tambour Convergence timepiece. Available in two exquisite variations—pink gold and platinum—both measuring 37mm in diameter, the Tambour Convergence blends refined elegance with a touch of historical homage. Its sleek, streamlined design is a perfect embodiment of the brand’s legacy of sophistication, while offering a modern twist that speaks to its commitment to pushing the boundaries of luxury watchmaking.

Following the 2023 Tambour’s introduction of an integrated bracelet, the 2025 edition returns to a more traditional aesthetic, featuring a scalloped lug with a radially brushed finish. Central to the design is the trap-door style dial, a nod to the “montres à guichet” watches of the past, which offers a unique window into the timepiece. This opening showcases the rotating hours and minutes wheels, powered by the Louis Vuitton calibre LFT MA01.01 movement, ensuring precise timekeeping. With the Tambour Convergence, Louis Vuitton proves that it is no longer just a fashion house but a serious contender in the world of contemporary watchmaking.

• Brand: Bvlgari
• Model: Serpenti Seduttori
• Reference: 103898
• Diameter: 33 mm
• Thickness: 8 mm
• Material: 18K Yellow Gold
• Dial Color: White
• Calibre: BVS100 Lady Solotempo Automatic Movement
• Power Reserve:  50 Hours
• Water Resistance:  3 bar ( 30 metres, 100 feet )
• Price:  USD $31,400

Ladies, this is your moment. Bvlgari’s latest release at LVMH Watch Week has taken the watchmaking world by surprise. While the luxury house expanded its iconic Serpenti collection, it also introduced a game-changing new movement—the BVS100 Lady Solotempo Automatic Calibre. This innovative mechanical movement is one of the smallest of its kind, measuring just 19mm x 3.90mm, but still packs a powerful punch with a 50-hour power reserve. Bvlgari’s meticulous attention to detail in this development reflects their commitment to combining precision with elegance.

The BVS100 movement is housed in some of Bvlgari’s most iconic and celebrated designs, including the Serpenti Seduttori Automatic and Serpenti Tubogas Automatic. But it’s the intricate craftsmanship that elevates these models to another level. The oscillating weight of the movement is adorned with seven scale motifs, a beautiful nod to the mythical serpent, aligning with Bvlgari’s deep ties to Greco-Roman heritage and the allure of Cleopatra. “Serpenti is more than an icon; it’s a signature,” explains Bvlgari’s executive director of Watch Design, Fabrizio Buonamassa Stigliani.

LVMH Watch Week is a prestigious annual event organized by the luxury conglomerate LVMH Moët Hennessy Louis Vuitton, focusing on showcasing the latest offerings from its renowned watchmaking brands. Traditionally held in January, this event serves as a precursor to the Watches & Wonders exhibition in Geneva, which is scheduled for April. However, unlike the broader Watches & Wonders, LVMH Watch Week is exclusively dedicated to the watch brands within the LVMH portfolio, featuring icons such as TAG Heuer, Zenith, Bulgari, and Hublot.

The event provides an exclusive and intimate experience, allowing LVMH’s watchmaking divisions to engage directly with media, retailers, and clients. Throughout the week, these brands unveil their latest watches, showcase their product ranges, and offer interactive touch-and-feel sessions for attendees. In addition to the in-person events, LVMH Watch Week includes virtual activations, enabling global audiences to participate and explore everything from technical workshops to in-depth looks at the brands’ heritage and craftsmanship.

Each brand seizes this opportunity to unveil its latest innovations while offering a sneak peek at its future plans for the year. Some even introduce completely new product lines or collections. This exclusive event highlights LVMH’s dominance in the luxury watch sector, seamlessly blending heritage with innovative technology.

The complete list of brands showcasing at LVMH Watch Week 2025 is:

• Bvlgari
• Daniel Roth
• Gérald Genta
• Hublot
• L’Epée 1839
• Louis Vuitton
• TAG Heuer
• Tiffany & Co.
• Zenith