Watches

Baume et Mercier Brings the Riviera Back to 1973 With Three New Watches

Reading Time: 5 minutes

Share via

Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.

The Riviera has always occupied a special place in Baume & Mercier’s history. When it debuted in 1973, it became one of the first luxury sports watches crafted in stainless steel, introducing a distinctive twelve-sided bezel and a design language that has remained instantly recognisable for more than five decades. Rather than simply looking back on that legacy, the Swiss watchmaker has decided to celebrate it in the best possible way.

Enter the new Riviera 73 collection. Inspired by the original model that started it all, Baume & Mercier has introduced three new 39mm watches that bring back the cleaner proportions, understated elegance and everyday versatility that defined the first Riviera. While the design clearly pays tribute to 1973, these aren’t museum pieces—they’ve been refined for modern wrists while staying remarkably faithful to their roots.

Perhaps the biggest surprise is what sits inside. At a time when much of the luxury watch industry continues to focus on increasingly complicated mechanical movements, Baume & Mercier has confidently returned to quartz, just as the original Riviera did. It’s a decision that feels true to the collection’s heritage and reinforces the idea that practicality has always been part of the Riviera’s appeal.

Three new watches, one iconic design and a journey back to where the Riviera story first began. Let’s take a closer look at how Baume & Mercier has brought 1973 back to life.

Baume et Mercier Riviera 73 Series | Image: Supplied / Baume et Mercier

The Riviera 73

The new Riviera 73 collection is Baume & Mercier’s way of revisiting the watch that started it all. Rather than recreating the original piece detail for detail, the maison has carefully reinterpreted its defining characteristics for today’s collector. The result is a trio of elegant 39mm stainless steel watches that stay remarkably close to the spirit of the 1973 original while benefiting from modern materials, improved finishing and everyday practicality.

Across all three references, the Riviera’s unmistakable character is still front and centre. The familiar 12-sided bezel returns without visible screws, just as it did on the original 1973 model, while the slim 39mm case and 7.7mm profile give the collection a refined, comfortable fit on the wrist. Each version offers its own personality. There’s a crisp white opaline dial on a stainless-steel bracelet, a classic blue sun-satin dial paired with steel, and a third option that swaps the bracelet for a matching blue calfskin leather strap if you’re after a slightly more relaxed, vintage-inspired look.

From the inside, Baume & Mercier has chosen the dependable ETA F06.115 quartz movement, offering hours, minutes, a date display and approximately five years of battery life. Some collectors will instinctively lean towards a mechanical calibre, but the quartz feels like home, welcoming here. After all,  the original Riviera did arrive with a quartz movement back in 1973 before automatic versions showed up, making this one of the collection’s most authentic tributes to its own history.

Taken together, the three watches capture everything that has made the Riviera endure for more than five decades. They’re slim, understated and easy to wear, with just enough vintage influence to remind you where they came from without feeling trapped in the past. Rather than chasing trends or adding unnecessary complications, Baume & Mercier has focused on refining a design that has already stood the test of time.

Back to ’73

The Riviera 73 doesn’t just pay tribute to its origins from the front—it continues the story on the back as well. Turn the watch over, and you’ll find a large “73” engraving, with typography inspired by the 1970s and surrounded by vertical lines that echo the wooden deck of a yacht. It’s a subtle reference to the French Riviera, whose coastal lifestyle has inspired the collection since the very beginning, and one that gives each watch a little more personality without shouting about it.

Sometimes the best tribute is knowing what not to change. Baume & Mercier has resisted the temptation to overcomplicate the Riviera 73, instead focusing on the proportions, details and personality that made the original memorable. More than fifty years after the first Riviera arrived, this new trio proves that good design rarely goes out of style.

Baume et Mercier Riviera 73 Ref. M0A10844
Baume et Mercier Riviera 73 Ref. M0A10844 | Image: Baume et Mercier
  • Brand: Baume et Mercier
  • Model: Riviera 73
  • Reference: M0A10844
  • Diameter: 39 mm
  • Thickness: 7.7 mm
  • Material: Stainless Steel
  • Dial: Blue sun-satin dial with wave design
  • Calibre: Quartz
  • Water-Resistance: 5 Bar (50 metres, 165 feet)
  • Price: USD $1,950
Baume et Mercier Riviera 73 Ref. M0A10845
Baume et Mercier Riviera 73 Ref. M0A10845 | Image: Baume et Mercier
  • Brand: Baume et Mercier
  • Model: Riviera 73
  • Reference: M0A10845
  • Diameter: 39 mm
  • Thickness: 7.7 mm
  • Material: Stainless Steel
  • Dial: White Opaline with wave design
  • Calibre: Quartz
  • Water-Resistance: 5 Bar (50 metres, 165 feet)
  • Price: USD $1,950
Baume et Mercier Riviera 73 Ref. M0A10846
Baume et Mercier Riviera 73 Ref. M0A10846 | Image: Baume et Mercier
  • Brand: Baume et Mercier
  • Model: Riviera 73
  • Reference: M0A10846
  • Diameter: 39 mm
  • Thickness: 7.7 mm
  • Material: Stainless Steel
  • Dial: White Opaline with wave design
  • Calibre: Quartz
  • Water-Resistance: 5 Bar (50 metres, 165 feet)
  • Price: USD $1,800

Watches & WondersBaume & Mercier
About the Author

Related Articles

TechCameras

Instax Fujifilm 400: From Snap to Print in Seconds

Reading Time: 5 minutes

Our Editors And Experts Handpick Every Product Featured Here. If You Make A Purchase Through Our Links, We May Earn A Commission. Curious About Our Testing Process? Find Out Here

These days, we’re all about snapping photos on our phones, applying filters, and spending way too much time debating whether Valencia or Amaro captures the vibe. But Instax Fujifilm 400 skips all that and brings us back to the good old-fashioned joy of instant photography. What better way to enjoy it than by pressing a button and watching your photo emerge like a gift from the photography gods?

I remember Fujifilm perfecting the art of instant photography in the late 1990s. When Polaroid began phasing out its instant cameras, Fujifilm stepped up with its base model, the Instax Fujifilm 210, keeping the instant photography flame alive with its Instax line. Over the years, this legacy has blended its iconic retro vibes with modern innovations, creating a camera like the Instax Fujifilm 400 that is both fun to use and reliable.

It’s perfect for trips with your partner. Bonus points if you take cheesy couple pics, enjoy fun nights out with friends, or turn your pet into a movie star. The Instax FujiFilm 400 is compact and incredibly easy to use, offering a refreshing break from our filtered world. But is it all just nostalgia, or does it truly live up to the hype? Let’s dig in and discover what makes this little camera so lovable.

instax FujiFilm 400 Wide | Image: INSTAX FUJIFILM

Design and Build Quality

The Instax Fujifilm 400 has an irresistible old-school charm. Its sleek design, available in various colours, makes it not only a camera but also a statement piece. With its vintage aesthetics, the camera feels sturdy and well-constructed, thanks to the ergonomic grip that ensures comfort during prolonged use. It is lightweight, making it easy to carry for on-the-go adventures.

instax FujiFilm 400 Wide | Image: INSTAX FUJIFILM

Features and Functionality

The Instax Fujifilm 400 provides all the features necessary to enhance your instant photography experience: user-friendly settings, vibrant prints, and a nostalgic charm that takes you back to simpler times. Perfect for effortlessly capturing moments:

  • Automatic Exposure Control: The camera adjusts settings automatically based on the lighting conditions, ensuring well-lit shots without much hassle.
  • Built-in Flash: Perfect for low-light scenarios, the flash ensures your subjects remain clear and vibrant.
  • Macro and Landscape Modes: These modes deliver versatility whether you’re capturing close-up details or scenic vistas.
  • Selfie Mirror: A small mirror beside the lens helps frame the perfect selfie.
  • High-Key Mode: Adds a softer and brighter look to your photos, ideal for portraits.
instax FujiFilm 400 Wide | Image: INSTAX FUJIFILM

Image Quality

The Instax FujiFilm 400’s instant prints are a delightful throwback to the past, capturing moments in a personal and memorable way. The 62 x 96 mm size is perfect for scrapbooking or hanging on your fridge, while the colours pop with a vibrancy that instantly captures your eye. The details are surprisingly good for an instant camera, although they won’t match the sharpness of high-end digital shots. Yet, that is its beauty—the charm present in these small imperfections, giving each photo its unique character.

Ease of Use

One of the standout features of the Instax Fujifilm 400 is its user-friendly design. Even if you’re a beginner, you can jump right in without feeling overwhelmed. The controls are straightforward and intuitive, and there aren’t too many settings to manage, making it perfect for anyone who wants to snap a photo and go.

Instax FujiFilm 400 Wide | Image: INSTAX FUJIFILM

Who Is It For?

The Instax Fujifilm 400 is perfect for:

  • Casual Photographers: Those who want to capture memories without the complexity of digital settings.
  • Creative Individuals: Scrapbookers and DIY enthusiasts who enjoy physical prints.
  • Event Hosts: Weddings, birthdays, and parties where instant photos double as fun keepsakes.
Pros Cons
Nostalgic and fun to useFilm can be expensive
Automatic exposure for hassle-free shootingLimited image quality compared to digital cameras
Compact and lightweightLack of advanced customization options
Instant gratification with physical prints
instax FujiFilm 400 Wide | Image: INSTAX FUJIFILM

Price & Film Costs

The Fujifilm Instax 400 camera, priced at USD $229.99, is ideal for anyone who appreciates the magic of instant photography. While it may not be the most budget-friendly option on the market, its fun features and the excitement of watching your memories develop right before your eyes make it worthwhile. In terms of film, packs typically cost around USD $15.00 for 10 sheets, with some premium options being slightly pricier. The cost per shot can accumulate, but there’s something truly special about holding a physical photo in your hand.

The Instax Fujifilm 400 isn’t just a camera—it’s an iconic throwback to a time when photos held genuine meaning instead of being stored in the cloud. Although it has limitations, nothing compares to the joy of snapping a shot, holding it in your hands, and watching it develop. Whether you’re gifting it to someone or keeping it for yourself, this camera is a fantastic way to freeze fleeting moments and make them last. Would you consider giving the Instax Fujifilm 400 a try?

About the Author
arrow_drop_up