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Travis Scott is back at the top, with his latest track “4X4” debuting at No. 1 on the Billboard Hot 100 following its release on January 24. This achievement represents a significant milestone, marking his fifth chart-topping hit and further enhancing his impressive legacy in the music industry.
4X4 follows in the footsteps of major hits like Franchise with Young Thug and M.I.A. (2020), The Scotts with Kid Cudi (2020), Highest in the Room (2019), and Sicko Mode, which first debuted at No. 4 before climbing to No. 1 in December 2018. However, this time, Scott took things to an entirely new level. The track made its live debut during the College Football Playoff National Championship halftime show on January 20, where Scott performed atop Atlanta’s Mercedes-Benz Stadium, setting the stage for its chart-topping rise.
But that’s not the only headline Scott has been making. Last summer, during a live concert in Milan on July 23, 2024, fans experienced a moment of panic when they felt what seemed like an earthquake mid-performance. However, the tremors were caused by the intensity of the show, not seismic activity. Although the experience was unsettling, it highlighted just how electrifying and powerful Scott’s live shows can be, leaving fans in awe of his presence on stage.
In addition to his chart-topping success, 4X4 is making a positive impact as well. Proceeds from the track’s CD single and merchandise will be donated to Direct Relief’s California Wildfire Response Fund, which supports communities affected by the devastating fires in L.A.
And there’s even more to celebrate on the charts this week. Shaboozey’s A Bar Song (Tipsy) continues to dominate, holding strong at No. 5 following an incredible 19-week run at No. 1. The song has rewritten the history books, tying The Weeknd’s Blinding Lights for the longest reign on the Radio Songs chart with 27 weeks at the top.
With 4X4’s powerful debut and unforgettable performances like the one in Milan, Travis Scott shows no signs of slowing down. The rapper continues to capture global attention, proving that his influence extends far beyond the music, from the charts to live events, and beyond. Stay tuned—this is just the beginning.
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.
Welcome to the fifth edition of L’Heure Élevée, featuring an exciting lineup of timepieces to explore. Today, we’re diving into a diverse selection of watches, from affordable, everyday wear to exclusive limited editions.
Let’s examine the newest offerings from Undone, Praesidus, and Urwerk, each showcasing unique designs, functionality, and craftsmanship. Whether your preference leans towards customizable items, vintage military watches, or innovative futuristic styles, you’ll find appealing options for every collector.
But that’s not all—we’ll also be highlighting three new models from Raketa, a brand celebrated for its unique dial designs. These recent additions further challenge conventions with their creative aesthetics and mechanical craftsmanship.
With so much ground to explore, let’s jump right in and see what the watch world has to offer this time.
Undone X Shibuya Hachi Pawfect Black | Image: Undone
Undone X Shibuya Hachi Pawfect Classic | Image: Undone
Undone X Shibuya Hachi Pawfect Classic
Brand: Undone
Model: Shibuya Hachi Pawfect
Reference: COL-SHI-BRN
Diameter: 40 mm
Thickness: 12.7 mm
Material: Stainless Steel Case
Dial Color: Beige – White Dial
Calibre: Japanese TMI VK64 Mechanical-Quartz
Water Resistance: 3 bar ( 30 metres, 100 feet )
Price: USD $320
The Undone X Shibuya Hachi Pawfect collection is perfect for enthusiasts of Japanese watches and their deep narratives. Honouring Hachiko, the famous dog celebrated for his steadfast loyalty, this collection includes two unique models: the Shibuya Hachi Pawfect Classic and the Shibuya Hachi Pawfect Black. Each watch features a 40mm stainless steel case with a thickness of 12.7mm, making them excellent for daily use. With a beige-white dial, the watches exude a clean, classic style, appealing to collectors and admirers of Japanese-inspired design.
These watches feature the Japanese TMI VK64 Mechanical-Quartz calibre, blending quartz precision with mechanical charm. Offering water resistance up to 30 metres (3 bar), they provide practicality alongside style. At a price of USD $320, these watches are an excellent choice for anyone wanting to include a well-crafted Japanese timepiece in their collection. Whether you’re captivated by the tale of Hachiko or have an appreciation for Japanese craftsmanship, this collection boasts a unique piece for every enthusiast.
Raketa’s Malevich Cross, Malevich Square, and Malevich Circle boldly embody the fusion of horology and art, inspired by Kazimir Malevich’s Suprematist movement. These watches transcend simple timekeeping; they serve as wearable honors to a pivotal figure in abstract art. Every model showcases Malevich’s distinctive geometric minimalism, enabling them to shine in modern watch design.
Encased in a 40mm stainless steel shell with a thickness of 14.7mm, these watches project a bold yet sophisticated aura on the wrist. The black and white dials reflect the striking contrasts seen in Malevich’s artwork, enhancing the collection’s visual impact. Each watch is powered by the Raketa 2615 calibre, an in-house mechanism offering a 40-hour power reserve, which guarantees mechanical dependability. With a water resistance rating of 10 bars (100 meters or 330 feet), they are practical for daily use while preserving their artistic charm.
Capped at only 500 pieces per model, these watches are designed for collectors who value both the legacy of Russian watchmaking and bold, contemporary aesthetics. Priced at EUR €1,950, they present a rare chance to possess an instance of horological artistry that blends classic design with modern craftsmanship. Whether you’re attracted to the sharp edges of the Cross, the harmonious proportions of the Square, or the smooth symmetry of the Circle, this collection embodies Malevich’s artistic vision in a fresh way.
Praesidus Type H-75 – Sand Leather | Image: Praesidus
Praesidus H-75 – Sand Leather
Brand: Praesidus
Model: Type H-75 – Sand Leather
Reference: P-38-H75-MB-RBRK1
Diameter: 38 mm
Thickness: 11.5 mm
Material: Stainless Steel Case
Dial Color: Black Dial
Calibre: VK64 Chronograph Mecaquartz
Water Resistance: 10 bar ( 100 metres, 330 feet )
Price: USD $245
The Praesidus Type H-75 collection pays homage to the military-grade tool watches created in the 1970s for Italian helicopter pilots, engineered to endure the rigours of aviation and field operations. These watches were built for quick readability, exceptional accuracy, and resilience in extreme environments. Honouring that tradition, Praesidus has modernized the H-75 with improved water resistance (10ATM/100m) and the dependable VK64 Mecaquartz Chronograph movement, which merges mechanical and quartz technology advantages.
Measuring 38mm in diameter and 11.5mm thick, the stainless steel case offers a comfortable yet robust presence on the wrist, making it perfect for everyday wear. Its rugged, military-inspired design is complemented by a black dial featuring contrasting hands and indices that enhance readability, honoring its aviation heritage. Additionally, the chronograph function adds extra practicality.
This collection stands out due to its diverse strap options, enabling wearers to choose one that aligns perfectly with their lifestyle. The Brown Leather and Sand Leather straps offer a timeless, vintage charm, ideal for individuals who appreciate a sophisticated yet robust appearance. On the other hand, the Light Gray Canvas and Black Canvas straps impart a practical, adventure-ready vibe, catering to those with a preference for a tactical style.
Priced at $245, the Type H-75 is an affordable military-inspired chronograph that fulfills its original mission—offering functionality, durability, and historical relevance in a contemporary, wear-ready design.
Concluding our showcase is the Urwerk UR-230 Polaris, a watch that epitomizes Urwerk’s unwavering quest for innovation. Building on the foundation laid by last year’s UR-230 Eagle, which garnered acclaim for its striking design and mechanical brilliance, the Polaris elevates the experience to a whole new tier.
The UR-230 Eagle was recognized for its unique design and advanced features, but the Polaris enhances the vision of futuristic watchmaking with its elegant white ceramic case and striking aesthetic. Measuring 38mm in diameter and 18.38mm in thickness, it offers a bold yet sophisticated look on the wrist. The black dial, featuring Urwerk’s distinctive satellite hour complication, not only draws the eye but also challenges conventional timekeeping.
Inside, the UR-7.30 movement drives the watch, offering a reliable 48-hour power reserve alongside its stunning beauty. With water resistance up to 3 bar (30 meters / 100 feet), it is designed to withstand everyday challenges. However, the true distinction of the UR-230 Polaris lies in its exclusivity—only 35 pieces are made, ensuring that ownership places you among a rare circle of watch aficionados.
With a price tag of USD $164,980, the Urwerk UR-230 Polaris transcends the traditional concept of a watch; it symbolizes a commitment to the future of horology. For enthusiasts who appreciate cutting-edge design, mechanical excellence, and exceptionally rare timepieces, this limited-edition model stands as a pinnacle of luxury and innovation in fine watchmaking.
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.