Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.
Many know Rado’s reputation is anchored in its dive watches, but the Swiss watchmaker has long proven its strength beyond the waters. It’s a brand committed to accuracy, innovation, and performance, shaping its decade-long relationship with tennis — a partnership supported by celebrated ambassadors like Ash Barty and marked by several standout releases over the years. It’s a connection built on timing and precision, the very qualities that define both the sport and the brand.
To honour 40 years of this enduring bond, Rado introduces the Captain Cook x Tennis Limited Edition — a striking piece limited to just 1,985 units. It combines refined craftsmanship with purposeful sporting details, delivering a mix of mechanics and design elements that are as precise as a well-placed shot down the line. Confident, modern, and made with intention, it’s a timepiece for those who value performance both on and off the court.
Highlights:
Limited to 1,985 pieces, honouring the year Rado began its long-standing partnership with tennis.
Features a gradient ruthenium-to-white dial with subtle tennis-ball-inspired markers and a court-accented second-hand tip.
The caseback features a special anniversary engraving and a detailed three-court embossing representing grass, clay, and hard courts.
Powered by the Rado Calibre R763 automatic movement, featuring an 80-hour power reserve and water resistance up to 300m resistance.
Rado Captain Cook X Tennis Limited Edition | Image: Rado
Rado’s relationship with tennis runs deeper than most people realize. The brand’s first official partnership with the sport started back in 1985, laying the foundation for a collaboration centered on precision, performance, and a shared passion for timing that truly matters. What followed was a consistent evolution of tennis-inspired releases — each one marking a moment, a player, or a milestone in the ongoing story between the Swiss watchmaker and the court.
Over the years, this connection has produced an impressive lineup of limited editions that honour both athletes and tournaments. Pieces celebrating figures like Ash Barty or highlighting stars such as Cameron Norrie have become part of Rado’s modern legacy, each adding a new chapter to a partnership that has only grown stronger over time. The decision to limit this new model to 1,985 pieces is a subtle nod to the year that started it all and a reminder of how far the collaboration has come.
This latest Captain Cook x Tennis Limited Edition carries that spirit forward with a design that combines heritage with a fresh, sporting edge. Its 39mm stainless steel case offers a clean, modern profile, complemented by a matching crown and bracelet for a unified look. Rado also includes three NATO straps — orange, blue, and green — for a more playful, court-ready vibe. Inside, the Calibre R763 automatic movement delivers a sturdy 80-hour power reserve, while 300 metres (1000 feet) of water resistance firmly roots the watch in its dive-watch heritage. It’s a modern tribute to a partnership that continues to thrive, once again showing that Rado knows how to play a long game.
Rado Captain Cook X Tennis Limited Edition | Image: Rado
What makes this Captain Cook x Tennis edition so compelling is how subtly it embraces its theme. Instead of exaggerated design elements, Rado opts for refined and deliberate details. The ruthenium-to-white gradient dial appears modern and sleek, with small tennis-ball-inspired markers around the edge adding a playful touch that doesn’t detract from the watch’s classic aesthetic. Even the second hand hints at the court with its subtle tip colour, offering an extra nod for those who appreciate design that rewards a closer look.
Flip the watch over, and the tribute deepens — the caseback features a dedicated anniversary engraving along with a three-layered embossing that represents the trio of iconic playing surfaces: grass, clay, and hard, which is genius thought in my opinion. It’s thoughtful, understated, and executed with the kind of precision you expect from Rado.
In darker settings, Super-Luminova highlights key elements of the dial, giving the minimalist layout a subtle glow without disrupting its balance. A laser-finished anchor sits neatly beneath the 12 o’clock marker, while a crisp date window at 3 completes the display with quiet confidence. The result is a sports watch with personality — sporty in spirit, elegant in execution and grounded in heritage. At USD $3,000, it stands as a meaningful celebration of Rado’s forty-year bond with tennis and a reminder of how beautifully the brand blends performance with design.
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
Our team of editors and experts thoughtfully chooses each product. If you decide to buy through one of our links, we may earn a commission. Learn more. Want to know how we test products? Click here for more details.
From April 1 to 7, Geneva will once again take the spotlight as the global watch community converges for Watches & Wonders 2025. Hosted at the iconic Palexpo convention center, this highly anticipated event is where tradition meets innovation — and where the year’s most important timepieces are unveiled for the world to see.
This year, all eyes are on the industry’s most influential players. Rolex is set to debut a new chapter in its legacy, while Patek Philippe and Vacheron Constantin are expected to deliver refined creations that blend technical mastery with timeless design. Cartier, IWC Schaffhausen, Panerai, and Jaeger-LeCoultre are also included, each bringing its unique identity to the table. Meanwhile, independent brands like MB&F and Laurent Ferrier continue to challenge convention, offering compelling alternatives to the mainstream.
In this complete guide, we’ll walk you through what to expect from Watches & Wonders 2025 — from confirmed brand appearances and rumored releases to the trends likely to shape the upcoming months. Whether you’re attending in person or following the coverage from afar, consider this your essential preview of the year’s most significant watchmaking showcase.
Highlights:
Watches & Wonders Geneva returns from April 1 to 7, 2025, bringing the global watchmaking world back to the halls of Palexpo.
This year’s edition will feature over 60 brands, making it the most expansive lineup in the event’s history.
The general public will have access to the event on April 5, 6, and 7.
Public ticket sales open on February 11, available exclusively through the official Watches & Wonders website.
Programs Activities Watch And Wonders|Image: Watch And Wonders
What Is Watches & Wonders?
Watches & Wonders is the premier international watch trade show, held annually in Geneva and considered the most influential event on the horological calendar. It brings together over 60 of the world’s most prestigious watch maisons, including titans like Rolex, Patek Philippe, and Cartier, alongside emerging independent makers, press, retailers, and collectors. This year marks the largest number of exhibitors in the event’s history — a testament to its growing influence across the industry.
Previously known as the Salon International de la Haute Horlogerie (SIHH), the event was rebranded in 2019, with 2022 marking the first in-person edition under the new Watches & Wonders name. Since then, it has become a platform for brands to debut new models, introduce technical innovations, and hint at what’s to come — all under the global spotlight.
Watches & Wonders 2025 continues the hybrid format, offering both physical and digital experiences. In Geneva, attendees will have access to Touch & Feel sessions, allowing hands-on interaction with new releases. Meanwhile, digital activations will be hosted via the official website and YouTube channel, complete with virtual presentations and Visiodome-equipped studios where brands can showcase their novelties in high-definition from afar. Whether you’re on the ground or tuning in from home, this event ensures that you’re part of the action.
More than just a trade fair, Watches & Wonders has evolved into a cultural moment for the world of horology — one that sets the tone for the months ahead. It’s where industry trends are born, icons are reimagined, and watchmaking is celebrated not just as a craft, but as an art form. For collectors, retailers, and casual admirers alike, it’s a front-row seat to the future of time.
Best Watches And Wonders 2024 | Video: YouTube / Watch And Wonders
What to Expect at Watches & Wonders 2025
Watches & Wonders 2025 isn’t just another date on the watch world’s calendar — it’s the moment when the industry steps into the spotlight. Held at Geneva’s iconic Palexpo venue, this year’s edition is shaping up to be the most dynamic yet, offering a week-long program that blends heritage, innovation, and a whole lot of anticipation.
Flying in or tuning in from home? The show promises a packed schedule. Expect morning and evening broadcast segments featuring keynote talks, CEO spotlights, panel discussions, and deep dives into the latest releases — all streamed live and available on-demand. It’s a rare chance to hear directly from the names behind the dials, and while the full lineup is still under wraps, organizers have confirmed that this year’s program will be their most expansive yet.
The excitement doesn’t end at the convention center. Geneva itself will buzz with horological energy. Flagship boutiques across Rue du Rhône and Rues Basses are set to open their doors for exclusive viewings, hands-on sessions, and some truly special surprises. From boutique-only releases to up-close looks at rare complications, this is where watchmaking meets storytelling — and you’re invited to take part.
With more brands than ever joining the fold and a hybrid format designed for both in-person and digital audiences, Watches & Wonders 2025 is poised to offer a front-row seat to the future of fine watchmaking. If you’re passionate about high-end horology, this is where the conversation begins.
Watch And Wonders Geneva 2022 | Video: YouTube / Watch And Wonders
Which Brands Are At Watches & Wonders 2025?
This year, Watches & Wonders is stepping into new territory — and it’s doing so in style. With 2025 marking the largest edition in the event’s history, the Geneva showcase is uniting more brands than ever before. The excitement isn’t just about volume, though — it’s about momentum. The industry is shifting, and this year’s lineup demonstrates it.
One of the biggest headlines heading into the event is the recent shake-up behind the scenes. In June 2024, Chanel, Hermès, and LVMH officially joined the event’s organizing board, marking a major moment for the show’s direction. With that, Cartier’s Cyrille Vigneron stepped in as the new chairman, taking over from Rolex CEO Jean-Frédéric Dufour. This move signals a broader vision — one that’s inclusive, future-focused, and ready to push the boundaries of what this show can be.
The 2025 edition features over 60 maisons, including a mix of returning powerhouses and first-time participants. Bulgari is making its official debut, while a new wave of independent brands — such as Christiaan van der Klaauw, Genus, Kross Studio, and MeisterSinger — brings a creative edge to this year’s exhibition. It is the most diverse brand lineup the event has seen, offering a rich cross-section of modern watchmaking.
So, who is showing up? From design legends to movement masters, here’s the complete list of confirmed brands for this year’s event:
A. Lange & Söhne
Alpina Watches
Angelus
Armin Strom
Arnold & Son
ArtyA Watches
Baume & Mercier
Bell & Ross
Bremont
Bulgari
Cartier
Chanel
Charriol
Chopard
Christiaan Van Der Klaauw
Chronoswiss
Cyrus Genève
Czapek & Cie
Eberhard & Co.
Ferdinand Berthoud
Frederique Constant
Genus
Gerald Charles
Grand Seiko
Grönefeld
H. Moser & Cie.
Hautlence
Hermès
Hublot
Hysek
HYT
IWC Schaffhausen
Jaeger‑Lecoultre
Kross Studio
Laurent Ferrier
Louis Moinet
Meistersinger
Montblanc
Nomos Glashütte
Norqain
Oris
Panerai
Parmigiani Fleurier
Patek Philippe
Pequignet
Piaget
Raymond Weil
Ressence
Roger Dubuis
Rolex
Rudis Sylva
Speake Marin
TAG Heuer
Trilobe
Tudor
U‐Boat
Ulysse Nardin
Vacheron Constantin
Van Cleef & Arpels
Zenith
Transitioning from symbols of tradition to pioneers of innovation, the lineup for Watches & Wonders 2025 clearly shows that it is not just expanding — it is transforming. With numerous contributors to this dialogue, it’s evident that the future of watchmaking is more varied, energetic, and thrilling than ever before.
Image: Watch And Wonders
When Does Watches & Wonders 2025 Take Place?
This year, Watches & Wonders 2025 is set to occur from April 1 to April 7 at Geneva’s Halles de Palexpo, uniting the most influential names in contemporary watchmaking. The event will begin with four days reserved exclusively for industry professionals — including retailers, press, and brand insiders — followed by three public days on April 5, 6, and 7. For those intending to attend, general admission tickets for the public days will be available starting February 11. The professional Salon will remain invitation-only, but the entire week will be supported by a robust digital platform that connects watch fans around the world to stay closely connected to the happenings.
Every day, the event will feature both Morning Show and Late Show broadcasts — a carefully curated journey through the salon’s highlights, streamed live and available on-demand. These segments will highlight significant product launches, brand keynotes, and expert panel discussions, providing an in-depth view of the happenings in Geneva. As the event kicks off and breathtaking new innovations are introduced, we’ll capture all the key moments right here — from must-see timepieces to industry announcements. In the meantime, relax and prepare for a remarkable week in the world of watchmaking.
Image: Watch And Wonders
Inside the Premium Package Experience
For 2025, Watches & Wonders Geneva is offering a new way for the public to experience the show in true VIP fashion. The introduction of the Premium Package marks a step up in access, comfort, and exclusivity for attendees during the public open days. Set to go on sale from February 11, this high-tier ticket provides a thoughtfully curated experience, granting guests priority access, premium hospitality, and a more refined way to enjoy everything the event has to offer.
Premium Package:
One-day access to the Salon (April 5, 6, or 7)
Free dedicated parking
Priority access to cloakroom and security
A dedicated VIP wristband collection desk
VIP Lounge access with coffee, lunch, rest area, and guided tour points.
Priority booking for select brand presentations and guided experiences
A Commemorative Gift
Price: CHF ₣550 – USD $620
General Admission Ticket Options:
If you plan to visit casually, Watches & Wonders 2025 also offers standard public access tickets at affordable prices.
Saturday or Sunday (April 5–6):
Regular admission: CHF ₣70 ~ USD $85
Youth (aged 12–22): CHF ₣40 ~ USD $50
Seniors (65+): CHF ₣60 ~ USD $75
Monday (April 7):
Regular admission: CHF ₣50 ~ USD$60
Youth: CHF ₣30 ~ USD$35
Seniors: CHF ₣40 ~ USD$50
General FAQ’s
When Is Watches & Wonders 2025?
Watches & Wonders 2025 will take place from April 1 to April 7, hosted at Geneva’s Halles de Palexpo. The event is divided into two parts: the first four days (April 1–4) are designated for industry professionals, including journalists, retailers, and brand representatives. The final three days — April 5 to 7 — are open to the public. If you’re planning to attend, those are the dates to mark down.
How Much Does the Premium Package Cost?
The Premium Package costs CHF 550 ( USD $620 ) per day. It is designed for guests who want a more refined and exclusive experience. This package includes fast-track access through security, entry to the VIP Lounge with complimentary food and beverages, priority booking for select presentations, and a dedicated area for meeting guided tours. It is the ideal option for collectors or anyone looking to enjoy the show in comfort and style.
When and Where Can I Buy Tickets?What’s Included in Your Packages?
Tickets will go on sale starting February 11, 2025, and will be available exclusively through the official Watches & Wonders website: watchesandwonders.com
Elias Albay is the Founder and Director of Many Men Magazine, a Toronto-based digital publication dedicated to promoting modern masculinity through style, culture, and self-improvement. What started as a personal turning point became a purposeful platform. — born from Elias’ desire to create something meaningful after completing his studies and finding no career path that truly matched his ambitions. With a background in Civil Engineering from York University and experience in Commercial Flight Operations at CAE, he applied skills, and resilience from both fields to forge a new path.
