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Prada x Axiom Space: The Future of Lunar Fashion Takes Off with the Artemis III Spacesuit

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Prada and Axiom Space have revealed the final design of the Artemis III spacesuit, a historic partnership aimed at equipping NASA astronauts for their first moon mission in over five decades.

Set for 2025, this landmark lunar mission—the first manned landing since Apollo 17—also signifies a groundbreaking collaboration between a commercial space systems provider and the esteemed fashion house of Miuccia Prada. Revealed at the International Astronautical Congress in Milan, the partnership focuses on Axiom’s Extravehicular Mobility Unit (AxEMU), a state-of-the-art spacesuit designed using NASA’s advanced mobility systems to facilitate unprecedented lunar surface exploration.

Prada x Axiom Space | Image: Prade
Prada x Axiom Space | Image: Prada

Prada adds a distinctive sense of innovation to the universe. Lorenzo Bertelli, the brand’s Group Marketing Director, notes that “I’m very proud of the result… which is just the first step in a long-term collaboration with Axiom Space. We’ve shared our expertise on high-performance materials, features, and sewing techniques, and we learned a lot.”

Although many of us may not be moonwalking anytime soon, the performance-driven philosophy of Prada is still accessible—simply dive into the newest offerings from its Linea Rossa collection to experience a hint of space-age innovation right here on Earth.

Prada x Axiom Space | Image: Prada

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Join Harrison Ford on a Whisky Adventure: Glenmorangie’s ‘Once Upon a Time in Scotland’ Campaign’

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Glenmorangie Highland Single Malt Scotch Whisky has launched a fresh and exciting campaign featuring Hollywood icon Harrison Ford. Known for his legendary roles in Star Wars and his recent appearance in the acclaimed series Shrinking, Ford is stepping into a new venture—whisky. The campaign, titled “Once Upon a Time in Scotland,” provides a unique behind-the-scenes look at Glenmorangie’s Highland origins, with Ford showcasing his signature dry wit in a series of episodic films directed by Joel Edgerton.

In the campaign, Ford embarks on a personal journey through Scotland, uncovering the craftsmanship that defines each bottle of Glenmorangie whisky. “I had the best time,” Ford reminisced about his Scottish adventure. “You go to Scotland, and you just say goodbye to wherever you were, because you’re in Scotland.” Beyond whisky, Ford immerses himself in the rich Scottish culture, from grasping the local dialect to wearing traditional kilts and enjoying a dram of single malt with the locals.

Glenmorangie Single Malt Scotch Whisky – Harrison Ford | YouTube / Glenmorange

This campaign doesn’t adhere to the typical polished commercial style. Instead, it embraces an offbeat, unscripted vibe that allowed Ford and the team to explore freely. “We had plenty of chances to improvise. Nobody stopped us,” Ford recalls. “It’s rare in our industry. Glenmorangie’s openness to avoid being overly serious is something I really appreciated. It was fun to not to be boxed into a typical commercial structure.”

The campaign was filmed at the Glenmorangie distillery in Tain, where whisky has been crafted for over 180 years, along with the picturesque Ardross Castle and the stunning landscapes surrounding Loch Glass. Ford is joined by the actual Glenmorangie team, many of whom experienced their first taste of acting under Ford’s guidance. The star whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old, take centre stage, perfectly capturing the essence of the brand.

Reflecting on his experience, Ford said, “It’s better to see the texture and imperfections of things than to make everything shiny and perfect. Every moment we spent turned out to be full of unexpected pleasures.”

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