Every collector has that one dream piece they’ll never forget—the watch that defines taste, ambition, and a touch of fantasy. The Impossible Collection of Watches taps directly into that obsession. Published by Assouline as part of their iconic “Impossible Collection” series, the second edition goes even further, curating the 100 most exceptional timepieces of the 20th and 21st centuries. This isn’t your typical watch book—it’s a visual journey through horological history, a celebration of craftsmanship at its boldest, and the kind of coffee table masterpiece that feels like an heirloom in itself.
The first edition already set a high standard, but this new volume builds on it, showcasing watches that influenced culture, pushed boundaries, and redefined design. From the pioneering Rolex Oyster that withstood the elements to Audemars Piguet’s Royal Oak that revolutionized the luxury sports watch, and Patek Philippe’s Grand Complications that continue to inspire awe, the book essentially serves as a hall of fame for timepieces. Each entry is thoughtfully chosen, not just for its technical excellence but for the story it conveys—because in watchmaking, every detail has significance.

What makes this book so captivating is how it merges scholarship with indulgence. The large pages are filled with stunning photography that doesn’t just show you the watch—it makes you feel its weight, texture, and presence. Flip through, and you’ll find yourself pausing at pieces worn by icons, limited editions that collectors pursue at auctions, and watches that pushed innovation in ways no one thought possible. It’s the kind of book that even seasoned watch enthusiasts pause and think, “Wow, they really put it all in here.”
And, of course, it’s Assouline, which means this is no ordinary publication. Bound by hand, presented in a linen clamshell case, and printed on archival-quality paper, The Impossible Collection of Watches itself is a collector’s item. At a price hovering around USD $1,400, it’s unapologetically luxurious. But that’s exactly the point—this is a book for people who understand that horology isn’t just about keeping time, it’s about keeping stories.

- Author: Nicholas Foulkes
- Published: Assouline
- Genre: Luxury / Horology
- Price: USD $1,400
The second edition also highlights how watch culture has boomed in recent years. As more people discover the beauty of mechanical timepieces, the desire to learn about their history has never been stronger. This volume offers that context abundantly, whether you’re intrigued by the development of tourbillons, the craftsmanship of enamel dials, or the boldness of designs that stood out in their time.
The Impossible Collection of Watches is more than a book; it’s a declaration for watch enthusiasts. It highlights our fascination with the heartbeat of a movement, explains why auctions can ignite bidding frenzies similar to art sales, and shows that a truly exceptional watch is more than a mere possession. It’s a legacy worn on the wrist, handed down, appreciated, and cherished.
For collectors, design lovers, or anyone who’s ever been captivated by the hum of a finely tuned calibre, this book is essential. It’s not just about watches—it’s about the unwavering quest for perfection.














