• The one-of-a-kind Ferrari Daytona SP3 ‘Tailor Made’ sets a new record as the most expensive new Ferrari ever sold at USD $26 million.
• Powered by an unchanged 6.5-litre naturally aspirated V12, producing 829 horsepower and accelerates from 0–100 km/h in 2.85 seconds.
• Tailor Made interior features recycled Q-Cycle fabric alongside Formula 1–derived carbon fibre components.
• Features a two-tone exterior with Giallo Modena paint and exposed carbon fibre, and the Ferrari logotype used as a livery for the first time on a road car.

Ferrari originally limited the Daytona SP3 to 599 cars, a number chosen to underline its exclusivity within the Icona series, but behind the scenes, the story took an unexpected turn. Without public announcement, the brand went on to build one additional car through its ‘Tailor Made’ programme, creating a true one-off that sat outside the official production run. This special 600th Daytona SP3 was later offered at auction through RM Sotheby’s during Monterey Car Week, with the sale carried out in support of charity, adding extra meaning to an already rare car.

What followed was an intense bidding battle that quickly pushed the final figure well beyond initial expectations, eventually reaching USD $26 million when the hammer fell. This was seven times higher than the pre-sale estimate and set a new record for the highest price ever paid for a new Ferrari at auction. While it still sits well below the all-time auction record held by the 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupé, and is some distance from the most expensive Ferrari ever sold—the 1962 330 LM / 250 GTO—the price is nonetheless extraordinary for a modern Ferrari, underscoring how much value collectors now place on ultra-rare, contemporary models.

The two-tone exterior features Ferrari’s full logotype across one side of the body finished in Giallo Modena, marking the first time a Ferrari road car has used the brand name as a central design element. The opposite side is left exposed in carbon fibre, creating a striking contrast that may divide opinion but carries significant meaning, reinforcing the idea that this Daytona SP3 was designed to stand out rather than blend in.

The Daytona SP3 remains entirely original, meaning the car is mechanically identical to how Ferrari intended it when it debuted. The naturally aspirated, mid-mounted 6.5-litre V12 continues to produce 829 horsepower, paired with a seven-speed dual-clutch transmission that delivers power without any hybrid assistance. Performance figures remain staggering, with the sprint from 0 to 100 km/h completed in 2.85 seconds and 200 km/h reached in 7.4 seconds, and that’s just a taste of Ferrari’s commitment to high-revving engines, which still hold enormous appeal in an increasingly electric vehicle world.

That purity of engineering sits beneath a design that looks deliberately to Ferrari’s endurance racing heritage. The Daytona SP3 takes clear inspiration from the brand’s 1960s Sport Prototypes, especially the Mauro Forghieri-designed Ferrari 330 P4, a car remembered for its raised front guards and flat rear profile. These design cues are directly reflected in the SP3’s silhouette, paying visual homage to the same model that contributed to Ferrari’s historic finish at the 1967 24 Hours of Daytona, alongside the Ferrari 412 P.

Inside the cabin, Ferrari’s Tailor Made programme enhances the experience with bespoke details that reflect the exterior’s two-tone exposed carbon fibre and Giallo Modena finish. The interior showcases extensive carbon-composite elements, while the upholstery is trimmed in Q-Cycle fabric made from recycled tyres, complemented by yellow seatbelts and Prancing Horse embroidery stitched into each headrest. Finishing touches include a subtle checkered flag pattern incorporated into the instrument binnacle and steering column, crafted from a specialised carbon fibre used by Scuderia Ferrari in Formula One, establishing a direct link between the road car and the race team.

Carrying the serial number 599+1, this one-off Daytona SP3 quietly extends the sold-out Icona Series by a single unit, effectively closing the chapter on a model already set to become a collector’s item. When the SP3 first launched in 2021, pricing started at around USD $2.2 million before options and on-road costs, a figure that only adds context to the extraordinary auction result achieved by this unique Tailor Made example.

A Ferrari of this stature rarely comes alone, and the Daytona SP3 ‘Tailor Made’ was sent with a collection of items designed to match the same level of care and attention as the car itself. The highlight is a Maranello Clutch, an accessory inspired by Ferrari’s design language, finished with an adjustable chain strap and lined in Giallo Modena Q-Cycle ultrasuede, the same recycled material used inside the cabin.

Alongside the clutch, the buyer received a complete set of ownership items, including the official window sticker, owner’s manual and warranty documentation, a dedicated toolkit, battery conditioner, and a fitted cover set. Each item reinforces the sense that this SP3 was delivered as a fully curated package rather than a single headline-grabbing object.

Beyond its physical features, the sale gained extra significance due to its charitable purpose. Ferrari confirmed that the car was donated specifically for this auction, with all proceeds going to The Ferrari Foundation, a registered public charity supporting future educational initiatives, ensuring that this record-breaking Daytona SP3 leaves a lasting legacy beyond the collector community.