When Bad Bunny took the stage at the Super Bowl LX halftime show, it wasn’t just about music. Oh no, it was much bigger than we all expected this year. With over 135 million people watching worldwide, his performance quickly became a highlight in Super Bowl history. The show celebrated Puerto Rican culture and the Spanish language and featured stars like Lady Gaga, Ricky Martin, and Pedro Pascal, making it, if not one of the best Super Bowl halftime shows ever.

Yet with all the attention around the show, one detail caught the eye of fashion fans. Instead of choosing a high-end fashion brand or a custom-made outfit, Bad Bunny chose to wear Zara. This surprised many viewers, especially given the global stage and the many designer options available to one of the world’s biggest artists. Instead, he walked onto the field wearing a carefully designed single-colour outfit: a shirt and tie, fitted trousers, gloves, and a football-inspired sweatshirt with a deeply personal meaning.

The main piece honoured his mother, Lysaurie Ocasio, with her last name shown across the back and her birth year, 1964, clearly displayed on the front. Like much of the halftime show, the outfit mixed personal stories with cultural pride, making fashion part of the performance. Even better for fans, Bad Bunny’s look was not completely out of reach. While it is still unknown if the exact pieces worn during the show will be sold, it is already possible to create a very similar version of the outfit using items currently available from Zara. Depending on what is in stock, fans can put together most of the look for about $190, making one of the most talked-about outfits of Super Bowl LX surprisingly affordable.

As it turns out, there was much more to the outfit than simply looking good under the lights. From the story behind his Zara partnership to the meaning woven into the look itself. Here’s why Bad Bunny chose Zara for the Super Bowl LX halftime show and how you can get the look for yourself.

Rather than working with high-end fashion brands, Bad Bunny teamed up with Zara, a Spanish retailer known for making fashion accessible to millions worldwide. Just a week earlier, he wore a dramatic Schiaparelli outfit at the Grammy Awards, just to show how easily he could transform between high fashion and everyday style.

While most artists who perform at the Super Bowl halftime show wear custom outfits from luxury brands like Louis Vuitton, Gucci, Balenciaga, or Dior, it was so surprising to see Bad Bunny choose Zara instead.His choice was about more than clothes. Like the halftime show, his outfit highlighted themes of community, identity, and cultural pride. As the first artist to perform an entire Super Bowl halftime show in Spanish, he honoured the Spanish-speaking world by working with a well-known Spanish brand.

Dressed in a clean, cream-coloured look inspired by workwear and American football, Bad Bunny sent a message of accessibility rather than exclusivity: you don’t need luxury brands to belong on one of America’s biggest stages. Even better, fans could recreate parts of his look, making this year’s Super Bowl fashion moment more accessible than anyone expected. In many ways, Zara’s worldwide presence mirrored the show’s unifying message, showing that fashion can bring people together just as music does.

Among all the details woven into Bad Bunny’s Super Bowl LX outfit, none carried more meaning than the number 64 displayed on his custom cream Mitchell & Ness jersey. Paired with the surname Ocasio across the back, the look served as a tribute to his late uncle, Tío Cutito Ocasio, his mother’s brother and the person who introduced him to American football. A devoted San Francisco 49ers fan, Cutito helped spark Bad Bunny’s love of the NFL while the two watched games together growing up in Puerto Rico.

“1964 is the year my uncle Cutito was born, my mother’s brother,” Bad Bunny explained. “The little I know about the NFL is thanks to him.” He later revealed that his uncle passed away unexpectedly two years ago, shortly after the 49ers lost Super Bowl LVIII to the Kansas City Chiefs. The tribute felt even more fitting with Super Bowl LX taking place at Levi’s Stadium, home of the 49ers. “I always dreamed of taking my uncle to a Super Bowl, and I couldn’t,” he said. By wearing the Ocasio name and the number 64 during one of the biggest performances of his career, Bad Bunny found a way to bring him along anyway.

One of the biggest surprises of Bad Bunny’s halftime show was how accessible the outfit turned out to be. Even though the custom jersey worn during the performance was created specifically for the occasion, much of the look can be recreated using pieces available through Zara. From the cream-coloured tailoring to the shirt, tie, and football-inspired styling, the outfit balanced simplicity with personal storytelling.

Here’s a closer look at every piece that helped bring Bad Bunny’s Super Bowl LX look to life.

To start, the least visible piece of Bad Bunny’s Super Bowl outfit is also one of the most stylish. The matching shirt-and-tie combination gives the look a sharp, modern edge, adding a touch of tailoring beneath the football-inspired jersey finished in an écru striped design.

Zara provides a Western-style shirt as a more relaxed, clean, and stylish alternative for those wanting to recreate the look worn during the performance.

ZARA | COMBINATION STRIPED TIE SHIRT

ZARA $79.90

ZARA | FLOWY WESTERN SHIRT

ZARA $69.90

If there was one piece that defined Bad Bunny’s Super Bowl LX outfit, it was the football-inspired sweatshirt worn over a shirt and tie. The blend of sportswear and tailoring has grown increasingly popular in recent years, giving the halftime look a relaxed yet considered feel, with the collar and tie subtly peeking through. Of course, Bad Bunny’s custom version features the number 64 and the surname “Ocasio”. Whether you prefer a classic crewneck or a half-zip is a matter of personal taste, but if you asked us to pick a favourite, we’d go with the Basic Quarter-Zip Sweatshirt.

ZARA | BASIC QUARTER-ZIP SWEATSHIRT

ZARA $59.90

ZARA | CREWNECK SWEATSHIRT

ZARA $49.90

The trousers might not be the first thing people notice during the halftime show, but they pulled the whole outfit together. Staying with the cream-toned palette, Bad Bunny chose a relaxed look that balanced the shirt, tie, and football-inspired sweatshirt. If you want to recreate the look, Zara has a couple of good options: a more fitted straight-leg design and a looser pleated style. Both capture the outfit’s vibe, but we’d pick the wool pleated pants because they suit the easy, laid-back feel Bad Bunny showed on the Super Bowl stage.

ZARA | TEXTURED STRAIGHT FIT PANTS

ZARA $69.90

ZARA | WOOL PLEATED PANTS

ZARA $99.90

No Bad Bunny outfit feels complete without his signature sneakers, and the adidas x Bad Bunny BadBo 1.0 was the perfect final detail. This sneaker, from his latest adidas collaboration, added a sporty touch to the cream-colored look and connected everything back to Bad Bunny himself. Like the rest of the outfit, it seemed thoughtful and easy, and it matched the mood of the performance.

If you want to copy the look exactly, the BadBo 1.0 sneakers are the last piece you need. Still, most of us won’t be performing at the Super Bowl in front of 134 million people. The best part is that the shirt, tie, sweatshirt, and trousers are what really stand out. What made this outfit special wasn’t how much it cost or the brands, but the story it told.