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The ‘Godfather of Streetwear’ Partners with Maserati on Custom MC20 Cielo Collection

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When Italian automotive artistry meets Japanese streetwear cool, you know something special is about to hit the road. Maserati didn’t just dip a toe into the world of fashion—they went full throttle. Enter Hiroshi Fujiwara, the legendary founder of Fragment Design and the man widely credited with pioneering the global streetwear movement. With decades of high-profile collaborations under his belt—from Nike and Louis Vuitton to Moncler and beyond—Fujiwara is no stranger to rewriting the rules.

Now, he has partnered with Maserati to leave his unique mark on the MC20 Cielo, the brand’s open-top supercar. The result? A blend of minimalism, strength, and a modern edge that redefines what bespoke automotive design can be. This isn’t just a car—it’s a cultural crossover on wheels, created for those who desire rarity, rebellion, and astonishing speed.

Highlights:

  • Two Impeccable Finishes: Nero Vulcano in Matte Black or Bianco Audace in Matte White—Each Features Fragment’s Lightning Bolt Instead of the Maserati Trident.
  • 630-hp twin-turbo V6, 0–100 km/h in under 3 seconds, and a roof that disappears at the press of a button.
  • Sleek black leather, white stitching, Alcantara touches, and a custom collaboration plaque for a polished finish Flex.
Hiroshi Fujiwara | Image: Maserati

Fujiwara’s name holds significant weight in fashion and streetwear circles. He has collaborated with everyone from neighborhood giants to haute couture houses, and now he brings that same quiet confidence to the MC20 Cielo through Maserati’s Fuoriserie customization program—which literally means “out of the ordinary.” That’s precisely what this is.

The collection showcases two exclusive MC20 Cielo builds. First up is Nero Vulcano—a stealthy matte black beauty adorned with Fragment’s lightning bolt emblem instead of Maserati’s classic Trident. Next is Bianco Audace, featuring a matte white finish and matching white badging. Both designs are clean, crisp, and crafted to turn heads effortlessly.

MC20 Cielo ‘Fuoriserie By’ Hiroshi Fujiwara | Image: Maserati

Step inside, and Fujiwara’s minimalist charm captivates. The cabin features black full-grain leather complemented by sharp white stitching. It includes 6-way power sport seats, an Alcantara-lined steering wheel, and the recognizable Trident embroidered on the headrests. Between those headrests lies a stylish brushed metal plaque, designating this as a unique collaboration.

But don’t let all that quiet cool fool you—the performance is still pure Maserati madness. Under the hood sits a 3.0-liter twin-turbo V6 Nettuno engine, the same beast that powers the standard MC20. It churns out 630 horsepower and 730 Nm of torque, launching from 0 to 100 km/h in under three seconds. Just like the original, the Cielo version features a retractable electrochromic glass roof—clear one second, opaque the next. It’s equal parts sci-fi and supercar.

MC20 Cielo ‘Fuoriserie By’ Hiroshi Fujiwara | Image: Maserati

“Fuoriserie means ‘out of the ordinary’ in Italian, and our Trident’s customization program is conceived to create extraordinary experiences for our clients.  Our wish here is for them to express their personality and passion by creating their very own Maserati. Just like Hiroshi, everyone can choose from a wide range of personalization features from our Fuoriserie collections or take more individual journeys to design true one-of-a-kind rolling sculptures,” said Klaus Busse, Head of Design of Maserati.

Thinking about making one of these rare MC20 Cielos your own? Both Fuoriserie by Hiroshi Fujiwara editions are available upon request—simply contact your local Maserati dealer to discuss specifications, availability, and when you can take one for a spin.

MC20 Cielo ‘Fuoriserie By’ Hiroshi Fujiwara | Image: Maserati
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End of the Line — Porsche Labels Formula 1 Ambitions a ‘Closed Chapter’

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After months of speculation, the curtain has finally fallen on Porsche’s Formula 1 ambitions. Motorsport boss Thomas Laudenbach confirmed that the brand’s long-awaited entry into the sport is no longer happening, officially calling it a “closed chapter” after the collapse of its proposed partnership with Red Bull.

It is off the table. Right now, F1 is not a task for us and we are not spending any energy on that,” Laudenbach explained. Instead, Porsche’s focus remains firmly on its current motorsport commitments, which range from customer racing and GT competitions to high‑stakes battles in the World Endurance Championship and IMSA SportsCar Championship with partner Penske. “We are only focused on what we do right now, and if you look at it, we have many different activities: we are well‑occupied and extremely happy with what we do,” he added.

The decision follows years of quiet buildup, including a 2022 filing with Morocco’s Competition Council that revealed Porsche was preparing to acquire a 50% stake in Red Bull Technology. What seemed like a perfect match on paper ultimately fell apart within twelve months. “The premise was always that a partnership would be based on an equal footing, which would include not only an engine partnership but also the team. This could not be achieved,” Porsche stated in a joint statement with Red Bull.

Red Bull Porsche F1 | Image: Instagram: Sean Bull Design

What made the collapse even more remarkable was its timing. Fans were expecting official news of the partnership shortly after the FIA approved the new engine regulations set for 2026. Instead, rumours of disagreements started to circulate, eventually confirming that the deal was dead before it ever truly began.

Meanwhile, rival brand Audi has pressed ahead decisively, securing a 2026 entry with a full takeover of the Sauber team. The move only heightens the contrast, leaving many to wonder what might have been if Porsche and Red Bull had found common ground.

For now, Porsche is investing more in other areas, including its expanding presence in Formula E — the only fully electric series at the top level — which shows the brand’s broader commitment to electrification. Laudenbach made it clear: Porsche may have ended its Formula 1 chapter, but its motorsport ambitions are far from finished.

Red Bull Porsche F1 | Image: Instagram: Sean Bull Design

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