Las Vegas has never been known for keeping things subtle, and apparently, neither is TAG Heuer this time around. Ahead of the much-anticipated Las Vegas Grand Prix, the Swiss watchmaker has gone all-in on colour with a dazzling new pink Monaco Chronograph, paying tribute to the bright lights, neon signs and larger-than-life energy of the Nevada Strip.
Of course, the Monaco has never exactly been the quiet one in TAG Heuer’s collection. Since its arrival in 1969, its sharp, square case, motorsport roots, and rebellious personality have helped turn it into a genuine watchmaking icon. More than five decades later, TAG Heuer is still finding new ways to make it stand out — and a healthy dose of vivid pink certainly does the job.

Playful, extravagant and just a little outrageous, the new TAG Heuer Monaco Chronograph feels perfectly at home in Sin City. Vivid pink details light up its familiar chronograph architecture with an almost neon-like glow, giving the Monaco an entirely different attitude without stripping away the racing DNA that has followed it for decades.
This year, it seems that what happens in Vegas doesn’t stay in Vegas after all. So, has TAG Heuer played its cards right and hit the jackpot with its latest Monaco? Here’s everything you need to know about the dazzling new pink chronograph.
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- Brand: TAG Heuer
- Model: Monaco Chronograph
- Reference: CBL218B.FT6236
- Diameter: 39 mm
- Thickness: 15.2 mm
- Material: DLC Titanium
- Dial: Pink / Black Sandblasted Dial
- Calibre: Calibre Heuer 02
- Power Reserve: 80 Hours
- Water-Resistance: 10 Bar (100 metres, 330 feet)
- Price: USD $11,700
There’s something about a blacked-out Monaco that simply works, especially when Las Vegas is involved. The new Pink Monaco arrives in a lightweight titanium case finished with black DLC, giving the watch aThere’s something about a blacked-out Monaco that simply works, especially when Las Vegas is involved. The new Pink Monaco arrives in a lightweight titanium case finished with black DLC, giving the watch a dark, almost after-hours personality that feels perfectly suited to long nights beneath the lights of the Strip. Against that shadowy backdrop, the vivid pink details practically jump off the wrist, appearing across the 3 and 9 o’clock counters, the hands and the central chronograph seconds hand.
Long-time Monaco fans might notice a little familiarity here. The colour contrast brings to mind the 2022 Ref. CBL2180.FC6497, better known as the “Dark Lord”, which also paired a black DLC-coated titanium case with brighter accents. That watch leaned towards rose gold and sharp red details across the seconds and sub-dial hands, but the Pink Monaco clearly has other plans. This time, the mood is considerably more playful, with the electric pink giving the watch the kind of carefree, almost over-the-top personality you’d expect from a city built around neon lights and taking chances.


Behind the colour sits some serious hardware. TAG Heuer has fitted the watch with its in-house automatic Calibre Heuer 02, the La Chaux-de-Fonds maison’s signature chronograph movement. Delivering an impressive 80-hour power reserve alongside the accuracy and reliability expected from the calibre, the Heuer 02 is a fitting engine for a Monaco with such close ties to Formula 1. Better still, the skeletonized dial puts much of that mechanical architecture on display rather than hiding it beneath all that pink.
Turn the watch over, and the show continues through a transparent sapphire caseback, revealing the column wheel at 12 o’clock and the oscillating weight, itself finished with another flash of striking pink. According to TAG Heuer, those vivid details are intended for “those who dare to express themselves through their style” — and frankly, subtlety was never going to win big in Vegas anyway.
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The Monaco and Formula 1 have never exactly been strangers, but TAG Heuer’s presence around the paddock is becoming harder to miss. Its historic connection to the Monaco Grand Prix and ties to Oracle Red Bull Racing already run deep, while the Pink Monaco now brings Las Vegas into the story. It also arrives just weeks after TAG Heuer worked with the Senna Brand on a special Carrera Chronograph Tourbillon honouring the late Ayrton Senna, another release that showed just how closely motorsport remains tied to the Swiss watchmaker’s identity.
And that relationship is set to grow. TAG Heuer’s parent company, LVMH, signed a major 10-year global partnership with Formula 1 beginning in 2025, paving the way for an even bigger presence in the sport over the coming decade. Priced at USD $11,700 and available now, the Pink Monaco offers a fitting taste of what’s to come — loud, playful and just the right amount of excessive. It may not be the Monaco for everyone, but under the neon lights of Sin City, that’s precisely the point. Viva Las Vegas.






























