Few sights in Formula 1 are as unforgettable as the podium champagne shower — drivers, soaked in victory, shaking magnums of bubbly as fans cheer and cameras flash. In 2025, that moment is regaining its sparkle with the return of Moët & Chandon. After a brief absence, the iconic champagne house is once again the official champagne of Formula 1, reclaiming its spot in one of the sport’s most glamorous traditions.

The timing couldn’t be better. This season already promises thrilling rivalries and exciting racing, and Moët’s comeback adds an extra touch of prestige to the event. Each Grand Prix will once again conclude with winners celebrating in style, as the Maison provides its top champagne for the top three drivers and the winning manufacturer. And the partnership doesn’t end there — Moët will also serve as the Title Partner of the Formula 1 Moët & Chandon Belgian Grand Prix, happening from July 25 to 27.

Highlights:

• Moët & Chandon returns as Formula 1’s official podium champagne for the 2025 season.
• The Maison will also act as the Title Partner for the Formula 1 Moët & Chandon Belgian Grand Prix in July.
• This return is part of LVMH’s 10-year partnership with F1, which also involves TAG Heuer as the timekeeper and Louis Vuitton designing trophy cases.
• The champagne shower tradition originates from Dan Gurney’s 1967 Le Mans victory, when he sprayed Moët in celebration.
• After a four-year break sponsored by Ferrari Trento, the legendary champagne spray returns to its French origins with Moët leading the celebrations.

This return is part of a much bigger story. In 2024, Formula 1 signed a historic 10-year deal with LVMH, the world’s leading luxury group. The partnership has already seen TAG Heuer become the official timekeeper, and now Moët reclaims its spot as the toast of champions. With maisons like Dom Pérignon, Krug, and Veuve Clicquot also under LVMH, the choice was wide open — but heritage carried the day. Moët & Chandon, with its deep ties to F1 history, was always the obvious choice.

Formula 1 President and CEO Stefano Domenicali captured the moment perfectly, “The tradition of toasting on the podium is one of the most iconic moments in our sport, and we are thrilled to welcome Moët & Chandon back as the Official Champagne of Formula 1. This partnership celebrates the history, emotion, and excellence that bind both Formula 1 and Moët & Chandon, perfectly uniting performance and refinement during this milestone year, which marks our 75th anniversary. The return of Moët & Chandon further strengthens our innovative partnership with LVMH, and we can’t wait to toast this extraordinary collaboration.”

Champagne is making a comeback to the spotlight, and Louis Vuitton is also contributing by designing the official trophy cases. This guarantees that each piece of silverware won this year is showcased in authentic Parisian craftsmanship. This detail seamlessly marries F1’s high-energy excitement with the enduring artistry of one of fashion’s most esteemed maisons. The outcome? Podiums that are no longer just celebration, becoming statements of luxury and performance intertwined.

Of course, the champagne shower has its own legend. The tradition can be traced back to 1967, when American driver Dan Gurney shook a jeroboam of Moët after his Le Mans win and accidentally sprayed the crowd. That spontaneous moment became a ritual, adopted by Ayrton Senna, Alain Prost, Michael Schumacher, and many others. When Moët stepped aside in 2021 due to D.O.C. restrictions, Italian sparkling wine Ferrari Trento took its place. But for many fans, the absence of authentic champagne on the podium was hard to ignore.

That’s why the announcement feels more than just a sponsorship deal; it gives off a sense of returning home. As Sibylle Scherer, CEO and president of Moët & Chandon, explained, “We’re honoured and excited to return as the Official Champagne of Formula 1, celebrating a shared history of triumph and dedication that goes back to the 1950s. We honour the precision, teamwork, and pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them. As Moët & Chandon takes its place on the podium once again, we are proud to continue creating moments of celebration for everyone committed to this incredible journey.”

It’s a reminder that Formula 1 has always been more than just a sport — it’s theatre, glamour, and history combined. The champagne shower signals the conclusion of each race, a moment that belongs equally to the fans and drivers. With Moët back in the mix, these celebrations return to their most genuine form, embodying tradition and the sparkle of luxury.

As the 2025 season unfolds, fans can anticipate podiums that look and feel like no other — with corks popping, champagne spraying, trophies gleaming in Louis Vuitton cases, and drivers soaking in the moment. Formula 1 is once again a stage where speed and style collide, and with Moët & Chandon leading the celebrations, victory has never looked — or tasted — this good.