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Morgan Reveals the Next Chapter in Supersport

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Morgan Motor Company has unveiled the Supersport, its latest flagship model that represents a significant evolution in design and performance. This new release not only upholds the brand’s century-long legacy of craftsmanship but also exuberantly embraces the future of automotive innovation. The Supersport establishes a new benchmark in high-performance sports cars, featuring a brand-new CXV aluminum platform, advanced technology, and a commitment to the iconic Morgan allure. It successfully blends modern precision with classic artistry, providing a driving experience that is truly exceptional.

Specifications:

  • Length: 4110 mm
  • Width: 1805 mm
  • Height: 1290 mm
  • Platform: CXV-Generation aluminium bonded platform
  • Engine: BMW 3.0-litre TwinPower Turbo, inline six-cylinder
  • Fuel Tank Size: 41 litres
  • Maximum Power: 335 bhp (250 kW) at 6500 rpm
  • Maximum Torque: 369 lb ft (500 Nm) at 1250 rpm
  • Power to Weight Ratio: 286 bhp / tonne
  • Performance (0-62 mph): 3.9 seconds
  • Top Speed: 166 mph (267 kph)
  • Tires: Michelin Pilot Sport 5

The innovation of the Supersport lies in its new CXV aluminum platform, enhancing rigidity, improving handling, and delivering a more responsive ride. This platform is crucial to the performance of the Supersport and marks a significant upgrade from the earlier model. By utilizing a lightweight but robust aluminum structure, Morgan has successfully reduced the overall weight of the car, resulting in a more agile and stable driving experience.

The CXV platform offers a 10% increase in torsional rigidity compared to earlier models, improving stability and responsiveness in high-speed corners and tricky driving conditions. Furthermore, an optional carbon fibre hardtop can be added, contributing an additional 10% to overall rigidity, which further boosts handling and stability. This level of engineering excellence allows the Supersport to deliver a driving experience that is both exhilarating and controlled.

Morgan Motor Supersport | Image: Morgan Motor
Morgan Motor Supersport | Image: Morgan Motor

Hardtop and Soft Top Configurations

The Morgan Supersport delivers the versatility that contemporary enthusiasts seek in a luxury sports car. It comes with a carbon composite hardtop that can be interchanged and a folding mohair soft top, enabling drivers to customize their driving experience according to the weather or their preferences.

When the hardtop is installed, the Supersport showcases a sleek and aerodynamic profile that highlights its bold presence. This sturdy structure not only boosts the vehicle’s performance but also optimizes its aerodynamic capabilities. For those who enjoy the exhilaration of open-air driving, the mohair soft top can be retracted, converting the Supersport into a genuine roadster. This versatile combination of hardtop and soft top setups makes the car ideal for a range of driving adventures, whether you’re leisurely cruising along picturesque highways or navigating winding mountain roads.

Morgan Motor Supersport Interior | Image: Morgan Motor

Morgan Supersport Interior

Step inside the Supersport, and it becomes clear that Morgan has seamlessly integrated modern technology with the classic appeal for which it is known. The interior reflects a perfect fusion of old-world craftsmanship and cutting-edge features, creating an environment that is as comfortable as it is visually stunning.

A standout upgrade is the Sennheiser audio system, providing an excellent sound experience for long trips or enjoying music while driving. Wireless phone charging and Bluetooth hands-free calling keep you connected without distraction. These conveniences enhance the driving experience, making it enjoyable and efficient.

Even with its modern elements, the Supersport remains true to Morgan’s concept of “21st Century Coach-Building,” blending classic craftsmanship with cutting-edge engineering. Every detail of the interior, from the hand-stitched leather seats to the elegant wood and metal accents, highlights Morgan’s dedication to quality and tradition. This establishes an atmosphere that is both timeless and luxurious, characterized by an unmatched attention to detail that is unique to Morgan.

Morgan Motor Supersport Interior | Image: Morgan Motor
Morgan Motor Supersport Interior | Image: Morgan Motor
Morgan Motor Supersport Interior | Image: Morgan Motor

While Morgan has long been recognized for creating vehicles that prioritize performance, the Supersport is also one of the brand’s most touring-friendly models to date. To enhance practicality and convenience, the Supersport features increased storage behind the seats, offering more space for luggage or other essentials on extended trips. Furthermore, the addition of a trunk makes the Supersport one of the most practical models Morgan has ever produced. This indicates that the Supersport is not merely a car for exhilarating drives on winding roads, but also a capable touring vehicle that can manage longer journeys with ease and comfort.

This meticulous focus on design and performance attracts a broad range of users, from avid enthusiasts to individuals seeking a luxurious and adaptable vehicle for long road journeys. Whether for a weekend escape or a coast-to-coast journey, the Supersport strikes an ideal balance of power, comfort, and utility.

Morgan Motor Supersport | Image: Morgan Motor

Morgan Supersport Power & Performance

The thrilling performance of the Morgan Supersport is driven by a powerful BMW 3.0-litre TwinPower Turbo inline-six engine. This advanced engine produces an impressive 335 bhp (250 kW) at 6500 rpm, allowing the Supersport to accelerate with remarkable force and speed. With a peak torque of 369 lb-ft (500 Nm) at 1250 rpm, it delivers outstanding low-end power that enhances the driving experience, particularly in tight corners or during rapid launches from a standstill.

This engine, paired with an eight-speed ZF automatic transmission, delivers smooth and accurate shifts for a seamless, dynamic driving experience. It accelerates from 0 to 62 mph (0 to 100 km/h) in just 3.9 seconds, showcasing the Supersport’s exceptional performance. This quick acceleration is further supported by a power-to-weight ratio of 286 bhp per tonne, enabling the lightweight chassis to optimize the engine’s output and improve the car’s overall agility.

In terms of fuel efficiency, the Supersport boasts a 41-litre fuel tank, striking a balance between performance and range for extended drives without frequent refueling. Whether you’re gliding along picturesque highways or pushing the Supersport’s capabilities on twisting roads, the engine’s blend of power and efficiency offers a driving experience that is both thrilling and practical.

Morgan Motor Supersport | Image: Morgan Motor

Morgan Supersport Availability & Price

The Morgan Supersport is now available, starting at approximately USD $107,500. This positions it firmly within the luxury sports car category, offering an ideal mix of outstanding performance, timeless design, and bespoke craftsmanship. At this price point, the Supersport is a competitive choice among other top-tier vehicles, delivering an exclusive driving experience without compromising the quality and innovation for which Morgan is famous.

If you’re excited about owning this remarkable machine, Morgan provides the chance to completely customize and order the Supersport on their official website. Each model is made to order, guaranteeing that every Supersport is constructed to the utmost standards of quality and performance before it departs the factory.

Morgan’s focus on personalization enhances the Supersport’s appeal. Buyers can customize their car with various options like paint colors, interior finishes, and trim, ensuring each vehicle reflects their preferences. Handcrafted at Morgan’s Pickersleigh Road factory in the UK, every Supersport showcases the company’s craftsmanship and attention to detail.

The Supersport is more than a car—it’s a work of art that showcases Morgan’s commitment to individuality. It provides a unique driving experience and reflects personal style and sophistication, blending engineering excellence with luxury customization. For enthusiasts seeking automotive history, the Morgan Supersport is a one-of-a-kind masterpiece.

Morgan Motor Supersport | Image: Morgan Motor
Morgan Motor Supersport | Image: Morgan Motor
Morgan Motor Supersport | Image: Morgan Motor
Morgan Motor Supersport | Image: Morgan Motor
Morgan Motor Supersport | Image: Morgan Motor
Morgan Motor Supersport | Image: Morgan Motor
Morgan Motor Supersport | Image: Morgan Motor

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Trust A WOLF That Never Sleeps When It Comes To Protecting All your Watches & Preserving Their Legacy

Reading Time: 9 minutes

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There’s nothing quite like the rush of bringing home a new timepiece. Whether it’s the reward for a milestone achieved, a carefully planned acquisition, or a spur-of-the-moment indulgence, every watch carries a story worth preserving. These aren’t just instruments of time—they’re works of art, feats of engineering, and lifelong companions. But as every collector knows, the journey doesn’t end once the watch is on your wrist—it begins with how you protect it.

That’s where WOLF comes in. For nearly two centuries, Simon Wolf and his family have perfected the art of safeguarding watches, creating winders, safes, and storage solutions that match the beauty and craftsmanship of the pieces they’re built to protect. A WOLF isn’t just a place to keep your watches; it’s a guardian that ensures they remain as flawless tomorrow as they are today.

WOLF EST 1834 | Image: Supplied

What makes WOLF truly special is its philosophy: protection should never compromise style. Each winder and safe is designed with the same meticulous attention to detail you’d expect from the world’s greatest watchmakers. Sleek finishes, precise engineering, and innovative technology combine to create storage that feels less like an accessory and more like an extension of your collection.

Because when you’ve invested in timepieces that represent centuries of horological mastery, trusting their care to anything less simply isn’t an option. With WOLF, you’re not just storing your watches—you’re preserving their legacy for the next generation, ensuring every story, every memory, and every tick lives on. Let’s take a closer look.

Atlas 4 Piece Winder Safe | Image: WOLF EST 1834

Atlas 4 Piece Winder Safe

The Atlas 4 Piece Winder Safe isn’t just a safe—it’s a fortress with style. Weighing 730 lbs (331 kg), it commands presence, yet its design remains as refined as the watches it protects. Available in a sleek Onyx or deep Green high-gloss finish, the exterior is complemented by WOLF’s signature 1834 LusterLoc™ ultrasuede interior, which is not only visually stunning but also engineered to preserve your timepieces, jewelry, and accessories. With seven pull-out drawers lined in LusterLoc™—three open, two for jewelry, and two for watches—this safe offers both ample storage space and a luxurious tactile experience.

Atlas features four patented WOLF winders, a system so precise it sets a new standard for watch care. Controlled via Bluetooth with an intuitive app, the winders enable you to set the exact Turns Per Day (TPD)—anywhere from 1 to 1,999. Unlike competitors who estimate rotations, WOLF guarantees each turn with patented technology, ensuring your watches are wound with perfect accuracy. Whether you prefer clockwise, counterclockwise, or bi-directional winding, the Atlas allows you to customize the winding cycle to suit each timepiece’s specific requirements.

Atlas 4 Piece Winder Safe | Image: WOLF EST. 1834

For collectors, flexibility is key, and the Atlas offers this with thoughtful features. A programmable start delay of up to 255 hours allows you to pause winding after wearing a piece, perfectly accommodating each watch’s power reserve. WOLF’s patented cuff and drum design also ensures watches of any size or strap style lock securely into place, holding each piece as safely as it deserves. It’s attention to detail like this that sets the Atlas apart from anything else on the market.

Of course, no luxury safe would be complete without peace of mind through protection. Independently UL certified, the Atlas is tested to withstand fires for up to 120 minutes at temperatures of 1,700°F (927°C), all while maintaining an interior temperature below 350°F—protecting delicate documents from damage. The Palusol® fire seal built into the door expands to eight times its size during extreme heat, sealing the safe completely. Additionally, the safe is designed to endure a 30-foot drop during testing, demonstrating resilience comparable to that of a Swiss bank vault.

Blending advanced engineering with distinctive elegance, the Atlas 4 Piece Winder Safe is more than just storage—it’s a protector of legacies. Available in Green with Gold accents, Onyx with Gunmetal, or Onyx with Chrome, it serves as both a statement piece and a secure safe. Priced at USD $29,925.00, it’s a worthy investment for the treasures it’s designed to guard.

British Racing Triple Watch Roll | Image: WOLF EST. 1834

British Racing Triple Watch Roll

If you’re travelling and looking for a solution that keeps your watches safe while still looking stylish, the British Racing Triple Watch Roll is perfect for you. Measuring 6.5″ (165mm), it securely holds up to three watches in a case wrapped in genuine pebble-grain leather, accented with gold hardware and subtle foiling details that reflect the spirit of classic British design. Inside, the soft suede lining gently cradles each timepiece, while two watch guards prevent movement or scratches.

What makes this roll even more versatile is the hidden jewelry capsule with three compartments, perfect for cufflinks, rings, or other small essentials you don’t want to leave behind. Paired with an adjustable enclosure to keep everything tight and secure, it’s a travel companion that’s as refined as the watches it protects. Whether tucked into your carry-on or displayed on your dresser, the British Racing Triple Watch Roll demonstrates that protection can be just as stylish as presentation—and it’s yours for USD $299.00.

British Racing Single Travel Watch Stand | Image: WOLF EST. 1834

British Racing Single Travel Watch Stand

Sometimes you just want a safe and stylish spot to rest your favourite daily watch—on a nightstand, a desk, or anywhere it’s easy to grab the next morning. That’s exactly what the British Racing Single Travel Watch Stand offers. Wrapped in genuine pebble-grain leather in the signature British Racing Green and lined with soft ultrasuede, it provides your watch with a secure resting place while protecting it from scratches or accidental knocks. Compact enough to slip into a bag, it’s the kind of piece that feels just as useful on the road as it does at home.

With its sturdy base, refined finish, and thoughtful WOLF craftsmanship, this stand makes caring for your watch effortless while still elevating the way you store it. Whether you’re travelling, working, or simply keeping your go-to piece on display, it combines practicality with understated elegance. Priced at USD $199.00, the British Racing Single Travel Watch Stand offers a simple yet luxurious way to keep your watch ready for wherever life takes you.

Roadster 16 Piece Watch Winder Cabinet | Image: WOLF EST. 1834

Roadster 16 Piece Watch Winder Cabinet

The Roadster 16. Piece Watch Winder Cabinet is designed for collectors who want their storage solution to be as eye-catching as their watches. Covered in pebble-grain vegan leather with Ebony Macassar wood panels and chrome accents, it exudes the sleek elegance of a classic British sports car, while the locking tempered glass doors turn it into a gallery-worthy display. Easily controlled through the WOLF1834 app, it offers Bluetooth connectivity that allows yours, customize settings, and even dim the LEDs at night for the ideal mood.

With the app, you can set Turns Per Day (TPD) anywhere from 1 to 1,999, select clockwise, counterclockwise, or bi-directional rotation, and even program a start delay of up to 255 hours to sync with your watch’s power reserve. Unlike other brands that estimate, WOLF’s patented technology guarantees precise TPD, while the lock-in cuff and drum system securely fit every strap and case size. A pull-out drawer offers storage for four extra watches and features a triple watch roll with a hidden jewelry capsule—proof that practicality and luxury go hand in hand.

For serious collectors, the Roadster is more than just storage — it offers peace of mind. It combines elegance with fortress-like security, cutting-edge innovation with refined design, and display-worthy presentation with thoughtful utility. Priced at USD $17,855.00, it serves as both protector and statement piece, ensuring every watch in your collection is safe, wound, and displayed in impeccable style.

The Den 4 Piece Safe | Image: WOLF EST. 1834

The Den 4 Piece Safe

The Den 4 Piece Safe proves that compact can still mean uncompromising. Designed with collectors in mind, it combines refined aesthetics with the kind of engineering you’d expect from WOLF, offering both fortress-level security and meticulous watch care. Lined with a vault tray and a removable 3-piece watch tray, it doesn’t just store your collection— it elevates it, all while keeping your timepieces locked behind biometric or keycode access. With predrilled holes in the base and back, it anchors securely in place, making it as practical as it is sophisticated.

Inside, four patented WOLF winders provide precision. Unlike others that estimate, WOLF guarantees exact Turns Per Day with pre-programmed settings at 900 TPD, featuring intermittent rotation, pause, and sleep phases. Directional options include bi-directional winding, and a 10-second start delay suits recently worn watches. The patented lock-in cuff holds each watch securely, with low-density foam fitting all wrist sizes without damaging bracelets.

Each module can operate on AC power using the included universal adapter or on AA batteries—lithium options that last twice as long as alkaline—making it as versatile as it is secure. And with a price of USD $4,199.00, The Den 4 Piece Safe offers an accessible entry into WOLF’s world of high-security watch care, proving that true luxury lies in the details.

Watches And Wonders
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