From April 1 to 7, Geneva will once again take the spotlight as the global watch community converges for Watches & Wonders 2025. Hosted at the iconic Palexpo convention center, this highly anticipated event is where tradition meets innovation — and where the year’s most important timepieces are unveiled for the world to see.

This year, all eyes are on the industry’s most influential players. Rolex is set to debut a new chapter in its legacy, while Patek Philippe and Vacheron Constantin are expected to deliver refined creations that blend technical mastery with timeless design. Cartier, IWC Schaffhausen, Panerai, and Jaeger-LeCoultre are also included, each bringing its unique identity to the table. Meanwhile, independent brands like MB&F and Laurent Ferrier continue to challenge convention, offering compelling alternatives to the mainstream.

In this complete guide, we’ll walk you through what to expect from Watches & Wonders 2025 — from confirmed brand appearances and rumored releases to the trends likely to shape the upcoming months. Whether you’re attending in person or following the coverage from afar, consider this your essential preview of the year’s most significant watchmaking showcase.

Highlights:

• Watches & Wonders Geneva returns from April 1 to 7, 2025, bringing the global watchmaking world back to the halls of Palexpo.
• This year’s edition will feature over 60 brands, making it the most expansive lineup in the event’s history.
• The general public will have access to the event on April 5, 6, and 7.
• Public ticket sales open on February 11, available exclusively through the official Watches & Wonders website.

Watches & Wonders is the premier international watch trade show, held annually in Geneva and considered the most influential event on the horological calendar. It brings together over 60 of the world’s most prestigious watch maisons, including titans like Rolex, Patek Philippe, and Cartier, alongside emerging independent makers, press, retailers, and collectors. This year marks the largest number of exhibitors in the event’s history — a testament to its growing influence across the industry.

Previously known as the Salon International de la Haute Horlogerie (SIHH), the event was rebranded in 2019, with 2022 marking the first in-person edition under the new Watches & Wonders name. Since then, it has become a platform for brands to debut new models, introduce technical innovations, and hint at what’s to come — all under the global spotlight.

Watches & Wonders 2025 continues the hybrid format, offering both physical and digital experiences. In Geneva, attendees will have access to Touch & Feel sessions, allowing hands-on interaction with new releases. Meanwhile, digital activations will be hosted via the official website and YouTube channel, complete with virtual presentations and Visiodome-equipped studios where brands can showcase their novelties in high-definition from afar. Whether you’re on the ground or tuning in from home, this event ensures that you’re part of the action.

More than just a trade fair, Watches & Wonders has evolved into a cultural moment for the world of horology — one that sets the tone for the months ahead. It’s where industry trends are born, icons are reimagined, and watchmaking is celebrated not just as a craft, but as an art form. For collectors, retailers, and casual admirers alike, it’s a front-row seat to the future of time.

Watches & Wonders 2025 isn’t just another date on the watch world’s calendar — it’s the moment when the industry steps into the spotlight. Held at Geneva’s iconic Palexpo venue, this year’s edition is shaping up to be the most dynamic yet, offering a week-long program that blends heritage, innovation, and a whole lot of anticipation.

Flying in or tuning in from home? The show promises a packed schedule. Expect morning and evening broadcast segments featuring keynote talks, CEO spotlights, panel discussions, and deep dives into the latest releases — all streamed live and available on-demand. It’s a rare chance to hear directly from the names behind the dials, and while the full lineup is still under wraps, organizers have confirmed that this year’s program will be their most expansive yet.

The excitement doesn’t end at the convention center. Geneva itself will buzz with horological energy. Flagship boutiques across Rue du Rhône and Rues Basses are set to open their doors for exclusive viewings, hands-on sessions, and some truly special surprises. From boutique-only releases to up-close looks at rare complications, this is where watchmaking meets storytelling — and you’re invited to take part.

With more brands than ever joining the fold and a hybrid format designed for both in-person and digital audiences, Watches & Wonders 2025 is poised to offer a front-row seat to the future of fine watchmaking. If you’re passionate about high-end horology, this is where the conversation begins.

This year, Watches & Wonders is stepping into new territory — and it’s doing so in style. With 2025 marking the largest edition in the event’s history, the Geneva showcase is uniting more brands than ever before. The excitement isn’t just about volume, though — it’s about momentum. The industry is shifting, and this year’s lineup demonstrates it.

One of the biggest headlines heading into the event is the recent shake-up behind the scenes. In June 2024, Chanel, Hermès, and LVMH officially joined the event’s organizing board, marking a major moment for the show’s direction. With that, Cartier’s Cyrille Vigneron stepped in as the new chairman, taking over from Rolex CEO Jean-Frédéric Dufour. This move signals a broader vision — one that’s inclusive, future-focused, and ready to push the boundaries of what this show can be.

The 2025 edition features over 60 maisons, including a mix of returning powerhouses and first-time participants. Bulgari is making its official debut, while a new wave of independent brands — such as Christiaan van der Klaauw, Genus, Kross Studio, and MeisterSinger — brings a creative edge to this year’s exhibition. It is the most diverse brand lineup the event has seen, offering a rich cross-section of modern watchmaking.

So, who is showing up? From design legends to movement masters, here’s the complete list of confirmed brands for this year’s event:

• A. Lange & Söhne
• Alpina Watches
• Angelus
• Armin Strom
• Arnold & Son
• ArtyA Watches
• Baume & Mercier
• Bell & Ross
• Bremont
• Bulgari
• Cartier
• Chanel
• Charriol
• Chopard
• Christiaan Van Der Klaauw
• Chronoswiss
• Cyrus Genève
• Czapek & Cie
• Eberhard & Co.
• Ferdinand Berthoud
• Frederique Constant
• Genus
• Gerald Charles
• Grand Seiko
• Grönefeld
• H. Moser & Cie.
• Hautlence
• Hermès
• Hublot
• Hysek
• HYT
• IWC Schaffhausen
• Jaeger‑Lecoultre
• Kross Studio
• Laurent Ferrier
• Louis Moinet
• Meistersinger
• Montblanc
• Nomos Glashütte
• Norqain
• Oris
• Panerai
• Parmigiani Fleurier
• Patek Philippe
• Pequignet
• Piaget
• Raymond Weil
• Ressence
• Roger Dubuis
• Rolex
• Rudis Sylva
• Speake Marin
• TAG Heuer
• Trilobe
• Tudor
• U‐Boat
• Ulysse Nardin
• Vacheron Constantin
• Van Cleef & Arpels
• Zenith

Transitioning from symbols of tradition to pioneers of innovation, the lineup for Watches & Wonders 2025 clearly shows that it is not just expanding — it is transforming. With numerous contributors to this dialogue, it’s evident that the future of watchmaking is more varied, energetic, and thrilling than ever before.

This year, Watches & Wonders 2025 is set to occur from April 1 to April 7 at Geneva’s Halles de Palexpo, uniting the most influential names in contemporary watchmaking. The event will begin with four days reserved exclusively for industry professionals — including retailers, press, and brand insiders — followed by three public days on April 5, 6, and 7. For those intending to attend, general admission tickets for the public days will be available starting February 11. The professional Salon will remain invitation-only, but the entire week will be supported by a robust digital platform that connects watch fans around the world to stay closely connected to the happenings.

Every day, the event will feature both Morning Show and Late Show broadcasts — a carefully curated journey through the salon’s highlights, streamed live and available on-demand. These segments will highlight significant product launches, brand keynotes, and expert panel discussions, providing an in-depth view of the happenings in Geneva. As the event kicks off and breathtaking new innovations are introduced, we’ll capture all the key moments right here — from must-see timepieces to industry announcements. In the meantime, relax and prepare for a remarkable week in the world of watchmaking.

For 2025, Watches & Wonders Geneva is offering a new way for the public to experience the show in true VIP fashion. The introduction of the Premium Package marks a step up in access, comfort, and exclusivity for attendees during the public open days. Set to go on sale from February 11, this high-tier ticket provides a thoughtfully curated experience, granting guests priority access, premium hospitality, and a more refined way to enjoy everything the event has to offer.

• One-day access to the Salon (April 5, 6, or 7)
• Free dedicated parking
• Priority access to cloakroom and security
• A dedicated VIP wristband collection desk
• VIP Lounge access with coffee, lunch, rest area, and guided tour points.
• Priority booking for select brand presentations and guided experiences
• A Commemorative Gift
• Price: CHF ₣550 – USD $620

If you plan to visit casually, Watches & Wonders 2025 also offers standard public access tickets at affordable prices.

Saturday or Sunday (April 5–6):

• Regular admission: CHF ₣70 ~ USD $85
• Youth (aged 12–22): CHF ₣40 ~ USD $50
• Seniors (65+): CHF ₣60 ~ USD $75

Monday (April 7):

• Regular admission: CHF ₣50 ~ USD $60
• Youth: CHF ₣30 ~ USD $35
• Seniors: CHF ₣40 ~ USD $50