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GT-Air 3 Is the World’s First Fully Integrated AR Helmet by Shoei

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For years, smart helmets have promised the future and delivered the world’s first fully integrated AR display using EyeLights’ nano-OLED HUD to project speed, navigation cues, calls, and GPS-based radar alerts, such as warnings for speed cameras and enforced zones, three metres ahead of you with minimal distractions while riding. Every rider knows how dangerous those distractions can be.

It’s pretty awesome just by looking at it how aesthetic and clean it looks, partnering with Shoei and Eyelights by placing a tiny OLED display right into the visor itself rather than sticking or bolting extra hardware. You won’t find a big, bulky gadget hanging off the side; what would be the point of that? Right? This is a full HD projection that is completely visible even during strong daylight and only appears when you want it, which makes it feel like part of how you see the world, not like a little mini screen grabbing your attention.

It gives you a quick glance at the essentials, while the rest of your view stays clear of obstacles and doesn’t disturb you. According to Eyelights, it suggests that this setup can noticeably improve reaction times, which gives the GT-Air 3 smart a safety advantage rather than just an aesthetic one. Its less flashy hallmarks that you see nowadays are more about reducing friction between the rider and the information provided, making this helmet a step ahead of other smart helmets currently on the market.  

Shoei GT-Air 3 Smart | Image: Supplied

Shoei considered how riders communicate on the road, which is why the GT-Air 3 Smart features a fully integrated intercom system. There’s no artificial limit on range or the number of riders you can connect with, and it works well with other major intercom brands. Both online and offline mesh modes are supported, and the built-in audio system includes enhanced speakers, a noise-cancelling microphone, and voice control via Siri or Google Assistant. All of this is housed within the helmet, including the battery and wiring, giving you a sleek look and reducing air resistance, just like the regular GT-Air 3.

Now that we’ve discussed the tech aspect, let’s focus more on the helmet itself. The GT-Air 3 smart features the brand’s AIM shell construction, a layered composite designed to better absorb impact forces compared to single-material shells. It complies with both DOT and the latest ECE 22.06 safety standards, meaning it has been tested according to the most recent regulations in both the US and Europe.

Comfort and practicality haven’t been overlooked either. Ventilation is managed by large, adjustable intake vents at the chin and crown, with rear exhaust ports ensuring air circulates through the helmet while you ride. You also get Shoei’s QSV-2 internal sun visor and a Pinlock-compatible outer shield, making it straightforward to handle glare and foggy conditions. Shoei hasn’t released an official weight for the Smart version yet, but since the standard GT-Air 3 weighs around 1.77 kg, it’s reasonable to expect a slight increase once all the extra tech is included — a trade-off many riders will likely accept for the benefits this helmet offers.

Shoei GT-Air 3 Smart | Image: Supplied

Pricing is where the GT-Air 3 Smart really starts to make sense, especially at a starting price of USD $1,400 or EUR €1,199, making it one of Shoei’s Premium products. It comes in White, Matte Black, Matte Metallic Blue, Matte Metallic Grey, and the more expressive REALM TC10 graphic, with sizes ranging from S to XXL.

It’s worth noting that prices shape the discussion around smart helmets, but other models like Cardo’s Beyond GTS or Sena’s Phantom mainly concentrate on communication and intercom features. This one is transforming the market, and I believe many other brands will redirect their focus to fully integrated AR displays, as demand shifts towards them rather than traditional “connected” helmets.

This is really important for many, because AR helmets have been promised for years but have not arrived anytime soon. We’ve seen many other brands focusing on camera-assisted visor concepts or futuristic overlays and object detection like BMW Motorrad, so it’s safe to say that the GT-Air 3 Smarts feels different because it finally needs something ready for real-world riding, and that’s where Shoei Helmets are heading too.

Shoei GT-Air 3 Smart | Image: Supplied

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L’Heure Élevée – Unveiling Our Watch News Series

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Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.

Welcome to the very first edition of L’Heure Élevée! Whether you’re a seasoned collector, a curious enthusiast, or simply someone who appreciates the beauty of a well-crafted timepiece, you’re in the right place. Think of this as a cozy chat over coffee, where we delve into the stories, innovations, and traditions that make the world of watches so captivating.

With L’Heure Élevée, we’ll share regular updates on the latest watch news from around the world, ensuring you remain informed about horology. And this is just the beginning! We’ve got exciting plans, including engaging features like “Timepiece Tuesday,” where we’ll explore the history and design of iconic watches, along with additional series to celebrate everything we love about timepieces.

If you want to stay in the loop with us, don’t forget to subscribe to our newsletter. If there’s something you’d like to share or see us cover, feel free to drop your ideas in the comments—we’d love to hear from you. Now, let’s embark on this journey together, one tick at a time. 

OMEGA Meteorite Speedmaster Moonphase | Image: OMEGA

OMEGA Meteorite Speedmaster Moonphase

  • Brand: OMEGA
  • Model: Speedmaster
  • Reference: 304.30.43.52.01.001
  • Diameter: 43 mm
  • Material: Stainless Steel & Meteorite
  • Dial Color: Black
  • Calibre: OMEGA 9914
  • Power Reserve: 60 Hours
  • Water Resistance: 5 bar (50 metres / 165 feet)
  • Price: USD $17,100.00

The OMEGA Speedmaster Moonphase is a watch that’s truly out of this world, celebrating its legacy as part of all six lunar missions. This 43 mm beauty doesn’t just look stunning—it brings a piece of the Moon to your wrist. The PVD black-coated meteorite dial, paired with 18K white gold hands and indexes, gives it a sleek, space-age vibe. The real showstopper is the Moonphase display at 6 o’clock, featuring two moons made from actual lunar meteorites, polished and domed

The watch’s polished-brushed stainless steel case and black ceramic bezel, featuring a white enamel tachymeter scale, embody that signature Speedmaster feel. It is accompanied by a comfortable stainless steel bracelet equipped with a patented release adjustment system for a smooth fit. Powering this timepiece is the OMEGA Co-Axial Master Chronometer 9914 calibre, officially certified for outstanding performance and precision. It transcends being merely a watch; it serves as a reminder of humanity’s journey to the stars, right on your wrist.

IWC Ingenieur 40 | Image: IWC Schaffhausen

IWC Ingenieur 40

  • Brand: IWC
  • Model: Ingenieur 40
  • Reference: IW328907
  • Diameter: 40 mm
  • Material: Stainless Steel
  • Dial Color: Blue
  • Calibre: 32111 Calibre
  • Power Reserve: 120 Hours
  • Water Resistance: 10 bar (100 metres/ 330 feet)
  • Price: USD 11,700.00

The IWC Ingenieur Automatic 40 is a tribute to Gérald Genta’s iconic 1970s design, mixing vintage vibes with modern-day tech. The 40 mm stainless steel case, integrated H-link bracelet, and that signature round bezel with five polygonal screws give it a bold, no-nonsense look that works anywhere. The blue “Grid” dial? It is an absolute showstopper—plus, the rhodium-plated, luminescent hands and markers make it super easy to read, day or night. Under the mechanism, it’s powered by the IWC-manufactured 32111 calibre with a whopping 120-hour power reserve, and the soft-iron inner case keeps it protected from magnetic fields. Honestly, what seals the deal for me is how this watch hits that sweet spot between classic style and everyday practicality. It’s comfy, water-resistant, and oozes personality—a total win for any occasion.

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OMEGA Seamaster Aqua Terra 150M

  • Brand: OMEGA
  • Model: Aqua Terra
  • Reference: 220.10.41.21.03.006
  • Diameter: 41 mm
  • Material: Stainless Steel
  • Dial Color: Turquoise
  • Calibre: Omega 8900
  • Power Reserve: 60 Hours
  • Water Resistance: 15 bar (150 metres / 500 feet)
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The Seamaster Aqua Terra stands as a bold tribute to OMEGA’s maritime legacy, designed for men who appreciate precision and style. Its 41 mm stainless steel case commands attention, while the lacquered turquoise dial with a black gradient radiates strength and depth. Faceted hands and hour markers, adorned with grey PVD and white Super-Luminova, guarantee sharp visibility in any lighting. Grey PVD accents on the OMEGA logo, date window, and sleek turquoise details provide a refined touch. The brushed and polished metal bracelet, incorporating OMEGA’s comfort-adjustment system, offers a secure, rugged fit. Powered by the Co-Axial Master Chronometer Calibre 8900, this timepiece is expertly engineered for reliability and performance in any environment.

Hublot Big Bang Unico Novak Djokovic | Image: Hublot

Hublot Big Bang Unico Novak Djokovic

  • Brand: Hublot
  • Model: Big Bang Unico Novak Djokovic
  • Reference: 441.QKB.5120.NR.DJO24
  • Diameter: 42 mm
  • Material: Recycle composites from Novak Djokovic’s polos and rackets
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  • Calibre: HUB1280 UNICO
  • Power Reserve: 72 Hours
  • Water Resistance: 15 bar (150 metres / 500 feet)
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The Hublot Big Bang Unico Novak Djokovic symbolizes a remarkable blend of performance, style, and innovation, reflecting the energy of the tennis legend himself. This 45 mm watch is crafted from recycled composites made from Novak’s own polos and rackets, establishing a unique connection to the champion’s journey. The titanium and ceramic case offers durability along with a sleek, modern design, while the open-skeleton dial highlights the precision of Hublot’s Unico movement in action. The matte sky blue dial with white luminescent indexes adds a fresh, athletic edge to the overall appearance.

This watch’s exclusivity makes it truly remarkable—only 100 pieces are available worldwide, making it a genuine collector’s item. It’s not just a striking piece; it’s designed for comfort as well. The rubber strap with a titanium clasp ensures a secure fit, and with a 72-hour power reserve, it continues running strongly when necessary. Powered by Hublot’s automatic Unico movement, the Big Bang Unico Novak Djokovic pays tribute to greatness while nodding to sustainability, utilizing materials directly associated with Novak’s iconic gear. It’s a watch that represents both a statement and a story.

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