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Everything You Might Have Missed at Bad Bunny’s Super Bowl Halftime Show

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Bad Bunny turned the Super Bowl LX halftime show into something much more than just a string of hit songs for football’s biggest event. In a 13-minute set, the Puerto Rican superstar delivered a show filled with cultural references, political statements, personal tributes, and a nod to the communities that have shaped him throughout his career. While many viewers were busy singing along, others saw a deeper story being told behind every song, in the visuals, and in the surprise moments.

From the opening sugarcane fields that paid tribute to Puerto Rico’s history to recreations of neighbourhood barber shops, domino tables, piragua vendors, and symbols of Nuyorican culture, the performance celebrated the people, traditions, and everyday experiences that we don’t often see. At the same time, Bunny used the occasion to address broader issues affecting Puerto Rico and Latino communities, weaving messages of resilience, identity, and belonging throughout the show.

There were also plenty of moments that sparked conversation long after the final song ended. A young boy receiving a Grammy on stage, a real wedding taking place during the performance, references to El Apagón, along with a closing message that read “Together, We Are America,” all added extra layers to a show that felt thoughtfully constructed from beginning to end. Already being talked about as one of the most-watched halftime performances in Super Bowl history, the show delivered an impact that stretched far beyond entertainment and well beyond the final whistle.

If you found yourself wondering about the symbolism behind certain scenes, the meaning of the number 64, the appearance of the Ford pickup truck, or some of the cultural references hidden throughout the performance, you’re not alone.

Here’s everything you might have missed during Bad Bunny’s Super Bowl halftime show.

Bad Bunny Set to Headline the Super Bowl LX Halftime Show | Image: Apple Music

“Qué Rico Es Ser Latino”

One of the first messages viewers saw during the halftime show came before Bad Bunny had even taken centre stage. Opening the performance was an Afro-Latino guitarist wearing a traditional pava hat, who proudly declared, “Qué rico es ser latino” (“How wonderful it is to be Latino”). It was a simple moment, but one that immediately told viewers what this performance was about. Rather than opening with fireworks or one of his biggest hits, Bad Bunny chose to begin with a celebration of Latino identity in front of one of the largest audiences on the planet.

The musician was Dominican singer Alexander Mercedes, who paid tribute to bachata legend Anthony Santos with the song ‘Hoy Se Bebe’. The scene was filmed in a sugarcane field in the Dominican Republic, adding another touch of Caribbean culture to the show’s opening. Fans of Bad Bunny might have recognized the melody right away, since it introduces ‘Tití Me Preguntó’, one of the biggest songs from ‘Un Verano Sin Ti.’ The reference, produced by MAG, who has both Dominican and Puerto Rican descent, felt intentional. It was not a hit song, but a way to honour the different cultures, sounds, and communities that have shaped Bad Bunny’s music from the start.

Bad Bunny performing during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images

Sugarcanes & Field Workers

As Tití Me Preguntó played at Levi’s Stadium, viewers saw wide sugarcane fields and workers cutting stalks by hand. It was more than just a strong image. Sugar has been part of Puerto Rico’s history for hundreds of years, going back to colonial times when the island’s Indigenous Taíno people were forced to work the land under Spanish rule. After the Taíno population was reduced by disease and harsh treatment, enslaved Africans were brought to the island to work the plantations. For many generations, sugar has been one of Puerto Rico’s most important industries, shaping communities, jobs, and much of the island’s culture we see today.

Placing these fields at the centre of the performance, Bad Bunny honoured the people whose hard work had helped build the Puerto Rico nation by celebrating in the show. And since this was still a halftime show, there was a clever surprise in plain sight. Some of the “grass” moving in the fields was not grass at all, but hundreds of performers dressed as sugarcane stalks, creating one of the night’s most creative visual effects while adhering to the NFL’s strict field-production rules.

Bad Bunny performing during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images

Meaning of ’64

One of the biggest talking points before the halftime show wasn’t the setlist or surprise guests—it was what Bad Bunny would wear. Instead of stepping onto the field in his signature pava hat, the Puerto Rican superstar appeared in a cream-white jersey with “Ocasio” on the back and the number 64, leaving fans to figure out the meaning behind it.

As it turns out, the number had nothing to do with football statistics or a hidden reference buried in his music. The jersey was a tribute to his late uncle, Cutito Ocasio, who was born in 1964 and played a major role in introducing a young Bad Bunny to the NFL. In a statement shared with Rolling Stone, the singer explained that many of his earliest football memories came from watching games alongside his uncle during visits to Puerto Rico. A devoted San Francisco 49ers fan, Cutito moved to the United States at 17 for work but returned to visit family, often during the NFL playoffs.

“1964 is the year my uncle Cutito was born, my mother’s brother,” Bad Bunny said. “The little I know about the NFL is thanks to him.” He went on to explain that his uncle passed away two years ago, shortly after the 49ers lost Super Bowl LVIII to the Kansas City Chiefs. “I always dreamed of taking my uncle to a Super Bowl, and I couldn’t,” he said. By wearing the Ocasio name and the number 64 during one of the biggest performances of his life, Bad Bunny found a way to bring him along anyway. What many assumed was a fashion choice turned out to be one of the most personal moments of the entire show.

Bad Bunny performing during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Ishika Samant

Ford F-250 Pickup Truck

At one scene of the show, Benito stood atop a vintage 1968 Ford F-250 that appeared during the performance. While Benito never explicitly explained its meaning, many fans speculated that it was a nod to Classic American Culture as an iconic piece of U.S. history, and that it was a show that celebrated Puerto Rican and Latino identity.

It also placed him alongside halftime list performers who have used cars to help tell a story on football’s biggest stage. We had The Weeknd, who brought out a modified Mercedes-Benz SLK 32 AMG, while Dr. Dre and Snoop Dogg rolled out classic Chevrolet Impala lowriders in 2022, and most recently Kendrick Lamar brought his father’s 1987 Buick GNX.

Bad Bunny performing during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Mark J. Terrill

A Love Letter to Puerto Rico

Many of the most meaningful moments in Benito’s halftime show came from the small details woven into the performance. Scenes of neighbourhood gathering spots, family traditions, local food, music, and daily island life made the show feel like a love letter to Puerto Rico and its people. Some references may have gone unnoticed by international viewers, but Puerto Ricans around the world likely recognized these familiar scenes right away.

Some of the cultural references featured throughout the performance were:

  • Coco Frío
  • Abuelos & Dominoes
  • Nail Salon
  • Rebuild
  • Piraguas
  • Villa’s Tacos
  • Boxing
  • Gold & Silver

On their own, these references might have seemed like minor background details. But when put together, they created a personal and authentic picture of Puerto Rico. Instead of focusing only on big statements or political messages, Benito chose to highlight the people, traditions, businesses, and daily experiences that make up life on the island. For many viewers, this was a reminder that some of the most meaningful moments in the performance were not on centre stage but in the small details scattered throughout.

Image: Getty Images – Chris Graythen

Every Surprise Guest Appearance

A Super Bowl halftime show just isn’t the same without some surprise guests, and Benito delivered plenty for fans to enjoy. The centrepiece was La Casita, his portable version of a traditional Puerto Rican home, which has become a signature symbol in this phase of his career. La Casita wasn’t just a backdrop—it celebrated Puerto Rican culture, architecture, and community, bringing a feeling of home to one of the world’s biggest stages.

Jessica Alba onstage during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Chris Graythen
Ricky Martin performing “Lo Que Le Pasó a Hawai” during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Kevin C. Cox
Young Miko & Pedro Pascal onstage during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Chris Graythen
Lady Gaga performing ‘Die With a Smile’ onstage during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Thearon W. Henderson

La Casita also became the hottest VIP spot in the stadium. Fans spotted stars including Cardi B, Karol G, Young Miko, Pedro Pascal, and Jessica Alba in the crowd, but the biggest surprises were Lady Gaga and Ricky Martin. Lady Gaga joined Benito for a salsa-style version of ‘Die With a Smile,’ giving the hit a Latin flair. Later, Ricky Martin drew one of the loudest cheers of the night when he performed ‘LO QUE LE PASÓ A HAWAii,’ a song with a strong political message that resonated with fans.

For many, seeing two Puerto Rican icons share the Super Bowl stage was a major moment for Latin representation, and Martin’s appearance was especially significant for the LGBTQ+ community. These guest stars made the halftime show even more memorable while keeping the focus on Benito’s message.

Eleisa “Elli” Aparicio & Thomas “Tommy” Wolter legally married during Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Kevin C. Cox

Was the “wedding” in the halftime show real?

One of the most talked-about moments of the night occurred when a couple seemed to get married during the performance, prompting viewers to question whether the ceremony was real or just part of the show. It turns out the wedding was completely real. According to ESPN, the couple, Eleisa “Elli” Aparicio and Thomas “Tommy” Wolter, were legally married live during the halftime show. They first got engaged earlier in the performance when Benito gave them a gold ring during the “Gold & Silver” segment.

The story gets even better when you find out how it all came together. Elli and Tommy had invited Benito to their wedding, but instead, he invited them onto the Super Bowl stage to exchange vows in front of millions of viewers. With dancers, music, and the energy of Levi’s Stadium all around them, the couple got married while Benito acted as their official witness. This turned an already memorable halftime show into a once-in-a-lifetime wedding ceremony.

Bad Bunny performing during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Ishika Samant

Toñita & Nuyorican Pride

After the wedding ceremony and Lady Gaga’s appearance, Benito shifted gears with NuevaYol, his tribute to Nuyorican culture. The stage turned into a New York barbershop and La Marqueta, showcasing the sights and spirit of Puerto Rican life in the city. As he sang, “Un shot de cañita en casa de Toñita y PR se siente cerquita,” viewers saw a cameo from Toñita, the well-loved owner of Brooklyn’s Caribbean Social Club, who appeared behind the bar serving him a drink.

Often called one of the last Puerto Rican social clubs in New York, the Caribbean Social Club has been a community meeting place and a symbol of cultural pride. Her appearance was more than a fun cameo—it honoured the generations of Puerto Ricans who made their lives in New York while maintaining their connection to the island.

Bad Bunny performing during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Ishika Samant

The Power of “El Apagón”

One of the most powerful moments of the halftime show happened during El Apagón (“The Blackout”), a song tied to Puerto Rico’s struggles with its energy system and the difficulties many communities face. As the music changed, dancers climbed utility poles that sparked while lights flickered around the stadium, expressing the uncertainty many Puerto Ricans feel during frequent power outages, bringing the main message to life.

El Apagón also points to bigger issues in Puerto Rico, such as the privatization of the power grid, the lasting impact of Hurricane Maria, and the rising cost of living, which has forced many people to leave their homes. By choosing this song for such a big stage, Benito drew attention to the problems occurring, making his lively performance one of the most meaningful parts of the night.

Bad Bunny performing during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Thearon W. Henderson

The Songs That Made the Setlist

While the halftime show was packed with cultural references, political symbolism, and surprise appearances, it was still a celebration of the music that turned Benito into one of the biggest artists worldwide. Over the course of 13 minutes, he worked through a setlist that blended fan favourites, chart-topping hits, and songs carrying deeper personal and cultural meaning.

Bad Bunny’s set list went through several of his hits, including:

  • ‘Tití Me Preguntó’
  • ‘Yo Perreo Sola’
  • ‘Safaera’
  • ‘EoO’
  • ‘Die With a Smile’ — With Lady Gaga
  • ‘BAILE INoLVIDABLE’
  • ‘NUEVAYoL’
  • ‘LO QUE LE PASÓ A HAWAii’ — Ricky Martin
  • ‘El Apagón’
  • ‘CAFé CON RON’
  • ‘DeBÍ TiRAR MáS FOToS’

Instead of just playing his biggest hits one after another, the setlist told a story throughout the show. Each song marked a different part of the performance, from celebrating Puerto Rican culture to depicting life in the diaspora to raising awareness of issues facing the island today. When El Apagón closed the show with an emotional high point, it was clear that every song had a purpose.

“The only thing more powerful than hate is love,” was shown during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Kevin Sabitus

His Grammy Speech

Some of the most memorable moments from the halftime show were inspired by Benito’s Grammy Awards speech just a week before. During his performance, a billboard displayed the message, “The only thing more powerful than hate is love.” This echoed what he said after winning Best Música Urbana Album and highlighted the show’s main themes.

When Benito accepted his award on February 1, he spoke about the rising tensions around immigration and identity. He told the audience: “We’re not savages, we’re not animals, we are not aliens, we are humans and we are Americans.” He went on: “I know it’s tough not to hate on these days and I was thinking sometime we get contaminated. The hate gets more powerful with more hate. The only thing that is more powerful than hate is love. So please, we need to be different. If we fight, we have to do it with love. We don’t hate them. We love our people, we love our family, and that’s the way to do it. We love. That’s the way to do it.” By sharing this same message during the Super Bowl, Benito linked two major entertainment events and made the halftime show feel much more personal.

The message of hope was carried into one of the show’s most touching scenes. Moments before receiving a Grammy trophy on stage, viewers saw a young boy watching a vintage television with his parents, dressed in a striped collared shirt and khaki shorts reminiscent of Benito as a boy. Played by five-year-old actor Lincoln Fox, the child later received the award from Benito in a symbolic passing-of-the-torch moment. Lincoln later reflected on the experience on Instagram, writing, “I’ll remember this day forever! @badbunnypr – it was my truest honour.” While the scene lasted only a few seconds, it carried a powerful message: anyone can achieve their dreams.

“Together, We Are America” was shown on a football during the Apple Music Super Bowl LX Halftime Show | Image: Getty Images – Kevin Sabitus

“Together, We Are America”

At the end of the halftime show, Benito shared a final message that tied his whole performance together. He stood in front of flags from countries all over the Americas and spoke to the crowd: “God bless America… sea Chile, Argentina, Uruguay, Paraguay, Bolivia, Perú, Ecuador, Brazil, Colombia, Venezuela, Guyana, Panama, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala, Mexico, Cuba, República Dominicana, Jamaica… United States, Canada, and my motherland, mi barrio, Puerto Rico, seguimos aquí.” This moment broadened the idea of America by honouring the cultures, communities, and people from across the continent.

To finish, Benito threw a football into the end zone, with the words “Together, We Are America” written on it. Soon after, another message appeared on the big screen: “The only thing more powerful than hate is love.” The halftime show explored themes such as identity, heritage, immigration, community, and resilience, so the ending felt more like a statement than a mere performance. Regardless of how viewers felt about the message, Benito ensured his final words were memorable.

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Is Aaron Taylor-Johnson the Next James Bond? OMEGA Sparks The Debate As The New Ambassador

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OMEGA has spent decades positioning itself precisely where the spotlight shines. Film premieres, awards ceremonies, Olympic arenas — if there’s a global spotlight, chances are an OMEGA is in the shot. Ambassadors like Eddie Redmayne and George Clooney help project that image of polish and credibility, but the brand’s most powerful relationship is still with the James Bond franchise. Ever since Pierce Brosnan wore a Seamaster in GoldenEye, the watch has become part of the character’s identity — right up there with the tuxedo and his Aston Martin.

That is exactly why Aaron Taylor-Johnson joining the brand lands differently. This isn’t just another celebrity partnership; it touches on one of the most guarded conversations in modern cinema. For years, his name has been floated as the next James Bond after Daniel Craig, and now he’s officially associated with the Swiss watchmaker, a brand linked to 007 audiences. His recent visit to OMEGA’s Swiss headquarters — walking the factory floors, exploring the archives, shaking hands with the people behind the pieces — has given fans new clues to obsess over. Coincidence? Maybe. But it’s the kind of coincidence that keeps the rumour mill turning at full speed.

Aaron Taylor-Johnson with OMEGA President and CEO Raynald Aeschlimann | Image: OMEGA

The speculation intensified once the announcement was made. From its headquarters in Biel, OMEGA officially revealed Aaron Taylor-Johnson as its newest global ambassador, placing the 34-year-old British actor within the circle most closely linked to James Bond. It was a sleek, refined announcement — but the subtext was loud. Here’s an actor already whispered about in Bond conversations, now photographed with the brand that has been featured on the spy’s wrist for thirty years. It’s easy to see why eyebrows started rising.

Taylor-Johnson offers the kind of résumé casting directors seek. Action experience? Check. Dramatic range? Without a doubt. Charisma that commands the screen? Absolutely. Add sharp tailoring, genuine presence, and effortless cool, and it’s clear why many see him as fitting the Bond mold. He’s young enough for a long run, experienced enough to carry the legacy. Now, he’s got the watch to match.

“I place significant value on relationships that are genuine and built on mutual passion and respect. With that, it’s a tremendous honour to be selected as a brand ambassador. My interest in watches first began with my dad, who introduced me to OMEGA, if you can believe it. He was working class and saved his earnings to purchase an OMEGA watch.”

Daniel Craig wearing an OMEGA Seamaster Diver 300M in ‘No Time to Die’ 2021 | Image: MGM

Anyone familiar with the world of James Bond knows that the wristwatch has always been important. Since the mid-1990s, OMEGA has effectively dominated that space, starting with Pierce Brosnan in GoldenEye and continuing without interruption ever since. Before then, the franchise featured a diverse range of brands — Sean Connery famously wore his own Rolex Submariner in the early films, while later movies featured pieces from Gruen and Seiko. However, once OMEGA joined, it became a key part of James Bond’s identity, and the partnership stuck.

Throughout both the Brosnan and Daniel Craig eras, the Seamaster Diver 300M became the visual shorthand for the character: tough, handsome, engineered for pressure, yet refined enough to peek out from under a dinner jacket. It proved to be marketing gold. Limited editions followed, anniversaries were celebrated, collectors queued up, and the Seamaster’s profile rose to sit shoulder-to-shoulder with the iconic Speedmaster in enthusiast conversations. But clever product placement is only part of the strategy. OMEGA has also built a reputation for playing the long game, knowing exactly when and how to let curiosity grow before making its next move.

Aaron Taylor-Johnson announced as OMEGA Brand Ambassador | Image: OMEGA
Aaron Taylor-Johnson announced as OMEGA Brand Ambassador | Image: OMEGA

If there’s one thing OMEGA has perfected, it’s the art of letting the public figure things out on their own. Recently, the brand has played a clever game, using sightings of Daniel Craig to subtly hint at what’s coming next. No press release, no countdown — just a famous wrist in the wild and the internet doing what it does best.

Take the 2024 Summer Olympics. Craig arrives wearing a silver-tone Seamaster without a date window, something collectors immediately recognised as unusual. Forums erupted with discussion. Instagram went into detective mode. Was it vintage? Modified? A prototype? Then, just as predicted, OMEGA pulled back the curtain a short while later and revealed the Seamaster Diver 300M No-Date shortly after. The slow build-up paid off perfectly.

A similar moment played out earlier when eagle-eyed fans spotted another unreleased piece on Craig’s wrist — this time a new version of the Speedmaster. Rumours circulated for weeks before it was confirmed as the Speedmaster Moonwatch with Lacquered White Dial. By now, the pattern seems deliberate. OMEGA knows the power of anticipation and it knows exactly how to seed a conversation well before the official reveal. That’s why Aaron Taylor-Johnson’s arrival feels impossible to separate from that history. The brand might call it an ambassadorship, but to observers, it appears to be positioning. A move is carefully placed on the board, inviting everyone to guess the next play.

“Aaron is such a versatile actor, with a range that covers action, thriller, romance and much more. At OMEGA, we’ve always been impressed by that all-around quality, and his pioneering approach to so many roles. His passion for watches is also clear, so we’re delighted to welcome him as a new ambassador and share the excitement of our latest creations.”

Aaron Taylor-Johnson announced as OMEGA Brand Ambassador | Image: OMEGA
Speedmaster First OMEGA in Space Ref.310.32.40.50.06.002 | Image: OMEGA

To celebrate the collaboration, OMEGA released a series of photographs that went beyond just confirming a contract. They featured Aaron Taylor-Johnson inside the brand’s inner sanctuary — walking through the manufacturing facility, examining the archives, and absorbing the history of decades of innovation. This imagery was meant to evoke a feeling of belonging. Not an outsider borrowing a watch, but someone being welcomed into the story.

Speedmaster First OMEGA in Space Ref.310.32.40.50.06.002 | Image: OMEGA

Collectors were quick to focus on the wrist. Instead of the expected Seamaster, Taylor-Johnson wore the Speedmaster First OMEGA in Space, paired with a brown leather strap. A watch rooted in history, connected to significant milestones, and — if you’re in the mood to read between the lines — a piece that speaks about beginnings. Some fans even extended the theory towards Moonraker, Bond’s famous encounter with the cosmos. Maybe that’s overanalyzing it. Maybe not. With OMEGA, the tiniest detail rarely feels accidental.

What is clear is that there is still no official announcement about who will take on the role of James Bond. The suit remains hanging, and the Walther is still in the drawer. However, the momentum surrounding the franchise has changed, and such announcements often indicate this shift. Bond requires longevity. He needs presence. He needs someone capable of evolving into the role while honoring its legacy.

And right now? Aaron Taylor-Johnson looks very, very comfortable wearing the watch.

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