SUPER73 MZFT
Motorcycles

SUPER73 Drops Its Most Affordable E-Bike Yet With the New MZFT

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  • The SUPER73-MZFT starts at US$1,995, making it the most affordable adult e-bike in SUPER73’s current lineup.
  • A 500W motor delivers a Class 2 top speed of 20mph (32km/h).
  • The modular battery system offers 15–20 miles of standard range, extending to 35–40 miles with a second battery.
  • The compact MZFT features a 27-inch seat height, internal lockable storage and SUPER73’s sturdiest frame yet.

SUPER73 has never really made e-bikes that look like regular bicycles. Based in Orange County, California, the brand has built its identity around chunky frames, fat tyres and a blend of motorcycle heritage and modern street culture. That distinctive approach has helped make SUPER73 feel as much like a lifestyle brand as an e-bike company.

Now, SUPER73 is making that world a little easier to get into. Starting at US$1,995, the new SUPER73-MZFT is the most affordable adult e-bike in the company’s current lineup, but you probably wouldn’t guess that just by looking at it. Nicknamed the “Backyard Brawler,” it keeps the low-slung, moto-inspired attitude SUPER73 is known for while introducing a smaller footprint, chunky JAKAL tyres, internal lockable storage and what the company calls its sturdiest frame yet.

That’s what makes the MZFT interesting. SUPER73 hasn’t completely reinvented its formula to chase a lower price. Instead, it’s taken much of the California attitude and motorcycle-inspired styling that made its bigger bikes recognizable, shrunk the package and lowered the barrier to entry — while adding a few genuinely useful ideas along the way.

SUPER73-MZFT
SUPER73-MZFT | Image: SUPER73

SUPER73’s bikes have become pretty good at turning up in places you wouldn’t necessarily expect an e-bike to be, including an appearance in 2023’s ‘The Barbie Movie’. That pop-culture presence fits a brand that has always leaned heavily into style, but the MZFT brings it back to the bike itself — and, more specifically, makes that familiar SUPER73 experience easier for more riders to get into.

The MZFT sits low with a 27-inch (69cm) seat height, with SUPER73 recommending it for riders between 4-foot-10 and 5-foot-10. Its overall length is just over 55 inches, giving it a noticeably smaller footprint than some of the brand’s bigger machines, although at 85lb (38.6kg) it’s still a pretty substantial little thing. The aluminum frame rolls on chunky 16 x 4.5-inch JAKAL tyres, with two-piston hydraulic brakes at both ends.

The standard MZFT keeps the setup relatively straightforward. There’s no suspension here — it uses a rigid fork — while power comes from a 500W nominal motor paired with a thumb throttle and single-speed drivetrain. It’s sold as a Class 2 e-bike with a 20mph (32km/h) top speed, so this isn’t supposed to be the wildest or fastest SUPER73 in the garage. Instead, those compact proportions and lower seat should make it a much friendlier option for shorter riders, newcomers or anyone who simply wants something easy to jump on for a run around town.

You still get the everyday essentials, including LED lighting front and rear and a horn, while SUPER73 describes the new aluminum architecture as its sturdiest frame yet. That makes the “Backyard Brawler” nickname feel a little less like marketing fluff — it’s small and approachable, but SUPER73 clearly hasn’t designed it to feel fragile.

SUPER73-MZFT
SUPER73-MZFT | Image: SUPER73

At US$1,995, the MZFT is now the cheapest way into SUPER73’s adult e-bike range, sitting below the US$2,395 MZFT SE and the larger machines further up the lineup. Two grand still isn’t exactly bargain e-bike territory, but for a brand that has always carried a premium, the MZFT makes that distinctive SUPER73 experience noticeably easier to get into.

And it sounds like SUPER73 wasn’t simply chasing a lower price. The company says feedback from its community played a significant role in developing the MZFT, alongside years of research and development. As CEO Travis Erwin puts it, the company wanted to combine its “deep history of moto culture” with a continued push towards innovation and accessibility, while keeping the SUPER73 experience centred around “adventure and individuality.”

That’s probably the biggest win here. SUPER73 hasn’t tried to make its cheapest adult bike look or feel like the cheap one. The MZFT still carries plenty of that unmistakable California attitude, only now it’s smaller, simpler and easier to get into, with enough clever touches — from the modular battery setup to lockable storage — to make it more than just a cut-price SUPER73.

SUPER73-MZFT
SUPER73-MZFT | Image: SUPER73

Super73 MZFT Specifications:

  • Motor: 500W nominal
  • Top Speed: 20mph (32km/h)
  • Battery: 520Wh (52V 10Ah)
  • Range: 15–20 miles (24–32km); 35–40 miles with dual batteries
  • Charge Time: 5–6 hours
  • Seat Height: 27 inches (69cm)
  • Weight: 85lb (38.6kg)
  • Tyres: JAKAL 16 × 4.5-inch
  • Brakes: 2-piston hydraulic
  • Price: US$1,995
SUPER73-MZFT
SUPER73-MZFT | Image: SUPER73
SUPER73-MZFT
SUPER73-MZFT | Image: SUPER73
SUPER73-MZFT
SUPER73-MZFT | Image: SUPER73
SUPER73-MZFT
SUPER73-MZFT | Image: SUPER73
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Hublot Welcomes Patrick Mahomes as the Brand’s Newest Ambassador

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  • Patrick Mahomes officially becomes a Hublot brand ambassador ahead of the 2025 NFL season, enhancing the brand’s presence in American sports.
  • The three-time Super Bowl Champion is seen wearing the limited Big Bang 20th Anniversary King Gold, powered by the HUB1280 UNICO chronograph movement.
  • Hublot CEO Julien Tornare calls Mahomes a “true champion,” highlighting the quarterback’s leadership and ambition in line with the brand’s spirit of daring innovation.
  • With Mahomes joining ambassadors like Usain Bolt, Novak Djokovic, and Kylian Mbappé, Hublot continues to grow one of the most decorated athlete rosters in luxury watchmaking.

When Patrick Mahomes makes the news, it usually involves a late-game drive, a perfectly thrown deep ball, or another reminder that he handles pressure differently. However, this time, the story isn’t about touchdowns or playoff runs. It’s about time, quite literally. The Kansas City Chiefs quarterback and three-time Super Bowl champion has officially teamed up with Swiss watchmaker Hublot as a brand ambassador, as he enters the world of luxury watchmaking ahead of the 2025 NFL season.

The partnership makes sense. Mahomes has built his reputation on quick decisions, staying calm under pressure, and executing when the clock is against him. Hublot, meanwhile, has built its identity around precision, design, and mastering time. Add a record-setting 10-year, $450 million contract and a starring role in Netflix’s Quarterback, and you have an athlete whose influence extends far beyond the field. He joins a lineup that already features Usain Bolt, Novak Djokovic, and Kylian Mbappé, a clear sign that Hublot is not interested in ordinary partnerships.

As Patrick Mahomes says, “Partnering with Hublot is an honour. It’s a brand that understands the value of timeliness, precision, and also performance. I’m proud to be a part of a legacy that was built on mastering time with style.”

What makes this collaboration stand out isn’t just the star power but also the shared values. Mahomes represents a generation of athletes who play with confidence and energy, unafraid to take risks on the field. Hublot has always embraced a bold approach to watchmaking. This isn’t simply a logo on a jersey. It’s like two brands of performance coming together.

Hublot 20th Anniversary King Gold Ceramic Ref.431.OM.1338.RX | Image: Hublot

Hublot Big Bang 20th Anniversary King Gold Ceramic

  • Brand: Hublot
  • Model: Big Bang 20th Anniversary King Gold
  • Reference: 431.OM.1338.RX
  • Diameter: 43 mm
  • Thickness: 13.2 mm
  • Material: 18K King Gold
  • Dial Colour: Stamped Satin-finished – Carbon Effect
  • Calibre: HUB1280 UNICO
  • Power Reserve: 72 Hours
  • Water Resistance: 10 Bar (100 metres, 330 feet)
  • Price: USD $42,000 (Limited Edition – 250 Pieces)

Hublot hasn’t officially announced a Patrick Mahomes limited edition yet, but it’s the kind of question that just comes up right after an announcement like this. The brand has been making athlete-specific references for a long time, and with Mahomes coming into the spotlight before the 2025 season, a future collaboration seems quite likely. For now, he has been photographed wearing the Big Bang 20th Anniversary King Gold, a 43mm statement piece crafted in 18K King Gold that marks two decades of Hublot’s most iconic collection.

Technically speaking, the watch Mahomes wears doesn’t seem to have personal engravings or custom design tweaks, at least as far as we know. The model remains true to the anniversary design, featuring a stamped satin-finished dial with a carbon-effect texture that adds depth without overpowering the case’s bold presence. Inside, it’s powered by the HUB1280 UNICO manufacture movement, a self-winding chronograph with a column-wheel mechanism and a 72-hour power reserve, housed in a 13.2mm-thick case with 100 metres of water resistance. In short, it’s the standard anniversary model — but in this case, visibility is everything.

From a brand strategy perspective, Mahomes’ inclusion feels more like a deliberate expansion than just an endorsement. Hublot has associated itself with globally prominent athletes, and bringing in one of the NFL’s most influential figures strengthens its position in the American sports market. For collectors, the connection could add an extra narrative layer to an already limited 250-piece release. While predicting future market performance is impossible, history shows that when a flagship anniversary model becomes closely linked to a defining athlete of his era, the long-term significance for collectability only increases.

Super Bowl Champion Patrick Mahomes Partners With Hublot | Image: Hublot

For Hublot CEO Julien Tornare, the decision to bring Mahomes on board was straightforward. In many ways, the quarterback represents the exact type of personality the brand gravitates toward — someone who blends elite performance with global recognition, yet continues to push forward as if there is still something to prove. That mix of prestige and hunger aligns neatly with Hublot’s own identity, a maison that has built its reputation on bold design choices and a willingness to challenge traditional watchmaking norms.

“There are good players. Great players. And then, there’s Patrick Mahomes,” Tornare said in a statement. “Patrick is a true champion who represents everything that Hublot stands for. He is a leader, he has a vision, he brought a new style of playing for the beauty of the game, all of this with confidence, passion and instinct. At Hublot, we recognise that mindset: a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground. I have no doubt we’re up to great things next to Patrick, and I can’t wait that together we will inspire billions around the world.”

Super Bowl Champion Patrick Mahomes Partners With Hublot | Image: Hublot

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