The latest release builds on the excitement surrounding Action Bronson’s newest New Balance collaboration, which has been steadily growing. The 990v6 “AINOZAMA” seems poised to follow the same successful trend as its predecessors. The colour-way, featuring a striking combination of pink, white, and blue, is set to launch on Friday, April 25th. Availability is expected to be limited to select New Balance stores and the brand’s online shop, a tactic that has previously led to almost immediate sell-outs.
The “AINOZAMA” continues a series of successful 990v6 collaborations, picking up where the “Lapis Lazuli” left off and building on the momentum of the original “Baklava,” which was one of the most memorable sneaker releases of that year. Bronson’s familiar Baklava branding returns, applied across the refined 990v6 silhouette and balanced by a mix of expressive and neutral tones that give the shoe personality without overwhelming its clean design.
Beneath the colour and branding, the sneaker remains rooted in New Balance’s Made in USA program, ensuring a high level of craftsmanship throughout. The 990v6 tooling combines FuelCell cushioning in the heel with ENCAP midsole support and a durable polyurethane rim, delivering comfort and stability that match the silhouette’s performance-driven reputation.
- Brand: New Balance
- Model: Action Bronson x New Balance 990V6 “AINOZAMA”
- Colour-way: Beige/Purple/Pink
- SKU: U990AT6
- Retail Price: USD $220
- Release Date: Friday, April 25th, 2025, at 10:00 a.m.
Much of the shoe’s character comes from how colour and material are layered rather than simply applied, with classic greys and muted beige tones appearing along the outsole to balance the brighter elements above. Bronson’s signature details are integrated in a way that feels personal rather than performative, from the familiar Baklava-branded tongue badge and co-branded sock liner to the mix of nubuck overlays, mesh panels, and synthetic underlays that add texture and depth while maintaining the clean proportions of the 990v6 silhouette.
Beyond its visual impact, the “AINOZAMA” feels particularly well-suited to warmer months, when colour and texture tend to play a bigger role in everyday dressing. The combination of pinks, blues, and neutral tones allows the shoe to stand out without overpowering an outfit, making it easy to pair with summer staples such as lightweight denim, relaxed chinos, or tailored shorts, especially this upcoming summer.
What makes the sneaker versatile is how it transitions smoothly between casual and more refined looks without feeling out of place in either setting. Premium materials prevent the shoe from appearing too playful, while the colour placement adds just enough energy to lift simple pieces like plain tees, knit polos, or light overshirts, making it a great choice for long days on foot and casual evenings alike.
As with previous Action Bronson x New Balance releases, availability is expected to be limited once the drop goes live. The 990v6 “AINOZAMA” is set to launch on Friday, April 25th, with pairs going live at 10:00 am through the brand’s official newbalance.com, following a rollout strategy that has consistently seen demand exceed supply soon after launch.
