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GT-Air 3 Is the World’s First Fully Integrated AR Helmet by Shoei

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For years, smart helmets have promised the future and delivered the world’s first fully integrated AR display using EyeLights’ nano-OLED HUD to project speed, navigation cues, calls, and GPS-based radar alerts, such as warnings for speed cameras and enforced zones, three metres ahead of you with minimal distractions while riding. Every rider knows how dangerous those distractions can be.

It’s pretty awesome just by looking at it how aesthetic and clean it looks, partnering with Shoei and Eyelights by placing a tiny OLED display right into the visor itself rather than sticking or bolting extra hardware. You won’t find a big, bulky gadget hanging off the side; what would be the point of that? Right? This is a full HD projection that is completely visible even during strong daylight and only appears when you want it, which makes it feel like part of how you see the world, not like a little mini screen grabbing your attention.

It gives you a quick glance at the essentials, while the rest of your view stays clear of obstacles and doesn’t disturb you. According to Eyelights, it suggests that this setup can noticeably improve reaction times, which gives the GT-Air 3 smart a safety advantage rather than just an aesthetic one. Its less flashy hallmarks that you see nowadays are more about reducing friction between the rider and the information provided, making this helmet a step ahead of other smart helmets currently on the market.  

Shoei GT-Air 3 Smart | Image: Supplied

Shoei considered how riders communicate on the road, which is why the GT-Air 3 Smart features a fully integrated intercom system. There’s no artificial limit on range or the number of riders you can connect with, and it works well with other major intercom brands. Both online and offline mesh modes are supported, and the built-in audio system includes enhanced speakers, a noise-cancelling microphone, and voice control via Siri or Google Assistant. All of this is housed within the helmet, including the battery and wiring, giving you a sleek look and reducing air resistance, just like the regular GT-Air 3.

Now that we’ve discussed the tech aspect, let’s focus more on the helmet itself. The GT-Air 3 smart features the brand’s AIM shell construction, a layered composite designed to better absorb impact forces compared to single-material shells. It complies with both DOT and the latest ECE 22.06 safety standards, meaning it has been tested according to the most recent regulations in both the US and Europe.

Comfort and practicality haven’t been overlooked either. Ventilation is managed by large, adjustable intake vents at the chin and crown, with rear exhaust ports ensuring air circulates through the helmet while you ride. You also get Shoei’s QSV-2 internal sun visor and a Pinlock-compatible outer shield, making it straightforward to handle glare and foggy conditions. Shoei hasn’t released an official weight for the Smart version yet, but since the standard GT-Air 3 weighs around 1.77 kg, it’s reasonable to expect a slight increase once all the extra tech is included — a trade-off many riders will likely accept for the benefits this helmet offers.

Shoei GT-Air 3 Smart | Image: Supplied

Pricing is where the GT-Air 3 Smart really starts to make sense, especially at a starting price of USD $1,400 or EUR €1,199, making it one of Shoei’s Premium products. It comes in White, Matte Black, Matte Metallic Blue, Matte Metallic Grey, and the more expressive REALM TC10 graphic, with sizes ranging from S to XXL.

It’s worth noting that prices shape the discussion around smart helmets, but other models like Cardo’s Beyond GTS or Sena’s Phantom mainly concentrate on communication and intercom features. This one is transforming the market, and I believe many other brands will redirect their focus to fully integrated AR displays, as demand shifts towards them rather than traditional “connected” helmets.

This is really important for many, because AR helmets have been promised for years but have not arrived anytime soon. We’ve seen many other brands focusing on camera-assisted visor concepts or futuristic overlays and object detection like BMW Motorrad, so it’s safe to say that the GT-Air 3 Smarts feels different because it finally needs something ready for real-world riding, and that’s where Shoei Helmets are heading too.

Shoei GT-Air 3 Smart | Image: Supplied

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Moët & Chandon Returns As Formula 1’s Official Champagne Shower

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Few sights in Formula 1 are as unforgettable as the podium champagne shower — drivers, soaked in victory, shaking magnums of bubbly as fans cheer and cameras flash. In 2025, that moment is regaining its sparkle with the return of Moët & Chandon. After a brief absence, the iconic champagne house is once again the official champagne of Formula 1, reclaiming its spot in one of the sport’s most glamorous traditions.

The timing couldn’t be better. This season already promises thrilling rivalries and exciting racing, and Moët’s comeback adds an extra touch of prestige to the event. Each Grand Prix will once again conclude with winners celebrating in style, as the Maison provides its top champagne for the top three drivers and the winning manufacturer. And the partnership doesn’t end there — Moët will also serve as the Title Partner of the Formula 1 Moët & Chandon Belgian Grand Prix, happening from July 25 to 27.

Highlights:

  • Moët & Chandon returns as Formula 1’s official podium champagne for the 2025 season.
  • The Maison will also act as the Title Partner for the Formula 1 Moët & Chandon Belgian Grand Prix in July.
  • This return is part of LVMH’s 10-year partnership with F1, which also involves TAG Heuer as the timekeeper and Louis Vuitton designing trophy cases.
  • The champagne shower tradition originates from Dan Gurney’s 1967 Le Mans victory, when he sprayed Moët in celebration.
  • After a four-year break sponsored by Ferrari Trento, the legendary champagne spray returns to its French origins with Moët leading the celebrations.
Alain Prost’s first World Championship in 1985 | Image: Supplied

This return is part of a much bigger story. In 2024, Formula 1 signed a historic 10-year deal with LVMH, the world’s leading luxury group. The partnership has already seen TAG Heuer become the official timekeeper, and now Moët reclaims its spot as the toast of champions. With maisons like Dom Pérignon, Krug, and Veuve Clicquot also under LVMH, the choice was wide open — but heritage carried the day. Moët & Chandon, with its deep ties to F1 history, was always the obvious choice.

Formula 1 President and CEO Stefano Domenicali captured the moment perfectly, “The tradition of toasting on the podium is one of the most iconic moments in our sport, and we are thrilled to welcome Moët & Chandon back as the Official Champagne of Formula 1. This partnership celebrates the history, emotion, and excellence that bind both Formula 1 and Moët & Chandon, perfectly uniting performance and refinement during this milestone year, which marks our 75th anniversary. The return of Moët & Chandon further strengthens our innovative partnership with LVMH, and we can’t wait to toast this extraordinary collaboration.”

Michael Schumacher (left) spraying Heinz-Harald Frentzen with Moët at the Formula One San Marino Grand Prix in 1997 | Image: Supplied

Champagne is making a comeback to the spotlight, and Louis Vuitton is also contributing by designing the official trophy cases. This guarantees that each piece of silverware won this year is showcased in authentic Parisian craftsmanship. This detail seamlessly marries F1’s high-energy excitement with the enduring artistry of one of fashion’s most esteemed maisons. The outcome? Podiums that are no longer just celebration, becoming statements of luxury and performance intertwined.

Of course, the champagne shower has its own legend. The tradition can be traced back to 1967, when American driver Dan Gurney shook a jeroboam of Moët after his Le Mans win and accidentally sprayed the crowd. That spontaneous moment became a ritual, adopted by Ayrton Senna, Alain Prost, Michael Schumacher, and many others. When Moët stepped aside in 2021 due to D.O.C. restrictions, Italian sparkling wine Ferrari Trento took its place. But for many fans, the absence of authentic champagne on the podium was hard to ignore.

That’s why the announcement feels more than just a sponsorship deal; it gives off a sense of returning home. As Sibylle Scherer, CEO and president of Moët & Chandon, explained, “We’re honoured and excited to return as the Official Champagne of Formula 1, celebrating a shared history of triumph and dedication that goes back to the 1950s. We honour the precision, teamwork, and pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them. As Moët & Chandon takes its place on the podium once again, we are proud to continue creating moments of celebration for everyone committed to this incredible journey.”

Moët & Chandon has a proud association with the victories of legendary champions, including Ayrton Senna | Image: Supplied

It’s a reminder that Formula 1 has always been more than just a sport — it’s theatre, glamour, and history combined. The champagne shower signals the conclusion of each race, a moment that belongs equally to the fans and drivers. With Moët back in the mix, these celebrations return to their most genuine form, embodying tradition and the sparkle of luxury.

As the 2025 season unfolds, fans can anticipate podiums that look and feel like no other — with corks popping, champagne spraying, trophies gleaming in Louis Vuitton cases, and drivers soaking in the moment. Formula 1 is once again a stage where speed and style collide, and with Moët & Chandon leading the celebrations, victory has never looked — or tasted — this good.

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