TAG Heuer Formula 1 Chronograph x Senna Ref. CBZ2081.FT8092 / CAZ101AX.BA0637
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TAG Heuer Carries Senna’s Legacy with Two New Chronographs

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  • TAG Heuer has launched two new chronographs inspired by Ayrton Senna, honouring his legacy.
  • The 44mm Formula 1 Chronograph includes design elements inspired by Senna’s helmet and Brazilian heritage, with subtle flag details on the dial.
  • This 44mm model runs on an automatic Calibre 16 movement and is priced at USD $5,900.
  • The 43mm version features the classic steel S/EL-style bracelet, a signature during Senna’s career.
  • The 43mm model uses a quartz movement and is priced at USD $2,880.
  • Both models are part of the “Designed to Win” campaign, highlighting TAG Heuer’s strong ties to Formula One and Senna’s racing spirit.

Few names in motorsport are as important as Ayrton Senna, and more than 30 years after his death, his influence remains strong in the sport and beyond. From popular documentaries to a recent Netflix series, Senna’s story continues to resonate with fans, underscoring why he is one of Formula One’s most respected figures. For TAG Heuer, that bond goes even further, starting in 1988—the year Senna won his first World Championship—and growing into an official partnership in 1993 that lasts today.

This new release continues that long relationship, with TAG Heuer launching two new watches that show both the brand’s racing history and Senna’s lasting influence on the sport. It’s more than just a tribute; it’s part of a story that’s been connected to the brand for decades, expressed through design details and modern watchmaking that keep his legacy alive today.

Senna Wearing His TAG Heuer Senna S/EL Link Chronograph S25.706C
Senna Wearing His TAG Heuer Senna S/EL Link Chronograph S25.706C | Image: Supplied

A Legacy Built on Precision & Performance

The connection between TAG Heuer and Formula One started in the early ’90s, when the brand became the official timekeeper. This soon led to a closer relationship with Ayrton Senna. By 1993, they had formed a formal partnership that quickly became one of the most well-known collaborations between a watchmaker and a driver. During the 1994 season, Senna was often seen wearing the TAG Heuer S/EL Chronograph, a watch that has remained closely connected to his legacy.

That connection has always been more than just racing, with TAG Heuer continuing to support the Instituto Ayrton Senna, helping create real chances for children and families across Brazil. This adds a deeper meaning to the partnership. At the same time, the link between watchmaking and Formula One feels very natural, as both focus on precision, timing, and performance, where even the smallest difference matters. They also share a strong visual style, with race cars and watches designed not just to work well, but to stand out with confidence.

TAG Heuer Formula 1 Chronograph x Senna Ref. CBZ2081.FT8092 / CAZ101AX.BA0637
TAG Heuer Formula 1 Chronograph x Senna Ref. CBZ2081.FT8092 / CAZ101AX.BA0637 | Image: Supplied

Two Chronographs, One Racing Spirit

TAG Heuer’s partnership with the Senna name is still going strong, guided by Bianca Senna to keep the legacy alive with every new release. This collaboration isn’t recent or temporary—it began in 1994 with the first Senna edition. Since then, each model has found its own way to celebrate what made Ayrton Senna such an important figure in racing.

This year, the TAG Heuer Formula 1 Chronograph x Senna 44mm takes center stage. It focuses on the racing heritage while offering a striking look. The watch uses an automatic movement and features personal design touches, like nods to Senna’s famous helmet and details inspired by his Brazilian roots, including a subdial with the national flag’s colours.

TAG Heuer Formula 1 Chronograph x Senna 44mm Ref. CBZ2081.FT8092
TAG Heuer Formula 1 Chronograph x Senna 44 mm | Image: Supplied
TAG Heuer Formula 1 Chronograph x Senna 44mm Ref. CBZ2081.FT8092
TAG Heuer Formula 1 Chronograph x Senna 44 mm | Image: Supplied
TAG Heuer Formula 1 Chronograph x Senna 44mm Ref. CAZ101AX.BA0637
TAG Heuer Formula 1 Chronograph x Senna 43 mm | Image: Supplied
TAG Heuer Formula 1 Chronograph x Senna 44mm Ref. CBZ2081.FT8092
TAG Heuer Formula 1 Chronograph x Senna 43 mm | Image: Supplied

The theme carries through the watch, with yellow accents on the dial and rubber strap adding energy without taking over the design. The well-known Senna “S” logo appears on the running seconds counter and the carbon-forged tachymeter bezel. These small details give the watch its character and connect it to Senna without going too far.

Next to it is the TAG Heuer Formula 1 Chronograph x Senna 43mm, which goes in a different direction by bringing back the steel S/EL-style bracelet that Senna wore during his career. This model uses a quartz movement instead of an automatic, making it simple and reliable while still looking bold.

The Brazilian influence is clear here too, with the dial again showing the national colours for a look that is bold but balanced, sporty yet refined. Details like the yellow Senna logo on the bezel and the engraved caseback add the finishing touches, making the watch feel complete and its own.

TAG Heuer Formula 1 Chronograph x Senna 44mm Ref. CAZ101AX.BA0637
TAG Heuer Formula 1 Chronograph x Senna 43 mm | Image: Supplied
TAG Heuer Formula 1 Chronograph x Senna 44mm Ref. CAZ101AX.BA0637
TAG Heuer Formula 1 Chronograph x Senna 43 mm | Image: Supplied

Designed To Win

There’s more to these watches than just how they look and work, and you can sense it in how TAG Heuer keeps strengthening its link with the Senna name. These new chronographs are part of the brand’s bigger “Designed to Win” campaign, which fits perfectly when you think about Ayrton Senna’s mindset—focused, determined, and always striving for more.

“Ayrton lived with determination, always pushing his limits forward, and purpose — values that continue to guide and inspire us to give our best in everything we do,” said Bianca Senna. “These timepieces celebrate not only his victories, but the way he faced life — with focus, excellence, resilience, and passion.”

That same feeling is part of the release, with the watches coming out on 4 November, available online and at chosen stores, giving fans and collectors a chance to own something tied to a story that still matters today.

TAG Heuer Formula 1 Chronograph x Senna 44mm Ref. CBZ2081.FT8092
TAG Heuer Formula 1 Chronograph x Senna 44mm Ref. CBZ2081.FT8092 | Image: Supplied

TAG Heuer Formula 1 Chronograph x Senna 44mm

  • Brand: TAG Heuer
  • Model: Formula 1 Chronograph x Senna
  • Reference: CBZ2081.FT8092
  • Diameter: 44 mm
  • Thickness: 14.3 mm
  • Material: Titanium coated with black DLC
  • Dial: Black & Yellow – Sunray brushed
  • Movement: Calibre 16 Automatic
  • Power Reserve: 56 Hours
  • Water-Resistance: 20 Bar (200 metres, 656 feet)
  • Price: USD $5,900
TAG Heuer Formula 1 Chronograph x Senna 44mm Ref. CAZ101AX.BA0637
TAG Heuer Formula 1 Chronograph x Senna 44mm Ref. CAZ101AX.BA0637 | Image: Supplied

TAG Heuer Formula 1 Chronograph x Senna 43mm

  • Brand: TAG Heuer
  • Model: Formula 1 Chronograph x Senna
  • Reference: CAZ101AX.BA0637
  • Diameter: 43mm
  • Thickness: 12.4mm
  • Material: Steel Fine-brushed/polished
  • Dial: Black – Sunray brushed
  • Movement: Quartz Chronograph
  • Power Reserve: N/A
  • Water-Resistance: 20 Bar (200 metres, 656 feet)
  • Price: USD $2,880
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Leica Cine Compact 1 Turns Your Ceiling Into a 220-Inch 4K Cinema

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  • The Leica Cine Compact 1 projects a 4K image measuring between 60 and 220 inches using a Leica Summicron lens and Triple RGB laser.
  • Its 360-degree rotating body can project onto walls, ceilings, and outdoor surfaces, with automatic focus, zoom, keystone correction, and screen-framing setup.
  • Built-in VIDAA provides access to Netflix, Disney+, Prime Video and YouTube, while two 10W speakers handle sound without requiring additional equipment.
  • The projector launches on June 18, 2026, with US pricing set at USD $1,995.00 and availability confirmed across several international markets.

Leica is best known for making cameras that encourage people to point a lens at the world, but its latest release would rather point one at the ceiling. The Leica Cine Compact 1 is the company’s smallest home-cinema projector yet, combining a portable aluminum body with 4K resolution, Dolby Vision and enough flexibility to turn almost any suitable surface into a screen.

Point it at a wall, ceiling or outdoor surface, and its 360-degree rotating body allows the image to follow. The Cine Compact 1 is designed to remove most of the usual fiddling through automatic zoom, autofocus, keystone correction and intelligent screen framing, while its Leica Summicron zoom lens can produce an image measuring between 60 and 220 inches with up to 1,700 lumens of brightness. In other words, you should spend less time pushing the projector around the coffee table and more time deciding what to watch.

Leica Cine Compact 1 Makes 4K Cinema More Flexible

The Cine Compact 1 is the latest addition to Leica’s home-cinema range, bringing the company’s focus on lenses and image quality into a smaller format designed to move around the home. Instead of requiring a fixed installation or permanently mounted screen, it can travel between the living room, bedroom, backyard and anywhere else with a suitable surface and enough control over the surrounding light.

Its integrated rotation system allows the projector to rotate 360 degrees, directing the picture toward a conventional screen, blank wall, or ceiling without requiring the entire unit to be repositioned. Automatic zoom, autofocus, keystone correction and intelligent screen framing then align and resize the picture, helping users achieve a clean image without spending half the evening nudging the projector across the coffee table.

A Leica Summicron zoom lens with aspherical elements works alongside a 0.47-inch DMD imaging chip, Triple RGB laser system and Leica Image Optimization to produce a 4K picture measuring between 60 and 220 inches—roughly 152cm to 5.6 metres. Leica quotes brightness of up to 1,700 lumens, although the largest picture sizes will naturally look their best in darker surroundings. Smaller projections should be more practical in brighter living rooms, while the full 220-inch experience is better saved for movie night after sunset.

Streaming is handled through the integrated VIDAA operating system, with Netflix, Disney+, Amazon Prime Video and YouTube available through dedicated buttons on the remote. Wi-Fi 6, Bluetooth 5.4, Apple AirPlay, Apple HomeKit and screen mirroring provide additional ways to send content to the projector, while HDMI 2.1 with eARC and USB-A accommodate game consoles, media players and external storage.

Leica Cine Compact 1
Leica Cine Compact 1 | Image: Leica
Leica Cine Compact 1 | Image: Leica

Sound comes from two built-in 10W speakers housed within a 0.75-litre audio chamber, with Dolby Digital, Dolby Digital Plus and DTS Virtual:X providing a broader surround effect. External speakers can still be connected through Bluetooth or HDMI, while Game Mode reduces latency to 20 milliseconds or less and supports 2K content at up to 240Hz for players who would rather turn the ceiling into a racing circuit.

Leica has finished the Cine Compact 1 with a solid aluminum body, glass front and restrained metal-grey colour, giving it the sort of premium treatment normally associated with the company’s cameras. Its Triple RGB laser is rated to last more than 25,000 hours—equivalent to approximately 12,500 two-hour films—while an included recyclable EPP case protects it when moving between rooms or taking it away for the weekend. At approximately 4.4kg, it is portable in the “you can comfortably move it” sense rather than the “throw it into your backpack” sense.

Leica Cine Compact 1
Leica Cine Compact 1 | Image: Leica

Leica Cine Compact 1 Specifications, Price & Availability

Before we get to the release information, here is a closer look at the picture, sound, streaming and connectivity hardware packed inside Leica’s smallest home-cinema projector. Despite its compact design, the Cine Compact 1 combines a 4K Triple RGB laser system, Leica Summicron optics, built-in streaming, and integrated audio, with enough flexibility to project onto walls, ceilings, and outdoor surfaces.

That ability to move between different spaces is central to the projector’s appeal, particularly when its automatic adjustments handle most of the setup. As Icelandic adventure content creator Ása Steinars explains, “I’m so impressed by the image quality delivered by this small projector. You can use it anywhere, and it looks really good wherever you place it.”

Leica Cine Compact 1 Specifications

  • Resolution: 4K (3840 × 2160)
  • Projection Size: 60 to 220 inches
  • Brightness: Up to 1,700 lumens in Ultra Mode
  • Imaging Technology: 0.47-inch DLP DMD chip
  • Light Source: Direct Triple RGB laser
  • Lens: Leica Summicron zoom lens with aspherical elements
  • Image Processing: Leica Image Optimization
  • HDR Support: Dolby Vision, HDR10, HDR10+ and HLG
  • Contrast Ratio: Up to 1,500:1
  • Refresh Rate: 4K at 60Hz, or 2K at up to 240Hz
  • Gaming Latency: 20ms or less in Game Mode
  • Rotation: 360 degrees
  • Automatic Setup: Autofocus, zoom, keystone correction and intelligent screen framing
  • Audio: Two 10W speakers with Dolby Digital, Dolby Digital Plus and DTS Virtual:X
  • Operating System: VIDAA
  • Streaming Apps: Netflix, Disney+, Amazon Prime Video and YouTube
  • Connectivity: HDMI 2.1 with eARC, USB-A 3.0, Wi-Fi 6, Bluetooth 5.4, Apple AirPlay and Apple HomeKit
  • Dimensions: 209 × 226 × 193mm
  • Weight: Approximately 4.4kg
  • System Noise: Less than 29dB
  • Laser Lifespan: More than 25,000 hours
  • Included Accessory: Recyclable EPP transport case

The Leica Cine Compact 1 arrives on June 18, 2026, with availability confirmed for the United States, Canada, Europe, Australia, New Zealand and selected parts of Asia. Japan will follow in July, while US pricing has been set at USD $1,995.00.

Leica includes a recyclable EPP case for carrying and storing the projector, which is useful for something designed to move around the home. There is also a tripod thread if you want to mount it to the ceiling, while the optional Leica Floor Stand 1 offers a cleaner permanent setup without getting in the way of the projector’s 360-degree movement.

The Cine Compact 1 is not the cheapest alternative to buying a large television, but it is designed for people who want a bigger home-cinema experience without arranging an entire room around a fixed screen. Its Leica optics, automatic image adjustments, built-in streaming and integrated sound allow it to move from a living-room wall to a bedroom ceiling or backyard screen with most of the usual setup handled automatically—even if its 4.4kg weight means “portable” mostly applies to journeys around the house.

Leica Cine Compact 1
Leica Cine Compact 1 | Image: Leica
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