When it comes to watches that clearly communicate their purpose, few brands hit the mark quite like Bell & Ross. Known for its cockpit-inspired designs and straightforward aesthetic, the brand has long been a favourite among those who prefer their timepieces with a sense of altitude. But at Watches and Wonders 2025, Bell & Ross didn’t just cruise—it climbed.

This year’s showcase marked a bold new chapter for the French-Swiss brand, unveiling timepieces that not only elevate its signature aviation style but also explore new ground in materials, movements, and design. Whether you’re strapped into a fighter jet or suiting up for a rooftop cocktail, Bell & Ross just gave your wrist game a serious lift.

And it wasn’t just about flight this time—it was about finesse. With new complications, updated case finishes, and refined proportions, the 2025 lineup demonstrates that Bell & Ross is still flying high, but now with a new level of polish. This isn’t merely a nod to its military roots—it’s a confident leap forward.

• Brand: Bell&Ross
• Model: BR-03 Skeleton Black Ceramic
• Reference: BR03A-BL-SKCE/SRB
• Diameter: 41 mm
• Thickness: 10.6 mm
• Material: Micro-blasted black ceramic
• Dial Colour: Skeletonized with tinted transparent panel
• Calibre: BR-CAL.328
• Power Reserve: 54 Hours
• Water Resistance: 10 Bar ( 100 metres, 330 feet )
• Price: USD $5,990

If Bell & Ross had a secret design lab hidden inside a fighter jet hangar, the BR 03 Skeleton Black Ceramic would be the product of that mission. Unveiled at Watches and Wonders 2025, this square-jawed stunner stays true to the brand’s aviation DNA but injects it with a cool, contemporary edge. It’s sleek, stealthy, and seriously good-looking—basically, the kind of watch that doesn’t need to shout to get noticed.

The 41mm matte black ceramic case is sharp in every sense—lightweight, scratch-resistant, and designed to withstand wear without losing an ounce of style. But it’s the smoked sapphire crystal dial that truly captures attention. Peer through it and you’ll spot the skeletonized movement in action, with that bold X-shaped bridge structure exuding serious sci-fi-meets-industrial vibes. Add in the glow of green Super-LumiNova® on the indices and hands, and this watch doesn’t just look good—it performs under pressure.

Ticking away inside is the BR-CAL.328 automatic movement, developed with Sellita. It is precise, reliable, and boasts a 54-hour power reserve, so it is ready to keep pace whether you are racing across time zones or just running late to brunch. While this piece may look like a concept from the future, it is built for everyday action.

To seal the deal, Bell & Ross offers two strap options: a black rubber strap for everyday missions and a Velcro strap that leans into its flight-ready roots. Either way, you’re getting a wearable statement piece that blends tactical toughness with modern elegance. It’s the kind of watch that could pass for military gear—if military gear came with serious wrist presence.

• Brand: Bell&Ross
• Model: BR-03 Skeleton Black Ceramic
• Reference: BR03A-GR-SKST/SRB
• Diameter: 41 mm
• Thickness: 9.65 mm
• Material: Steel
• Dial Colour: Skeletonized with tinted transparent panel
• Calibre: BR-CAL.328
• Power Reserve: 54 Hours
• Water Resistance: 10 Bar ( 100 metres, 330 feet )
• Price: USD $5,600 (Limited Edition 250 Pieces)

This time around, Bell & Ross strips things back and allows the metal to do the talking. The Skeleton Grey Steel takes the skeletonized DNA of its ceramic counterpart and gives it a raw, industrial edge. The result? A piece that feels grounded, weighty, and unapologetically mechanical. With its brushed steel case and openworked dial, it’s the kind of watch that appears as though it was forged in a high-tech workshop—equal parts tool and art.

There’s a clean confidence in the design. No gimmicks, just pure function dressed up with just enough style to stand out. The X-shaped bridges add structure and depth, while the ruthenium tones keep things icy and understated. Paired with a comfortable rubber strap or a no-nonsense Velcro option, the Skeleton Grey Steel isn’t trying to be flashy—it’s built for someone who values a design that speaks softly and carries a big presence.

Currently available for pre-order, the BR 03 Skeleton Grey Steel won’t arrive on wrists until late April—so if you’re thinking about locking one, now’s the time to act.

• Brand: Bell&Ross
• Model: BR-03 Skeleton Lum Ceramic
• Reference: BR03A-LM-SKCE/SRB
• Diameter: 41 mm
• Thickness: 11.25 mm
• Material: Micro-blasted black ceramic
• Dial Colour: Skeletonized – open-worked black plate
• Calibre: BR-CAL.328
• Power Reserve: 54 Hours
• Water Resistance: 10 Bar ( 100 metres, 330 feet )
• Price: USD $6,600

Bell & Ross flips the switch with the Skeleton Lum Ceramic, transforming its aviation roots into something futuristic and bold. The micro-blasted black ceramic case maintains a matte and tactical appearance, while the bright green Super-LumiNova C3 animates the dial—glowing intensely through a smoked sapphire crystal like something out of a sci-fi film.

Powered by the BR-CAL.328 automatic movement with a 54-hour power reserve, it is as functional as it is flashy. Paired with a black rubber strap and an extra Velcro option, it feels light but leaves a lasting impression. With only 250 pieces available, this one is glowing proof that limited editions can still make loud statements.

• Brand: Bell&Ross
• Model: BR-05 36 mm
• Reference: BR05A-S-BL-ST/SST, BR05A-S-GR-ST/SST, BR05A-S-BU-ST/SST, & BR05A-S-MP-ST/SST
• Diameter: 41 mm
• Thickness: 8.5 mm
• Material: Satin-polished steel
• Dial Colour: Sunray black, Grey sunray, Ice Blue Steel, & Mother of Pearl
• Calibre: BR-CAL.329
• Power Reserve: 54 Hours
• Water Resistance: 10 Bar ( 100 metres, 330 feet )
• Price: USD $4,300

Bell & Ross trims the fat—but not the personality—with its refined BR 05 36mm lineup. Designed for those who prefer a sleeker profile without sacrificing style, this collection brings urban elegance to the forefront in a size that fits nearly any wrist. The iconic square case remains, but the overall presence is more subtle, more versatile, and perhaps even a bit more daring.

With its blend of colorways and finishes, the BR 05 36mm lineup allows you to express your personality without departing from Bell & Ross’s signature industrial edge:

• BR05A-S-BL-ST/SST – Sunray Black
• BR05A-S-GR-ST/SST – Sunray Grey
• BR05A-S-BU-ST/SST – Ice Blue Steel
• BR05A-S-MP-ST/SST – Mother Of Pearl

Each model runs on the BR-CAL.329 automatic movement with a 54-hour power reserve and is housed in an 8.5mm-thick steel case that slides effortlessly under a cuff. Whether you’re dressing it up for the office or down for the weekend, the BR 05 36mm proves that sometimes, going smaller means making a bigger statement.

Priced at $4,300 USD, the BR 05 36mm collection is currently available for pre-order, with deliveries expected to begin in May. So, if one of these is calling your name, you might want to get in line now—because wrist-ready refinement like this doesn’t wait around.