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Fender Goes Atomic with Godzilla-Inspired Guitars for the 70th Anniversary

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Some collaborations make you pause and marvel: why did it take so long for this to happen? Enter Fender and Godzilla. One pulses at the core of rock and roll, the other has thundered through pop culture for seventy years. On paper, they seem worlds apart. But the instant you lay eyes on a Godzilla guitar, it feels as if the universe is in on a secret joke. Two legends from different realms, now sharing the spotlight, and somehow, it feels like fate cranked up to eleven.

This release marks Godzilla’s 70th anniversary, and Fender doesn’t hold back. These guitars don’t just tip their hat to the monster—they channel his raw energy and unmistakable presence in every curve and detail. There’s a thrill in holding that larger-than-life spirit in your hands, ready to unleash it through an amp. It’s more than a tribute; it’s a bold invitation for a legend to roar in a whole new arena, and against all odds, it absolutely works.

Limited Edition Masterbuilt Godzilla Stratocaster | Image: Supplied

After 70 Years, Godzilla Gets a Tribute Like No Other

Long before a guitar ever roared with Godzilla’s spirit, the story began in post-war Japan. In 1954, Toho Co., Ltd. unleashed a monster—not just a movie villain, but a walking, roaring metaphor for what a shaken nation felt. Godzilla wasn’t just a big lizard stomping on buildings; it was fear, hope, and fortitude, all rolled into one radioactive package. Over the years, Godzilla reinvented itself—sometimes a villain, sometimes a hero, always a legend. No matter the form, that distinct presence remained, rooted deep in the world’s imagination.

Seventy years later, that legacy is still stomping around—and now it’s got a Fender badge. Fender doesn’t just dip a toe in Godzilla’s waters; it dives headfirst, translating the legend into six strings and pure attitude. The Limited Edition Masterbuilt Godzilla Stratocaster—dreamed up by master builder Andy Hicks and artist Tom Neely—bottles up all that scale, drama, and energy, then lets you plug it straight into your amp. It’s the kind of tribute that feels less like a product and more like a backstage pass to the legend itself.

The guitar itself? Classic Fender—meticulous woods, flawless build, and that unmistakable feel in your hands. But here’s where it gets fun: the artwork isn’t just slapped on; it’s woven into the wood, as if Godzilla has become part of the grain. It pulls you in without screaming for attention, yet there’s no mistaking the atomic energy humming beneath the surface.

And just when you think it’s all about the looks, the guitar has a party trick: a custom circuit that lets you summon Godzilla’s legendary roar through your amp. Hit the lights, and the artwork glows under black light, as if the guitar is ready for its own blockbuster entrance. It’s bold, a little over-the-top, and exactly what you’d expect from a tribute to a legend that’s never been quiet a day in its life.

Limited Edition Masterbuilt Godzilla Stratocaster | Image: Supplied

A Tribute Born from the Fans Themselves

“This guitar really brings together the two things I care about most—Godzilla and the guitar,” explains Andy Hicks, who was on-site at Fender’s Tokyo flagship to present the piece.

“On the front, we went with a monochrome take on the Heisei-era Godzilla as a nod to its roots, while the back tells a broader story, showing how the character has evolved over time—from the Shōwa era through Heisei, Millennium, Shin Godzilla, and beyond.”

For Tom Neely, also present at the Tokyo event, the connection runs deeper than just the artwork. He’s been a fan as long as he can remember, and you can feel that history in how he approaches the design, not just as an artist but as someone who understands what the character represents across generations.

“I first discovered Godzilla as a kid watching late-night TV, and I’ve been hooked ever since. For the front of the guitar, we focused on a black-and-white version of Godzilla, with a blue blast effect that ties in with the neck inlay, capturing the feel of the Heisei-era films.”

“To mark Godzilla’s 70th anniversary, we brought together seven different versions of the character—from the original 1954 design all the way through to Godzilla Minus One—and used neon elements that glow under black light to give it a more dynamic presence. As someone who’s always loved music, Godzilla, and Japanese culture, being able to work on my first custom-painted guitar for something like this means a lot.”

“Each version of Godzilla included here means something to me, and I hope that comes through in the final piece. My favourite detail has to be the custom mechanism—press a button, and you get that unmistakable roar coming through the amp. It really feels like bringing together the King of Monsters and the ‘King of Guitars’.”

That roar might be a playful touch, but it’s the kind of detail that makes this one-of-one Stratocaster stand out. It brings the concept to life in a way that feels bold, intentional, and true to the spirit of the project. The two Made-in-Japan models complete the core of this 70th-anniversary collection.

Limited Edition Masterbuilt Godzilla Stratocaster Black & Blue | Image: Supplied

A Legacy Forged in Japan

These Stratocasters are thoughtfully designed, each with its own version of the Godzilla theme. You can get them in blue or black. Both models make the concept more approachable while keeping the unique style that sets this collection apart.

The blue model immediately catches your eye. Its deep, glossy finish pairs an alder body with a myrtlewood top, giving it a layered look that shifts in different lighting. The bright red Godzilla logo at the 12th fret is one of the first details you notice. It stands out against the dark colours but doesn’t feel overdone.

Limited Edition Masterbuilt Godzilla Stratocaster | Image: Supplied

The standout feature is on the scratch plate. Fender introduced a new GLO (Gain-Linked Optics) system that makes the artwork interactive. When you turn the Tone 2 knob to activate the onboard distortion, the dorsal-fin design lights up, and the brightness shifts with the gain. This clever detail mimics Godzilla’s atomic breath and matches the sound as you play. It’s a playful touch that still fits the overall look.

Of course, none of these features would matter if the guitar didn’t sound great—but it does. It’s equipped with special Custom Godzilla humbuckers that deliver a heavier tone and strong presence, just as you’d hope. With its dedicated neck plate, certificate of authenticity, and custom hard case, this guitar is clearly more than just good looks. It’s a complete package for anyone who loves both music and the Godzilla story.

The black version brings a different vibe. It shares all the same technical features as the blue model but has a more understated look, inspired by the classic black-and-white Godzilla films. At first, it feels more subtle, but after a while, you realize it has just as much presence—just in a quieter, more refined way.

Godzilla Distortion Pedal | Image: Supplied
Godzilla Picks | Image: Supplied

Turn It Up, Let It Roar

Fender wasn’t content to just make guitars—after all, when you’re riffing with Godzilla, you go all in. Enter the Godzilla distortion pedal, priced at $165. This thing isn’t just loud; it’s got attitude, shifting from wall-shaking rhythm to razor-sharp lead with a twist of a knob. It’s as unapologetically bold as the monster that inspired it, and it’s ready to make any setup roar.

If you love to tweak your sound, the pedal’s got you covered: active treble and bass knobs let you shape your tone, and that distortion control? Take it from a subtle growl to a full-on Godzilla meltdown. With its wild artwork, this isn’t just another pedal—it’s a little piece of the story, ready to stomp across your pedalboard.

The F Is For Fender Apparel Line Embroidered With The Classic ゴジラ Logo, Made in Japan | Image: Supplied
The F Is For Fender Apparel Line Embroidered With The Classic ゴジラ Logo, Made in Japan | Image: Supplied
The F Is For Fender Apparel Line Embroidered With The Classic ゴジラ Logo, Made in Japan | Image: Supplied
The F Is For Fender Apparel Line Embroidered With The Classic ゴジラ Logo, Made in Japan | Image: Supplied

But why stop at sound? The collection spills over into the little things—like Godzilla picks JPY ¥3,300 – USD $22 for those monster chords, and limited-edition shirts and a cap from Fender’s F IS FOR FENDER line. Produced in small batches in Japan, these aren’t just extras—they’re wearable souvenirs for anyone wanting to carry a bit of Godzilla’s swagger with them.

And just when you think they’ve thought of everything, Fender Flagship Tokyo adds a twist: for a few weeks in October 2025, visitors could sip on a Godzilla Charcoal Latte at the Fender Cafe JPY ¥980 – USD $7. Inspired by the King of the Monsters’ brooding silhouette, this unexpected treat turns the collaboration into more than a collection—it’s an experience you can see, hear, wear, and even taste. That’s how you turn a legacy into a living, breathing adventure.

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TUDOR Monarch Ref. M2639W1A0U-0001, TUDOR Black Bay 54 Ref. M79000B-0001, Tudor Black Bay 54 Ref. M79000B-0002, TUDOR Black Bay 58 GMT Ref. M7939G1A0NRU-0003, TUDOR Black Bay 58 Ref. M7939A1A0NU-0001, M7939A1A0NU-0002, and M7939A1A0NU-0003, and TUDOR Black Bay 58 Ref. M7939A1A0NU-0003
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TUDOR Marks a Century of Daring Watchmaking With the Monarch at Watches & Wonders 2026

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Tudor arrived at Watches and Wonders 2026 with more than a new collection to unveil, using the occasion to celebrate 100 years since Hans Wilsdorf registered “The Tudor” in 1926. The milestone offered an opportunity to revisit the ideas that have guided the brand for a century while presenting a confident view of what Tudor has become and where it intends to go next.

The story is closely connected to “Born to Dare,” the motto Tudor introduced in 2017 to reflect both its history and modern identity, inspired by Wilsdorf’s ambition to create dependable watches capable of enduring demanding conditions. The campaign celebrates individuals who have pushed boundaries on land, across ice, through the air, and underwater. Their adventurous spirit still influences Tudor’s watchmaking and its choice of ambassadors around the world.

Leading the 2026 collection is the new Tudor Monarch, a model steeped in history that brings a legacy name into the brand’s next century, while adding a touch of elegance to a lineup famed for its rugged tool watches. Alongside this debut, Tudor has revitalized several beloved collections, staying true to the qualities that made them icons. Let’s dive into all the exciting Tudor releases unveiled at Watches and Wonders 2026.

TUDOR Releases at Watches & Wonders 2026 Overview:

TUDOR’s centenary line-up spans vintage-inspired elegance, practical travel watches and modern materials engineering. Although every model brings something different to the collection, these five stood out most for their design, wearability and individual character.

Best Overall: TUDOR Black Bay 58 GMT
Best Dress Watch: TUDOR Monarch
Boldest Release: TUDOR Black Bay 58
Best Colour Update: TUDOR Black Bay 54 “Blue”
Most Underrated: TUDOR Black Bay Ceramic

TUDOR Monarch Ref. M2639W1A0U-0001
TUDOR Monarch | Image: TUDOR

TUDOR Monarch

Created to mark Tudor’s centenary, the Monarch revives a historic name that appeared in the brand’s catalogue for decades while giving it a fresh identity for 2026. Its arrival also takes Tudor beyond the dive watches and sports models that dominate its modern reputation, introducing a more formal watch that draws on early design ideas without feeling like a straightforward recreation of something from the archives.

The 39mm stainless steel case combines polished and satin-brushed surfaces across sharply defined facets, while its 11.9mm thickness keeps the proportions suitable for everyday wear. The dark champagne dial has a warm, papyrus-like texture and follows an unusual error-proof arrangement, placing Roman numerals from ten to two and Arabic numerals from four to eight, with a small-seconds display adding further character to the classically styled face.

Visible through the exhibition caseback is the new Manufacture Calibre MT5662-2U, an automatic movement created specifically for the Monarch and finished with perlage, Côtes de Genève and an 18-carat gold inlay on its rotor. Both COSC and METAS Master Chronometer certification support its technical credentials, including resistance to magnetic fields of 15,000 gauss, tested accuracy and a 65-hour power reserve that allows the watch to be set aside for the weekend without immediately requiring attention.

A faceted two-link steel bracelet continues the angular design of the case and includes Tudor’s adjustable T-fit clasp, while 100 metres of water resistance gives the Monarch enough practicality to sit comfortably outside the traditional dress-watch category. Listed at US$5,875, it is a distinctive centrepiece for Tudor’s anniversary collection, combining a lesser-known part of the company’s history with the manufacturing standards that now define the brand.

TUDOR Monarch Ref. M2639W1A0U-0001
TUDOR Monarch Ref. M2639W1A0U-0001 | Image: TUDOR
  • Brand: TUDOR
  • Model: Monarch
  • Reference: M2639W1A0U-0001
  • Diameter: 39 mm
  • Thickness: 11.9 mm
  • Material: Stainless Steel
  • Dial: Dark Champagne
  • Calibre: Manufacture Calibre MT5662-2U
  • Power Reserve: 65 Hours
  • Water-Resistance: 10 Bar (100 metres, 330 feet)
  • Price: USD $5,875
TUDOR Black Bay 54 Ref. M79000B-0001
TUDOR Black Bay 54 | Image: TUDOR

TUDOR Black Bay 54

The Black Bay 54 returns for 2026 in a rich sapphire shade Tudor calls “Tudor blue,” bringing a brighter character to one of the brand’s most historically faithful dive watches. Its compact 37mm steel case takes its proportions from the Oyster Prince Submariner reference 7922 of 1954, Tudor’s first dive watch, while the unmarked unidirectional bezel, redesigned crown and lollipop seconds hand preserve the clean appearance of those early models. A sunray-brushed blue dial and matching bezel complete the refreshed design.

Inside is the automatic Manufacture Calibre MT5400, which provides a weekend-proof 70-hour power reserve and uses a silicon balance spring to support reliable timekeeping. The watch is water-resistant to 200 metres and can be paired with either a three-link steel bracelet or a fitted black rubber strap, both featuring Tudor’s rapidly adjustable T-fit clasp. Together, these details give the vintage-sized diver the performance and practicality expected from a modern Black Bay.

TUDOR Black Bay 54 Ref. M79000B-0001 | Image: TUDOR
  • Brand: TUDOR
  • Model: Black Bay 54
  • Reference: M79000B-0001
  • Diameter: 37 mm
  • Thickness: 11.2 mm
  • Material: Stainless Steel
  • Dial: Blue
  • Calibre: Manufacture Calibre MT5400
  • Power Reserve: 70 Hours
  • Water-Resistance: 20 Bar (200 metres, 660 feet)
  • Price: USD $4,725
Tudor Black Bay 54 Ref. M79000B-0002
Tudor Black Bay 54 Ref. M79000B-0002 | Image: TUDOR
  • Brand: TUDOR
  • Model: Black Bay 54 (Rubber)
  • Reference: M79000B-0002
  • Diameter: 37 mm
  • Thickness: 11.2 mm
  • Material: Stainless Steel
  • Dial: Blue
  • Calibre: Manufacture Calibre MT5400
  • Power Reserve: 70 Hours
  • Water-Resistance: 20 Bar (200 metres, 660 feet)
  • Price: USD $4,475
TUDOR Black Bay 58 GMT Ref. M7939G1A0NRU-0003
TUDOR Black Bay 58 GMT | Image: TUDOR

TUDOR Black Bay 58 GMT

The Black Bay 58 GMT receives a five-link bracelet for 2026, giving Tudor’s compact travel watch a more polished character inspired by the golden age of commercial aviation. The bracelet’s closely articulated links should also improve comfort on the wrist, while Tudor’s T-fit clasp allows quick length adjustments without tools.

Its 39mm stainless steel case is paired with a bidirectional 24-hour bezel featuring a black-and-burgundy anodized aluminum insert. Warm gilt accents appear across the curved bezel numerals, hands and applied markers, complementing the subtly radial-brushed black dial. The GMT hand tracks a second time zone, while rotating the bezel allows the wearer to follow a third, adding genuine travel functionality without disturbing the familiar proportions of the Black Bay 58.

Inside is Tudor’s integrated GMT Manufacture Calibre MT5450-U, which carries both COSC chronometer and METAS Master Chronometer certification while delivering a 65-hour power reserve. The certification covers accuracy, 200-metre water resistance and resistance to magnetic fields of 15,000 gauss, leaving the Black Bay 58 GMT with the technical credentials of a modern travel watch beneath its distinctly vintage exterior.

TUDOR Black Bay 58 GMT Ref. M7939G1A0NRU-0003
TUDOR Black Bay 58 GMT Ref. M7939G1A0NRU-0003 | Image: TUDOR
  • Brand: TUDOR
  • Model: Black Bay 58 GMT
  • Reference: M7939G1A0NRU-0003
  • Diameter: 39 mm
  • Thickness: 11.2 mm
  • Material: Stainless Steel
  • Bezal: 24-hour bidirectional rotatable bezel in stainless steel with black and burgundy anodized aluminum insert
  • Dial: Blue
  • Calibre: Manufacture Calibre MT5450-U
  • Power Reserve: 70 Hours
  • Water-Resistance: 20 Bar (200 metres, 660 feet)
  • Price: USD $5,875
TUDOR Black Bay 58 Ref. M7939A1A0NU-0001, M7939A1A0NU-0002, and M7939A1A0NU-0003
TUDOR Black Bay 58 Ref. M7939A1A0NU-0001 | Image: TUDOR

TUDOR Black Bay 58

Since its introduction in 2018, the Black Bay 58 has become one of Tudor’s most recognizable watches, winning favour for its restrained proportions and close connection to the company’s diving heritage. Its name refers to 1958, the year Tudor introduced the Oyster Prince Submariner reference 7924, better known as the “Big Crown,” which was the brand’s first dive watch rated to 200 metres. For 2026, Tudor has refined the model without moving away from the qualities that made it so popular.

The stainless steel case retains its versatile 39mm diameter but now measures a slimmer 11.7mm thick, improving the way it sits on the wrist. Its updated shape is joined by a redesigned crown and unidirectional bezel, while the domed matt-black dial carries only two lines of text for a cleaner appearance. Pinched hands, applied hour markers and the familiar lollipop seconds hand maintain the link to Tudor’s early dive watches, with a domed sapphire crystal completing the vintage-inspired design.

Inside is the automatic Manufacture Calibre MT5400-U, which carries both COSC and METAS Master Chronometer certification and provides a 65-hour power reserve. Testing covers the fully assembled watch rather than the movement alone, assessing its accuracy, 200-metre water resistance and ability to function after exposure to magnetic fields of 15,000 gauss. These credentials bring the Black Bay 58 in line with Tudor’s increasingly rigorous modern performance standards.

The updated model is available on a five-link steel bracelet, a three-link rivet-style bracelet or a fitted black rubber strap, with every option receiving Tudor’s tool-free T-fit adjustment system. The five-link bracelet gives the watch a more polished character, while the riveted bracelet and rubber strap preserve its familiar tool-watch personality. Rather than dramatically reinventing an established favourite, Tudor has concentrated on the details that owners notice most, producing a slimmer, cleaner and more technically accomplished Black Bay 58.

TUDOR Black Bay 58 Ref. M7939A1A0NU-0001
TUDOR Black Bay 58 Ref. M7939A1A0NU-0001 | Image: TUDOR
  • Brand: TUDOR
  • Model: Black Bay 58
  • Reference: M7939A1A0NU-0001
  • Diameter: 39 mm
  • Thickness: 11.7 mm
  • Material: Stainless Steel
  • Dial: Matt Black
  • Calibre: MT5400-U 
  • Power Reserve: 65 Hours
  • Water-Resistance: 20 Bar (200 metres, 660 feet)
  • Price: USD $5,350
TUDOR Black Bay 58 Ref. M7939A1A0NU-0002
TUDOR Black Bay 58 Ref. M7939A1A0NU-0002 | Image: TUDOR
  • Brand: TUDOR
  • Model: Black Bay 58
  • Reference: M7939A1A0NU-0002
  • Diameter: 39 mm
  • Thickness: 11.7 mm
  • Material: Stainless Steel
  • Dial: Matt Black
  • Calibre: MT5400-U 
  • Power Reserve: 65 Hours
  • Water-Resistance: 20 Bar (200 metres, 660 feet)
  • Price: USD $5,225
TUDOR Black Bay 58 Ref. M7939A1A0NU-0003
TUDOR Black Bay 58 Ref. M7939A1A0NU-0003 | Image: TUDOR
  • Brand: TUDOR
  • Model: Black Bay 58
  • Reference: M7939A1A0NU-0003
  • Diameter: 39 mm
  • Thickness: 11.7 mm
  • Material: Stainless Steel
  • Dial: Matt Black
  • Calibre: Manufacture Calibre MT5400-U 
  • Power Reserve: 65 Hours
  • Water-Resistance: 20 Bar (200 metres, 660 feet)
  • Price: USD $4,975
TUDOR Black Bay 58 Ref. M7939A1A0NU-0003
TUDOR Black Bay Ceramic | Image: Tudor

TUDOR Black Bay Ceramic

For 2026, the Black Bay Ceramic takes its all-black design one step further with the addition of a matching full-ceramic bracelet. Previously offered on a hybrid leather-and-rubber strap, the model now feels more complete and considerably more distinctive, with the lightweight bracelet continuing the case’s dark finish around the wrist. Tudor has paired it with a proprietary dual-folding clasp designed to provide a secure and comfortable fit.

The 41mm monobloc ceramic case has a micro-blasted matt finish, contrasted by polished bevelled edges that become visible as the light moves across the watch. Although the graduated insert is made from black ceramic with a sunray-satin finish, the bezel ring itself is black PVD-treated steel rather than ceramic. A domed charcoal dial, black hands and dark luminescent hour markers complete the nearly monochromatic appearance, while a sapphire crystal and 200 metres of water resistance preserve the practical foundations of a Black Bay dive watch.

Inside is Tudor’s automatic Manufacture Calibre MT5602-U, certified by both COSC and METAS and equipped with a 70-hour power reserve. Master Chronometer testing covers the accuracy of the fully assembled watch, its water resistance and its ability to function after exposure to magnetic fields of 15,000 gauss. Priced at US$7,725 on the ceramic bracelet, the 2026 model is the most technically ambitious interpretation of the Black Bay Ceramic so far, combining Tudor’s familiar diving design with advanced materials and a thoroughly modern presence.

TUDOR Black Bay 58 Ref. M7939A1A0NU-0003
TUDOR Black Bay 58 Ref. M7939A1A0NU-0003 | Image: TUDOR
  • Brand: TUDOR
  • Model: Black Bay 58
  • Reference: M7939A1A0NU-0003
  • Diameter: 41 mm
  • Thickness: 13.6 mm
  • Material: Matt Black Ceramic
  • Dial: Charcoal
  • Calibre: Manufacture Calibre MT5602-U
  • Power Reserve: 70 Hours
  • Water-Resistance: 20 Bar (200 metres, 660 feet)
  • Price: USD $7,725

For 2026, the Black Bay Ceramic takes its all-black design one step further with the addition of a matching full-ceramic bracelet. Previously offered on a hybrid leather-and-rubber strap, the model now feels more complete and considerably more distinctive, with the lightweight bracelet continuing the case’s dark finish around the wrist. Tudor has paired it with a proprietary dual-folding clasp designed to provide a secure and comfortable fit.

The 41mm monobloc ceramic case has a micro-blasted matt finish, contrasted by polished bevelled edges that become visible as the light moves across the watch. Although the graduated insert is made from black ceramic with a sunray-satin finish, the bezel ring itself is black PVD-treated steel rather than ceramic. A domed charcoal dial, black hands and dark luminescent hour markers complete the nearly monochromatic appearance, while a sapphire crystal and 200 metres of water resistance preserve the practical foundations of a Black Bay dive watch.

Inside is Tudor’s automatic Manufacture Calibre MT5602-U, certified by both COSC and METAS and equipped with a 70-hour power reserve. Master Chronometer testing covers the accuracy of the fully assembled watch, its water resistance and its ability to function after exposure to magnetic fields of 15,000 gauss. Priced at US$7,725 on the ceramic bracelet, the 2026 model is the most technically ambitious interpretation of the Black Bay Ceramic so far, combining Tudor’s familiar diving design with advanced materials and a thoroughly modern presence.

What Do We Think About TUDOR’s 2026 Releases?

Tudor’s centenary collection feels like a careful reflection on the brand’s first 100 years rather than an excuse to produce a series of obvious anniversary editions. The Monarch carries most of that responsibility, introducing a new shape and a dressier personality while combining archival details with modern Master Chronometer performance. In our view, its slightly unusual dial and sharply faceted design are part of the appeal, even if they may make it the most divisive release in the collection.

The remaining releases focus on improving familiar watches with slimmer cases, stronger certification, refreshed colours, and more bracelet choices. Of those, the Black Bay 58 stands out to us as the most complete update because its changes directly improve comfort, performance and everyday versatility, while the blue Black Bay 54 and fully ceramic Black Bay bring more personality to the range. It may not be Tudor’s most dramatic collection, but it feels coherent, practical and well suited to the beginning of the brand’s second century.

Watches & WondersTUDOR
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