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Fender Goes Atomic with Godzilla-Inspired Guitars for the 70th Anniversary

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Some collaborations make you pause and marvel: why did it take so long for this to happen? Enter Fender and Godzilla. One pulses at the core of rock and roll, the other has thundered through pop culture for seventy years. On paper, they seem worlds apart. But the instant you lay eyes on a Godzilla guitar, it feels as if the universe is in on a secret joke. Two legends from different realms, now sharing the spotlight, and somehow, it feels like fate cranked up to eleven.

This release marks Godzilla’s 70th anniversary, and Fender doesn’t hold back. These guitars don’t just tip their hat to the monster—they channel his raw energy and unmistakable presence in every curve and detail. There’s a thrill in holding that larger-than-life spirit in your hands, ready to unleash it through an amp. It’s more than a tribute; it’s a bold invitation for a legend to roar in a whole new arena, and against all odds, it absolutely works.

Limited Edition Masterbuilt Godzilla Stratocaster | Image: Supplied

After 70 Years, Godzilla Gets a Tribute Like No Other

Long before a guitar ever roared with Godzilla’s spirit, the story began in post-war Japan. In 1954, Toho Co., Ltd. unleashed a monster—not just a movie villain, but a walking, roaring metaphor for what a shaken nation felt. Godzilla wasn’t just a big lizard stomping on buildings; it was fear, hope, and fortitude, all rolled into one radioactive package. Over the years, Godzilla reinvented itself—sometimes a villain, sometimes a hero, always a legend. No matter the form, that distinct presence remained, rooted deep in the world’s imagination.

Seventy years later, that legacy is still stomping around—and now it’s got a Fender badge. Fender doesn’t just dip a toe in Godzilla’s waters; it dives headfirst, translating the legend into six strings and pure attitude. The Limited Edition Masterbuilt Godzilla Stratocaster—dreamed up by master builder Andy Hicks and artist Tom Neely—bottles up all that scale, drama, and energy, then lets you plug it straight into your amp. It’s the kind of tribute that feels less like a product and more like a backstage pass to the legend itself.

The guitar itself? Classic Fender—meticulous woods, flawless build, and that unmistakable feel in your hands. But here’s where it gets fun: the artwork isn’t just slapped on; it’s woven into the wood, as if Godzilla has become part of the grain. It pulls you in without screaming for attention, yet there’s no mistaking the atomic energy humming beneath the surface.

And just when you think it’s all about the looks, the guitar has a party trick: a custom circuit that lets you summon Godzilla’s legendary roar through your amp. Hit the lights, and the artwork glows under black light, as if the guitar is ready for its own blockbuster entrance. It’s bold, a little over-the-top, and exactly what you’d expect from a tribute to a legend that’s never been quiet a day in its life.

Limited Edition Masterbuilt Godzilla Stratocaster | Image: Supplied

A Tribute Born from the Fans Themselves

“This guitar really brings together the two things I care about most—Godzilla and the guitar,” explains Andy Hicks, who was on-site at Fender’s Tokyo flagship to present the piece.

“On the front, we went with a monochrome take on the Heisei-era Godzilla as a nod to its roots, while the back tells a broader story, showing how the character has evolved over time—from the Shōwa era through Heisei, Millennium, Shin Godzilla, and beyond.”

For Tom Neely, also present at the Tokyo event, the connection runs deeper than just the artwork. He’s been a fan as long as he can remember, and you can feel that history in how he approaches the design, not just as an artist but as someone who understands what the character represents across generations.

“I first discovered Godzilla as a kid watching late-night TV, and I’ve been hooked ever since. For the front of the guitar, we focused on a black-and-white version of Godzilla, with a blue blast effect that ties in with the neck inlay, capturing the feel of the Heisei-era films.”

“To mark Godzilla’s 70th anniversary, we brought together seven different versions of the character—from the original 1954 design all the way through to Godzilla Minus One—and used neon elements that glow under black light to give it a more dynamic presence. As someone who’s always loved music, Godzilla, and Japanese culture, being able to work on my first custom-painted guitar for something like this means a lot.”

“Each version of Godzilla included here means something to me, and I hope that comes through in the final piece. My favourite detail has to be the custom mechanism—press a button, and you get that unmistakable roar coming through the amp. It really feels like bringing together the King of Monsters and the ‘King of Guitars’.”

That roar might be a playful touch, but it’s the kind of detail that makes this one-of-one Stratocaster stand out. It brings the concept to life in a way that feels bold, intentional, and true to the spirit of the project. The two Made-in-Japan models complete the core of this 70th-anniversary collection.

Limited Edition Masterbuilt Godzilla Stratocaster Black & Blue | Image: Supplied

A Legacy Forged in Japan

These Stratocasters are thoughtfully designed, each with its own version of the Godzilla theme. You can get them in blue or black. Both models make the concept more approachable while keeping the unique style that sets this collection apart.

The blue model immediately catches your eye. Its deep, glossy finish pairs an alder body with a myrtlewood top, giving it a layered look that shifts in different lighting. The bright red Godzilla logo at the 12th fret is one of the first details you notice. It stands out against the dark colours but doesn’t feel overdone.

Limited Edition Masterbuilt Godzilla Stratocaster | Image: Supplied

The standout feature is on the scratch plate. Fender introduced a new GLO (Gain-Linked Optics) system that makes the artwork interactive. When you turn the Tone 2 knob to activate the onboard distortion, the dorsal-fin design lights up, and the brightness shifts with the gain. This clever detail mimics Godzilla’s atomic breath and matches the sound as you play. It’s a playful touch that still fits the overall look.

Of course, none of these features would matter if the guitar didn’t sound great—but it does. It’s equipped with special Custom Godzilla humbuckers that deliver a heavier tone and strong presence, just as you’d hope. With its dedicated neck plate, certificate of authenticity, and custom hard case, this guitar is clearly more than just good looks. It’s a complete package for anyone who loves both music and the Godzilla story.

The black version brings a different vibe. It shares all the same technical features as the blue model but has a more understated look, inspired by the classic black-and-white Godzilla films. At first, it feels more subtle, but after a while, you realize it has just as much presence—just in a quieter, more refined way.

Godzilla Distortion Pedal | Image: Supplied
Godzilla Picks | Image: Supplied

Turn It Up, Let It Roar

Fender wasn’t content to just make guitars—after all, when you’re riffing with Godzilla, you go all in. Enter the Godzilla distortion pedal, priced at $165. This thing isn’t just loud; it’s got attitude, shifting from wall-shaking rhythm to razor-sharp lead with a twist of a knob. It’s as unapologetically bold as the monster that inspired it, and it’s ready to make any setup roar.

If you love to tweak your sound, the pedal’s got you covered: active treble and bass knobs let you shape your tone, and that distortion control? Take it from a subtle growl to a full-on Godzilla meltdown. With its wild artwork, this isn’t just another pedal—it’s a little piece of the story, ready to stomp across your pedalboard.

The F Is For Fender Apparel Line Embroidered With The Classic ゴジラ Logo, Made in Japan | Image: Supplied
The F Is For Fender Apparel Line Embroidered With The Classic ゴジラ Logo, Made in Japan | Image: Supplied
The F Is For Fender Apparel Line Embroidered With The Classic ゴジラ Logo, Made in Japan | Image: Supplied
The F Is For Fender Apparel Line Embroidered With The Classic ゴジラ Logo, Made in Japan | Image: Supplied

But why stop at sound? The collection spills over into the little things—like Godzilla picks JPY ¥3,300 – USD $22 for those monster chords, and limited-edition shirts and a cap from Fender’s F IS FOR FENDER line. Produced in small batches in Japan, these aren’t just extras—they’re wearable souvenirs for anyone wanting to carry a bit of Godzilla’s swagger with them.

And just when you think they’ve thought of everything, Fender Flagship Tokyo adds a twist: for a few weeks in October 2025, visitors could sip on a Godzilla Charcoal Latte at the Fender Cafe JPY ¥980 – USD $7. Inspired by the King of the Monsters’ brooding silhouette, this unexpected treat turns the collaboration into more than a collection—it’s an experience you can see, hear, wear, and even taste. That’s how you turn a legacy into a living, breathing adventure.

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Jerry Seinfeld Turns Down $25 Million for His 1969 Porsche 917K

Reading Time: 7 minutes

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Steve McQueen’s Porsche 917K | Video: YouTube / Mecum

When you think of Jerry Seinfeld, you likely envision him behind the wheel of some seriously cool cars. As a collector, comedian, and Porsche enthusiast, Seinfeld’s collection features some of the most iconic vehicles ever made. However, one stands out above the rest: his 1969 Porsche 917K. This car isn’t just any sports car—it’s a piece of automotive history, a vehicle that starred in the legendary 1971 film Le Mans with Steve McQueen behind the wheel.

Currently, experts believe that Seinfeld’s Porsche 917K could fetch an astonishing $25 million at auction. Yet, despite these staggering offers, Seinfeld has reportedly declined them. So what makes this car so valuable—and why is Seinfeld unwilling to sell it? Let’s explore the story of this remarkable car and what makes it more than just a collector’s item.

Steve McQueen’s Porsche 917K | Image: Mecum

How did Seinfeld End Up with the Porsche 917K?

The story of Seinfeld’s Porsche 917K begins in 2001, when one of his close friends, Spike Feresten (the writer behind the famous Soup Nazi episode of Seinfeld), spotted the car at Symbolic Motors, a luxury dealership in Los Angeles. Feresten, knowing that Seinfeld shared his passion for rare cars, persuaded him to check out this extraordinary Porsche 917K.

The Porsche 917K was originally owned by none other than Steve McQueen, who bought it in 1970 to feature in his film Le Mans. McQueen didn’t just possess the car—he also drove it during the racing sequences, demonstrating the car’s impressive performance. The 917K was a dominant force on the track in the 1971 World Sportscar Championship, winning seven out of eight races that season, including the prestigious 24 Hours of Le Mans.

When McQueen finished filming, he sold the car to Reinhold Joest, and it changed hands several times before it ended up with Seinfeld. For Seinfeld, this car became more than just a cool toy—it represents a significant piece of automotive history, and it’s no surprise that he’s held onto it in his collection for so long.

Ownership History

  • Steve McQueen / Solar Productions, 1970-1971
  • Reinhold Joest, 1971-1975
  • Brian Redman, 1975-1977
  • Richard Attwood, 1977-2000
  • Frank Gallogly, 2000-2001
  • Jerry Seinfeld, 2001-Present
Steve McQueen’s Porsche 917K 

Why Is the Porsche 917K So Special?

The 1969 Porsche 917K is valuable not only because it’s a Porsche or because it featured in a famous movie. It represents the ideal combination of engineering excellence and cultural significance. Built for racing, the 917K is one of the most iconic race cars ever conceived. With a 5.0-litre flat-12 engine, it generates approximately 600 horsepower, a remarkable achievement for its era.

What sets the 917K apart, however, is its significance in Le Mans. McQueen’s portrayal of a gritty race car driver made the 917K synonymous with both the film and the golden age of racing. The car’s Gulf Oil blue-and-orange livery became instantly recognizable, enhancing its legendary status. Additionally, the car’s technical achievements, such as its aerodynamic design and lightweight structure, marked it as a game-changer in the world of motorsport.

Steve McQueen’s Porsche 917K | Image: Mecum

As a lifelong Porsche fan, Seinfeld frequently shares his admiration for the brand and its history. He’s recognized for his profound appreciation of the craftsmanship and engineering that goes into every Porsche, with the 917K no exception.

In a 2020 interview on Spikes Car Radio (hosted by Feresten), Seinfeld explained why the 917K holds such a special place in his heart. “There are cars that I call ‘moment cars,’ that are from moments when things just landed perfectly,” he said. “To me, the 917 is the moment of Porsche where all their work and expertise came together.”

Retired American race car driver and Porsche expert Bruce Canepa, who has worked with and restored several Porsche 917s, shares Seinfeld’s sentiment. He describes the 917K as a driver’s car that is perfectly balanced and incredibly responsive, making it a joy to drive even today. “It’s hard to believe this is a car that was designed in 1969 and is this good,” Canepa says. “It does exactly what you want it to do.”

Steve McQueen’s Porsche 917K | Image: Mecum

The $25 Million Offer & Whats Next F

Experts now estimate that Seinfeld’s 917K could be valued at as much as $25 million, a staggering amount for any car—especially one that is nearly 60 years old. However, despite the high offers, Seinfeld has declined them.

As Seinfeld explained in the Spikes Car Radio podcast, money can’t measure some things. “There are objects that have great value, and then there are objects that you really can’t place a value on because they evoke so much,” he said. “If you’re in the car hobby, you pursue these cars that give you a special feeling of excitement. I would say it’s the automotive equivalent of sitting behind the Resolute Desk.”

Seinfeld isn’t alone in his belief that the 917K is priceless. Canepa, too, thinks the car is worth $25 million—or more. He points out that McQueen’s association with the car adds to its allure. “There is no guy who’s comparable to Steve McQueen. I’m just guessing, but that car should be a $25 million car,” Canepa says.

Steve McQueen’s Porsche 917K | Image: Mecum

While Seinfeld has made it clear that money isn’t the driving factor behind his ownership of the Porsche 917K, the car’s value continues to rise. The last time a similar 917K sold at auction was in 2017, when it fetched around $14 million at Gooding & Co.’s Pebble Beach auction. With the 917K’s ongoing rise in fame, it wouldn’t be surprising to see it surpass the $25 million mark when it goes up for auction at Mecum Auctions in Kissimmee, Florida, in January 2025.

Whether or not the Porsche 917K reaches $25 million or beyond, one thing is clear: Jerry Seinfeld’s 917K will always be more than just a car. It’s a piece of automotive history, a symbol of Steve McQueen’s legendary status, and a cherished part of Seinfeld’s incredible collection.

In the end, Seinfeld’s Porsche 917K is the perfect example of how cars can hold more than just financial value—they can evoke emotions, memories, and stories that no price tag can capture.

Steve McQueen’s Porsche 917K  | Image: Mecum
Steve McQueen’s Porsche 917K  | Image: Mecum
Steve McQueen’s Porsche 917K  | Image: Mecum
Steve McQueen’s Porsche 917K  | Image: Mecum
Steve McQueen’s Porsche 917K  | Image: Mecum
Steve McQueen’s Porsche 917K  | Image: Mecum
Steve McQueen’s Porsche 917K  | Image: Mecum

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