OMEGA Celebrates One Year to Go for the Seamaster Milano Cortina 2026
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OMEGA Marks the Official ‘One Year to Go’ with the Seamaster Milano Cortina 2026

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  • Swiss watchmaker OMEGA has unveiled the Seamaster Milano Cortina 2026 to mark one year until the Olympic Winter Games Milano Cortina 2026.
  • Crafted from 18K Moonshine™ Gold, the 37 mm timepiece features a white Grand Feu enamel dial, diamond-polished Dauphine hands, and sculpted gold hour markers.
  • Powering the watch is the Co-Axial Master Chronometer Calibre 8807, which delivers a 55-hour power reserve, exceptional precision, and resistance to magnetic fields.
  • The sapphire crystal caseback displays the official Milano Cortina 2026 medallion, while the hexagonal crown pays tribute to historic Olympic Seamaster models.
  • The OMEGA Seamaster Milano Cortina 2026 is paired with a brown alligator leather strap and is now available for USD $23,000.

For more than 90 years, OMEGA has created luxury timepieces that have measured some of the greatest moments in sport, earning its place as the Official Timekeeper of the Olympic Games since 1932. From record-breaking finishes to photo-finish victories decided by fractions of a second, the Swiss watchmaker has built a legacy of precision, innovation, and craftsmanship on the world’s biggest sporting stage.

With the Olympic Winter Games Milano Cortina 2026 now just one year away, OMEGA is marking the occasion with the unveiling of the new OMEGA Seamaster Milano Cortina 2026. Crafted in 18K Moonshine™ Gold, the latest luxury watch combines the timeless character of vintage Seamaster models with modern Swiss watchmaking, creating a commemorative timepiece that celebrates both OMEGA’s Olympic heritage and the countdown to next year’s Winter Games.

OMEGA Seamaster 37mm Milano Cortina 2026 Ref. 522.53.37.20.04.001
OMEGA Seamaster 37mm Milano Cortina 2026 Ref. 522.53.37.20.04.001 | Image: Supplied / OMEGA

OMEGA Seamaster 37mm Milano Cortina 2026

  • Brand: OMEGA
  • Model: Seamaster 37mm Milano Cortina 2026
  • Reference: 522.53.37.20.04.001
  • Diameter: 37 mm
  • Thickness: 11. 35 mm
  • Case Material: Moonshine™ Gold
  • Calibre: OMEGA 8807
  • Power Reserve: 55 Hours
  • Water-Resistance: 10 Bars (100 metres, 330 feet)
  • Price: USD $23,000

From February 6 to 22, 2026, the world’s best winter athletes will come together in Milan, Cortina d’Ampezzo, and other locations across northern Italy to compete for Olympic gold. Every race, jump, and finish will be timed with precision, whether it’s split-second timing in speed skating, the challenge of the biathlon, or the breathtaking speeds reached in bobsleigh. Having served as the Official Timekeeper of the Olympic Games since 1932, the Swiss watchmaker has spent decades ensuring that every fraction of a second is recorded accurately. For OMEGA, those decisive moments are nothing new.

The new OMEGA Seamaster Milano Cortina 2026 celebrates that enduring relationship while embracing a noticeably more refined direction. Housed in a beautifully proportioned 37 mm case crafted from 18K Moonshine™ Gold, the watch pairs a pristine Grand Feu enamel dial with diamond-polished dauphine hands and sculpted gold hour markers. Rather than leaning into the bold styling often associated with sports watches, OMEGA has created something far more timeless. It carries the elegance of a classic dress watch while remaining unmistakably a Seamaster, offering the craftsmanship, reliability, and precision collectors have come to expect from a brand whose timepieces have accompanied explorers beneath the ocean, astronauts into space, and athletes onto the world’s biggest sporting stage.

OMEGA Seamaster 37mm Milano Cortina 2026 Ref. 522.53.37.20.04.001
OMEGA Seamaster 37mm Milano Cortina 2026 | Image: Supplied / OMEGA

While the Seamaster Milano Cortina 2026 takes inspiration from OMEGA’s rich Olympic history, everything beneath the dial is unmistakably modern. At its heart is the Co-Axial Master Chronometer Calibre 8807, a self-winding movement certified by METAS for exceptional precision, performance, and magnetic-field resistance. It’s the same level of engineering collectors have come to expect from one of Switzerland’s most respected watchmakers.

The movement features a silicon balance spring, a Co-Axial escapement, and an 18K Moonshine™ Gold rotor, which you can see through the sapphire crystal caseback. With automatic winding in both directions, a 55-hour power reserve, and water resistance up to 100 metres, this watch is ready for daily use, even with its elegant look.

The Olympic theme appears on the back of the watch as well. Under the sapphire crystal caseback, you’ll find the official Milano Cortina 2026 medallion with the Olympic Rings and event logo, serving as a permanent reminder of the Games this edition honours. The hexagonal crown is not just for style; it reflects the shape used on OMEGA’s earlier Olympic Seamaster models, connecting this watch to its history.

Speaking about the release, OMEGA President and CEO Raynald Aeschlimann said, “The Olympic Games are moments in history that stay with us for a lifetime. As Official Timekeeper, we have measured the world’s greatest sporting achievements since 1932, and this special Seamaster is our way of celebrating that legacy while looking ahead to Milano Cortina 2026. It represents our passion for precision, innovation, and the enduring spirit of the Olympic Games.”

OMEGA Seamaster 37mm Milano Cortina 2026 Ref. 522.53.37.20.04.001

With just one year remaining until the Olympic Winter Games Milano Cortina 2026, OMEGA is once again preparing to take its place at the heart of the action. While this edition of the Games will be held much closer to the brand’s home in Biel, Switzerland, its responsibility remains unchanged. Every record-breaking performance, photo finish, and medal-winning moment will rely on the same precision that has made OMEGA the Official Timekeeper of the Olympic Games for more than 90 years.

Speaking during the official “One Year to Go” celebration in Milan, International Olympic Committee President Thomas Bach praised OMEGA’s enduring contribution to the Olympic movement, saying, “The Olympic Winter Games Milano Cortina 2026 are now just one year away, and we can already feel the growing anticipation. As the days and hours countdown, we know that when the Games start, our timekeeping experts, OMEGA will deliver the results with precision and integrity. They have been one of the IOC’s longest-standing partners and have shown commitment and passion decade after decade, so it is with great pleasure that I unveil this one-year countdown clock on behalf of the IOC.”

The Seamaster Milano Cortina 2026 is a fitting way to celebrate that remarkable partnership. Blending OMEGA’s Olympic heritage with elegant Swiss watchmaking, the special edition is more than a commemorative timepiece—it marks the start of the countdown to one of the world’s biggest sporting events. For collectors and Olympic fans alike, it’s an opportunity to own a piece of that story before the first athlete even steps onto the snow. The OMEGA Seamaster Milano Cortina 2026 is available now for USD $23,000, offering enthusiasts a chance to celebrate the road to Milano Cortina 2026 with a timepiece that’s destined to become part of the brand’s rich Olympic legacy.

OMEGA Seamaster 37mm Milano Cortina 2026 Ref. 522.53.37.20.04.001
OMEGA Seamaster 37mm Milano Cortina 2026 | Image: Supplied / OMEGA
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‘The White Lotus’ Season 4 Checks In — Everything You Need to Know: Cast, Release Date & More

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After three seasons of luxury resorts, awkward family dinners, messy affairs, and the occasional dead body, ‘The White Lotus’ is officially packing its bags again. Mike White’s Emmy-winning HBO hit is returning for a fourth season, and if the latest details are anything to go by, the next check-in could be the show’s most glamorous yet. This time, the wealthy guests and tired staff will swap tropical beaches and wellness retreats for the French Riviera, with much of the story set during the Cannes Film Festival.

HBO Max has recently confirmed the main cast for Season 4 with an announcement made via the streamer’s X account. There was no teaser trailer, no dramatic first-look footage, and no mysterious hints about the characters. Instead, the streamer just announced that a new group of guests had checked into Four Seasons Saint-Tropez for a show that thrives on chaos and scandal; this one is going to be interesting.

Filming is already happening across Cannes, Saint-Tropez, Monaco, and Paris with a cast of big Hollywood names, rising stars, and familiar faces from the HBO family. Actors like Steve Coogan, Laura Dern, Chris Messina, Vincent Cassel, AJ Michalka, Alexander Ludwig, Kumail Nanjiani, Rosie Perez, and Heather Graham have joined the newest White Lotus location, while creator Mike White is again writing and directing every episode.

While HBO is keeping most of the plot details out of the spotlight, there have been rumours, and reports suggest Season 4 will explore fame, celebrity culture, filmmaking, and the search for artistic meaning, so we will see in the long run.

Here’s everything we know so far about the cast, filming locations, release date, and what might be waiting behind the next luxury suite door.


Harper Spiller, played by Aubrey Plaza, Ethan Spiller, played by Will Sharpe, Daphne Sullivan, played by Meghann Fahy, and Cameron Sullivan, played by Theo James, in ‘The White Lotus’ Season 2 | Image: Supplied

Who Is in ‘The White Lotus’ Season 4?

As always, one of the biggest mysteries surrounding a new season of ‘The White Lotus’ isn’t who dies—it’s who’s checking in. HBO officially unveiled the main cast for Season 4 on January 29, 2026, revealing another outrageous mix of award-winners, rising stars, comedians, and dramatic heavyweights. The announcement arrived via the streamer’s X account, with no teaser trailer, first-look images, or even the slightest hint about who these actors will be playing. Fans were simply handed a guest list and left to do what White Lotus fans do best—speculate.

The new cast includes Helena Bonham Carter, Steve Coogan, Chris Messina, Alexander Ludwig, AJ Michalka, Caleb Jonte Edwards, and Marissa Long. This lineup is sure to get people talking, since each actor seems ready to stir up trouble in Mike White’s world. Part of what makes The White Lotus so fun is watching successful, put-together people fall apart when they’re out of their element, and this group seems perfect for that.

Of course, the casting announcement doesn’t mean we are saying goodbye to old faces, but one of the show’s special features is finding ways to link seasons through returning characters. So far, Belinda and Greg are the only characters to have appeared in more than one season, leaving the door wide open for another surprise return. HBO isn’t sharing any details yet, but White Lotus fans know better than to think every guest is new.

For now, the cast list raises more questions than it answers. We don’t know who is rich, who is poor, who is married, who is lying, or who will end up at the heart of the season’s sure disaster. What we do know is that another group of privileged guests is about to arrive in paradise, and if past seasons have taught us anything, someone’s holiday is about to go very wrong.

Airelles Château de la Messardière | Image: Getty Images/Supplied

Where Is ‘The White Lotus’ Season 4 Filming?

After taking viewers to Hawaii, Sicily, and Thailand, The White Lotus is heading somewhere even more glamorous for its fourth season. This time, Mike White’s wealthy holidaymakers are checking into the French Riviera, with much of the production centred around the stunning Château de La Messardière in Saint-Tropez. Perched above the Mediterranean coastline, the former 19th-century palace is now part of the ultra-luxurious Airelles Collection and offers exactly the kind of excess that The White Lotus thrives on. Some of the property’s most exclusive suites can reportedly cost upwards of USD$8,000 per night, making it the perfect playground for billionaires, celebrities, social climbers, and anyone else likely to find themselves caught up in Mike White’s latest holiday disaster.

Filming is also taking place across Cannes, Monaco, Paris, and other parts of the Côte d’Azur, giving Season 4 one of the most glamorous backdrops in the show’s history. Long before HBO officially confirmed France, many fans suspected Europe was the frontrunner. Speaking during the Season 3 premiere, HBO executive Francesca Orsi hinted at the show’s future, telling reporters, “I can’t really say where we’re going to land, but chances are somewhere in Europe.” As it turns out, she wasn’t kidding.

Interestingly, France wasn’t always the obvious destination. Before Season 3, reports suggested that Mike White had explored filming a future season in Norway, even seeking support from the Norwegian Film Institute. Those plans never materialized, and according to producer David Bernad, there may have been a very simple reason. As he joked on The Bill Simmons Podcast, “Mike does not like the cold.” He followed that up by saying, “He’s a California guy. He is not built for the cold. Never say never, but I would be surprised.” Safe to say, the sun-soaked beaches of Saint-Tropez were probably a much easier sell than a Scandinavian winter.

The French Riviera also fits with another clue Mike White dropped following the Season 3 finale. During HBO’s post-episode discussion, White explained that he wanted to move away from the familiar visual language that has defined previous seasons, saying he wanted to get “a little bit out of the crashing waves against rocks vernacular.” France certainly offers a different flavour. Between the luxury yachts, historic palaces, film festivals, and endless displays of wealth, the setting feels tailor-made for another season of privilege, dysfunction, and beautiful people making terrible decisions.

Chelsea, played by Aimee Lou Wood in ‘The White Lotus’ Season 3 | Image: Supplied

What Do We Know About the Story?

HBO is keeping the story of The White Lotus Season 4 a secret, which is not surprising. No official summary has been shared, no character information has been released, and Mike White is not revealing much. For longtime fans, this is part of the fun. Each season starts with a beautiful place, a group of rich strangers, and the hint that something has gone very wrong. The details come later. This wait feels easier because Season 3 gave viewers a lot to discuss. Set in Thailand, the last season explored spirituality, identity, family issues, and the search for personal happiness, all while blending the show’s usual awkward humour, social commentary, and sudden tragedy. By the finale, relationships were broken, secrets were revealed, and several characters had to face hard truths about themselves.

Although Season 4 is still a mystery, moving the story to the French Riviera has already sparked many guesses. With places like Saint-Tropez, Cannes, Monaco, and Paris, the show is set in the center of celebrity life, luxury living, fashion, movies, and great wealth. This seems like a perfect setting for Mike White to focus on a very different part of the rich world. No matter where the story goes, viewers can likely expect the same elements that made The White Lotus a huge TV hit—stunning views, deeply flawed characters, awkward social situations, and a vacation that slowly gets out of control.

Chloe, played by Charlotte Le Bon in ‘The White Lotus’ Season 3 | Image: Supplied

When Will ‘The White Lotus’ Season 4 Be Released?

Once again, HBO hasn’t announced an official release date for ‘The White Lotus’ Season 4 just yet, but fans probably shouldn’t expect to check into the French Riviera anytime soon. Even though only a year separated the first and second seasons, we then waited for Season 3, which took more than two years.

A combination of industry-wide delays, including the writers’ strike and the lingering effects of the pandemic on television production schedules, pushed the series’ return further down the calendar. With filming only recently underway in France, a late-2026 release appears to be the earliest realistic possibility, though 2027 might be more likely. The good news is that HBO has every reason to take its time. ‘The White Lotus’ has evolved from a surprise hit into one of the network’s biggest prestige dramas, and Mike White has earned the freedom to move at his own pace. If the previous seasons are anything to go by, the extra wait usually pays off.

Until then, fans will have to make do with cast announcements, filming updates, and an ever-growing collection of theories about who might be feuding, scheming, or ending up at the centre of the season’s inevitable disaster. And if the wait becomes unbearable, you could always treat yourself to a luxury getaway of your own. Just remember—if a mysterious guest starts asking oddly personal questions over breakfast, it might be time to check out early.

Rick Hatchett, played by Walton Goggins in ‘The White Lotus’ Season 3 | Image: Supplied

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