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The New OMEGA Seamaster Diver 300M: A 007 Bond Approval

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OMEGA knows how to keep us on our toes—and it’s more than just the accuracy of their watches. This Swiss watchmaker has perfected the skill of creating excitement, and Daniel Craig’s wrist plays a pivotal role. For years, the British actor has featured OMEGA watches prominently in marketing, with each appearance stirring the watch community. When Craig was photographed at the 15th Annual Academy of Motion Picture Arts and Sciences Governors Awards in November 2024 wearing an unreleased model, we sensed something remarkable was imminent. Now, it has arrived: the OMEGA Seamaster Diver 300M Bronze Gold and Burgundy.

This isn’t merely a new timepiece; it symbolizes a fusion of OMEGA’s rich heritage and modern design, perfectly aligning with our expectations for a watch meant for the quintessential gentleman spy. Whether you’re a passionate collector or someone who values life’s finer details, this watch guarantees an equal balance of style and performance.

Highlights:

  • OMEGA Announces Seamaster Diver 300M Bronze Gold Ref. 210.90.42.20.01.003.
  • This watch is the first OMEGA to have a complete bronze gold case and bracelet.
  • Measures 42mm diameter, powered by Calibre 8806 self-winding movement.
  • The seamaster Diver 300M Bronze Gold and Burgundy costs $13,900 with a rubber strap or $27,900 with a bronze gold bracelet.
Daniel Craig at the 15th Academy Governors Awards in November 2024, wearing the OMEGA Seamaster Diver 300M. | Image: Getty

The OMEGA Seamaster Diver 300M in Bronze Gold and Burgundy captures attention with its distinctive case material. OMEGA has developed this watch using an alloy comprised of 37.5% 9K gold mixed with palladium and silver, producing a soft, pinkish shade that is both elegant and eye-catching. As OMEGA describes, this alloy lies between their renowned 18K Moonshine and Sedna golds, resulting in a warm color that instantly attracts the eye.

This goes beyond mere aesthetics—though, to be honest, the watch is breathtaking. The novel alloy boasts excellent corrosion resistance, meaning it will gradually develop a natural patina, creating a unique and personalized appearance. This is a timepiece that evolves with you, becoming more distinctive the longer you wear it.

Available in two options—one featuring a rubber strap and the other a full bronze gold bracelet—this 42mm timepiece remains true to the signature size of the Diver 300M collection. The burgundy bezel introduces a bold touch, accentuating the warm tones of the case and providing a striking contrast that feels both modern and timeless.

OMEGA Seamaster Diver 300M Bronze Gold and Burgundy | Image: OMEGA

Let’s be direct—this watch exudes strong Bond vibes. The OMEGA Seamaster Diver 300M Bronze Gold and Burgundy draws inspiration from the Seamaster Diver 300M 007 Edition, launched in 2020 for Craig’s final appearance as the legendary spy in No Time to Die. Both timepieces feature essential design elements such as the mesh bracelet, the domed sapphire crystal, and the Oxalic Anodized Aluminum bezel ring. These components combine to create a sleek, rugged look closely associated with Craig’s depiction of James Bond.

But OMEGA has made a few changes to make this one stand out. The deal, for example, ditches the classic wave pattern in favour of a matte black sandblasted aluminum surface, which gives the watch a more refined, minimalist look. The 18K Bronze Gold hands and blackened indexes add a layer of elegance. In contrast, the vintage-inspired Super-LumiNova-filled indexes ensure that legibility is never compromised, even in low light. The light brown OMEGA logo and name offer a touch of contrast, further elevating the watch’s overall look.

A stunning watch is just part of the equation; its performance is what counts—and OMEGA excels in this regard. Within the Seamaster Diver 300M Bronze Gold and Burgundy, you’ll find the Co-Axial Master Chronometer Calibre 8806 movement. This movement is the core of the watch, providing self-winding accuracy with an impressive 55-hour power reserve. It holds a certification from METAS (the Swiss Federal Institute of Metrology), confirming that it has undergone comprehensive testing for precision, reliability, and durability.

For enthusiasts who appreciate the intricate mechanics of a high-quality watch, the movement is visible through the sapphire caseback. Here, one can admire the rhodium-plated rotor and bridges, embellished with the signature Geneva waves in arabesque. It is beautiful not only in appearance but also in its performance.

OMEGA Seamaster Diver 300M Bronze Gold and Burgundy | Image: OMEGA

The OMEGA Seamaster Diver 300M in Bronze Gold and Burgundy transcends being a mere luxury timepiece; it represents an investment in exceptional craftsmanship and timeless aesthetics. Opting for either the rubber strap or the complete bronze gold bracelet, this watch not only enhances your fashion but also symbolizes OMEGA’s lasting legacy of innovation.

You can now find this model at OMEGA boutiques and online, priced at USD $13,900 for the rubber strap variant and USD $27,900 for the bronze gold bracelet version. Regardless of your selection, this watch will undoubtedly serve as a statement piece for years, appealing to both experienced collectors and those just starting their journey in luxury timepieces.

OMEGA Seamaster Diver 300M Bronze Gold and Burgundy | Image: OMEGA
  • Brand: OMEGA
  • Model: Seamaster Diver 300m
  • Reference: 210.90.42.20.01.003 ( Gold Bracelet )
  • Diameter: 42 mm
  • Thickness: 13.8 mm
  • Material: Bronze Gold
  • Dial Color: Black Dial
  • Calibre: Omega 8806
  • Power Reserve: 55 Hours
  • Water Resistance: 30 Bar ( 300 metres, 1000 feet )
  • Price: USD $27,900

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BOSS Launches First China Halo Store in a Spectacular Fashion With Aston Martin

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As the 2025 Chinese Grand Prix took place in Shanghai toward the end of March, the sense of momentum extended beyond the circuit alone, with the city becoming a hub for a broader blend of fashion, motorsport, and brand spectacle. Taking advantage of Formula 1’s return, BOSS decided this was the perfect time to open its first halo store in China, using race week not just as a backdrop but as a key part of the store’s launch story.

To mark the opening, BOSS partnered with Aston Martin and hosted a high-profile event that brought together Fernando Alonso and Lance Stroll alongside a carefully selected group of VIPs, industry insiders, and cultural figures. Guests were guided past an imposing, multi-storey façade before entering a space designed to reflect the shared values of both brands, where motorsport-inspired installations and immersive elements blurred the lines between retail environment and race-week experience.

The timing of the launch was intentional, aligning closely with the debut of the BOSS Spring/Summer 2025 capsule, which was introduced during the lead-up to the Grand Prix rather than as a standalone fashion moment. Built around the idea of “sophistication in motion,” the collection draws inspiration from performance cues, precision engineering, and the spirit of warm-weather travel, emphasizing why the collaboration with Aston Martin feels less like a marketing exercise and more like a natural blending of two brands driven by design, movement, and modern luxury.

Set within Shanghai’s Jing’an Kerry Centre for the duration of the Chinese Grand Prix, the halo store was designed as an experience rather than a traditional retail space, emphasizing the shared performance between BOSS and Aston Martin. Visitors encountered a series of statement installations that immediately highlighted the motorsport connection, including a full-scale Aston Martin Aramco Formula One Team car positioned as the visual centrepiece, alongside a high-fidelity racing simulator that put guests directly in the driver’s seat.

While the spectacle naturally drew attention, the clothing remained a key part of the experience, with the menswear capsule prominently positioned at the front of the store. The collection showcases a clear focus on wearability balanced with technical innovation, combining lightweight construction with performance-driven materials suited for movement, travel, and everyday life. The range includes outerwear, knitwear, and elevated essentials, such as water-resistant bombers, refined silk-blend polo shirts, and relaxed hoodies made from twisted cotton, all unified by a clean, modern aesthetic.

Instead of relying on obvious branding or statement graphics, the capsule focuses on fabric quality, construction, and detail, letting the design speak softly but confidently. The outcome feels refined and intentional, reinforcing the idea that this collaboration is built on shared values rather than superficial crossover appeal. The collection is available through BOSS’ official channels and select stores worldwide for those interested in exploring it further.

BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss

Although the Chinese Grand Prix weekend and the halo store activation are now behind us, the collaboration itself continues through the BOSS x Aston Martin Spring/Summer 2025 capsule, which carries the momentum of the launch beyond Shanghai. Fernando Alonso and Lance Stroll appear in the accompanying campaign, presenting the latest apparel alongside carefully composed imagery featuring the Aston Martin Vantage, a pairing that highlights the shared focus on precision, performance, and modern luxury without overstatement.

The official opening on 19 March set the tone for that story, with BOSS hosting an invitation-only evening that gathered a diverse group of VIPs, industry leaders, influencers, and cultural figures. The event was designed as an extension of the store experience itself, with guests welcomed into the space and served food and drinks by BOSS CAFÉ, marking the brand’s first café concept in China and further establishing the halo store as a destination rather than a temporary display.

Beyond the main attractions inside the store, the evening also held a moment of symbolic importance closely linked to Formula 1. During the event, BOSS unveiled a newly designed helmet livery created for Fernando Alonso, which he later wore during the race weekend, enhancing the connection between the collaboration and on-track competition. For a smaller group of invited guests, the night extended well past the store opening, with an exclusive after-party held at the Peninsula Hotel’s rooftop Palace Suite and Terrace.

Those interested in exploring the campaign further can view the imagery through BOSS’s official channels, while the Spring/Summer 2025 collection is available via the brand’s website, hugoboss.com, BOSS boutiques worldwide, and a selection of authorized retail partners.

BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss
BOSS x Aston Martin | Image: Hugo Boss

CollaborationsAston MartinHugo Boss
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