Visitors viewing luxury watches on display at Watches and Wonders Geneva 2025
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Watches & Wonders 2025: Everything You Need to Know

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  • Watches & Wonders Geneva returns from April 1 to 7, 2025, bringing the global watchmaking world back to the halls of Palexpo.
  • This year’s edition will feature over 60 brands, making it the most expansive lineup in the event’s history.
  • The general public will have access to the event on April 5, 6, and 7.
  • Public ticket sales open on February 11 and are available exclusively through the official Watches & Wonders website.

From April 14 to 20, 2026, Geneva will once again become the centre of the watch world as Watches and Wonders Geneva 2026 takes over Palexpo. For one week, watchmakers, collectors, journalists and enthusiasts will come together to see the year’s biggest new watches unveiled — and, as always, there are bound to be a few surprises along the way.

Some of the biggest names in watchmaking are heading back to Geneva. Rolex, Patek Philippe and Vacheron Constantin will once again be among the brands drawing plenty of attention, while Cartier, IWC Schaffhausen, Panerai and Jaeger-LeCoultre will bring their latest creations to the show. Independent watchmakers will also have their moment, giving us plenty to look forward to beyond the industry’s familiar heavyweights.

In this guide, we’re breaking down everything you need to know about Watches and Wonders 2026, including the dates, brands, new watch releases and the biggest stories coming out of Geneva. Whether you’re lucky enough to be heading to Palexpo or following every release from home, we’ll keep you up to speed with the watches worth knowing about.

Visitor examining a Patek Philippe luxury watch at Watches and Wonders Geneva 2025.
Getting Hands-On With the Latest Watches at Watches and Wonders Geneva 2025 | Image: Watches & Wonders

What Is Watches & Wonders?

Watches and Wonders is one of the biggest events on the watchmaking calendar, bringing together the world’s leading watch brands, independent watchmakers, retailers, journalists, and collectors in Geneva. Held annually at Palexpo, it’s where many of the year’s most anticipated new watches make their first appearance, with more than 60 maisons gathering under one roof to show us what they’ve been working on.

Before Watches and Wonders became the event we know today, it was called the Salon International de la Haute Horlogerie, better known as SIHH. The show dates back to 1991 and has spent decades as a more exclusive gathering centred around fine watchmaking. The Watches and Wonders name eventually took over, with the first physical Geneva edition under the new identity taking place in 2022.

These days, it’s much more than brands putting watches behind glass and inviting the industry to take a look. New models are revealed, movements make their debut, and, if we’re lucky, a few completely unexpected watches appear out of nowhere. Visitors also get the chance to see new releases up close, while presentations and digital coverage let watch fans around the world follow what’s happening in Geneva.

More than three decades after it first began, Watches and Wonders has grown into a major week for the watch world. It’s where trends begin to take shape, familiar collections are given a new life, and the biggest watchmakers show us where they’re heading next. For collectors and casual watch fans alike, Watches and Wonders 2026 is our first proper look at the watches that will dominate conversations for the rest of the year.

Best Watches And Wonders 2024 | Video: YouTube / Watch & Wonders

What to Expect at Watches & Wonders 2025

This year’s event is shaping up to be one of the biggest editions yet, with 60 exhibiting brands heading to Geneva for seven days of new watches, major launches and plenty of surprises. The show runs from April 1 to 7 at Palexpo, with the first few days focused on industry professionals, followed by public access from April 5 to 7. Some of the biggest names in watchmaking will be there, alongside a packed line-up of major maisons and independent watchmakers.

Beyond the new releases, visitors can expect brand experiences, guided tours and a closer look at the craft behind watchmaking, while the In the City programme will bring the celebrations into Geneva itself. But for us, it’s all about the watches — new Rolexes, unexpected complications, fresh colours and the releases nobody saw coming. Watches and Wonders 2025 will give us our first proper look at the watches set to dominate the rest of the year.

Watch And Wonders Geneva 2022 | Video: YouTube / Watch & Wonders

Which Brands Are At Watches & Wonders 2025?

This year, Watches and Wonders is stepping into new territory, with the 2025 edition becoming the largest in the event’s history at the time. A total of 60 watch brands are heading to Geneva, up from 54 the year before, bringing even more of the watch industry under one roof. But it isn’t just about adding more names to the list. The show itself is growing, and the 2025 line-up gives us a pretty good idea of just how much Watches and Wonders has changed over the years.

There have also been some big changes behind the scenes. In June 2024, Chanel, Hermès and LVMH officially joined the Watches and Wonders Geneva Foundation Board alongside the founding members. Shortly after, Cartier President and CEO Cyrille Vigneron took over as chairman from Rolex CEO Jean-Frédéric Dufour on July 1, 2024, with Dufour moving into the role of treasurer. It was a major shake-up for the organization and another sign that the event was entering a new chapter.

The 2025 edition also welcomes some fresh faces. BVLGARI makes its debut at the show, while independent names including Christiaan van der Klaauw, Genus, Kross Studio and MeisterSinger join the line-up. Armin Strom and HYT are also back, giving visitors plenty to explore beyond the familiar heavyweights. From household names to smaller independent watchmakers doing things their own way, this year’s list is one of the most varied we’ve seen at the event.

So, who is actually showing up? From Rolex and Patek Philippe to some of the most interesting independent watchmakers in the business, here’s the complete list of brands at Watches and Wonders 2025:

  • A. Lange & Söhne
  • Alpina Watches
  • Angelus
  • Armin Strom
  • Arnold & Son
  • ArtyA Watches
  • Baume & Mercier
  • Bell & Ross
  • Bremont
  • Bulgari
  • Cartier
  • Chanel
  • Charriol
  • Chopard
  • Christiaan Van Der Klaauw
  • Chronoswiss
  • Cyrus Genève
  • Czapek & Cie
  • Eberhard & Co.
  • Ferdinand Berthoud
  • Frederique Constant
  • Genus
  • Gerald Charles
  • Grand Seiko
  • Grönefeld
  • H. Moser & Cie.
  • Hautlence
  • Hermès
  • Hublot
  • Hysek
  • HYT
  • IWC Schaffhausen
  • Jaeger‑Lecoultre
  • Kross Studio
  • Laurent Ferrier
  • Louis Moinet
  • Meistersinger
  • Montblanc
  • Nomos Glashütte
  • Norqain
  • Oris
  • Panerai
  • Parmigiani Fleurier
  • Patek Philippe
  • Pequignet
  • Piaget
  • Raymond Weil
  • Ressence
  • Roger Dubuis
  • Rolex
  • Rudis Sylva
  • Speake Marin
  • TAG Heuer
  • Trilobe
  • Tudor
  • U‐Boat
  • Ulysse Nardin
  • Vacheron Constantin
  • Van Cleef & Arpels
  • Zenith

With 60 brands on the bill, Watches and Wonders 2025 feels like more than just another year of new watch releases. The mix of major maisons and independent names shows how much the event has opened up, and for us watch fans, that means one thing — a lot more watches to talk about.

Inside Palexpo Geneva, the Venue for Watches and Wonders 2025 | Image: Watch & Wonders

When Does Watches & Wonders 2025 Take Place?

Watches and Wonders Geneva 2025 takes place from April 1 to 7 at Palexpo in Geneva, bringing some of the biggest names in watchmaking together for a full week of new releases and industry announcements. The show begins with four days reserved for retailers, journalists, and watch industry professionals before opening to the public on April 5, 6 and 7. General admission tickets for the public days went on sale from February 11, while the professional Salon remained invitation-only.

Can’t make it to Geneva? You can still follow what’s happening from home, with the event’s digital coverage keeping fans up to date throughout the week. Daily Morning Show and Late Show broadcasts will take viewers inside the Salon, covering major watch releases, brand announcements and conversations from the show. And, of course, we’ll be following the biggest launches right here — from the watches you need to see to the surprises nobody saw coming.

Watches & Wonders Geneva 2025 Returns to the Heart of Swiss Watchmaking | Image: Watches & Wonders

Inside the Premium Package Experience

For 2025, Watches and Wonders Geneva is giving visitors a new way to experience the show with the introduction of its Premium Package. Available during the public days, the new ticket offers a touch of VIP treatment for the week, with priority access, premium hospitality and a more comfortable way to explore everything happening inside Palexpo. Tickets go on sale on February 11, giving watch fans the chance to enjoy the year’s biggest watch event with a few extra perks along the way.

Premium Package:

  • One-day access to the Salon (April 5, 6, or 7)
  • Free dedicated parking
  • Priority access to cloakroom and security
  • A dedicated VIP wristband collection desk
  • VIP Lounge access with coffee, lunch, rest area, and guided tour points.
  • Priority booking for select brand presentations and guided experiences
  • A Commemorative Gift
  • Price: CHF ₣550 – USD $620

General Admission Ticket Options:

If you plan to visit casually, Watches & Wonders 2025 also offers standard public access tickets at affordable prices.

Saturday or Sunday (April 5–6):

  • Regular admission: CHF ₣70 ~ USD $85
  • Youth (aged 12–22): CHF ₣40 ~ USD $50
  • Seniors (65+): CHF ₣60 ~ USD $75

Monday (April 7):

  • Regular admission: CHF ₣50 ~ USD $60
  • Youth: CHF ₣30 ~ USD $35
  • Seniors: CHF ₣40 ~ USD $50

General FAQ’s

When Is Watches & Wonders 2025?

Watches & Wonders 2025 will take place from April 1 to April 7, hosted at Geneva’s Halles de Palexpo. The event is divided into two parts: the first four days (April 1–4) are designated for industry professionals, including journalists, retailers, and brand representatives. The final three days — April 5 to 7 — are open to the public. If you’re planning to attend, those are the dates to mark down.

How Much Does the Premium Package Cost?

The Premium Package costs CHF 550 ( USD $620 ) per day. It is designed for guests who want a more refined and exclusive experience. This package includes fast-track access through security, entry to the VIP Lounge with complimentary food and beverages, priority booking for select presentations, and a dedicated area for meeting guided tours. It is the ideal option for collectors or anyone looking to enjoy the show in comfort and style.

When and Where Can I Buy Tickets?What’s Included in Your Packages?

Tickets will go on sale starting February 11, 2025, and will be available exclusively through the official Watches & Wonders website: watchesandwonders.com

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2026 Ferrari 849 Testarossa Review: Price, Specs, & Everything You Need to Know

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  • The 849 Testarossa replaces the SF90 Stradale as Ferrari’s premier production supercar, bringing the brand’s road-car performance closer than ever to hypercar status.
  • A 3.9-litre twin-turbo V8 paired with three electric motors produces a combined 1,050 CV, featuring e-AWD, torque vectoring, and F1-inspired hybrid technology.
  • Starting at USD $540,000 and reaching approximately USD $650,000 for the Spider, the 849 Testarossa remains at the top of Ferrari’s current production lineup.

Ferrari has officially launched a new top-tier model with the 2026 Ferrari 849 Testarossa. Ferrari doesn’t often let the Prancing Horse slip, but when it does, you know something big is coming. It steps in as Ferrari’s new flagship production supercar, replacing the SF90 Stradale, and it doesn’t exactly do it quietly. You get the sense that Ferrari wasn’t aiming for minor improvements here but wanted to send a strong message about the future direction of its modern supercars.

What makes this model especially interesting is how Ferrari has transformed familiar ingredients into something far more extreme. With a 3,990 cc twin-turbo V8 that produces 830 CV at 7,500 rpm, and 842 Nm of torque at 6,500 rpm, and that’s before any electrification steps in the picture. Once the hybrid system joins, the total output rises to an astonishing 1,050 CV, which is 50 CV more than the SF90, enough to push the 849 Testarossa into the hypercar category. The rest of that headline figure comes from a trio of electric motors: two RAC-e motors mounted up front, enabling electric all-wheel drive and torque vectoring, while a third, F1-derived MGU-K motor sits at the rear behind the V8. We will talk about this later.

And yes, the price still sits right at the top end of Ferrari’s spectrum, so put away your wallet (unless you do have half a million dollars tucked away). Yep, the actual starting price for one of these bad boys is USD $540,000 – USD $650,000, depending on the trims and options, especially once you start looking at the Spider, but that’s almost beside the point. With the 849 Testarossa, Ferrari is making a flagship statement, letting everyone know the Prancing Horse is ready to run; very few can keep up. Now, let’s break down exactly what this new flagship brings to the table.

2026 Ferrari 849 Testarossa | Image: Ferrari

Ferrari 849 Testarossa’s Powertrain

The 849Testarossa’s engine setup might seem familiar if you’ve looked at the SF90 Stradale before, but if you dig a bit deeper, you’ll see a lot of differences popping up quite fast. Despite having approximately the same dry weight as the previous model, about 1,570 kg now boasts the best power-to-weight ratio of any Ferrari road car you can buy today. That alone hints at just how much the engineering has advanced beneath the bodywork.

The internal-combustion part of the story centres on Ferrari’s F154FC twin-turbo V8, which has been extensively reworked. It now features the largest turbochargers ever installed in a Ferrari production vehicle, paired with low-friction bearings from the brand’s latest hypercar development work. Ferrari has also focused heavily on heat management and responsiveness, introducing an upgraded intercooler, lighter camshafts, titanium fasteners, and improved thermal shielding inspired by its GT racing programme. The result is an engine that responds more quickly, revs harder, and sounds more aggressive, all while remaining emissions compliant thanks to new particulate filters and ceramic matrix catalysts.

A major factor contributing to that sharper character is the new exhaust system, which plays a bigger role than you might expect. With a wider internal diameter, increased length, and joints designed to withstand extreme temperatures, the system improves gas flow while enhancing volume and tone. These changes help unlock additional power and give the V8 a louder, more visceral sound than the SF90. It’s not a small claim, especially given today’s emission restrictions.

As we start bringing the hybrid setup into it, the 849 Testarossa really shows what it’s all about, with a maximum 220 CV and 163 CV available in electric mode, and it has been refined to handle sustained high-performance use. Another key point worth mentioning: thermal efficiency has improved under heavy loads, transitions between electric and combustion power are smoother thanks to updated damping, and regenerative braking has been tuned to deliver a more natural, progressive pedal feel rather than the digital on-off sensation you’ll see nowadays.

All of this is managed through Ferrari’s familiar eManettino system, offering eDrive, Hybrid, Performance, and Qualify modes. In Qualify, everything is unleashed from this beast, allowing the 849 Testarossa to sprint from 0–100 km/h in just 2.3 seconds, hit 200 km/h in 6.35 seconds, and stop from 100 km/h in only 28.5 metres. At the Fiorano circuit, it recorded a lap time of 1:17.5, beating both the F80 and the Ferrari SF90 XX, which is quite impressive for a production road car, showing just how Ferrari engineered its powertrain with unmistakable motorsport intent.

2026 Ferrari 849 Testarossa | Image: Ferrari

Ferrari 849 Testarossa’s Design & Aerodynamics

Before we go inside, it’s worth noting how bold Ferrari was with the 849 Testarossa’s exterior and how it managed airflow. Flavio Manzoni oversaw this car, which really leans into a future look by building strong vertical and horizontal lines that have definitely caught everyone’s attention, including mine. It really appears as if they planned every detail, drawing inspiration from Ferrari’s sports cars from the 70s and 80s to achieve that iconic shape.

These historical nods really do show up in the details, from the structure’s front volumes to the flowing creases that lead into the distinctive twin-tail rear, inspired by the 512 S. Even the doors serve a dual purpose, functioning as aerodynamic channels rather than just simple body panels, while the black vertical intakes and auxiliary openings help manage airflow efficiently. Looking at the rear again, you’ll notice the twin-tail architecture integrated with an active wing through a patented solution, allowing Ferrari to generate downforce without relying on oversized parts hanging off around.  

2026 Ferrari 849 Testarossa | Image: Ferrari
2026 Ferrari 849 Testarossa | Image: Ferrari

The Assetto Fiorano spec really focused on aerodynamics, making it the most extreme version of the 849 Testarossa by dropping 30 kg from the car because of the carbon-fibre wheels and lighter tubular seat, which is covered in black Alcantara. The real show of its aerodynamic performance comes from its large front splitter with an SF90 XX-style flick, which contributes roughly 10% more front downforce, while the twin-tail rear design adds a similar 10% increase at the rear for high-energy airflow. Also, beneath the car comes with the new cascading vortex generators that deliver a 20% increase in downforce compared to the SF90 Stradale, especially at high speeds.

Despite all that added grip, Ferrari has also improved aerodynamic efficiency. Purosangue-inspired rear wheel arches help evacuate high-pressure air, reducing drag, while a front intake that’s 18% larger improves cooling. The front brake intake is now integrated into the upper ducting, streamlining airflow across the nose. The result is a car that not only produces more downforce but does so more intelligently, reinforcing how closely design and aerodynamics have been developed together at Ferrari.

2026 Ferrari 849 Testarossa | Image: Ferrari

Ferrari 849 Testarossa’s Interior

Ready for the interior? Well, inside the 849 Testarossa, Ferrari has truly raised the bar, and you can immediately notice it the moment you sit down. Compared to other models like the 296 GTB, Roma Spider, or even the 12Cilindri, this feels like a significant step forward, especially in the cabin area. Ferrari maintained a performance-first mindset but avoided turning it into a race car, striking a balance that feels fitting for Ferrari’s new flagship.

The overall layout is built around a reimagined horizontal Berlinetta-style dashboard, but here it draws the driver even deeper into the experience. The cabin feels more compact and cockpit-like, nearly single-seater in its design, with visual separation between driver and passenger created by twin sail elements running through the interior. One feature that stood out the most was the F80-inspired gated selector, which gives it a floating appearance from the driver’s side and has an exposed aluminum finish.

2026 Ferrari 849 Testarossa | Image: Ferrari
2026 Ferrari 849 Testarossa | Image: Ferrari

Like all Ferraris, specification plays a huge role in how the interior ultimately feels. For instance, the display leans heavily toward the track-focused end, wrapped in carbon fibre and Alcantara, including carbon-fibre racing seats that keep you securely in place. For owners planning to spend more time on the road than on the track, Ferrari also offers more sculpted comfort seats, allowing the cabin to switch from hardcore to grand touring with a few configuration choices.

And let’s not forget that the mounted touchscreen has become part of the cabin, similar to what you’ll find in other recent Ferraris, which might divide opinion, but key functions remain driver-focused. Apple CarPlay and Android Auto are accessible through the digital instrument cluster, wireless charging is neatly located in the centre tunnel, and the MyFerrari Connect app allows for remote vehicle monitoring. It’s a modern setup, but one that never forgets that the primary focus is on driving.

2026 Ferrari 849 Testarossa | Image: Ferrari

Price & Availability

As I have mentioned above, the coupe is expected to start at around USD $540,000 before taxes, on-road costs, and customizations, placing it among the most expensive production Ferraris.  Now, if you’re opting for the Testarossa Spider, the price will definitely go up. You’re looking at around $650,000 before you consider any specific additions or extras you might want.

Alongside the launch, Ferrari is introducing new exterior colours, including Rosso Fiammante—a metallic evolution of Rosso Corsa, and Giallo Ambra. But if you ask for our opinion? We will definitely tell you to go with Bianco Italia all the way. Ferrari expects to deliver its cars as early as 2027, with further details available through authorised dealers or the official Ferrari website.

2026 Ferrari 849 Testarossa | Image: Ferrari
2026 Ferrari 849 Testarossa | Image: Ferrari
2026 Ferrari 849 Testarossa | Image: Ferrari
2026 Ferrari 849 Testarossa | Image: Ferrari

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