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Rolex Land-Dweller Unveiled: Price, Specs, and Everything You Need to Know

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If Rolex were to release a new model in 2025 that wasn’t a Submariner, Daytona, or GMT-Master II, the watch world would likely raise a collective eyebrow and then rush to their nearest authorized dealer. Enter the Rolex Land-Dweller — a name that sounds like it’s been hiding in plain sight, just waiting to be summoned into existence.

In a move that’s equal parts a nod to heritage and a forward-thinking flex, the Land-Dweller stands as the rugged, land-based sibling to the legendary Sea-Dweller. It’s not here to dive deep or fly high; it’s built to conquer terrain, elevate adventure, and sit boldly on the wrist of the modern explorer who prefers mountains over oceans, altitude over depth. Think of it as the Explorer’s brawnier cousin—with some serious technical chops to back it up.

So, what exactly is the Land-Dweller bringing to the table (and your wrist)? We’ve broken down all the essential specs, discussed design, examined pricing, and determined whether this new tool-watch earns its place in the Rolex pantheon or serves as hype bait for collectors. Shall we start with it?

Highlights:

  • Rolex introduces the Land-Dweller, available in two case sizes, featuring a new Flat Jubilee bracelet and the innovative Calibre 7135.
  • Features a honeycomb dial, open 6 and 9 numerals, and enhanced Chroma-light lume for maximum legibility.
Rolex Oyster Perpetual Land-Dweller 40 in White Rolesor | Image: Rolex

How Much Does The Rolex Land-Dweller Cost?

The Land-Dweller is available in ten distinct variants, divided between 36mm and 40mm case sizes, with pricing heavily influenced by your material of choice. From White Rolesor steel-and-white-gold hybrids to solid Everose and platinum gem-set references, this collection encompasses various styles and investment levels, each tailored to various tastes and occasions. Here’s a full breakdown of each:

Rolex Land-Dweller 36mm:

  • Rolex Land-Dweller Ref. 127234 (36 mm, White Rolesor) – USD $14,000
  • Rolex Land-Dweller Ref. 127235 (35 mm, Everose gold) – USD $42,100
  • Rolex Land-Dweller Ref.127285TBR (36 mm, Everose gold & Diamonds ) – USD $93,200
  • Rolex Land-Dweller Ref.127236 (36 mm, platinum) – USD $59,200
  • Rolex Land-Dweller Ref. 127236TBR (36 mm, 950 Platinum & Diamonds) – USD $98,400

Rolex Land-Dweller 40mm:

  • Rolex Land-Dweller Ref.127234 (40 mm, White Rolesor) – USD $14,900
  • Rolex Land-Dweller Ref.127235 (40 mm, Everose Gold) – USD $46,100
  • Rolex Land-Dweller Ref.127285TBR (40 mm, Everose Gold & Diamonds ) – USD $109,000
  • Rolex Land-Dweller Ref.127236 (40mm, Platinum) – USD $63,500
  • Rolex Land-Dweller Ref.127236TBR (40 mm, 950 Platinum & Diamonds) – USD $121,000

From the understated elegance of White Rolesor to the full-throttle flash of a gem-set platinum showpiece, the Land-Dweller lineup covers the entire spectrum. There’s something here for both the seasoned collector and the bold first-time buyer. Just don’t expect to walk into a boutique and grab one off the shelf—Rolex’s prestige and limited availability mean these models will be incredibly difficult to find. Sure, the price tags climb quickly—but so does the craftsmanship, the presence, and let’s be honest, the bragging rights.

Rolex Oyster Perpetual Land-Dweller White Rolesor 40 mm | Image: Rolex

Every Rolex Land-Dweller Model You Need to Know

Rolex has launched the Land-Dweller in two models: Rolex Land-Dweller 36 mm (Women) and Rolex Land-Dweller 40 mm (Men).

Although they appear differently on the wrist, both versions are identical in every aspect. Each model is powered by the same movement, crafted with equal precision, and offered in three premium case materials: (White Rolesor, Everose Gold, and 950 Platinum). You can also select between a fluted bezel or a gem-set bezel, depending on your desired level of boldness. Visually, there’s a slight distinction—White Rolesor and Everose Gold models feature a striking white honeycomb dial, while the platinum versions display a unique ice-blue honeycomb dial.

That’s where the exterior similarities end. So, why don’t we take a closer look at the full technical lineup of the Rolex Land-Dweller?

Rolex Oyster Perpetual Land-Dweller White Rolesor 40 mm | Image: Rolex
  • Brand: Rolex
  • Model: Oyster Perpetual Land-Dweller White Rolesor
  • Reference: 127334
  • Diameter: 40 mm
  • Material: White Rolesor
  • Dial: DialIntense White, Honeycomb Motif
  • Bezel: Fluted
  • Bracelet: Oystersteel Flat Jubilee
  • Calibre: 7135 Manufacture Rolex
  • Power Reserve: 66 Hours
  • Water Resistance: 10 Bar (100 metres, 330 feet)
  • Certification: Superlative Chronometer (COSC + Rolex certification)
  • Price: USD $14,900
Rolex Oyster Perpetual Land-Dweller Platinum | Image: Supplied
  • Brand: Rolex
  • Model: Oyster Perpetual Land-Dweller
  • Reference: 127336 / 127386TBR
  • Diameter: 40 mm
  • Material: Platinum
  • Dial: Ice blue, Honeycomb Motif / Set Diamonds
  • Bezel: Fluted / Set Diamonds
  • Bracelet: Oystersteel Flat Jubilee
  • Calibre: 7135 Manufacture Rolex
  • Power Reserve: 66 Hours
  • Water Resistance: 10 Bar (100 metres, 330 feet)
  • Certification: Superlative Chronometer (COSC + Rolex certification)
  • Price: USD $63,500 / USD $121,000
Rolex Oyster Perpetual Land-Dweller 18-KT Everose Gold | Image: Supplied
  • Brand: Rolex
  • Model: Oyster Perpetual Land-Dweller
  • Reference: 127335 / 127385TBR
  • Diameter: 40 mm
  • Material: 18-KT Everose Gold
  • Dial: Intense White, Honeycomb Motif / Set Diamonds
  • Bezel: Fluted / Set Diamonds
  • Bracelet: Oystersteel Flat Jubilee
  • Calibre: 7135 Manufacture Rolex
  • Power Reserve: 66 Hours
  • Water Resistance: 10 Bar (100 metres, 330 feet)
  • Certification: Superlative Chronometer (COSC + Rolex certification)
  • Price: USD $46,100 / USD $109,000

What is the Rolex Land-Dweller?

The Rolex Land-Dweller is the brand’s boldest new release, designed not for the ocean’s depths or the skies above, but for solid ground. Think of it as a tribute to earthbound exploration, combining the muscular build of a professional tool watch with the refined aesthetics for which Rolex is known.

Unlike the Sea-Dweller, which was engineered for saturation divers, and the GMT-Master, which caters to frequent flyers, the Land-Dweller is grounded—literally. It’s designed for everyday adventurers: those who climb, hike, explore, and appreciate a watch that can handle rugged outdoor conditions while still looking sharp in the city.

Rolex Oyster Perpetual Land-Dweller Platinum Dial | Image: Rolex

Dial Details

One of the most distinctive features of the Rolex Land-Dweller is its honeycomb-patterned dial—a subtle yet striking detail that sets it apart from anything else in the brand’s current lineup. It is textured, refined, and just bold enough to catch the light without screaming for attention.

Depending on the case material, you’ll find one of two dial colorways: a clean white honeycomb dial on the White Rolesor and Everose Gold models, and a cool, luxurious ice-blue honeycomb dial on the 950 Platinum variants. That ice-blue tone, exclusive to platinum in Rolex’s catalog, adds a layer of quiet sophistication that only seasoned collectors will immediately recognize.

The hour markers and numerals are where things become even more intriguing. The open 6 and 9 numerals are directly inspired by the Explorer and Air-King models—a nod to Rolex’s adventure-driven heritage. All hour markers are coated with Chroma-light luminescent material extending each index’s full length, offering excellent nighttime visibility. But here’s the kicker: Rolex claims the luminescent compound used here is harder and more durable than materials typically used, maintaining the same colour, glow, and hue in daylight across the entire dial.

Rolex Oyster Perpetual Land-Dweller Bracelet | Image: Rolex

Bracelet

The Rolex Land-Dweller debuts with a brand-new Flat Jubilee bracelet, a fresh interpretation of one of Rolex’s most recognizable designs. Flatter and sharper than the traditional Jubilee, this updated bracelet provides the watch with a more structured, contemporary feel while retaining the comfort Rolex is known for. Designed to match the case materials—White Rolesor, Everose Gold, or 950 Platinum—the Flat Jubilee combines brushed and polished finishes for a refined look that wears comfortably all day. It features the reliable Oysterlock safety clasp and Easylink extension system, enabling quick 5mm adjustments as needed. The Flat Jubilee not only enhances the Land-Dweller’s contemporary character but also provides a dynamic, adaptable presence on the wrist.

Movement

Inside the Rolex Land-Dweller ticks the all-new Calibre 7135, a movement that marks a significant advancement in the brand’s mechanical evolution. Beating at a high frequency of 5 Hz (36,000 vibrations per hour, it is built for precision and long-term reliability. It meets Rolex’s Superlative Chronometer certification, performing within -2/+2 seconds per day after casing—a tighter tolerance than standard chronometer ratings.

Winding is managed by the brand’s reliable Perpetual rotor, providing bidirectional self-winding for effective energy capture through natural wrist movement. The 66-hour power reserve guarantees that the Land-Dweller continues to tick even after a long weekend without being worn.

One of the biggest innovations here is the Dynapulse escapement, which ditches the traditional Swiss lever in favor of a rolling energy transmission system. The result is improved efficiency, reduced friction, and enhanced mechanical longevity—ideal for those who wear their Rolex as much as admire it.

Completing the movement’s technical package is a Syloxi hairspring for increased magnetic resistance and Paraflex shock absorbers for enhanced toughness under active conditions. Supported by 16 patents, the Calibre 7135 isn’t merely a movement—it’s Rolex redefining mechanical timekeeping from the inside out.

Rolex Oyster Perpetual Land-Dweller 40 in White Rolesor | Image: Rolex

What Do We Think About The Rolex Land-Dweller?

The Rolex Land-Dweller isn’t just another watch—it’s a confident step into new territory for the Crown. Every detail, from the case dimensions to the newly developed Calibre 7135, feels thoughtfully crafted, true to Rolex’s reputation for precision and restraint.

The choice between 36mm and 40mm sizes offers versatility without sacrificing presence. Both models wear beautifully, but it’s the debut of the brand-new Flat Jubilee bracelet that truly marks a turning point. It’s sleeker, more angular, and feels more contemporary compared to the traditional Jubilee design. Early impressions suggest it provides excellent comfort, though time will tell if it lives up to the durability Rolex bracelets are known for.

Dial options are strong across the board. The white honeycomb dial is crisp, clean, and infinitely wearable, while the ice-blue honeycomb dial, reserved for platinum models, is simply stunning—elegant without being over the top. Still, there’s a small part of us that wonders if more dial colours might eventually roll out; Rolex tends to play the long game. But for now, the two options feel carefully chosen.

Securing a Land-Dweller will be a challenge, no question. But perhaps that’s part of the appeal. The Land-Dweller isn’t trying to be everything to everyone. It’s crafted for those who appreciate the subtle art of Rolex’s slow yet deliberate innovation. If you’re fortunate enough to own one, you’re not just purchasing a timepiece—you’re owning a moment where Rolex once again expanded its world without ever losing its identity.

Rolex Oyster Perpetual Sea-Dweller Bracelet | Image: Rolex
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Mercedes-AMG Drops the GT XX Concept with 1,000 kW Power and Lightning-Fast Charging

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  • Three axial-flux electric motors produce over 1,000 kW (>1,360 hp), delivering hypercar-level performance in the GT XX.
  • Built on AMG’s new AMG.EA 800-volt platform, capable of adding approximately 400 km of WLTP-estimated range in about five minutes.
  • Ultra-aerodynamic design with an impressive 0.198 Cd, featuring active aero, a low-profile stance, and the bold 10-slat AMG-specific grille.
  • Innovative 21-inch active Aero Wheels employ self-powered actuators and movable aero blades to optimise cooling and efficiency.
  • The concept previews AMG’s first high-performance EV model and positions the brand as a rival to cars like the Porsche Taycan and Xiaomi SU7.

Electric performance cars often make bold promises, but the Mercedes-AMG Concept AMG GT XX arrives with a confidence that suggests AMG is already thinking several steps ahead. Even before considering the power figures, the design alone indicates this isn’t a subtle introduction to the EV world — it’s a statement piece. The long, stretched silhouette, dramatic fenders, and Sunset Beam Orange paint with its liquid-metal Electroluminescent effect immediately set it apart. While the styling has received mixed reactions online, everything about its shape is purposeful rather than vanity. At 0.198 Cd, the GT XX is one of the most aerodynamic performance concepts ever revealed, achieved through a bold combination of low-slung surfaces, active aero management, and that polarising AMG-specific grille with 10 vertical slats.

Only after you absorb the exterior drama do the technical details hit you — and they hit hard. AMG has packed three axial-flux electric motors into the GT XX, two mounted at the rear and one at the front, producing over 1,000 kW of combined power. It’s a layout engineered for impressive figures, but the real magic lies deeper in the car: the brand-new AMG.EA 800-volt platform. Designed to push EV performance far beyond what we’ve seen from Mercedes-AMG so far, the system theoretically allows for an eye-opening 400 km of WLTP range with roughly five minutes of charging. It’s outrageous on paper, but that’s exactly what concept cars are meant to do — provide a glimpse of what happens when engineers are unrestrained.

Concept AMG GT XX Specifications

CONCEPT AMG GT XX
Length / Width / Height (mm)5,204 / 1,945 (2,130 incl. mirrors) / 1,317
Electric MotorsThree axial flux motors
Max. Drivetrain Power>1,000 kW (>1,360 hp)
Drive SystemAMG Performance 4MATIC+ fully variable AWD
Top Speed>360 km/h
Charging Time ( ~ 400 km WLTP)~5 minutes
Average DC Charging Power>850 kW over a wide SOC range
Nominal Voltage>800 V
Drag Coefficient (Cd)0.198
Frontal Area2.24 m²
CONCEPT AMG GT XX | Image: Mercedes-AMG

How Powerful Is the Concept AMG GT XX?

Now you’re wondering what these high-tech axial flux motors that Markus Schäfer mentioned powering this Concept AMG GT XX are. Well, this is where things get interesting. Mercedes-AMG didn’t settle for a typical dual-motor setup; instead, they went all out with three axial flux motors—two located at the back for maximum power and one up front to keep everything glued to the road. Together, they deliver more than 1000 kW of power, or over 1,360 horsepower, with a top speed of 360 km/h (224 mph). Pretty impressive, right?

Here’s a clearer overview:

  • Motors: Three axial flux electric motors (two rear, one front)
  • Peak Power: >1,000 kW (>1,360 hp)
  • Top Speed: >360 km/h
  • Drive System: AMG Performance 4MATIC+ fully variable all-wheel drive
  • Acceleration: Not officially quoted, but expected to be hypercar quick

Now, the motors are impressive, but the battery behind them is where things get seriously nerdy—in the best way. AMG developed a High Performance Electric Battery (HP.EB) built around 3,000 cylindrical NCMA cathode and silicon-rich anode cells, all packed into a laser-welded aluminium casing designed for stronger thermal and electrical flow. You don’t need to memorise the chemistry; just know this is top-tier, next-generation tech designed to squeeze out every watt of performance.

Pair that with the AMG.EA 800-volt architecture, and suddenly the GT XX begins to feel like it’s plugged into the future. With access to the right charger, it can draw up to 850 kW—enough to add about 400 km of WLTP-estimated range in under five minutes. That’s not just fast charging or, as I like to call it, A pit-stop refuelling.

CONCEPT AMG GT XX | Image: Mercedes-AMG
CONCEPT AMG GT XX | Image: Mercedes-AMG

Of course, there’s a small catch… Only one charger on Earth can currently deliver 850 kW, a prototype co-developed by Mercedes-Benz and Alpitronic. The plan, however, is to scale this technology through the expanding Mercedes-Benz Charging Network, much like Tesla built its Supercharger empire.

Since this is a concept, most people will never get behind the wheel, but AMG still shared how it would drive. Power is delivered to the ground through a fully variable AMG Performance 4MATIC+ all-wheel-drive system, allowing the three motors to instantly shift torque between the front and rear. This is what most of us would expect to see in the next generation of AMG EVs.

And because AMG refuses to release a performance car without some attitude, the GT XX doesn’t stay silent. It pumps out a synthetic V8-inspired soundtrack—inside and outside—thanks to speakers integrated into the headlights and a clever membrane system that adds deep, punchy bass. Fake? Sure. Fun? Absolutely.

CONCEPT AMG GT XX | Image: Mercedes-AMG
CONCEPT AMG GT XX | Image: Mercedes-AMG
CONCEPT AMG GT XX | Image: Mercedes-AMG
CONCEPT AMG GT XX | Image: Mercedes-AMG

What Does the Concept AMG GT XX Look Like Inside?

Interior design in the Concept AMG GT XX heavily reflects AMG’s racing heritage while exploring new, experimental ideas. The cabin combines futuristic surfaces with raw motorsport elements, starting with LABFIBER — a biotech leather alternative made from recycled AMG GT3 racing tyres — paired with backlit upholstery shaped like a chequered flag. Exposed sections on the instrument panel and doors give everything a stripped, performance-oriented vibe, while carbon-fibre bucket seats with 3D-printed pads and machined aluminium buttons stamped with the AMG crest add a level of detail that feels both technical and artistic.

The digital side of the interior plays just as big a role. A 10.25-inch instrument display sits ahead of the driver, complemented by a 14-inch touchscreen that tilts subtly toward you, creating a cockpit-like wraparound effect. What makes this setup interesting isn’t just the hardware, but how it visualizes the powertrain. Real-time animations of the drivetrain and battery add a playful, almost video game-like quality to performance monitoring, making the tech feel alive rather than simply informative. It’s precisely the kind of detail that makes a concept car feel like a glimpse of what’s coming next.

The steering wheel is another feature worth mentioning, and AMG has always led in this area, but the GT XX pushes things even further with a rectangular racing-inspired design, a flat top and bottom, and dual horizontal struts that immediately transform the driving experience. Regen-control paddles sit behind the wheel, while AMG’s signature toggle switches line the grips with colour-coded icons. An integrated LED strip provides real-time updates on battery and performance, turning the wheel itself into a kind of live performance gauge. It’s dramatic, practical, and distinctly AMG.

CONCEPT AMG GT XX | Image: Mercedes-AMG

What’s Behind the Aerodynamic Shape of the CONCEPT AMG GT XX?

Aerodynamics are the entire reason the Concept AMG GT XX looks the way it does. Even AMG admits it isn’t aiming for classic beauty here—“Drag!” is the real reason. When a car is designed to reach 360 km/h, the biggest enemy isn’t weight or traction; it’s air resistance. So instead of going for a stylish silhouette, AMG shaped the GT XX to be as aerodynamic as possible.

The low, flat stance, sharply angled windscreen, long bonnet, and slanted side windows all work together to help the car cut through the air efficiently. Even familiar systems like the AIRPANEL active aero from the AMG GT return with new tuning, while the complete removal of a rear window helps streamline airflow off the back. All of these choices contribute to a drag coefficient of Cd = 0.198, placing the GT XX alongside aero-focused vehicles like the Xiaomi SU7 (0.195) and Lucid Air (0.197).

One of the most impressive aerodynamic features sits at each corner of the car, where AMG has installed 21-inch forged aluminium five-spoke active Aero Wheels. Each wheel conceals five adjustable aero blades operated by a small actuator tucked inside the hub. When the car requires extra brake cooling, the blades open to draw in air; when efficiency is the priority, they close to create a cleaner, more aerodynamic profile.

CONCEPT AMG GT XX | Image: Mercedes-AMG
CONCEPT AMG GT XX | Image: Mercedes-AMG

The engineering behind them is just as wild. Each actuator produces its own electricity with a mini-generator built into the spinning wheel, and all four communicate wirelessly via Bluetooth. It’s the kind of detail you’d expect to see on a high-budget sci-fi prototype, not a four-door concept car.

“With the CONCEPT AMG GT XX, we have succeeded in translating our design vision for AMG into the future,” said Michael Schiebe, CEO of Mercedes-AMG GmbH. He goes even deeper into what the car represents: “Sports cars have always been the icons of our brand; they are emotional and truly special to create. They represent unique moments in time. Icons like the 300 SL and the legendary Silver Arrows are the emotional heart of our brand, as are the GT and AMG ONE. Crafting these masterpieces is about creating something extraordinary—from the C111 to the Vision One-Eleven, and into the future of production. The brand-new CONCEPT AMG GT XX embodies the hot part of our design philosophy of sensual purity.”

With that mindset, the GT XX’s shape makes perfect sense. It’s not designed to be soft or attractive — it’s intended to look fast, feel technical, and behave like a machine built to cheat the wind. It’s AMG’s way of saying performance comes first, and everything else follows.

CONCEPT AMG GT XX | Image: Mercedes-AMG

What Comes After the CONCEPT AMG GT XX?

The Concept AMG GT XX won’t be hitting the road in its current form, but that doesn’t make it any less important. Instead, it offers a preview of the first series-production model built on AMG’s new AMG.EA high-performance architecture. It provides a glimpse into how Mercedes-AMG plans to develop its electric identity — not by softening its approach, but by doubling down on the features that made AMG renowned in the first place.

Mercedes-AMG makes it clear that this concept marks a turning point. “The CONCEPT AMG GT XX is the next milestone in the history of AMG and forges a whole new dimension of performance,” said Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, Development & Procurement. Coming from someone at the very top of the company’s engineering structure, that carries weight — and confidence.

Schäfer explains why the GT XX is so important to the brand’s electric plans. “We’re bringing groundbreaking technology that redefines high performance, and the best thing is that this car is a true AMG with every fibre of its being. The heart of an AMG was always the motor, and that will remain so with our in-house electric architecture. With our high-tech axial flux motor, we’re delivering a revolutionary new drive that is unparalleled in power density, weight, and packaging. This pairs with a new performance battery developed from scratch that enables a previously unimagined level of performance and endurance.”

When a production model inspired by the GT XX eventually arrives, it won’t just expand AMG’s EV lineup. It will give Mercedes-AMG a genuine competitor to the Porsche Taycan and a strong response to aggressive players like the Xiaomi SU7. The GT XX may be a concept car, but the message behind it is clear: the next era of AMG performance is on its way, and it will arrive with the same attitude, intensity, and ambition the brand is known for — only now delivered through electric motors instead of pistons.

CONCEPT AMG GT XX | Image: Mercedes-AMG

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