If Rolex were to release a new model in 2025 that wasn’t a Submariner, Daytona, or GMT-Master II, the watch world would likely raise a collective eyebrow and then rush to their nearest authorized dealer. Enter the Rolex Land-Dweller — a name that sounds like it’s been hiding in plain sight, just waiting to be summoned into existence.

In a move that’s equal parts a nod to heritage and a forward-thinking flex, the Land-Dweller stands as the rugged, land-based sibling to the legendary Sea-Dweller. It’s not here to dive deep or fly high; it’s built to conquer terrain, elevate adventure, and sit boldly on the wrist of the modern explorer who prefers mountains over oceans, altitude over depth. Think of it as the Explorer’s brawnier cousin—with some serious technical chops to back it up.

So, what exactly is the Land-Dweller bringing to the table (and your wrist)? We’ve broken down all the essential specs, discussed design, examined pricing, and determined whether this new tool-watch earns its place in the Rolex pantheon or serves as hype bait for collectors. Shall we start with it?

Highlights:

• Rolex introduces the Land-Dweller, available in two case sizes, featuring a new Flat Jubilee bracelet and the innovative Calibre 7135.
• Features a honeycomb dial, open 6 and 9 numerals, and enhanced Chroma-light lume for maximum legibility.

The Land-Dweller is available in ten distinct variants, divided between 36mm and 40mm case sizes, with pricing heavily influenced by your material of choice. From White Rolesor steel-and-white-gold hybrids to solid Everose and platinum gem-set references, this collection encompasses various styles and investment levels, each tailored to various tastes and occasions. Here’s a full breakdown of each:

Rolex Land-Dweller 36mm:

• Rolex Land-Dweller Ref. 127234 (36 mm, White Rolesor) – USD $14,000
• Rolex Land-Dweller Ref. 127235 (35 mm, Everose gold) – USD $42,100
• Rolex Land-Dweller Ref.127285TBR (36 mm, Everose gold & Diamonds ) – USD $93,200
• Rolex Land-Dweller Ref.127236 (36 mm, platinum) – USD $59,200
• Rolex Land-Dweller Ref. 127236TBR (36 mm, 950 Platinum & Diamonds) – USD $98,400

Rolex Land-Dweller 40mm:

• Rolex Land-Dweller Ref.127234 (40 mm, White Rolesor) – USD $14,900
• Rolex Land-Dweller Ref.127235 (40 mm, Everose Gold) – USD $46,100
• Rolex Land-Dweller Ref.127285TBR (40 mm, Everose Gold & Diamonds ) – USD $109,000
• Rolex Land-Dweller Ref.127236 (40mm, Platinum) – USD $63,500
• Rolex Land-Dweller Ref.127236TBR (40 mm, 950 Platinum & Diamonds) – USD $121,000

From the understated elegance of White Rolesor to the full-throttle flash of a gem-set platinum showpiece, the Land-Dweller lineup covers the entire spectrum. There’s something here for both the seasoned collector and the bold first-time buyer. Just don’t expect to walk into a boutique and grab one off the shelf—Rolex’s prestige and limited availability mean these models will be incredibly difficult to find. Sure, the price tags climb quickly—but so does the craftsmanship, the presence, and let’s be honest, the bragging rights.

Rolex has launched the Land-Dweller in two models: Rolex Land-Dweller 36 mm (Women) and Rolex Land-Dweller 40 mm (Men).

Although they appear differently on the wrist, both versions are identical in every aspect. Each model is powered by the same movement, crafted with equal precision, and offered in three premium case materials: (White Rolesor, Everose Gold, and 950 Platinum). You can also select between a fluted bezel or a gem-set bezel, depending on your desired level of boldness. Visually, there’s a slight distinction—White Rolesor and Everose Gold models feature a striking white honeycomb dial, while the platinum versions display a unique ice-blue honeycomb dial.

That’s where the exterior similarities end. So, why don’t we take a closer look at the full technical lineup of the Rolex Land-Dweller?

• Brand: Rolex
• Model: Oyster Perpetual Land-Dweller White Rolesor
• Reference: 127334
• Diameter: 40 mm
• Material: White Rolesor
• Dial: DialIntense White, Honeycomb Motif
• Bezel: Fluted
• Bracelet: Oystersteel Flat Jubilee
• Calibre: 7135 Manufacture Rolex
• Power Reserve: 66 Hours
• Water Resistance: 10 Bar (100 metres, 330 feet)
• Certification: Superlative Chronometer (COSC + Rolex certification)
• Price: USD $14,900

• Brand: Rolex
• Model: Oyster Perpetual Land-Dweller
• Reference: 127336 / 127386TBR
• Diameter: 40 mm
• Material: Platinum
• Dial: Ice blue, Honeycomb Motif / Set Diamonds
• Bezel: Fluted / Set Diamonds
• Bracelet: Oystersteel Flat Jubilee
• Calibre: 7135 Manufacture Rolex
• Power Reserve: 66 Hours
• Water Resistance: 10 Bar (100 metres, 330 feet)
• Certification: Superlative Chronometer (COSC + Rolex certification)
• Price: USD $63,500 / USD $121,000

• Brand: Rolex
• Model: Oyster Perpetual Land-Dweller
• Reference: 127335 / 127385TBR
• Diameter: 40 mm
• Material: 18-KT Everose Gold
• Dial: Intense White, Honeycomb Motif / Set Diamonds
• Bezel: Fluted / Set Diamonds
• Bracelet: Oystersteel Flat Jubilee
• Calibre: 7135 Manufacture Rolex
• Power Reserve: 66 Hours
• Water Resistance: 10 Bar (100 metres, 330 feet)
• Certification: Superlative Chronometer (COSC + Rolex certification)
• Price: USD $46,100 / USD $109,000

The Rolex Land-Dweller is the brand’s boldest new release, designed not for the ocean’s depths or the skies above, but for solid ground. Think of it as a tribute to earthbound exploration, combining the muscular build of a professional tool watch with the refined aesthetics for which Rolex is known.

Unlike the Sea-Dweller, which was engineered for saturation divers, and the GMT-Master, which caters to frequent flyers, the Land-Dweller is grounded—literally. It’s designed for everyday adventurers: those who climb, hike, explore, and appreciate a watch that can handle rugged outdoor conditions while still looking sharp in the city.

One of the most distinctive features of the Rolex Land-Dweller is its honeycomb-patterned dial—a subtle yet striking detail that sets it apart from anything else in the brand’s current lineup. It is textured, refined, and just bold enough to catch the light without screaming for attention.

Depending on the case material, you’ll find one of two dial colorways: a clean white honeycomb dial on the White Rolesor and Everose Gold models, and a cool, luxurious ice-blue honeycomb dial on the 950 Platinum variants. That ice-blue tone, exclusive to platinum in Rolex’s catalog, adds a layer of quiet sophistication that only seasoned collectors will immediately recognize.

The hour markers and numerals are where things become even more intriguing. The open 6 and 9 numerals are directly inspired by the Explorer and Air-King models—a nod to Rolex’s adventure-driven heritage. All hour markers are coated with Chroma-light luminescent material extending each index’s full length, offering excellent nighttime visibility. But here’s the kicker: Rolex claims the luminescent compound used here is harder and more durable than materials typically used, maintaining the same colour, glow, and hue in daylight across the entire dial.

The Rolex Land-Dweller debuts with a brand-new Flat Jubilee bracelet, a fresh interpretation of one of Rolex’s most recognizable designs. Flatter and sharper than the traditional Jubilee, this updated bracelet provides the watch with a more structured, contemporary feel while retaining the comfort Rolex is known for. Designed to match the case materials—White Rolesor, Everose Gold, or 950 Platinum—the Flat Jubilee combines brushed and polished finishes for a refined look that wears comfortably all day. It features the reliable Oysterlock safety clasp and Easylink extension system, enabling quick 5mm adjustments as needed. The Flat Jubilee not only enhances the Land-Dweller’s contemporary character but also provides a dynamic, adaptable presence on the wrist.

Inside the Rolex Land-Dweller ticks the all-new Calibre 7135, a movement that marks a significant advancement in the brand’s mechanical evolution. Beating at a high frequency of 5 Hz (36,000 vibrations per hour, it is built for precision and long-term reliability. It meets Rolex’s Superlative Chronometer certification, performing within -2/+2 seconds per day after casing—a tighter tolerance than standard chronometer ratings.

Winding is managed by the brand’s reliable Perpetual rotor, providing bidirectional self-winding for effective energy capture through natural wrist movement. The 66-hour power reserve guarantees that the Land-Dweller continues to tick even after a long weekend without being worn.

One of the biggest innovations here is the Dynapulse escapement, which ditches the traditional Swiss lever in favor of a rolling energy transmission system. The result is improved efficiency, reduced friction, and enhanced mechanical longevity—ideal for those who wear their Rolex as much as admire it.

Completing the movement’s technical package is a Syloxi hairspring for increased magnetic resistance and Paraflex shock absorbers for enhanced toughness under active conditions. Supported by 16 patents, the Calibre 7135 isn’t merely a movement—it’s Rolex redefining mechanical timekeeping from the inside out.

The Rolex Land-Dweller isn’t just another watch—it’s a confident step into new territory for the Crown. Every detail, from the case dimensions to the newly developed Calibre 7135, feels thoughtfully crafted, true to Rolex’s reputation for precision and restraint.

The choice between 36mm and 40mm sizes offers versatility without sacrificing presence. Both models wear beautifully, but it’s the debut of the brand-new Flat Jubilee bracelet that truly marks a turning point. It’s sleeker, more angular, and feels more contemporary compared to the traditional Jubilee design. Early impressions suggest it provides excellent comfort, though time will tell if it lives up to the durability Rolex bracelets are known for.

Dial options are strong across the board. The white honeycomb dial is crisp, clean, and infinitely wearable, while the ice-blue honeycomb dial, reserved for platinum models, is simply stunning—elegant without being over the top. Still, there’s a small part of us that wonders if more dial colours might eventually roll out; Rolex tends to play the long game. But for now, the two options feel carefully chosen.

Securing a Land-Dweller will be a challenge, no question. But perhaps that’s part of the appeal. The Land-Dweller isn’t trying to be everything to everyone. It’s crafted for those who appreciate the subtle art of Rolex’s slow yet deliberate innovation. If you’re fortunate enough to own one, you’re not just purchasing a timepiece—you’re owning a moment where Rolex once again expanded its world without ever losing its identity.