Glenmorangie Highland Single Malt Scotch Whisky has launched a fresh and exciting campaign featuring Hollywood icon Harrison Ford. Known for his legendary roles in Star Wars and his recent appearance in the acclaimed series Shrinking, Ford is stepping into a new venture—whisky. The campaign, titled “Once Upon a Time in Scotland,” provides a unique behind-the-scenes look at Glenmorangie’s Highland origins, with Ford showcasing his signature dry wit in a series of episodic films directed by Joel Edgerton.
In the campaign, Ford embarks on a personal journey through Scotland, uncovering the craftsmanship that defines each bottle of Glenmorangie whisky. “I had the best time,” Ford reminisced about his Scottish adventure. “You go to Scotland, and you just say goodbye to wherever you were, because you’re in Scotland.” Beyond whisky, Ford immerses himself in the rich Scottish culture, from grasping the local dialect to wearing traditional kilts and enjoying a dram of single malt with the locals.
This campaign doesn’t adhere to the typical polished commercial style. Instead, it embraces an offbeat, unscripted vibe that allowed Ford and the team to explore freely. “We had plenty of chances to improvise. Nobody stopped us,” Ford recalls. “It’s rare in our industry. Glenmorangie’s openness to avoid being overly serious is something I really appreciated. It was fun to not to be boxed into a typical commercial structure.”
The campaign was filmed at the Glenmorangie distillery in Tain, where whisky has been crafted for over 180 years, along with the picturesque Ardross Castle and the stunning landscapes surrounding Loch Glass. Ford is joined by the actual Glenmorangie team, many of whom experienced their first taste of acting under Ford’s guidance. The star whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old, take centre stage, perfectly capturing the essence of the brand.
Reflecting on his experience, Ford said, “It’s better to see the texture and imperfections of things than to make everything shiny and perfect. Every moment we spent turned out to be full of unexpected pleasures.”
