• TAG Heuer introduced three new collections in the Monaco during the Monaco Grand Prix weekend.
• The Monaco Chronograph Stopwatch, Monaco Split-Seconds Chronograph, and Monaco Chronograph x Gulf made their debut ahead of both the Monaco Grand Prix and the Indianapolis 500, two of the most prestigious events on the racing calendar.
• The Monaco Chronograph x Gulf honours the spirit of Steve McQueen, celebrating the cinematic legacy of Le Mans and the square-cased watch that became a symbol of motorsport style.
• These releases come at a historic moment for the brand, following TAG Heuer’s new role as the first-ever title partner of the Formula 1 Grand Prix de Monaco.

Before engines roar through Monte Carlo, TAG Heuer has already made its mark. As the Monaco Grand Prix takes centre stage, the brand unveils three new versions of its most iconic piece, blending racing spirit with the confidence of Swiss craftsmanship. TAG Heuer understands theatre; it always has. Arriving before the main event, it sets the mood for the weekend and quietly reminds everyone why Monaco remains such a powerful symbol of motorsport style. One piece pays homage to Steve McQueen’s cinematic legacy, another leans into serious mechanical innovation, and the third brings back colours and partnerships that collectors never tire of revisiting. The Monaco Chronograph Stopwatch, Monaco Split-Seconds Chronograph, and Monaco Chronograph x Gulf are more than new designs—they show that, after more than fifty years, the square case that once broke the rules still knows how to own the grid.

This release couldn’t be more perfect, as the announcement was made on Friday before the first practice session of the 2025 TAG Heuer Monaco. This year has already transformed TAG Heuer’s role in global motorsport, as the brand returned to one of racing’s most prominent roles, reclaiming its status as the official timekeeper of Formula 1, as part of a broader alliance led by LVMH, its parent company. This agreement revived a historic relationship in the sport and marked the end of the previous era, which was dominated by Rolex, a shift many saw not as a major change but more as a return to the original order.

TAG Heuer became the title sponsor of the Monaco Grand Prix for the first time, adding to its role as the championship timer and strengthening its presence beyond just its official watch duties. Fans guessed this would spark something special for the Monaco Collection, and speculation grew as race week got closer.  The brand not only met expectations but went a step further by releasing three new pieces instead of just one, turning anticipation into certainty.

The TAG Heuer Monaco Collection 2025 truly captures a moment when heritage, timing and ambition converge on one of the most famous motorsport stages. Now, with the brand back at the centre of Formula 1, and race week in Monte Carlo providing a backdrop for the latest releases, carrying more narrative weight. Each watch explores a unique story of the classic square-shaped sports watch from different angles. The Monaco Chronograph Stopwatch dates back to 1969, when Heuer timing instruments were essential tools in competition. The Monaco Chronograph x Gulf draws energy from the cinematic legend forged by Steve McQueen in Le Mans, and the Monaco Split-Seconds Chronograph celebrates high watchmaking at its finest. 

• Brand: TAG Heuer
• Model: Monaco Chronograph Stopwatch
• Reference: CAW218F.FC6356
• Diameter: 39 mm
• Thickness: 15 mm
• Material: Titanium
• Dial Colour: Black & Silver
• Calibre: Calibre 11 Automatic
• Power Reserve: 40 Hours
• Water Resistance: 10 Bar (100 metres, 330 feet)
• Price: USD $10,200

Let’s start with the Monaco Chronograph Stopwatch, the first of the newly unveiled Monaco releases and the most nostalgic of the trio. This model leans unapologetically into Heuer’s timekeeping roots of the 1970s, bringing that era back to life in a format that feels authentic and wearable.

The 39mm case maintains a classic look with its square shape, but the black DLC-coated grade-2 titanium adds a sharper, more modern edge while keeping the lightweight comfort expected from a modern sports chronograph. It feels meaningful on the wrist, solid yet well-balanced, with the unmistakable Monaco stance that collectors immediately recognize.

Looking at the dial, it tells a story. A circular black design stands out prominently against an opaline silver background, creating a striking contrast reminiscent of vintage track timers. The black, white, and red colour scheme is intentional, reflecting the visual language of classic Heuer stopwatches designed for quick readability under pressure.

A red minute track wraps around the perimeter, infusing enough energy for this watch to be inspired by motorsport timing. The entire design focuses on readability, control, and accuracy, which aligns with TAG Heuer’s own words: “In racing, time carries a different weight.” The brand further explained that “fractions of a second define outcomes, and the pressure to perform never fades,” a sentiment that becomes even more relevant this year as TAG Heuer becomes the first-ever title partner of the Formula 1 Grand Prix de Monaco, a historic change that adds extra symbolism to this release.

Turn the watch over, and the story continues through the sapphire caseback, where the calibre 11 is on display. This movement is more than just a mechanical engine; it is part of Monaco folklore, as it was among the earliest automatic chronograph calibres ever introduced and became instantly recognizable thanks to its unconventional left-side crown placement. Jack Heuer once admitted that “initially we all thought a crown on the left side did indeed look weird,” before revealing that the team decided to embrace it as a defining trait, effectively signalling to the world that “this chronograph does not need winding every day because it is automatic.”

Functionally, the calibre 11 provides hours, minutes, seconds, a date display, and full chronograph features, supported by a 40-hour power reserve that makes it practical for daily wear while still appealing to enthusiasts who appreciate the historical context behind the movement. The watch comes with a black perforated calfskin strap, a subtle nod to the racing gloves worn by drivers during the golden era, giving it a vintage, theatrical feel.  

Limited to 970 pieces, a nod to the decade that defined Heuer’s motorsport identity, the Monaco Chronograph Stopwatch feels like a respectful salute to the past executed with modern materials and finishing. At USD $10,200, it makes sense for collectors who want a Monaco that clearly speaks to racing heritage without venturing into six-figure territory, delivering a piece that even Jack Heuer himself would likely recognize and appreciate.

• Brand: TAG Heuer
• Model: Monaco Chronograph Stopwatch
• Reference: CAW218G.EB0393
• Diameter: 39 mm
• Thickness: 15 mm
• Material: Titanium
• Dial Colour: Silver
• Calibre: Calibre 11 Automatic
• Power Reserve: 40 Hours
• Water Resistance: 10 Bar ( 100 metres, 330 feet )
• Price: USD $9,900

Now, we turn our attention to the Monaco Chronograph x Gulf, a piece that resembles more a cinematic homage to the golden age of motorsport than a simple collaboration. It celebrates racing culture and Hollywood history within a striking square case. This edition pays tribute to Steve McQueen, the brand’s unofficial symbol of cool, whose role in the 1971 film Le Mans forever linked Monaco to endurance-racing thrills and elevated the watch from an innovative design to a cultural icon.

Movie fans will remember that McQueen wore a Monaco during the filming of Le Mans, pairing it with a Gulf-branded racing suit while driving the legendary Porsche 917K on screen. That image did more than sell movie tickets; it cemented Monaco’s place in motorsport folklore and boosted demand for the watch like few product placements ever have. In 2025, TAG Heuer once again teams up with Gulf to create a heritage-inspired piece that stays very true to the original 1969 design while refining the overall look.

The dial instantly reflects that spirit immediately. A fine-grained silver surface forms the backdrop, while the iconic Gulf blue and orange stripes running vertically along the right side, almost as if taken directly from McQueen’s racing suit. The chronograph keeps the traditional left-side crown and is driven by the calibre 11 automatic movement, maintaining the historical elements that purists associate with a Monaco revival.

TAG Heuer captured the partnership well in its statement, saying, “The Gulf livery is one of the most instantly recognizable visual identities in motorsport. Its light blue and orange combination became a fixture in endurance racing during the late 1960s and ’70s. Drivers like Jo Siffert, whose friendship with TAG Heuer laid the foundation for the brand’s presence in racing, helped shape Gulf’s place in motorsport lore.” That quote does more than explain the colour choice; it highlights how deeply connected this look is to racing history.

A key detail is located just below 12 o’clock, where the vintage Heuer shield logo reappears, positioned beneath the Monaco name as a subtle but impactful tribute to the original pieces from the collection’s early days. Though small, this element grounds the watch in its history and signals to collectors that it’s not just a modern reimagining, but a respectful homage to a storied legacy.

The 39mm case is made from sandblasted grade-2 titanium, providing a matte, tactile finish that keeps the watch lightweight and modern while retaining the bold square shape that defines the Monaco. Through the sapphire caseback, the calibre 11 is visible again, showing hours, minutes, seconds, a date, and a chronograph, supported by a 40-hour power reserve.

Just like the first model, limited to 971 pieces—a deliberate nod to the 1971 Le Mans release year—the Monaco Chronograph x Gulf is priced at USD $9,900. It appeals to collectors who appreciate heritage, cinema, and motorsport equally. Available through boutiques and online, securing one may require a touch of McQueen-style urgency, because when history, design, and nostalgia align this cleanly, they rarely stay in display cases for long.

• Brand: TAG Heuer
• Model: Monaco Split-Seconds Chronograph
• Reference: CBW2185.FC8350
• Diameter: 41 mm
• Thickness: 15.2 mm
• Material: Titanium Grade 5
• Dial Colour: Transparent
• Calibre: Calibre TH81-00
• Power Reserve: 65 Hours
• Water Resistance: 3 Bar (30 metres, 100 feet)
• Price: Price On Request

Lastly, the Monaco Split-Seconds Chronograph. This piece confidently bears the hallmark of one of TAG Heuer’s most iconic designs, which is quite impressive, especially considering the direction TAG Heuer is heading this year in the higher levels of mechanical watchmaking compared to anything we’ve seen before with the square-cased legend. This design shares the same energy as the brand’s latest 2024 Rattrapante, which was released at Watches & Wonders. This new interpretation introduces fresh ideas, new materials, and a higher level of finishing as the brand aims to position itself in the top tier of watchmaking.

The first thing you’ll notice is the surface case, which features TH-Titanium, a proprietary composite developed after years of research and a specialized thermal process that, according to the brand, changes the material on an “atomic level.” This results in a natural pattern that interacts with light in unpredictable ways, giving the surface a textured, almost living quality. Each watch’s appearance is unique, driven by the alloy’s inherent structure rather than any hand-crafted being used.

That wild, irregular backdrop offers the design team a perfect chance to embrace colour, and they do so by adding flashes of vivid lime green across the split-second hand, the dedicated pusher, and the chronograph indications. This splash of colour creates a contrast that immediately draws the eye to its mechanical core through the transparent dial. TAG Heuer maintains its racing heritage throughout the design, with hand-painted stripes resembling racing liveries, while the movement’s architecture showcases finely brushed surfaces, polished bevels, and an oscillating weight with unique numbering, all of which are evident if you take the time to explore the details.

If we look at the features of this visual drama, the 41mm design heavily relies on titanium and frames the spectacle with a sapphire bezel and dial that reveal the calibre TH81-00, developed in collaboration with Vaucher Manufacture Fleurier and offering a power reserve of 65 hours. This highly complex mechanism allows the wearer to time two separate intervals at once, a feature rooted in motorsports necessity and the world of Formula 1’s horological theatre.

You can feel the vintage of TAG Heuer all the way back to 1969, with its timekeeping instruments sitting in the background, but the personality of this watch makes it modern when paired with experimental materials and high-end finishing, priced at CHF ₣145,000. This places it closer to collectible art than a typical sports timer. This unique piece makes a significant impact on TAG Heuer, as it aims for the Monaco to be a part of future horology, not just a hero from the past, making this piece impossible to ignore.