• Watches & Wonders Geneva returns from April 1 to 7, 2025, bringing the global watchmaking world back to the halls of Palexpo.
• This year’s edition will feature over 60 brands, making it the most expansive lineup in the event’s history.
• The general public will have access to the event on April 5, 6, and 7.
• Public ticket sales open on February 11 and are available exclusively through the official Watches & Wonders website.

From April 14 to 20, 2026, Geneva will once again become the centre of the watch world as Watches and Wonders Geneva 2026 takes over Palexpo. For one week, watchmakers, collectors, journalists and enthusiasts will come together to see the year’s biggest new watches unveiled — and, as always, there are bound to be a few surprises along the way.

Some of the biggest names in watchmaking are heading back to Geneva. Rolex, Patek Philippe and Vacheron Constantin will once again be among the brands drawing plenty of attention, while Cartier, IWC Schaffhausen, Panerai and Jaeger-LeCoultre will bring their latest creations to the show. Independent watchmakers will also have their moment, giving us plenty to look forward to beyond the industry’s familiar heavyweights.

In this guide, we’re breaking down everything you need to know about Watches and Wonders 2026, including the dates, brands, new watch releases and the biggest stories coming out of Geneva. Whether you’re lucky enough to be heading to Palexpo or following every release from home, we’ll keep you up to speed with the watches worth knowing about.

Watches and Wonders is one of the biggest events on the watchmaking calendar, bringing together the world’s leading watch brands, independent watchmakers, retailers, journalists, and collectors in Geneva. Held annually at Palexpo, it’s where many of the year’s most anticipated new watches make their first appearance, with more than 60 maisons gathering under one roof to show us what they’ve been working on.

Before Watches and Wonders became the event we know today, it was called the Salon International de la Haute Horlogerie, better known as SIHH. The show dates back to 1991 and has spent decades as a more exclusive gathering centred around fine watchmaking. The Watches and Wonders name eventually took over, with the first physical Geneva edition under the new identity taking place in 2022.

These days, it’s much more than brands putting watches behind glass and inviting the industry to take a look. New models are revealed, movements make their debut, and, if we’re lucky, a few completely unexpected watches appear out of nowhere. Visitors also get the chance to see new releases up close, while presentations and digital coverage let watch fans around the world follow what’s happening in Geneva.

More than three decades after it first began, Watches and Wonders has grown into a major week for the watch world. It’s where trends begin to take shape, familiar collections are given a new life, and the biggest watchmakers show us where they’re heading next. For collectors and casual watch fans alike, Watches and Wonders 2026 is our first proper look at the watches that will dominate conversations for the rest of the year.

This year’s event is shaping up to be one of the biggest editions yet, with 60 exhibiting brands heading to Geneva for seven days of new watches, major launches and plenty of surprises. The show runs from April 1 to 7 at Palexpo, with the first few days focused on industry professionals, followed by public access from April 5 to 7. Some of the biggest names in watchmaking will be there, alongside a packed line-up of major maisons and independent watchmakers.

Beyond the new releases, visitors can expect brand experiences, guided tours and a closer look at the craft behind watchmaking, while the In the City programme will bring the celebrations into Geneva itself. But for us, it’s all about the watches — new Rolexes, unexpected complications, fresh colours and the releases nobody saw coming. Watches and Wonders 2025 will give us our first proper look at the watches set to dominate the rest of the year.

This year, Watches and Wonders is stepping into new territory, with the 2025 edition becoming the largest in the event’s history at the time. A total of 60 watch brands are heading to Geneva, up from 54 the year before, bringing even more of the watch industry under one roof. But it isn’t just about adding more names to the list. The show itself is growing, and the 2025 line-up gives us a pretty good idea of just how much Watches and Wonders has changed over the years.

There have also been some big changes behind the scenes. In June 2024, Chanel, Hermès and LVMH officially joined the Watches and Wonders Geneva Foundation Board alongside the founding members. Shortly after, Cartier President and CEO Cyrille Vigneron took over as chairman from Rolex CEO Jean-Frédéric Dufour on July 1, 2024, with Dufour moving into the role of treasurer. It was a major shake-up for the organization and another sign that the event was entering a new chapter.

The 2025 edition also welcomes some fresh faces. BVLGARI makes its debut at the show, while independent names including Christiaan van der Klaauw, Genus, Kross Studio and MeisterSinger join the line-up. Armin Strom and HYT are also back, giving visitors plenty to explore beyond the familiar heavyweights. From household names to smaller independent watchmakers doing things their own way, this year’s list is one of the most varied we’ve seen at the event.

So, who is actually showing up? From Rolex and Patek Philippe to some of the most interesting independent watchmakers in the business, here’s the complete list of brands at Watches and Wonders 2025:

• A. Lange & Söhne
• Alpina Watches
• Angelus
• Armin Strom
• Arnold & Son
• ArtyA Watches
• Baume & Mercier
• Bell & Ross
• Bremont
• Bulgari
• Cartier
• Chanel
• Charriol
• Chopard
• Christiaan Van Der Klaauw
• Chronoswiss
• Cyrus Genève
• Czapek & Cie
• Eberhard & Co.
• Ferdinand Berthoud
• Frederique Constant
• Genus
• Gerald Charles
• Grand Seiko
• Grönefeld
• H. Moser & Cie.
• Hautlence
• Hermès
• Hublot
• Hysek
• HYT
• IWC Schaffhausen
• Jaeger‑Lecoultre
• Kross Studio
• Laurent Ferrier
• Louis Moinet
• Meistersinger
• Montblanc
• Nomos Glashütte
• Norqain
• Oris
• Panerai
• Parmigiani Fleurier
• Patek Philippe
• Pequignet
• Piaget
• Raymond Weil
• Ressence
• Roger Dubuis
• Rolex
• Rudis Sylva
• Speake Marin
• TAG Heuer
• Trilobe
• Tudor
• U‐Boat
• Ulysse Nardin
• Vacheron Constantin
• Van Cleef & Arpels
• Zenith

With 60 brands on the bill, Watches and Wonders 2025 feels like more than just another year of new watch releases. The mix of major maisons and independent names shows how much the event has opened up, and for us watch fans, that means one thing — a lot more watches to talk about.

Watches and Wonders Geneva 2025 takes place from April 1 to 7 at Palexpo in Geneva, bringing some of the biggest names in watchmaking together for a full week of new releases and industry announcements. The show begins with four days reserved for retailers, journalists, and watch industry professionals before opening to the public on April 5, 6 and 7. General admission tickets for the public days went on sale from February 11, while the professional Salon remained invitation-only.

Can’t make it to Geneva? You can still follow what’s happening from home, with the event’s digital coverage keeping fans up to date throughout the week. Daily Morning Show and Late Show broadcasts will take viewers inside the Salon, covering major watch releases, brand announcements and conversations from the show. And, of course, we’ll be following the biggest launches right here — from the watches you need to see to the surprises nobody saw coming.

For 2025, Watches and Wonders Geneva is giving visitors a new way to experience the show with the introduction of its Premium Package. Available during the public days, the new ticket offers a touch of VIP treatment for the week, with priority access, premium hospitality and a more comfortable way to explore everything happening inside Palexpo. Tickets go on sale on February 11, giving watch fans the chance to enjoy the year’s biggest watch event with a few extra perks along the way.

• One-day access to the Salon (April 5, 6, or 7)
• Free dedicated parking
• Priority access to cloakroom and security
• A dedicated VIP wristband collection desk
• VIP Lounge access with coffee, lunch, rest area, and guided tour points.
• Priority booking for select brand presentations and guided experiences
• A Commemorative Gift
• Price: CHF ₣550 – USD $620

If you plan to visit casually, Watches & Wonders 2025 also offers standard public access tickets at affordable prices.

Saturday or Sunday (April 5–6):

• Regular admission: CHF ₣70 ~ USD $85
• Youth (aged 12–22): CHF ₣40 ~ USD $50
• Seniors (65+): CHF ₣60 ~ USD $75

Monday (April 7):

• Regular admission: CHF ₣50 ~ USD $60
• Youth: CHF ₣30 ~ USD $35
• Seniors: CHF ₣40 ~ USD $50