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The latest release builds on the excitement surrounding Action Bronson’s newest New Balance collaboration, which has been steadily growing. The 990v6 “AINOZAMA” seems poised to follow the same successful trend as its predecessors. The colour-way, featuring a striking combination of pink, white, and blue, is set to launch on Friday, April 25th. Availability is expected to be limited to select New Balance stores and the brand’s online shop, a tactic that has previously led to almost immediate sell-outs.
The “AINOZAMA” continues a series of successful 990v6 collaborations, picking up where the “Lapis Lazuli” left off and building on the momentum of the original “Baklava,” which was one of the most memorable sneaker releases of that year. Bronson’s familiar Baklava branding returns, applied across the refined 990v6 silhouette and balanced by a mix of expressive and neutral tones that give the shoe personality without overwhelming its clean design.
Beneath the colour and branding, the sneaker remains rooted in New Balance’s Made in USA program, ensuring a high level of craftsmanship throughout. The 990v6 tooling combines FuelCell cushioning in the heel with ENCAP midsole support and a durable polyurethane rim, delivering comfort and stability that match the silhouette’s performance-driven reputation.
Action Bronson x New Balance 990V6 “AINOZAMA” | Image: New Balance
Action Bronson x New Balance 990V6 “AINOZAMA” | Image: New Balance
Action Bronson x New Balance 990V6 “AINOZAMA” | Image: New Balance
Action Bronson x New Balance 990V6 “AINOZAMA” | Image: New Balance
Brand: New Balance
Model: Action Bronson x New Balance 990V6 “AINOZAMA”
Colour-way: Beige/Purple/Pink
SKU: U990AT6
Retail Price: USD $220
Release Date: Friday, April 25th, 2025, at 10:00 a.m.
Much of the shoe’s character comes from how colour and material are layered rather than simply applied, with classic greys and muted beige tones appearing along the outsole to balance the brighter elements above. Bronson’s signature details are integrated in a way that feels personal rather than performative, from the familiar Baklava-branded tongue badge and co-branded sock liner to the mix of nubuck overlays, mesh panels, and synthetic underlays that add texture and depth while maintaining the clean proportions of the 990v6 silhouette.
Beyond its visual impact, the “AINOZAMA” feels particularly well-suited to warmer months, when colour and texture tend to play a bigger role in everyday dressing. The combination of pinks, blues, and neutral tones allows the shoe to stand out without overpowering an outfit, making it easy to pair with summer staples such as lightweight denim, relaxed chinos, or tailored shorts, especially this upcoming summer.
What makes the sneaker versatile is how it transitions smoothly between casual and more refined looks without feeling out of place in either setting. Premium materials prevent the shoe from appearing too playful, while the colour placement adds just enough energy to lift simple pieces like plain tees, knit polos, or light overshirts, making it a great choice for long days on foot and casual evenings alike.
As with previous Action Bronson x New Balance releases, availability is expected to be limited once the drop goes live. The 990v6 “AINOZAMA” is set to launch on Friday, April 25th, with pairs going live at 10:00 am through the brand’s official newbalance.com, following a rollout strategy that has consistently seen demand exceed supply soon after launch.
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.
OMEGA isn’t treating this release as a routine update. This fourth-generation Seamaster Planet Ocean has undergone a drastic change: instead of keeping things simple, the new lineup introduces seven references that bring the collection’s signature orange accent back into the mix, along with crisp blue and black watches options for its 20th anniversary. The vintage designs are complemented by new updates through its cases, bracelets, and finishing touches, giving the watch a sharper, more refined look that still respects its deep-sea heritage.
Miami was the perfect place for OMEGA to introduce the new Planet Ocean, and that setting really showed where the brand’s direction. It felt perfectly suited for a collection focused on a brighter, more expressive personality. Although this is the fourth version, the design really feels like a fresh start, entirely different from previous models. It’s not just a small upgrade like before; this one boasts a much more contemporary appeal. The Planet Ocean really stands out with its ceramic bezels. The polished details give it a nice look, making it a more luxurious vibe. It’s a watch that looks great whether you’re on land or underwater. It’s already gotten a lot of watch lovers talking, so let’s get right into it.
What Twenty Years of Progress Looks Like for the OMEGA Planet Ocean Collection
When you check out the new Planet Ocean models, you’ll notice how well they blend the old with the new. They still give you that modern look, but with the backbone structure of the past, which, in my opinion, looks amazing. It offered collectors that perfect balance when it first appeared in 2005, inspired by the Seamaster 300 dive watches of the 1960s, taking what worked from the past and modernizing it, which makes you wonder about the original design and its intention.
I mean, it’s a nice way to show respect for history while also progressing. Twenty years and still going, OMEGA has moved things around, taking small hints from the sportier dive watches that were popular in the 80s and 90s. So, when you think about it, the design feels familiar and not stuck in the past. The new Planet Ocean now features a 42 mm case that looks sharper and slightly more angular than previous models, which feels much slimmer and flatter when you wear it. They significantly reduced the thickness to just under 14 mm. The sapphire crystal now provides a very clean appearance, and the ceramic bezel and high-quality case finishing really make this watch stand out.
This watch was clearly a step up from the Seamaster Diver 300M. It could go deeper underwater, looked more modern, and was an early example of OMEGA’s Co-Axial tech. All of this happened at a time when high-end dive watches were just starting to figure out what they wanted to be. Many watch fans remember seeing the Planet Ocean for the first time when James Bond wore it in the opening chase scene of Casino Royale, which really helped establish it as a reliable watch that became memorable.
All of the New Planet Ocean models feature black dials across the entire collection, but that doesn’t mean OMEGA went easy on the design. The brand allowed itself some room to play around, especially with the colour bezels. Those bold choices definitely added a fresh energy to the collection, especially with the orange making a return, and I have to say, no one can pull off that vibrant orange colour like OMEGA, along with the deep blue and black options. They add a bit of personality to the watch while still maintaining that heritage feel.
The more you look at the dial, the more you discover its details that make it stand out. Every matte black watch face features the Planet Ocean’s distinctive arrowhead hands and raised numerals, with Super-LumiNova and Arabic numerals that are now squarer and more spaced out, making them pop out. Small details like the rhodium-plated OMEGA logo and the very clear white dial text, just make everything look so neat and put together. It allows the colourful ceramic bezels do their thing and show off the shades, while also underlines that the Planet Ocean is a proper dive watch.
Going deeper with the Planet Ocean really shows how much of this fourth generation’s progress is just below the surface. It’s pretty impressive how they brought back elements from older models in the new one, which you can see in the inner ring—a detail still recognisable from the Seamaster 300 from the ’60s. This time, OMEGA has re-engineered its titanium to maintain water resistance all the way down to 600 metres—a technology carried over from OMEGA’s 2019 development of the Planet Ocean Ultra Deep.
Flip the watch over, and that same philosophy continues. You’ll notice the Grade 5 titanium screw-in caseback for the new design, which shaves off some weight, which is always a plus. The difference is noticeable on the wrist: the steel bracelet models feel sturdy yet balanced, while the rubber strap versions are considerably lighter and more agile. The changes highlight what this new Planet Oceans is truly about, through its dive-watch engineering, which continues to be refined in modern collections.
Speaking about bracelets, OMEGA had to go back to the drawing board to better complement the new Planet Ocean case shape by creating a design that feels slimmer, integrated, and more balanced on the wrist. The bracelets now feature two brushed outer links with a polished centre row, along with a clasp offering six positions of adjustment and a diver extension to improve everyday wearability. The rubber straps with the foldover clasps offer a lighter alternative, helping to enhance strength and reduce weight at just 124 grams, while the steel option, weighing 177 grams, provides both comfort and capability in this latest generation.
Every reference in the new Planet Ocean lineup is powered by OMEGA’s Co-Axial Master Chronometer Calibre 8912, a movement already proven in the brand’s extreme Ultra Deep models. This self-winding calibre offers a 60-hour power reserve and is built to perform well beyond everyday conditions, strengthening the Planet Ocean’s role as a serious dive watch rather than just a design-focused release. Its use throughout the collection ensures clarity and consistency, so that each model shares the same solid mechanical foundation.
According to OMEGA, the movement achieves “the highest standard of precision, performance, and magnetic-resistance, as approved by the Swiss Federal Institute of Metrology (METAS).” In practical terms, that means exceptional accuracy, resistance to modern magnetic interference, and reliable long-term performance — qualities that perfectly match the Planet Ocean’s combination of professional capability and everyday wearability.
The new Planet Ocean lineup includes seven models, with prices varying based on colour and configuration. The blue and black models with steel bracelets are priced at USD $9,200, while the rubber strap versions are at USD $8,600. The premium orange model with a steel bracelet costs USD $9,500, whereas the rubber strap edition is priced at USD $8,900. For more details and availability, visit OMEGA’s boutique or browse online at omegawatches.com.
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
