Grooming & Fragrance

10 Best Citrus Fragrances for Men Bringing Zest to Your Style

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There’s just something about citrus fragrances — they’re like the ideal pick-me-up in a bottle. One spritz and suddenly you’re in an Italian orchard, with the sun warming your skin and fresh lemons and bergamot hanging heavy in the air. These scents are made for spring and summer, where bursts of orange, lime, lemon, and grapefruit keep things light, refreshing, and clean in the heat. They don’t last as long as the heavier woody or spicy options — and that’s exactly what makes them perfect for warmer weather, when you want a fragrance that feels effortless rather than overwhelming.

We’ve sampled some of the most popular citrus colognes out there, and each one has its own way of capturing sunshine. From zesty blends that feel like sipping cocktails by the beach, to refined compositions that add sophistication to your daily routine, these scents are crafted to lift your mood and elevate your style. Think of them as a quick escape to a clear-skied summer’s day — only this time, it’s just one spritz away. Let’s explore the citrus scene and see which ones earn a spot on your shelf.

Best Citrus Perfumes For Men Overview:

Jo Malone London Lime Basil & Mandarin | Image: Jo Malone London

1. Jo Malone London – Lime Basil & Mandarin

  • Scent: Zesty lime, aromatic basil, peppery accords, & soft woods
  • Wearability: Bright and versatile, perfect for everyday & warmer weather
  • Longevity: 3–5 Hours
  • Price: from USD $168

There’s a reason Lime Basil & Mandarin has become one of Jo Malone’s signature creations — it’s fresh, unexpected, and entirely unisex. Instead of opting for the typical sweet citrus, this fragrance pairs vibrant lime with aromatic basil and a peppery note, adding a sophisticated touch that feels both contemporary and timeless. It’s the kind of scent that adapts beautifully, working perfectly for casual daytime wear or a more polished look in the evening.

Think of it as a citrus fragrance with a twist — lively yet with just enough depth to keep things interesting. It’s refreshing without feeling one-dimensional, striking the perfect balance between playful and sophisticated. The result is a scent that never feels out of place, whether you’re grabbing a quick coffee or heading to a dinner party.

Hermès Eau d’Orange Verte – Eau de Cologne | Image: Hermès

2. Hermès – Eau d’Orange Verte

  • Scent: Vibrant orange zest, fresh lemon, mint, and a subtle mossy base
  • Wearability: Perfect for daytime, spring and summer freshness
  • Longevity: ~1–2 hours on skin, fading mostly by the second hour.
  • Price: USD $215

If there’s one fragrance that defines the phrase bottled sunshine, it’s Hermès Eau d’Orange Verte. Created back in 1979, this cologne remains as timeless and invigorating as a freshly peeled orange. From the first spray, you’re greeted with a juicy burst of citrus — orange and lemon — complemented by a green, earthy note that prevents it from becoming overly sweet. It’s crisp, bright, and effortlessly sophisticated, the kind of scent that feels just as perfect on a laid-back Sunday brunch as it does after a long day at the office when you need a little mood boost.

Sure, it doesn’t linger for hours like a woody or spicy fragrance, but that’s part of its charm — it’s meant to be light, airy, and uplifting, the olfactory equivalent of opening the windows on a breezy summer morning. Reapply whenever you feel like it, and let this classic Hermès creation remind you why citrus fragrances will never go out of style.

Creed Néroli Sauvage | Image: Creed

3. Creed – Néroli Sauvage

  • Scent: Bright neroli, bergamot, grapefruit, lemon, with a soft ambergris base
  • Wearability: Ideal for spring and summer days, elegant yet casual
  • Longevity: 4–6 Hours
  • Price: USD $490

If sunshine had a tailor, it would probably smell like Neroli Sauvage from Creed. This citrus masterpiece elevates neroli with the addition of lemon, bergamot, and grapefruit, crafting a fragrance as crisp as a linen suit on a sweltering summer’s day. It’s breezy enough for an afternoon at the beach but refined enough for a rooftop cocktail party, finding the perfect balance between casual and elegant. With 4–6 hours of wear, it lasts just long enough to keep you smelling fresh without overstaying its welcome — like the perfect guest at a summer soirée.

Acqua di Parma Colonia Futura | Image: Acqua di Parma

4. Acqua di Parma – Colonia Futura

  • Scent: Bright lemon, bergamot, grapefruit, clary sage, & vetiver
  • Wearability: Perfect for spring and summer, casual or formal
  • Longevity: 5–6 Hours
  • Price: USD $270

Colonia Futura takes Acqua di Parma’s citrus heritage and gives it a modern, green twist. From the very first spray, you’re greeted with a lively burst of lemon, bergamot, and grapefruit that feels like stepping into the Italian sun. Then comes the herbal kick of clary sage, adding depth and character, while the earthy note of vetiver grounds the whole composition. It’s fresh, refined, and just the right amount of bold — a fragrance that reminds you citrus doesn’t always have to play it safe.

This is a scent that works anywhere: a crisp companion for warm afternoons, a stylish edge for evenings out, and even a confidence booster before a big meeting. It’s light enough for daily wear but complex enough to leave an impression, making Colonia Futura a valuable addition to any citrus lover’s collection.

Parfums de Marly Perseus | Image: Parfums de Marly

5. Parfums de Marly – Perseus

  • Scent: Grapefruit, bergamot, blackcurrant bud, dry woods, amber, and cashmere woods
  • Wearability: A bold citrus fragrance for spring and summer, day or night
  • Longevity: ~6–8 hours on skin
  • Price: USD $400

Perseus is Parfums de Marly’s take on citrus with muscle — a fragrance that doesn’t just refresh, it commands attention. The opening is a punchy burst of grapefruit and bergamot, sharp and invigorating, with blackcurrant adding a juicy twist. As it settles, dry woods and amber provide depth, while cashmere woods offer a smooth, sophisticated finish. The result is a citrus scent that feels both energetic and grounded, playful yet undeniably masculine.

This one stands out due to its strong presence. Unlike many citrus colognes that fade quickly, this one would last you for a couple of hours, making it suitable for work, evenings out, and all occasions in between. It’s bold but not overwhelming—a citrus scent that demonstrates Parfums de Marly’s ability to combine freshness with their characteristic luxury.

Giorgio Armani Acqua di Giò Profondo Eau De Parfum | Image: Giorgio Armani

6. Giorgio Armani – Acqua di Giò Profondo Eau De Parfum

  • Scent: Marine notes, bergamot, green mandarin, rosemary, lavender, cypress, & patchouli
  • Wearability: Fresh and versatile, great for everyday wear year-round
  • Longevity: 7–8 Hours
  • Price: USD $155

Acqua di Giò Profondo builds on the original classic, Acqua di Giò, by adding more depth and maturity. The fragrance opens with bright citrus notes — bergamot and green mandarin — but its true shine comes from how it combines these notes with invigorating marine accords. As it develops, herbal hints of rosemary and lavender introduce sophistication, while cypress and patchouli provide a clean, masculine edge.

It’s the kind of fragrance that feels like plunging into deep blue waters — invigorating, bold, yet effortlessly suitable. It’s ideal for everything from workdays to evenings out, balancing fresh citrus brightness with confident modern masculinity. For men seeking a citrus scent with more staying power and depth, Profondo is an easy choice.

Louis Vuitton Pacific Chill | Image: Louis Vuitton

7. Louis Vuitton – Pacific Chill

  • Scent: Blackcurrant, citron, lemon, coriander, basil, peppermint, orange, carrot seed, & fig
  • Wearability: A refreshing summer citrus perfect for daytime & casual luxury
  • Longevity: 6–8 Hours
  • Price: From USD $350

Louis Vuitton calls it Pacific Chill, but this scent could easily be named “vacation in a bottle.” It bursts open with juicy blackcurrant and zesty lemon, instantly cooling like a citrus sorbet on a hot afternoon. Add basil, coriander, and peppermint, and you have a fragrance that feels like your favourite detox drink — only much more stylish. The fig and carrot seed smooth things out, giving it just enough depth to stop it from being your average citrus splash.

This is citrus with a designer touch: playful, breezy, and just a touch indulgent. It’s ideal for sunny days when you seek something both refreshing and sophisticated, like enjoying cocktails along the coast as the ocean breeze keeps you cool. It lingers long enough to leave an impression without losing that light, carefree vibe.

Goldfield & Banks Bohemian Lim | Image: Goldfield & Banks

8. Goldfield & Banks – Bohemian Lim

  • Scent: Australian finger lime, coriander, vetiver, sandalwood, and cedarwood
  • Wearability: Perfect for summer days, casual outings, & laid-back evenings
  • Longevity: 5–7 Hours
  • Price: USD $205

If you’ve ever wondered what an Australian summer smells like, Bohemian Lime offers the answer. Beginning with the sharp, juicy burst of finger lime — a citrus native to Australia — it immediately feels fresh, zesty, and vibrant. The coriander adds a spicy-green note, while vetiver and sandalwood introduce smooth, woody depth that makes it more than just a fleeting citrus splash.

What makes Bohemian Lime stand out is its relaxed charm. It doesn’t try too hard to impress, yet it has a fresh, inviting quality that encourages people to lean in a little closer. Think of it as citrus with a free spirit — playful, adventurous, and effortlessly stylish, like a fragrance made for road trips along the coast or golden afternoons outdoors.

Creed Millésime Impérial | Image: Creed

9. Creed – Millésime Impérial

  • Scent: Juicy citrus, sea salt, fruity notes, musk, & warm woods
  • Wearability: Perfect for summer days, seaside escapes, or upscale evenings
  • Longevity: 5–7 Hours
  • Price: USD $490

We’ve got another Creed for you, and this one is all about coastal elegance. Millésime Impérial is essentially bottled seaside luxury — imagine Amalfi coastlines, golden sunsets, and the salty kiss of sea air drifting through citrus orchards. The opening delivers a juicy citrus burst before settling into a refined blend of fruits, salty marine notes, and a musky-woody base that keeps everything balanced and sophisticated.

It’s light and breezy yet undeniably luxurious, perfect for a yacht deck, summer wedding, or an evening outing where you want to stay effortlessly elegant. It lasts well enough to see you through the day without fading, leaving a fresh, regal scent that underscores Creed’s dominance in the luxury citrus market.

Yves Saint Laurent MYSLF Eau de Parfum | Image: Yves Saint Laurent

10. Yves Saint Laurent – MYSLF Eau de Parfum

  • Scent: Calabrian bergamot, Tunisian orange blossom, patchouli, & musky woods
  • Wearability: A versatile citrus-woody blend for both day & night
  • Longevity: 7–9 Hours
  • Price: USD $165

We saved the best for last with YSL’s MYSLF, a fragrance that feels like citrus confidence bottled up and dressed in black. It opens with the sparkling brightness of Calabrian bergamot before easing into the smooth floral warmth of Tunisian orange blossom. As it settles, patchouli and musky woods add depth and longevity, creating a blend that’s fresh, bold, and unmistakably modern.

What makes MYSLF unique is its versatility. It’s crisp and energetic enough for daytime wear, yet its woody-musky base gives it the edge you need at night. The result? A scent that feels as sharp as a tailored blazer but as comfortable as your go-to T-shirt — making it one of the most stylish ways to finish off our citrus fragrance lineup.

Honourable Mentions

Before we finish, there are a few citrus highlights that didn’t make the main list but are still worth a spot in your rotation. Think of these as the bonus round — fragrances that add their own kick of freshness, character, and style. They might not shine as brightly as the main stars, but each one offers something special, whether it’s bold sophistication, coastal charm, or just a fresh twist on a classic.

  • Tom Ford – Private Blend Mandarino Di Amalfi (USD $300): This is Tom Ford’s interpretation of bottling the Italian coast. Bursting with juicy mandarin, lemon, and basil, it feels like sipping a cocktail on a terrace overlooking the Amalfi cliffs, with the sea breeze mingling with citrus orchards. Hints of herbs and florals add a sophisticated touch, making it both luxurious and relaxed. It’s not just a fragrance — it’s a summer escape you can spray on at any time, ideal for men who want their citrus with a hint of elegance.
  • Hugo Boss – BOSS Bottled Bold Citrus (USD $170): A sharper, fresher spin on the BOSS classic, this fragrance amplifies the citrus with bright mandarin and grapefruit before layering them over woods and spices. The result is clean, lively, and contemporary, a scent that feels designed for the man who thrives on hustle and precision. It’s office-appropriate yet confident enough to take you into the evening, hitting that perfect balance between business sharpness and casual style.
  • Jo Malone London Pomegranate Noir Cologne (USD $168): Not your typical citrus, but the sparkling top notes give way to ripe pomegranate, smoky guaiac wood, and spicy undertones for a bold, unisex statement. It’s rich, intriguing, and exudes a mysterious charm that sets it apart from lighter citrus options. Imagine citrus colliding with a darker, juicier core — the result is a fragrance that feels daring and effortlessly chic, perfect for nights when you want to stand out without shouting.
  • Dior Sauvage Eau de Parfum (USD $232): One of the most iconic men’s fragrances of the last decade, Sauvage starts with a burst of Calabrian bergamot, followed by spicy pepper notes and ambroxan. The citrus top notes give it a fresh edge that immediately grabs your attention, but it’s the strong, long-lasting dry down that makes it so adaptable. Whether you’re at the office, going out for the night, or travelling, Sauvage is that dependable scent that always adds fresh confidence with a magnetic appeal.
  • Dolce & Gabbana Light Blue Pour Homme (USD $182): A quintessential summer classic, Light Blue Pour Homme is crisp, breezy, and refreshingly timeless. Bursting with grapefruit, bergamot, and aquatic notes, it instantly transports you to the Mediterranean — think sunlit coastlines, turquoise waters, and salty air. It’s casual yet seductive, light enough for daily wear but charismatic enough to make an impression. This is one of those scents that never goes out of style, as it captures the essence of summer perfectly.

Why Trust Our List?

Choosing the right citrus fragrance can feel overwhelming — with so many options promising freshness and style, it’s hard to know which ones truly stand out. That’s why our selections are based on real testing, research, and feedback from fragrance enthusiasts who understand the difference between a passing trend and a timeless classic. We’ve concentrated on how these scents perform in daily life — from their balance of citrus notes to their versatility across seasons and occasions. This list isn’t just a collection of bottles; it’s a carefully curated guide rooted in genuine experience and a love for fragrances, so you can trust that each pick truly deserves a spot in your rotation.

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Top 10 Highest Paid YouTubers in the World Right Now 2025

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Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.

YouTube has evolved from a basic video-sharing platform into a global money-making powerhouse, where creators earn millions through ads, sponsorships, merchandise, and enterprises built around their channels. By 2025, the highest-paid YouTubers aren’t merely influencers — they’re full-fledged entrepreneurs managing media empires. From MrBeast’s astonishing stunts and giveaways to Ryan’s World’s family-friendly toy universe, and from IShowSpeed’s energetic live streams to Ms. Rachel’s toddler singalongs, these creators demonstrate that there’s no single route to success. What they all have in common, however, is the ability to transform views into fortunes — and today, we’re breaking down the top 10 wealthiest YouTubers in the world right now.

Highest-Paid YouTubers Overview:

Now that we’ve reviewed our overview, let’s take a look at the complete list.

1. MrBeast — $85 Million

  • Subscribers: 443 Million
  • Views: 96.9 Billion
  • Estimated Monthly Earnings: $666K – $11M
  • Yearly Estimated Earnings: $9.2M – $147M
  • Content: Wild challenges, jaw-dropping giveaways, philanthropy, & high-production stunts

MrBeast (real name James Stephen Donaldson) isn’t just taking part in the YouTube scene — he’s transforming it. Jimmy Donaldson has a talent for turning the wildest ideas into spectacles that captivate audiences worldwide. Recall when he created a real-life version of Squid Game with a multi-million-dollar set and hundreds of contestants? That’s the scope he works on. From planting millions of trees to giving away private islands, his videos blend entertainment with philanthropy. Although his production costs reach into the millions, the returns are huge — billions of views, international brand deals, and successful ventures like Feastables. At this point, you can’t help but wonder if this guy ever sleeps or if he’s always planning his next internet-shattering stunt.

2. Dhar Mann — $56 Million

  • Subscribers: 26.1 Million
  • Views: 18.6 Billion
  • Estimated Monthly Earnings: $42K – $678K
  • Estimated Annual Earnings: $673K – $11M
  • Content: Scripted moral stories & short films with life lessons

Not every YouTube empire is built on stunts and giveaways — some flourish on stories that tug at the heart. With carefully scripted mini-dramas that always conclude with a moral twist, Dhar Mann has carved out a niche that resonates with millions. His videos feel like modern fables, addressing everyday struggles — from bullying and kindness to ambition and betrayal — all wrapped up in under 10 minutes. Supported by a full production crew and Hollywood-style sets, he’s transformed life lessons into binge-worthy content that racks up billions of views. The formula is straightforward but effective: make you cry, make you think, and maybe even shift your perspective. And that’s why Dhar Mann’s channel continues to attract audiences (and earnings) at a remarkable pace.

3. Jake Paul — $50 Million

  • Subscribers: 20.9 Million
  • Views: 7.8 Billion total
  • Estimated Monthly Earnings: $1.5K – $24K
  • Estimated Annual Earnings: $42K – $668K
  • Content: Vlogs, stunts, boxing hype, lifestyle, promotional content

He’s no longer just a YouTuber — Jake Paul has turned his channel into a hype machine that fuels a high-stakes public persona. Whether he’s broadcasting behind-the-scenes training, dropping music tracks, or teasing the buildup to a fight, each upload feels like part of a larger story. Between his run-ins and diss tracks, the real money comes from the boxing ring — his Netflix bout with Mike Tyson and other pay-per-view events have earned him millions beyond what ads ever could. His content keeps his audience hooked into the drama, so when it’s time to fight, the eyes — and wallets — follow.

4. Rhett & Link’s Wonderhole — $36 Million

  • Subscribers: 5.43 Million (18.9 Million For Good Mythical Morning)
  • Views: 1.1 Billion (10.1 Billion For Good Mythical Morning)
  • Estimated Monthly Earnings: $1.5K – $24K
  • Yearly Estimated Earnings: $11K – $183K
  • Content: Comedy talk / variety, quirky experiments, food & taste tests, sketch segments, daily show format

They didn’t just accidentally become famous on YouTube — Rhett & Link created an entire entertainment ecosystem around two childhood best friends who love experimenting for fun. Their flagship show, Good Mythical Morning, feels like your quirkiest, most entertaining morning chat show — except it features people who genuinely seem like your mates playing silly games over coffee.

Over time, the duo grew into entire content worlds with sketch comedy, food experiments through Mythical Kitchen, podcasts, merchandise, and more. Their secret weapon? Consistency. They treat their audience like a habit — you tune in every weekday expecting something odd, hilarious, or unexpectedly touching. With billions of views and a media brand that surpasses most channels, Rhett & Link aren’t just creators — they’re legacy builders of the YouTube “show” format.

5. Ryan Kaji (Ryan’s World) — $35M

  • Subscribers: 39.9 Million
  • Views: 62.1 Billion
  • Estimated Monthly Earnings: 63K – $1M
  • Yearly Estimated Earnings: $877K – $14M
  • Content: Toy unboxings, kid-friendly skits, DIY & educational playback

He started as a kid buzzing with excitement over toys—opening them up, sharing his honest reactions, and letting that energy shine through on camera. Over time, Ryan’s World grew beyond simple toy reviews into a comprehensive family brand, incorporating science experiments, imaginative adventures, and stories that captivate young viewers. What began in his bedroom expanded into a media empire: daily uploads, licensing agreements, merchandise shelves, and even a theatrical film adaptation. The brand’s secret isn’t just cuteness or clever editing—it’s consistency, earning the trust of parents, and creating a sense that every video is part of a larger universe centered around Ryan and his family’s playful imagination.

6. Markiplier (Mark Fischbach) — $32M

  • Subscribers: 37.8 Million
  • Views: 22.8 Billion
  • Estimated Monthly Earnings: $17K – $270K
  • Yearly Estimated Earnings: $249K – $4M
  • Content: Gaming “Let’s Plays,” horror indie games, comedic sketches, occasional experiments & interactive series

If Markiplier were a blockbuster movie, he’d be the cult classic that keeps selling out midnight screenings. He burst onto YouTube with exaggerated reactions to horror games like Five Nights at Freddy’s, turning what might be niche gameplay into theatrical showmanship. Over time, he added comedic sketches, interactive storylines, and community challenges—always with that signature energy you feel through the screen. His audience isn’t just watching; they’re along for every jump scare, weird experiment, or parody bit. Behind the scenes, he’s diversified smartly: merchandise lines (like CLOAK), voice acting, small film projects, and collaborations ensure he isn’t just a gamer on YouTube — he’s a multi-platform creator whose brand extends beyond the screen.

7. Mark Rober — $25M

  • Subscribers: 70 Million
  • Views: 14.4 Billion
  • Estimated Monthly Earnings: $119K – $1.9M
  • Yearly Estimated Earnings: $1.7M – $27M
  • Content: Science experiments, engineering stunts, educational tech gadgets, viral pranks & challenges

Before most people had ever heard of “viral engineering videos,” there was a NASA engineer named Mark Rober — and now he’s turned that mind into a YouTube juggernaut. His content walks this tightrope between jaw-dropping spectacle and genuine science education: whether it’s launching pumpkins from 70 stories up, designing glitter bombs to catch package thieves, or building mechanical contraptions that feel like childhood dreams come alive.

The best part? Even when things go wrong, the process remains entertaining and enlightening — you learn, gasp, and laugh. Behind the scenes, Rober isn’t just earning from YouTube ads; he’s also built CrunchLabs, a STEM toy subscription service that transforms viewers into lifelong learners. From designing rovers at NASA to redefining what science content can be, Mark Rober shows that curiosity — when combined with creativity and high production — can be tremendously profitable.

8. Ms. Rachel — $23M

  • Subscribers: 17.1 Million
  • Views: 12.7 Billion
  • Estimated Monthly Earnings: $103K – $1.7M
  • Yearly Estimated Earnings: $1.2M – $19M
  • Content: Educational toddler learning, songs, early language development

She didn’t start on YouTube to chase fame — she entered the platform to fill a gap she knew all too well. Ms. Rachel (Rachel Accurso) created Songs for Littles after helping her own toddler overcome early speech delays, and gradually turned it into a worldwide preschool phenomenon. Her videos resemble tiny classrooms — singalongs, word games, repetition, and gentle encouragement — all grounded in early childhood research. What seems like soft lullaby education to parents results in remarkable engagement: billions of views, licensing deals, and even a Netflix debut. By 2025, Ms. Rachel isn’t just an educational creator — she’s building a gentle empire where learning and lullabies coexist on the same scroll.

9. Rebecca Zamolo — $22M

  • Subscribers: 19.9 Million
  • Views: 9.3 Billion
  • Estimated Monthly Earnings: $26K – $410K
  • Yearly Estimated Earnings: $353K – $5.7M
  • Content: Challenges, mystery / escape-room style storytelling, family adventures, DIY, “Game Master” series

She doesn’t just post videos — she shares mysteries, puzzles, and adventures that make viewers feel like part of the show. Rebecca Zamolo built her brand by blending real-world challenges with immersive storytelling: escape rooms, detective quests, “Game Master” arcs that span weeks, and high-stakes stunts mixed with family moments. Her uploads feel like you’re joining a treasure hunt — you don’t just watch, you investigate. With nearly 20 million subscribers and over nine billion views, her ad revenue alone is impressive, but she has more: merchandise, app tie-ins, and behind-the-scenes exclusive content. And just when you think she’s finished, she hints at the next clue in the story. In her world, every video is a game — and her audience can’t wait to play.

10. IShowSpeed (Darren Watkins Jr.) — $20M

  • Subscribers: 44.7 Million
  • Views: 5.7 Billion
  • Estimated Monthly Earnings: $56K – $896K
  • Yearly Estimated Earnings: $644K – $10M
  • Content: High-energy live streams, gaming, IRL reactions, stunts, rap / music experiments

Darren “IShowSpeed” Watkins Jr. is the embodiment of unpredictable entertainment — he doesn’t just stream games, he performs them. With electric energy that courses through the screen, Speed turns every moment into a spectacle — whether he’s yelling over virtual goals, doing public IRL stunts, or literally rapping in between streams. He’s built a huge following by blurring the line between content creator and live performer. While ad revenue supports the basics, the real firepower in his earnings comes from donations, sponsorships, brand deals, and merchandise — all riding the wave of his viral stunts. In 2025, Speed’s not just a streamer — he’s a lightning rod for drama, clicks, and big paychecks.

How Did We Put This List Together?

Earnings on YouTube aren’t fixed — they fluctuate depending on a video’s CPM (cost per thousand views), which varies based on factors like ad type, audience location, and overall demand. Additionally, creators typically receive about 55% of the ad revenue, with YouTube retaining the remaining 45%. This means the type of content you produce is just as important as the number of views you get — some niches have higher CPMs, and those creators can earn more even with fewer subscribers.

To compile this list, we examined data from Social Blade, a YouTube-certified analytics platform that estimates subscriber growth, views, and potential earnings. We also included insights from Forbes, which regularly tracks creator net worth and off-platform ventures. While this ranking mainly focuses on YouTube income, it’s important to note that many of today’s biggest stars earn tens of millions more through side businesses, brand deals, and merchandise. In other words, the ad revenue figures only tell part of the story — but they provide a clear picture of who’s currently making the most money on YouTube.

Logan Paul’s Prime Drinks Are All the Rage | Image: Prime

What About Other YouTube Creators?

Many of today’s top YouTubers no longer rely solely on ad revenue. They’ve expanded into merchandise lines, apps, global licensing deals, live tours, and even professional sports careers. From Logan Paul building an empire with PRIME and WWE, to Dude Perfect turning trick shots into stadium shows, and family channels like Vlad and Niki launching their own toys and mobile games — these creators demonstrate that YouTube is often just the starting point. Below, we’ve highlighted more of the platform’s top figures and their estimated net worths:

  • Logan Paul (~$150 Million): Once seen as just another YouTuber chasing views, he’s now one of the biggest crossover success stories of the digital age. From pulling off viral boxing events that bring in millions to stepping into the WWE ring, Logan Paul knows how to keep the spotlight on him. His biggest money maker, though, is PRIME Energy Drink, co-founded with KSI, which has become a global sensation and is sold in major retailers. Along with his Impulsive podcast and investments, Logan has transformed his channel into just one part of a much larger empire.
  • Dude Perfect (~$100 Million): Few groups have captured the true joy of fun like Dude Perfect. Starting with trick-shot videos in their college backyard, they’ve grown into a family-friendly brand with arena tours, branded gear, books, and plans for a sports and entertainment complex. Their ability to stay fresh and relevant has made them one of the most successful YouTube collectives.
  • PrestonPlayz (~$25 Million): Gaming may be crowded on YouTube, but PrestonPlayz has carved out his own niche with energetic Minecraft adventures, challenge content, and pranks that kids love. His success isn’t limited to just one channel — with multiple spin-offs, server ventures, and a busy merch line, he’s grown his brand into something much larger than a single gamer recording in front of a screen. It’s proof that smart diversification is the key to lasting success online.
  • T-Series (~$500 Million as a company): With over 265 million subscribers, T-Series is not just a YouTube channel — it’s a major Bollywood powerhouse globally. The company uses its channel as a hub for distributing music videos, film soundtracks, and trailers, garnering billions of views every month. Its strength lies in its scale: continuous uploads, extensive international reach, and deep ties to India’s entertainment industry. While it may lack the personality-driven charm of other channels, its sheer dominance in metrics and ad revenue makes it a class of its own.
  • Like Nastya (~$100 Million): What started as toy-unboxing clips has become a global children’s entertainment brand. Like Nastya’s colourful videos—featuring skits, family adventures, and education—are now dubbed in multiple languages, reaching kids worldwide. Beyond YouTube, her toys, apps, and licensing have made her one of the richest child influencers, resembling a modern children’s TV network rather than just a YouTube channel.
  • 김프로 (KIMPRO) (~$120 Million): In South Korea, few digital personalities match Kimpro’s reach. Blending humour, lifestyle content, and cultural commentary, his videos reflect the essence of modern Korean entertainment while resonating with international audiences as well. With over 100 million followers across his platforms, he has secured numerous brand endorsements, sponsorships, and partnerships that have made him a household name. His ability to bridge cultures has established him as one of the most financially successful creators in Asia.
  • Vlad and Niki (~$88 Million): Colourful backdrops, toy adventures, and imagination fuel this children’s channel run by two brothers and their family. With billions of views, they’ve expanded into apps, toys, clothes, and licensing, making them one of the biggest children’s brands on YouTube. Parents find them safe, entertaining, and repayable, keeping Vlad and Niki popular worldwide.

General FAQ’s

Who is the highest-paid YouTuber in 2025?

That spot belongs to MrBeast (Jimmy Donaldson), whose combination of viral challenges, philanthropy, and high-budget productions keeps him well ahead of the competition. His ad revenue is huge, but much of his wealth also comes from side ventures like Feastables and MrBeast Burger, as well as sponsorships and brand deals. Overall, he earns tens of millions each year.

How do YouTubers make money besides ads?

Most creators don’t solely depend on YouTube’s ad revenue. Prominent figures make money through sponsorships, merchandise sales, channel memberships, live tours, licensing, and even ventures outside the platform. For instance, Ryan’s World offers toy lines in major stores, while Logan Paul and Jake Paul have turned their influence into energy drinks and boxing careers.

Can anyone become a successful YouTuber?

Yes — but it’s not easy. Success typically relies on consistency, niche targeting, and building a loyal community. While not everyone will achieve multi-millionaire status, creators who produce engaging content and diversify income streams have the best chance at long-term success.

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