Alef Aeronautics Model A
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Alef Aeronautics’ Model A Takes Flight as the World’s First Modern Flying Car

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Flying cars have been one of those ideas that always seem to be five years away. We’ve seen them in movies, watched countless concepts appear at tech shows and heard plenty of companies promise that traffic jams will eventually become something you simply fly over. But California-based Alef Aeronautics believes it’s finally getting much closer to making that idea real with the Model A.

And this isn’t another small aircraft with wheels attached and “flying car” slapped on the press release. The Alef Model A is designed to drive on ordinary roads, fit inside a normal parking space, and take off vertically when it’s time to leave traffic behind. Better still, Alef has now started building early customer-bound vehicles in California, bringing its flying-car dream one step closer to reality. The full Model A carries an expected price of USD $299,999, which certainly isn’t cheap — but then again, your neighbour’s SUV probably can’t take off from the driveway.

Alef Aeronautics Model A
Alef Aeronautics Model A | Image: Alef Aeronautics

So, How Does the Alef Model A Actually Fly?

The Model A looks nothing like a conventional car, and there’s a good reason for that. Its electric flight system uses eight propellers embedded in the mesh bodywork around the cabin, allowing the vehicle to lift vertically without unfolding wings or needing a runway. Once airborne, things get considerably stranger. The vehicle rotates so its left and right sides effectively become the upper and lower wings for forward flight, while the cabin moves to keep the occupants facing the direction of travel.

That unusual setup is what separates Alef’s idea from many of the eVTOL aircraft currently being developed. The goal isn’t to build an aircraft that happens to have wheels; Alef wants something that can live part of its life as a car and the other part in the air. The full Model A is being developed for a driver-pilot and one passenger, with around 200 miles of targeted driving range and 110 miles of flying range. On the ground, Alef says the Model A is designed as a Low-Speed Vehicle, meaning speed and road-use limitations will depend on local regulations.

It Really Has Taken Off

This is where the Model A story starts becoming more interesting than another collection of computer renders. In February 2025, Alef released footage of its Model Zero prototype driving along a public street in California before taking off vertically, flying over another vehicle and landing on the opposite side. Alef called it the first documented example of a car driving and taking off vertically from a city street, though that remains the company’s claim.

Alef has also expanded its testing programme to Half Moon Bay and Hollister Municipal airports in California, where the company plans to test how its vehicles operate alongside conventional aircraft and within normal air-traffic patterns. Traditional aircraft will have priority during the trials, while the programme gives Alef another chance to test the unusual combination of driving, vertical takeoff, and forward flight that the Model A eventually needs to perform reliably.

Plenty of regulatory hurdles remain. Alef has received experimental flight authorization for prototype testing, but that shouldn’t be confused with full approval for owners to casually drive out of their garage and fly over rush-hour traffic. Moving from controlled testing to everyday road-and-air use will require considerably more work.

Perhaps the cleverest part isn’t even that the Model A flies. Alef wants owners to use it as an actual car first, rather than keeping an aircraft at an airport and driving another vehicle just to reach it. Drive out of your garage, travel along normal streets and then, where regulations and conditions allow, transition into flight. That’s much closer to the flying cars we’ve been promised for decades than simply owning a small aircraft with folding wings.

Alef Aeronautics Model A
Alef Aeronautics Model A | Image: Alef Aeronautics

From Flying Prototype to Something You Can Actually Buy

This is where things have taken a significant step forward. In December 2025, Alef announced that it had begun manufacturing the first Model A Ultralight vehicles at its Silicon Valley facility in California. These aren’t mass-produced Model As rolling down an assembly line just yet. Instead, they’re early vehicles being built using a combination of robotic and industrial manufacturing alongside plenty of hand assembly, with Alef saying each one will take several months to complete.

Only a handful of early customers will initially receive them, with the idea being to put Alef’s technology into real-world environments while keeping testing tightly controlled. The company plans to provide training, maintenance and compliance support while collecting information that can eventually help it move toward larger-scale production. As Alef explains, “The knowledge gained from this process will support the transition to manufacturing and delivering pre-orders in the queue.”

Alef isn’t rushing these first vehicles out of the workshop either. Individual components will undergo rigorous testing, followed by numerous flight tests of the completed cars, and the company will use what it learns to improve manufacturing before eventually moving toward more automated production. CEO Jim Dukhovny couldn’t resist a flying-car pun when production began, saying, “We’re finally able to get production off the ground.”

Alef Aeronautics Model A
Alef Aeronautics Model A | Image: Alef Aeronautics

Are Flying Cars Finally Becoming Real?

We’re still not at the point where the morning commute looks like The Jetsons. The Model A still faces regulatory, manufacturing, and practical hurdles, and an expected price of $299,999 means early examples won’t exactly replace the Toyota Corolla. Even these first customer-bound vehicles are part of a carefully controlled real-world testing programme, not the start of full-scale mass production.

Still, Alef has moved the flying-car conversation in an interesting direction. The technology has flown above a California street, early customer vehicles are now being built in Silicon Valley, and Alef says it has accumulated 3,500 pre-orders worth more than $1 billion. There’s still a long road — and apparently some airspace — between here and flying cars becoming normal, but for once, the idea of simply flying over traffic feels a little less like science fiction.

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TAG Heuer returns as Formula 1's Official Timekeeper with a 'We Are Back' display above the starting grid.
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TAG Heuer Returns As Official Timekeeper for Formula 1

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  • TAG Heuer has officially returned as Formula 1’s Official Timekeeper, marking a new chapter in a partnership that spans more than 55 years.
  • The Swiss watchmaker’s Formula 1 legacy includes 239 race wins, 613 podium finishes, 11 Constructors’ Championships, and 15 Drivers’ Championships through its partnerships with leading teams.
  • TAG Heuer’s connection to Formula 1 dates back to the 1970s, when Jack Heuer helped establish one of the first partnerships between a luxury watch brand and a Formula 1 team.
  • The return comes as Formula 1 celebrates its 75th anniversary, with TAG Heuer rejoining the sport as part of LVMH’s landmark 10-year partnership.

Get ready, motorsport fans — TAG Heuer is back where it belongs, stepping up as the Official Timekeeper for Formula 1. After 55 years in the history books, the Swiss watchmaker is reclaiming its role at the heart of F1. It all started when TAG Heuer first appeared on the hood of Jo Siffert’s Lotus 49B, and now, the true king of the track is back in action.

It’s been over twenty years since TAG Heuer made the surprising decision to step back from timekeeping, but the sport’s worst-kept secret is finally out. Just a few months ago, TAG Heuer’s parent company, LVMH, signed an extraordinary 10-year sponsorship deal with F1, shaking up the motorsport world by ending Rolex’s long reign. The partnership not only signals a major shift in sponsorships but also brings TAG Heuer back into the fold, alongside other LVMH brands such as Louis Vuitton and Moët Hennessy. While it was obvious TAG Heuer’s return was imminent, the official announcement on January 1st confirmed the news.

So, buckle up — this legendary partnership is about to take excitement to a whole new level on the F1 track.

Jack Heuer, in the middle, pictured here with the Ferrari team in the 1970s
Jack Heuer, in the middle, pictured here with the Ferrari team in the 1970s | Image: TAG Heuer

TAG Heuer Reclaims Its Place in Formula 1

You have to look back at TAG Heuer’s story with Formula 1, which started way before sponsorship deals and digital timing boards became part of the modern Grand Prix as we know it today. The Swiss watchmaker first entered the paddock through its association with Jo Siffert and Lotus, becoming one of the earliest luxury brands to establish its presence in the sport.

Decades later, that relationship has stretched across racing, championship battles, and some of Formula 1’s most memorable eras. Throughout Formula 1’s history, TAG Heuer remained a familiar sight around the circuit. From the thunder of naturally aspirated engines to today’s highly sophisticated machines, the brand has been there for many of the moments that helped shape the championship and the drivers who defined it forever.

The pioneering Le Mans Centigraph was developed by Heuer in 1971.
The pioneering Le Mans Centigraph, developed by Heuer in 1971 was the first timing system capable of displaying times to precision of 1/1000th of a Second | Image: TAG Heuer
Jack Heuer (L), Niki Lauda (Centre) and Clay Regazzoni (R) visiting the Heuer workshops in Biel in the 1970s
Jack Heuer (L), Niki Lauda (Centre) and Clay Regazzoni (R) visiting the Heuer workshops in Biel in the 1970s | Image: TAG Heuer

TAG Heuer is back as Formula 1’s Official Timekeeper for the 2025 season, picking up where a long partnership left off. With that, Formula 1 is starting a new chapter with LVMH, TAG Heuer’s return fits a sport that honours both tradition and progress.

TAG Heuer CEO Frédéric Arnault shared his thoughts on the announcement:

Formula 1 and TAG Heuer share a passion for performance, precision, and pushing the limits. We are thrilled to be back in the heart of the action, where every second counts, and to bring our legacy of timing excellence to a new generation of fans.

For many fans, TAG Heuer’s relationship with Formula 1 is about more than just logos or sponsorships—it’s the name tied to winning teams, drivers, and the best moments in motorsport history that fans will remember, as it brings back memories that last well over fifty years.

As a new season begins, TAG Heuer once again finds itself at the centre of a sport where tiny differences can change everything. In Formula 1, races, championships, and careers can be decided in a moment, making the watchmaker’s return feel like a perfect reunion between two names whose histories have long been connected.

Jack Heuer Holding Microsplit.
Jack Heuer Holding Microsplit | Image: TAG Heuer

A Legacy Measured in Seconds

TAG Heuer’s connection to Formula 1 goes far beyond its role as the sport’s official timekeeper. As Formula 1 celebrates the 75th anniversary of its first Drivers’ Championship in 2025, few brands are better placed to be part of that milestone. Over the decades, TAG Heuer has become woven into the fabric of the sport, from watch collections inspired by famous circuits and races to its logo appearing on some of Formula 1’s most iconic cars. For many fans, TAG Heuer and Formula 1 have become almost inseparable, thanks in large part to Jack Heuer’s vision.

Back in the 1970s, Jack Heuer helped change the relationship between motorsport and watchmaking by creating what is widely regarded as the first partnership between a luxury watch brand and a Formula 1 team, Ferrari. The collaboration led to the development of the Le Mans Centigraph, a timing device designed to monitor the performance of Ferrari’s drivers and cars at the team’s dedicated testing facility. What began as an innovative partnership soon evolved into one of motorsport’s most enduring success stories.

As Formula 1 has grown, so has TAG Heuer’s role in the sport. The brand has worked with top teams like Ferrari, McLaren, and Oracle Red Bull Racing, and has been part of many victories and championship celebrations.

Though its partnerships in Formula 1, TAG Heuer has been part of 239 race wins, 613 podium finishes, 9,471 championship points, 11 Constructors’ Championships, and 15 Drivers’ Championships. Not many brands can match this record, so TAG Heuer’s return as Formula 1’s Official Timekeeper feels like a natural step in a relationship that has influenced both racing and watchmaking for generations.

With so much history between them, TAG Heuer’s return as Formula 1’s Official Timekeeper feels more like the next step than a brand new beginning. Over the years, few brands have been as closely tied to the sport, so this reunion is especially meaningful as Formula 1 marks its 75th anniversary. From working with championship teams to being present at some of the sport’s most memorable moments, TAG Heuer has always been part of the story.

Welcoming the watchmaker back to the sport, Formula 1 President and CEO Stefano Domenicali said:

I am delighted to welcome TAG Heuer as the official timekeeper of Formula 1 as they start the next stage of their long history in our sport. With their focus on innovation, accuracy, and excellence, they are a natural partner, and I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year.

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