adidas x Billie Jean King ‘Blue Suede Shoe’
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adidas x Billie Jean King ‘Blue Suede Shoe’ Returns 53 Years After Making History

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  • adidas brings back Billie Jean King’s iconic Blue Suede Shoe, 53 years after the historic 1973 “Battle of the Sexes.”
  • The 2026 release reimagines the famous tennis shoe as a lifestyle silhouette while retaining its signature blue suede look.
  • King’s portrait and signature feature on the tongue, with “1973” on the left heel and the original match scores on the right.
  • The adidas x Billie Jean King Blue Suede Shoe became available August 24 through adidas, the adidas app and selected retailers.

adidas x Billie Jean King – Blue Suede Shoe is back, bringing a piece of tennis history with it. More than five decades after King stepped onto the court wearing her now-iconic blue suede adidas during the 1973 “Battle of the Sexes,” the brand has revived the shoe for a new generation. It returns 53 years after King defeated Bobby Riggs in straight sets before an estimated global audience of 90 million, a victory that went far beyond tennis by challenging perceptions of women in sport and becoming a defining moment in the broader fight for gender equality.

For 2026, the adidas’s Billie Jean King Blue Suede Shoe has been reimagined as a lifestyle sneaker rather than a stitch-for-stitch recreation of King’s original competition shoe, while still carrying that night’s history through carefully chosen details. King’s portrait and signature appear on the tongue, “1973” sits on the left heel, and the right heel carries the set scores from the famous match, giving the new release plenty of historical character without taking away from the simplicity of that unmistakable blue suede design.

adidas x Billie Jean King ‘Blue Suede Shoe’
adidas x Billie Jean King ‘Blue Suede Shoe’ | Image: adidas

It’s a clever way of handling a shoe with this much history attached to it, because from a distance you’re essentially looking at a beautifully simple pair of blue suede adidas, but the closer you get, the more those details begin to tell the story behind them. There’s no need for an overcomplicated design or an endless collection of graphics when the original shoe and the moment associated with it already carry so much weight.

For King herself, those blue shoes have never simply represented an old tennis match; they’ve become a reminder of what that night stood for, how much has changed since 1973 and, importantly, how much work remains. That makes their return particularly relevant today, with King hoping the shoes can introduce another generation to the ideas she has spent much of her career fighting for.

“These blue shoes will always represent so much more to me than one match,” said Billie Jean King. “They remind me of the progress we’ve made, but also of the work that is still ahead of us. I hope bringing them back inspires the next generation to keep pushing for equality and to use their voices to create positive change.”

That connection between past and present is what gives the 2026 release its meaning, because adidas isn’t treating the Battle of the Sexes as a piece of sporting history to be celebrated and left in 1973. Instead, the return of the Blue Suede Shoe connects King’s landmark victory with the continued growth and visibility of women’s sport today, while bringing one of adidas’ most culturally significant pieces of tennis heritage to a generation that wasn’t around to see the original moment.

adidas x Billie Jean King ‘Blue Suede Shoe’
adidas x Billie Jean King ‘Blue Suede Shoe’ | Image: adidas
adidas x Billie Jean King ‘Blue Suede Shoe’
adidas x Billie Jean King ‘Blue Suede Shoe’ | Image: adidas

The shoe also works in 2026, especially as tennis style has travelled well beyond the baseline and old-school court shoes, polos, and other racquet-sport staples have become perfectly normal everyday wear. The Blue Suede Shoe fits naturally into that world without needing a dramatic redesign, and while its history is firmly rooted in tennis, you certainly don’t need to be heading anywhere near a court to pull these off.

That simplicity might actually be one of its best qualities, especially when so many modern sneaker releases arrive wrapped in elaborate collaborations, complicated colourways and enough storytelling to fill a short documentary. This shoe doesn’t need any of that because the story is already there, leaving the blue suede construction, familiar adidas styling and carefully placed references to 1973 to do most of the talking.

adidas x Billie Jean King ‘Blue Suede Shoe’
adidas x Billie Jean King ‘Blue Suede Shoe’ | Image: adidas

The timing of the comeback makes sense as well, with adidas announcing the return on August 20, 2026, around the start of the season’s final major tennis tournament in New York. King is a long-time adidas partner, so bringing the shoe back while much of the tennis world is focused on New York feels like a fitting way to put both the sneaker and its history back in the spotlight.

The revived adidas x Billie Jean King Blue Suede Shoe became available on August 24 through adidas, the adidas app and selected retailers, giving fans the opportunity to own something that sits somewhere between a modern lifestyle sneaker and a small piece of sporting history. More than half a century after the Battle of the Sexes, plenty has changed in tennis, sneakers and, most importantly, women’s sport, which is exactly why bringing this particular shoe back feels more meaningful than simply reaching into the archive for another retro silhouette.

Billie Jean King walked onto one of sport’s biggest stages wearing blue suede adidas and left having made history, with those shoes becoming permanently linked to a night that meant far more than the result of a tennis match. Fifty-three years later, they’re back — and the story behind them still matters.

adidas x Billie Jean King ‘Blue Suede Shoe’
adidas x Billie Jean King ‘Blue Suede Shoe’ | Image: adidas
adidas x Billie Jean King ‘Blue Suede Shoe’
adidas x Billie Jean King ‘Blue Suede Shoe’ | Image: adidas
adidas x Billie Jean King ‘Blue Suede Shoe'
adidas x Billie Jean King ‘Blue Suede Shoe’ | Image: adidas
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Louis Vuitton Becomes Official Partner of Formula 1

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Only a month has passed since 2025, and there are many new shifts occurring. With an exciting move that’s sure to make waves in both fashion and motorsports, Louis Vuitton has announced a landmark 10-year partnership with Formula 1. This collaboration sees the iconic French luxury brand becoming the Official Partner of F1, as well as the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025. It’s a partnership that signifies a thrilling crossover of style and speed, bringing two world-renowned names together in an unprecedented way.

As Formula 1 celebrates its 75th anniversary in 2025, Louis Vuitton is poised to take centre stage at key races around the world. For the first time, we will see the luxury brand’s trackside branding featured at a major sporting event, adding an extra layer of prestige to the exhilarating realm of motorsport. But that’s not all—Louis Vuitton will also showcase its signature Trophy Trunks, presented before races and on the podium to honour the winning drivers. These iconic trunks will serve as a lasting symbol of victory, perfectly reflecting Louis Vuitton’s commitment to excellence in both fashion and craftsmanship.

The partnership isn’t entirely new for Louis Vuitton. Their first foray into motorsport took place in 2021 when they designed a custom Trophy Trunk for the Formula 1 Grand Prix de Monaco. Now, with this 10-year agreement, the brand is further reinforcing its connection to F1, continuing a legacy of creating custom trunks for some of the world’s most prestigious events, including the FIFA World Cup and the Olympic Games.

But what does this mean for fans and travellers? Louis Vuitton’s new collection for Formula 1 promises an exciting range of high-end, race-inspired items. Expect to see sleek, limited-edition luggage, stylish travel accessories, and luxury products crafted with the same attention to detail and precision as an F1 car. Whether you’re attending a Grand Prix or simply seeking the ultimate in travel luxury, Louis Vuitton’s creations will ensure you travel in style.

Louis Vuitton Joins Formula 1® | Image: Louis Vuitton

This partnership is about more than just products—it’s about pushing the boundaries of innovation. Both brands share a commitment to craftsmanship and excellence. Louis Vuitton is renowned for its meticulous design and quality, while Formula 1 excels in cutting-edge technology and high-performance engineering. Together, they’re set to create something truly extraordinary, blending luxury and innovation in every product.

Looking ahead, the future of this partnership is full of potential. Fans can look forward to exclusive releases, limited-edition collaborations, and exciting experiences that highlight the thrill of racing and the luxury lifestyle. From VIP events to behind-the-scenes access, this partnership is set to offer something for both F1 enthusiasts and fashion lovers alike.

In short, Louis Vuitton and Formula 1 are redefining the rules of luxury travel and motorsport. This partnership isn’t just about bringing luxury to the track—it’s about enhancing the entire Formula 1 experience, combining speed, style, and innovation into one unbeatable package. Keep your eyes peeled—there’s much more to come from this dynamic duo!

Louis Vuitton Joins Formula 1® | Image: Louis Vuitton
Louis Vuitton Joins Formula 1® | Image: Louis Vuitton
Louis Vuitton Joins Formula 1® | Image: Louis Vuitton

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