Bell & ross Takes A New Height At Watches And Wonders

Bell & ross Takes A New Height At Watches And Wonders

Published: 11th April 2025

Reading Time: 7 minutes

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When it comes to watches that clearly communicate their purpose, few brands hit the mark quite like Bell & Ross. Known for its cockpit-inspired designs and straightforward aesthetic, the brand has long been a favourite among those who prefer their timepieces with a sense of altitude. But at Watches and Wonders 2025, Bell & Ross didn’t just cruise—it climbed.

This year’s showcase marked a bold new chapter for the French-Swiss brand, unveiling timepieces that not only elevate its signature aviation style but also explore new ground in materials, movements, and design. Whether you’re strapped into a fighter jet or suiting up for a rooftop cocktail, Bell & Ross just gave your wrist game a serious lift.

And it wasn’t just about flight this time—it was about finesse. With new complications, updated case finishes, and refined proportions, the 2025 lineup demonstrates that Bell & Ross is still flying high, but now with a new level of polish. This isn’t merely a nod to its military roots—it’s a confident leap forward.

BR-03 Skeleton Black Ceramic

Brand: Bell&Ross
Model: BR-03 Skeleton Black Ceramic
Reference: BR03A-BL-SKCE/SRB
Diameter: 41 mm
Thickness: 10.6 mm
Material: Micro-blasted black ceramic
Dial Colour: Skeletonized with tinted transparent panel
Calibre: BR-CAL.328
Power Reserve: 54 Hours
Water Resistance: 10 Bar ( 100 metres, 330 feet )
Price: USD $5,990

If Bell & Ross had a secret design lab hidden inside a fighter jet hangar, the BR 03 Skeleton Black Ceramic would be the product of that mission. Unveiled at Watches and Wonders 2025, this square-jawed stunner stays true to the brand’s aviation DNA but injects it with a cool, contemporary edge. It’s sleek, stealthy, and seriously good-looking—basically, the kind of watch that doesn’t need to shout to get noticed.

The 41mm matte black ceramic case is sharp in every sense—lightweight, scratch-resistant, and designed to withstand wear without losing an ounce of style. But it’s the smoked sapphire crystal dial that truly captures attention. Peer through it and you’ll spot the skeletonized movement in action, with that bold X-shaped bridge structure exuding serious sci-fi-meets-industrial vibes. Add in the glow of green Super-LumiNova® on the indices and hands, and this watch doesn’t just look good—it performs under pressure.

Ticking away inside is the BR-CAL.328 automatic movement, developed with Sellita. It is precise, reliable, and boasts a 54-hour power reserve, so it is ready to keep pace whether you are racing across time zones or just running late to brunch. While this piece may look like a concept from the future, it is built for everyday action.

To seal the deal, Bell & Ross offers two strap options: a black rubber strap for everyday missions and a Velcro strap that leans into its flight-ready roots. Either way, you’re getting a wearable statement piece that blends tactical toughness with modern elegance. It’s the kind of watch that could pass for military gear—if military gear came with serious wrist presence.

View BR-03 Skeleton Black Ceramic

BR-03 Skeleton Grey Steel

Brand: Bell&Ross
Model: BR-03 Skeleton Black Ceramic
Reference: BR03A-GR-SKST/SRB
Diameter: 41 mm
Thickness: 9.65 mm
Material: Steel
Dial Colour: Skeletonized with tinted transparent panel
Calibre: BR-CAL.328
Power Reserve: 54 Hours
Water Resistance: 10 Bar ( 100 metres, 330 feet )
Price: USD $5,600 (Limited Edition 250 Pieces)

This time around, Bell & Ross strips things back and allows the metal to do the talking. The Skeleton Grey Steel takes the skeletonized DNA of its ceramic counterpart and gives it a raw, industrial edge. The result? A piece that feels grounded, weighty, and unapologetically mechanical. With its brushed steel case and openworked dial, it’s the kind of watch that appears as though it was forged in a high-tech workshop—equal parts tool and art.

There’s a clean confidence in the design. No gimmicks, just pure function dressed up with just enough style to stand out. The X-shaped bridges add structure and depth, while the ruthenium tones keep things icy and understated. Paired with a comfortable rubber strap or a no-nonsense Velcro option, the Skeleton Grey Steel isn’t trying to be flashy—it’s built for someone who values a design that speaks softly and carries a big presence.

Currently available for pre-order, the BR 03 Skeleton Grey Steel won’t arrive on wrists until late April—so if you’re thinking about locking one, now’s the time to act.

View BR-03 Skeleton Grey Steel

BR-03 Skeleton Lum Ceramic

Brand: Bell&Ross
Model: BR-03 Skeleton Lum Ceramic
Reference: BR03A-LM-SKCE/SRB
Diameter: 41 mm
Thickness: 11.25 mm
Material: Micro-blasted black ceramic
Dial Colour: Skeletonized – open-worked black plate
Calibre: BR-CAL.328
Power Reserve: 54 Hours
Water Resistance: 10 Bar ( 100 metres, 330 feet )
Price: USD $6,600

Bell & Ross flips the switch with the Skeleton Lum Ceramic, transforming its aviation roots into something futuristic and bold. The micro-blasted black ceramic case maintains a matte and tactical appearance, while the bright green Super-LumiNova C3 animates the dial—glowing intensely through a smoked sapphire crystal like something out of a sci-fi film.

Powered by the BR-CAL.328 automatic movement with a 54-hour power reserve, it is as functional as it is flashy. Paired with a black rubber strap and an extra Velcro option, it feels light but leaves a lasting impression. With only 250 pieces available, this one is glowing proof that limited editions can still make loud statements.

View BR-03 Skeleton Lum Ceramic

BR-05 36mm

Brand: Bell&Ross
Model: BR-05 36 mm
Reference: BR05A-S-BL-ST/SST, BR05A-S-GR-ST/SST, BR05A-S-BU-ST/SST, & BR05A-S-MP-ST/SST
Diameter: 41 mm
Thickness: 8.5 mm
Material: Satin-polished steel
Dial Colour: Sunray black, Grey sunray, Ice Blue Steel, & Mother of Pearl
Calibre: BR-CAL.329
Power Reserve: 54 Hours
Water Resistance: 10 Bar ( 100 metres, 330 feet )
Price: USD $4,300

Bell & Ross trims the fat—but not the personality—with its refined BR 05 36mm lineup. Designed for those who prefer a sleeker profile without sacrificing style, this collection brings urban elegance to the forefront in a size that fits nearly any wrist. The iconic square case remains, but the overall presence is more subtle, more versatile, and perhaps even a bit more daring.

With its blend of colorways and finishes, the BR 05 36mm lineup allows you to express your personality without departing from Bell & Ross’s signature industrial edge:

Each model runs on the BR-CAL.329 automatic movement with a 54-hour power reserve and is housed in an 8.5mm-thick steel case that slides effortlessly under a cuff. Whether you’re dressing it up for the office or down for the weekend, the BR 05 36mm proves that sometimes, going smaller means making a bigger statement.

Priced at $4,300 USD, the BR 05 36mm collection is currently available for pre-order, with deliveries expected to begin in May. So, if one of these is calling your name, you might want to get in line now—because wrist-ready refinement like this doesn’t wait around.

Shop At Bell&Ross

Watches And Wonders Bell & Ross

About the Author

Elias Al Bay

Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.

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Elias Al Bay

Published: 27th August 2025

Reading Time: 7 minutes

When Rolls-Royce hits a milestone, the world watches closely. This year marks the 100th birthday of the Phantom, the marque’s flagship model, and the brand chose to celebrate it in a way no one could ignore—by dropping one straight into a swimming pool. It wasn’t just for show; it was a bold nod to the Phantom’s rebellious spirit and its rich connection to music and culture.

The Phantom has always been more than just a car. Since its debut in 1925, it has served as the ultimate symbol of wealth, creativity, and luxury self-expression. Kings and queens have travelled in one, rock stars have customized them wildly, and today’s hip-hop icons still rap about its glowing Starlight Headliner. Elvis Presley, John Lennon, and Pharrell Williams all counted themselves among Phantom’s owners, and each helped cement its reputation as the vehicle that transforms presence into power.

But despite its prestige, the Phantom remains closely linked to myth and mischief. This is most evident in the famous story of Keith Moon, the drummer for The Who, who was said to have sent a Rolls-Royce into a hotel pool during one of his notorious parties. Whether it happened exactly as told doesn’t matter—the story has become legend. And a century later, Rolls-Royce embraced that legend by creating a modern reimagining that showed the Phantom still knows how to make a splash.

Highlights:

Rolls-Royce celebrated the Phantom’s 100th birthday by immersing a Phantom Extended body shell inside the Lido in Plymouth, England.
The stunt honours the myth of Keith Moon, drummer of The Who, who was said to have driven a Rolls into a hotel pool in the 1970s.
The selected location also links to John Lennon and The Beatles, who were photographed at the same lido in 1967 during Magical Mystery Tour.
Today, a used Phantom V sells for around USD $150,000, while a new Phantom Extended commands well over USD $600,000.

The Phantom’s history reflects the history of Rolls-Royce itself in many ways. The Phantom I replaced the legendary Silver Ghost in 1925 and quickly gained a reputation as the “best car in the world.” Successive generations pushed the limits: the Phantom III introduced a V12 engine in the 1930s, while the Phantom VII redefined modern Rolls-Royce luxury in 2003 under BMW’s ownership.

Today, the Phantom VIII continues the tradition with a twin-turbocharged 6.75-litre V12 delivering 563 horsepower, paired with an eight-speed automatic transmission. Add in Rolls-Royce’s renowned “Magic Carpet Ride” suspension, and you get a driving experience so smooth it feels less like motoring and more like gliding.

Yet the Phantom’s true genius lies not only in its engineering but also in how it serves as a canvas for its owners. Every Phantom is handcrafted at Goodwood in England, with clients having the freedom to personalize nearly every aspect. From custom paintwork and rare wood veneers to bespoke embroidery and even one-of-a-kind artworks displayed in the “Gallery” dash, a Phantom is never just bought—it’s commissioned. That individuality has made the Phantom not just a vehicle but a statement piece, one as distinctive as the personalities who select it.

Of course, no story of the Phantom is complete without its link to music. Lennon’s yellow Phantom V became a symbol of the 1960s, while Elvis added Hollywood glamour, and hip-hop culture has kept the car’s image alive for decades. Pharrell Williams and Snoop Dogg rolled a Phantom into their 2004 hit Drop It Like It’s Hot. Lil Wayne featured one on his Tha Carter II cover. And countless artists have mentioned the Starlight Headliner in lyrics as a metaphor for living under your own personal galaxy. As Chris Brown-ridge, Chief Executive of Rolls-Royce Motor Cars, expressed it:

“From the Golden Age of Hollywood to the rise of hip-hop, over the last 100 years, music artists have used Phantom to project their identity and challenge convention. Their motor cars often became icons in their own right, with a lasting place in the history of modern music. This enduring connection reminds us that Rolls-Royce and the extraordinary people who are part of the marque’s story are united by one ambition: to make their presence felt.”

That legacy made the Plymouth stunt even more fitting. On what would have been Keith Moon’s 79th birthday, Rolls-Royce submerged a Phantom Extended body shell into the Art Deco Tinside Lido, overlooking the English Channel. The choice of location was deliberate: it was here in 1967 that The Beatles posed for one of their most famous photographs during the filming of Magical Mystery Tour. The symbolism was clear—this was a celebration of the Phantom’s ties to music, history, and myth all at once.

For those concerned about the destruction of a million-dollar Rolls, there’s no need. The Phantom used for the centenary splash was a prototype shell already headed for recycling. Its silky V12 engine and driveline were gone, but much of its interior trim remained, creating a striking image of an unmistakable Rolls-Royce gliding into the water. It wasn’t wasteful—it was performance art, celebrating a century of legends.

These days, a used Phantom V can be found for around USD $150,000, while a brand-new Phantom Extended will cost well over USD $600,000. However, no figure can measure the Phantom’s worth as a cultural icon. It has been immortalized in music, art, and film. It has served as a prop for rebellion, a symbol of elegance, and a sign of achievement. And now, it has even made a splash—literally—to celebrate its 100th birthday.

A hundred years on, the Phantom remains the car that captures imagination like no other. Dropping one into a pool wasn’t just a stunt for shock value—it was a reminder that this car has always been larger than life, a machine that exists as much in legend as on the road. And if history is any guide, the next century of the Phantom will be just as extraordinary as the first.

Check Out Rolls-Royce Phantom Extended